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Insurance Agency Business Plan Template

Written by Dave Lavinsky

Growthink Insurance Agency Business Plan

Over the past 20+ years, we have helped over 3,000 entrepreneurs and business owners create business plans to start and grow their insurance agencies. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through an insurance agency business plan template step-by-step so you can create your plan today.

Download our Ultimate Insurance Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your insurance agency as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

home insurance plan

Source of Funding for Insurance Agencies

With regards to funding, the main sources of funding for an insurance agency are personal savings, credit cards, bank loans, and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate the business.

The second most common form of funding for an insurance agency is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. Venture capitalists will not fund an insurance agency unless it is based on a unique, scalable technology.

Finish Your Business Plan Today!

Your insurance agency business plan should include 10 sections as follows:

Executive Summary

insurance agent

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of insurance agency business you are operating and the status; for example, are you a startup, do you have an insurance agency that you would like to grow, or are you operating multiple insurance agency locations already.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the insurance agency industry. Discuss the type of insurance agency you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of insurance agency you are operating.

For example, you might operate one of the following types:

  • Direct Writer / Captive : this type of insurance agency only sells one insurance company’s products – like Allstate or State Farm
  • Independent Insurance Agent : this type of insurance agency is privately-owned, and sells policies with may different insurance companies

In addition to explaining the type of insurance agency you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new location openings, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

insurance agency plan

While this may seem unnecessary, it serves multiple purposes.

First, researching the insurance industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards weather-related policy purchases, it would be helpful to ensure your plans call for flood insurance options.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your insurance company business plan:

  • How big is the insurance agency business (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key insurance carriers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your insurance agency. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your insurance agency business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, households, businesses, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of insurance agency you operate. Clearly baby boomers would want different pricing and product options, and would respond to different marketing promotions than recent college graduates.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most insurance agencies primarily serve customers living in their same geographic region, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

Finish Your Insurance Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Insurance Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

car insurance plan

Direct competitors are other insurance agencies.

Indirect competitors are other options that customers have to purchase from you that aren’t direct competitors. This includes self pay and public (Medicare, Medicaid in the case of health insurance) insurance or directly working with an insurance carrier. You need to mention such competition to show you understand that not everyone who purchases insurance does so through an insurance agency.

With regards to direct competition, you want to detail the other insurance agencies with which you compete. Most likely, your direct competitors will be insurance agencies located in your geographic region.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • What products do they offer?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide superior insurance agency products/services?
  • Will you provide insurance agency products that your competitors don’t offer?
  • Will you make it easier or faster for customers to acquire your products?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For an insurance agency business plan, your marketing plan should include the following:

Product : in the product section you should reiterate the type of insurance agency that you documented in your Company Analysis. Then, detail the specific products/services you will be offering. For example, in addition to P&C insurance, will you also offer life insurance?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the menu items you offer and their prices.

Place : Place refers to the location of your insurance agency. Document your location and mention how the location will impact your success. For example, is your insurance agency located next to the Department of Motor Vehicles, or a heavily populated office building, etc. Discuss how your location might provide a steady stream of customers.

Promotions : the final part of your insurance agency marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Making your insurance agency’s front store extra appealing to attract passing customers
  • Advertising in local papers and magazines
  • Reaching out to local bloggers and websites
  • Partnerships with local organizations (e.g., auto dealerships or car rental stores)
  • Local radio advertising
  • Banner ads at local venues

Operations Plan

umbrella policy

Everyday short-term processes include all of the tasks involved in running your insurance agency such as serving customers, procuring relationships with insurance carriers, negotiating with repair shops, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to acquire your 500th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.

Management Team

To demonstrate your insurance agency’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in the insurance agency business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in insurance agencies and/or successfully running small businesses.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you acquire 20 new customers per month or 50? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your insurance agency location and/or website, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing an insurance agency:

  • Location build-out including design fees, construction, etc.
  • Marketing expenses
  • Website development
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

insurance policy

Insurance Business Plan Summary

Putting together a business plan for your insurance agency is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the insurance agency business, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful insurance agency.

Download Our Insurance Business Plan PDF

You can download our insurance business plan PDF here . This is a business plan template you can use in PDF format.

Insurance Business Plan FAQs

What is the easiest way to complete my insurance business plan.

Growthink's Ultimate Insurance Business Plan Template allows you to quickly and easily complete your Insurance Business Plan.

Where Can I Download an Insurance Business Plan PDF?

You can download our insurance business plan PDF template here . This is a business plan template you can use in PDF format.

Don’t you wish there was a faster, easier way to finish your Insurance business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to learn about Growthink’s business plan writing services .

Other Helpful Business Plan Articles & Templates

Business Plan Template & Guide for Small Businesses

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Insurance Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

  • Insurance Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan

Insurance Agency Business Plan

You’ve come to the right place to create your own business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their insurance companies.

Essential Components of a Business Plan For an Insurance Agency

Below we describe what should be included in each section of a business plan for a successful insurance agency and links to a sample of each section:

  • Executive Summary – In the Executive Summary, you will provide a high-level overview of your business plan. It should include your agency’s mission statement, as well as information on the products or services you offer, your target market, and your insurance agency’s goals and objectives.
  • Company Overview – This section provides an in-depth company description, including information on your insurance agency’s history, ownership structure, and management team.
  • Industry Analysis – Also called the Market Analysis, in this section, you will provide an overview of the industry in which your insurance agency will operate. You will discuss trends affecting the insurance industry, as well as your target market’s needs and buying habits.
  • Customer Analysis – In this section, you will describe your target market and explain how you intend to reach them. You will also provide information on your customers’ needs and buying habits.
  • Competitive Analysis – This section will provide an overview of your competition, including their strengths and weaknesses. It will also discuss your competitive advantage and how you intend to differentiate your insurance agency from the competition.
  • Marketing Plan – In this section, you will detail your marketing strategy, including your advertising and promotion plans. You will also discuss your pricing strategy and how you intend to position your insurance agency in the market.
  • Operations Plan – This section will provide an overview of your agency’s operations, including your office location, hours of operation, and staff. You will also discuss your business processes and procedures.
  • Management Team – In this section, you will provide information on your insurance agency’s management team, including their experience and qualifications.
  • Financial Plan – This section will detail your insurance agency’s financial statements, including your profit and loss statement, balance sheet, and cash flow statement. It will also include information on your funding requirements and how you intend to use the funds.

Next Section: Executive Summary >

Insurance Agency Business Plan FAQs

What is an insurance agency business plan.

An insurance agency business plan is a plan to start and/or grow your insurance business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your insurance agency business plan using our Insurance Agency Business Plan Template here .

What Are the Main Types of Insurance Companies?

There are a few types of insurance agencies. Most companies provide life and health insurance for individuals and/or households. There are also agencies that specialize strictly in auto and home insurance. Other agencies focus strictly on businesses and provide a variety of liability insurance products to protect their operations. 

What Are the Main Sources of Revenue and Expenses for an Insurance Agency Business?

The primary source of revenue for insurance agencies are the fees and commissions paid by the client for the insurance products they choose.

The key expenses for an insurance agency business are the cost of purchasing the insurance, licensing, permitting, and payroll for the office staff. Other expenses are the overhead expenses for the business office, utilities, website maintenance, and any marketing or advertising fees. 

How Do You Get Funding for Your Insurance Agency Business Plan?

Insurance agency businesses are most likely to receive funding from banks. Typically you will find a local bank and present your business plan to them. Other options for funding are outside investors, angel investors, and crowdfunding sources. This is true for a business plan for insurance agent or an insurance company business plan.

What are the Steps To Start an Insurance Business?

Starting an insurance business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop An Insurance Business Plan - The first step in starting a business is to create a detailed insurance business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your insurance business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your insurance business is in compliance with local laws.

3. Register Your Insurance Business - Once you have chosen a legal structure, the next step is to register your insurance business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your insurance business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Insurance Equipment & Supplies - In order to start your insurance business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your insurance business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful insurance business:

  • How to Start an Insurance Business

Where Can I Get an Insurance Business Plan PDF?

You can download our free insurance business plan template PDF here . This is a sample insurance business plan template you can use in PDF format.

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Launch Your New Insurance Agency With This Business Plan Template

Launch Your New Insurance Agency With This Business Plan Template

Whether you're a brand new agent or one with several decades of experience, the idea of opening a new insurance agency probably seems daunting—where do you start?

One of the first things you’ll need to do is come up with a business plan for your insurance agency. After all, you can walk into a bank or a potential investor’s office looking for funding, but you won’t get very far unless you have a robust insurance agency business plan that proves you’re on the right track toward turning a profit in the near future.

Follow the steps below when building out your insurance business plan to maximize your chances of securing funding and getting your new agency off to a strong start.

7 Steps To Build Your Insurance Agency Business Plan

1. develop your executive and business summaries..

In business plan terms, the executive summary is the driving force behind your other decisions. It should explain why you’re starting your agency. The business summary is similar, but it should narrow down your “why” into a list of “hows.”

Ask yourself:

  • Why do you want to open an agency?
  • What types of insurance do you wish to sell?
  • What do you hope to accomplish?
  • What return on investment do you expect to receive?
  • How are you going to generate demand and ensure supply for your service?

Jot your answers down so you can refer back to them as you move forward.

2. Decide whether you want to be a captive agent or an independent agent.

Many large agencies, such as Allstate and Farmers, work with captive agents who can only sell insurance for that specific provider. Independent agents, on the other hand, can sell insurance for multiple providers, but they get locked out of working with the big-name captive carriers who only work with captive agents. (Read more about captive agents here and get a seasoned agent’s POV on both types of agents here. )

Before you can nail down the details of the rest of your business plan, you’ll have to make a choice between these two options.

3. Do a market analysis.

Though it might seem like a tedious process, conducting a thorough market analysis is crucial to your success. Analyzing your local market—including the backgrounds, shopping behaviors, and preferences of your target customers—gives you the insights you’ll need to attract these folks to your business.

Your market analysis will look a little different depending on whether you prefer to be a captive or an independent agent. The state you live in is another factor that will affect your analysis—in fact, it may even influence your decision to be captive or independent.

Take a close look at the demographics of your region.

  • How many homeowners live in your state?
  • What’s the average insurance premium per home?
  • How many people live in each home, on average?
  • How many drivers live in your state?
  • How many vehicles does the average household own?
  • Do you live in an area with an aging population ?
  • How many families live in your region?
  • What insurance carriers do locals in your state gravitate toward?
  • In your area, what might be some successful strategies for retaining clients (rather than just acquiring them)?

These questions are all important, but pay particular attention to the last one. If you open an agency without a plan for client retention, you’re going to struggle. And, unfortunately, this is one of the most overlooked aspects of an insurance agency business plan.

4. Identify where you’ll find your first clients.

It’s one thing to know there are X number of potential clients living in your state, but it’s quite another to have a plan that will help you reach out to those folks and land your first policy sales.

Some investors will require a list of leads before they’ll even consider funding your agency. Even if it’s not a requirement, it’s always a good idea to have a pipeline ready to go. This is where getting set-up for purchasing warm leads from EverQuote can put you in a great position for success.

Plus, tackling this step before you even open your doors will help you better understand the costs you’ll incur—and therefore how much startup funding you will need.

You might also consider other options, such as placing ads in local newspapers, going to networking events, investing in digital marketing, sponsoring local Little League teams, or asking for referrals.

5. Create a financial plan.

Many new agencies fail because their owners overlooked something critical during startup. Do your best to look at your financial plans from every angle:

  • Where will you find leads, and how much will they cost?
  • What is your advertising budget?
  • Does this budget line up with the going rates of local newspapers, billboards, or online ads?
  • Do you plan to have 1099 employees or W2 employees selling insurance for your agency?
  • How will you decide on a commission and benefits structure for these employees?
  • What retention and loss ratios (for clients and employees) do you expect based on the numbers of other agencies in your area?
  • How will you handle the delay between policy renewals and income hitting your bank account?
  • If there are X amount of people shopping for insurance in your area, what percentage of those people are in a niche you can serve?
  • From that percentage of potential clients, how many do you think you can successfully land?
  • If you sell policies to these customers, how much will you earn from their premiums?
  • How do your projected profits compare to your expected advertising costs, the cost to buy leads, office rent, and other expenses?

Take detailed notes of your calculations, and try to run the numbers a few different ways to obtain a conservative outcome, a likely outcome, and a “best case scenario.”

6. Draw up a formal business plan using a proven format.

Your notes will be incredibly valuable as you move forward, but you’ll need a way to present them clearly and concisely in a way that looks attractive to investors.

Loan officers and investors don’t want to read long-form essays detailing your business background and your ideas for the future. Keep your format simple and straightforward, with clear sections that answer the questions investors will want to know.

We recommend a format similar to the following:

Executive Summary Overall mission Primary objectives Keys to success Financial plans Profit forecast for at least three years Business Summary Business overview Summary of startup costs Funding you’ll require Company executives/ownership Services Services you provide Market Analysis Overall business analysis Details of your competition Buying patterns of your competition Your planned buying patterns Market segmentation and analysis Target market strategies Include details for each market segment Strategy Your competitive edge Marketing strategy Sales strategy Yearly sales projections Key milestones Management Your plan for finding staff Financial Plan Funding you have accepted Funding you will need Detailed startup costs Calculations for your break-even point Projected profit Yearly profit Gross and net yearly profit Anticipated losses, if any Cash flow patterns Plans for balance sheet Calculations of important business ratios

7. Revise and adjust your plan over time.

You may not secure funding for your agency immediately. Even if you do, you’ll likely find that your real world numbers don’t match up exactly with your calculated projections. Plus, carriers frequently change their underwriting policies, and the economy itself is always in a state of flux.

Keep your business plan current by updating the information anytime circumstances change.

Start your journey with a full lead pipeline from EverQuote.

One of the scariest parts about starting a new agency is not being certain where and when you’ll be able to start making sales.

Skip the fear and the unknown and go right to making sales with warm real-time leads from EverQuote. Whether you’re still trying to find startup funding or your doors are already open, you can always boost your business and maximize your chances of a steady income by working with EverQuote.

Connect with us today.

Download Now: Home Insurance Best Practices & Lead Scripts To Help Grow Your Agency

Topics: Featured , Insurance Agency Growth

About the Author Chris Durling, VP of P&C Sales

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Chris Durling is a visionary leader in P&C insurance sales and distribution, with over 10 years of experience in the industry.

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How To Write an Insurance Company Business Plan + Template

Business Plan-MB

Creating a business plan is essential for any business, but it can be especially helpful for insurance companies that want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every insurance company owner should include in their business plan.

Download the Ultimate Insurance Business Plan Template

What is an Insurance Company Business Plan?

An insurance company business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write an Insurance Company Business Plan?

An insurance company business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Insurance Company Business Plan

The following are the key components of a successful insurance company business plan:

Executive Summary

The executive summary of an insurance company business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

  • Start with a one-line description of your insurance company
  • Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your insurance company , you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your insurance company firm, mention this.

You will also include information about your chosen insurance company business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of an insurance company business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

  • What part of the insurance industry are you targeting?
  • How big is the market?
  • What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, the customers of an insurance company may include individuals, families, small businesses, and large corporations.

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or insurance company services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Below are sample competitive advantages your insurance company may have:

  • Specialized industry knowledge
  • Proven track record
  • Strong customer relationships
  • Robust product offerings
  • Innovative solutions

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

  • Product/Service : Detail your product/service offerings here. Document their features and benefits.
  • Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
  • Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
  • Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. 
  • Or, you may promote your insurance company business via word of mouth.

Operations Plan

This part of your insurance company business plan should include the following information:

  • How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
  • What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for an insurance company include reaching $X in sales. Other examples include expanding to a new geographic market, launching a new product or service line, or signing on new major customers.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific insurance industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

  • Revenue : how much revenue you generate.
  • Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
  • Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Insurance Company

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

  • Assets : All of the things you own (including cash).
  • Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
  • Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Insurance Company

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

  • Cash Flow From Operations
  • Cash Flow From Investments
  • Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup insurance company business.

Sample Cash Flow Statement for a Startup Insurance Company

You will also want to include an appendix section which will include:

  • Your complete financial projections
  • A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
  • Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your insurance company . It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it. All in all, a business plan is a key to the success of any business.  

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How To Write an Insurance Agency Business Plan + Template

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Crafting a Winning Business Plan for Your Insurance Agency

Business plan for insurance agency

Deanna deBara

Whether you have experience as a captive insurance agent or you’re an independent agent looking to branch away from working for others,  starting an insurance agency  might make sense as your next career move.

And now’s as good a time as any to start. In fact, broker and agency revenue  increased by 1.5% over the past five years —with growth expected to continue as the economy improves.

But with this growth and opportunity comes competition. The insurance industry is continuing to evolve, which means different companies—like those that use  insurtech  to blend insurance with technological innovations—are entering the fray and  competing for market share .

To give your new agency the edge over its competition and make sure your company is viable, you need a plan—an insurance agency business plan. Let’s look at why you need this document, what it should include, and other things to consider before you present your plan and launch your agency.

What Is a Business Plan—and Why Do You Need One?

A business plan is a document that outlines your approach to starting and running your agency. This document serves as a roadmap to follow at each stage of business growth, from your initial planning stages to achieving your  long-term goals . 

It can include information about how to structure and fund your agency, financial projections and goals, and guidance for how to run the agency as it evolves and grows.

There are a number of reasons you should consider creating a plan for your insurance agency, including:

  • Help your agency succeed: About  20% of startups  fail within their first year. Though creating a business plan doesn’t guarantee your business will succeed, business owners who write out formal plans are  16% more likely to succeed  than entrepreneurs who wing it without one. Why? Planning helps you lay a solid foundation for your business, giving you a step-by-step guide for how to reach your goals.
  • Secure funding: Many lenders require you to provide a plan for your business if you apply for a business loan or investment. The reason? A plan can reveal how viable your business is—including if you (and your leadership) are qualified to run a successful agency, what your  financial forecast  is for hitting different milestones, and what your overall objectives are for achieving success. In other words, lenders and investors want to know the likelihood of you paying off your debt and earning a profit—and, if so, how soon you’ll hit both milestones. A business plan helps them get a better idea of that likelihood—information they can use to determine if they want to lend to or invest in your business.
  • Inform your decisions over time: A business plan for an insurance agency is a roadmap that defines your goals and objectives—as well as how to achieve them. But as your business grows, it’s easy to lose track of your long-term plans. Being able to refer to a document that details your plans can help you remain committed, even as your team—and agency—grows.

What To Include in Your Insurance Agency Plan 

Now that you know the importance of writing an insurance agency business plan, the next question is: what do you include in it? 

When it comes to creating a plan for your insurance agency, there aren’t any hard requirements. In fact, your plan can be in any format you’d like (including a “lean plan,” which focuses only on key elements)—though, if you’re looking for a bank loan or investment, your plan  should  be as detailed as possible.

Elements you might want to consider including in a  traditional business plan  for insurance agencies include:

Executive Summary

As its name implies, the executive summary is a brief overview of your plan. It should include general information about your insurance agency, though this information might change over time depending on how long your agency is operational. 

For example, a startup insurance agency might include a brief mention of market competition and its planned growth strategy. On the other hand, an established agency might summarize past achievements and include information about employees.

Items to include in your executive summary are:

  • Your agency name
  • Your mission statement
  • A high-level overview of the products or services you offer or plan to offer
  • Background on you  and your agency’s leadership team
  • Information about your employees
  • The location and market you operate or will operate in
  • A brief description of your marketing plan
  • Brief financial information and an overview of your growth plan, including projected costs (though you’ll expand on that later in the document)

Because your executive summary is a top-level overview of your insurance agency business plan, keep it concise and enticing. 

The idea is to encourage a reader to keep reading your business plan and learn more about your agency—especially if you’re looking for funding. 

In other words, the executive summary should be just that: a  summary  that introduces ideas you’ll expand upon later in your plan. Limit yourself to a couple of short, brief sentences for each idea and save specifics for dedicated sections of the document.

Company Description/Business Summary

The second element to include in your plan for an insurance agency is a detailed description of your company. This is your opportunity to expand upon some of the ideas you introduced in the executive summary. Here are some things to discuss:

  • Legal structure of your agency: Your agency’s form of business, like a  sole proprietorship, limited liability company , partnership, or S-Corp. (Not sure which structure to choose? Make sure to read the next section.)
  • Organizational chart: An organizational chart identifies your management team members and highlights their qualifications and expertise to determine who’s responsible for different aspects of running the agency. (You can attach resumes in an appendix to the business plan too).
  • Target market: Who you plan to market to (such as individuals, businesses, or a mix of both).
  • Business history: If your agency has already been established, what it’s achieved since it first opened.
  • What sets you apart from the competition: For example, if you serve a wider (or more specific) target market or offer products other agencies don’t, or if you or your agents are uniquely qualified.
  • SWOT analysis: A  SWOT analysis  identifies your core Strengths, Weaknesses, Opportunities, and Threats to give you (and your plan’s readers) an accurate and objective insight into your agency to inform future decisions, like investing in your agency startup.

What is the Best Business Structure for an Insurance Agency?

Many insurance agencies structure their business as a limited liability company (LLC), as it provides certain tax benefits and helps to protect their personal assets. 

That being said, the best structure for  your  business will depend on a variety of factors, including your goals, number of employees, and projected revenue. 

If you’re not sure how to structure your business, consider talking to a business lawyer and/or tax professional with experience in the insurance industry.

Product List

An effective insurance agency business plan should include a comprehensive list of the products and services it offers or plans to offer. Include the lines of insurance you’ll sell—like personal lines or  commercial lines —as well as the specific insurance policies you sell (or plan to), like  workers’ comp , life insurance or professional liability insurance.

And don’t skimp out on details. Mention the benefits of the insurance products you plan to offer, premiums and pricing, and your sales projections for each product. 

You should also include which insurance carriers your agency will represent—and which policies they’re responsible for underwriting. You might also want to provide a brief description of what  appointment  and representation means (or, in other words, which insurance carriers allow you to sell their products and represent their companies)—especially if you’ll be using your plan to secure funding for your agency since lenders might not be entirely familiar with the insurance industry.

Market Analysis

A major reason for creating a plan for your insurance agency is to prove that your business idea is viable. In other words, you need to demonstrate that there’s a demand for the products you offer—and that you have a competitive advantage that lets you capture enough market share to turn a profit.

And the place to do that? The market analysis section.

In this section, include detailed information about your agency’s target clients. Try to determine if there’s room for your agency. If not, look for underserved niches that you might be able to fill. At the same time, look at your market’s demographics to make sure your potential offerings meet their demands for insurance products.

For example, if you plan on selling commercial insurance, will you market specifically to construction companies and contractors or businesses in general? You might also want to limit your marketing efforts to small businesses that earn up to a certain revenue (like businesses with annual revenue between $1 million and $2.5 million).

You should also include a competitive analysis that identifies your key competitors, including their market share, target customers, and the specific products and services they offer. From there, explain how your marketing strategy will be competitive. 

For example, do you plan to  partner with an insurtech  company to attract leads and drive conversions?  Hourly  combines time tracking, payroll, and workers’ compensation insurance into one easy-to-use platform. Premiums are based on real-time payroll data, so your clients can say buh-bye to those nasty audit surprises.

Finally, include the demand for your proposed offers—and your sales strategy for how your insurance products meet the needs of your potential clients.

Financial Plan

How your agency earns money—and when you can expect it to turn a profit—is crucial for securing lending and making sure you have a stable cash flow. Your financial plan should include your:

  • Projected costs: How much will it cost initially to open your agency, purchase office furniture and supplies, and hire and train agents? How much will your ongoing expenses (like rent, advertising, health insurance and other employee benefits, and salaries and commissions) cost?
  • Estimated cash flow: How much money do you expect your agency to generate and spend over time—and how much of that revenue is profit?
  • Break-even analysis: What is the sales forecast for how many policies you need to sell before you’ve covered the cost of opening and running your insurance agency? At what point does your agency become profitable?

Generally, your financial plan should cover at least three to five years. If your agency is already established, you should support your financial plan with  balance sheets , cash flow statements,  income statements , and other financial statements. 

If your agency is a startup, you should include detailed estimates and projections supported by industry or competitor data. 

Similarly, you might want to provide monthly or quarterly projections for your first year in business (vs. annual projections for the following years) to help explain and emphasize how viable your agency will be in its first year—as well as when you expect to break even or achieve profitability.

How Profitable are Insurance Agencies?

Insurance agencies may see a profit margin of about 10% or more, however that number can vary widely based on agency size, where you're located, what you sell, demand, and your efficiency.

Funding Request

If the purpose of your insurance agency business plan is to request funding, you need to specify how much cash you need—and what you need it  for . Start by outlining the type of funding you need—like a bank loan or investment funds—and how long you need the funding to last. You should also outline your preferred structure—like debt or equity—and any repayment terms.

Then nail down the details.  Create a budget  that stipulates how the money will be used. Make sure to also tie your request into your overall financial plan. Ideally, funding should sustain your agency until it meets its break-even point and a stable cash flow—and how you plan to do that should be clearly outlined in your business plan.

Insurance Agency Business Plan Template

Creating a business plan can seem complex at first, especially if you’ve never done it before. The good news? You don’t need to start from scratch. 

This customizable template can help you get started. Just use it as an outline, fill it in with details about your business, and voila! You’ve got your plan.

Easy-to-Use Outline

Text Copied to Clipboard

insurance sales business plan

Agency name

Mission statement

Products and services

Management team background

Employee information

Location/market information

Brief marketing plan description

Brief financial information:

Projected costs

  • Growth plan

Company Description

Legal structure

Organizational chart

  • Target market

Business history

Competitive advantage(s)

SWOT analysis

Product #1: Description, price, sales projections

Product #2: Description, price, sales projections

Competitive analysis: Competitor #1

  • Market share
  • Products offered

Competitor #2

Marketing strategy

Product demand

Sales strategy

Estimated cash flow

Break-even analysis

Financial statements

  • Balance sheet/projections
  • Cash flow statement/projections
  • Income statement/projections
  • Other financial documentation

Amount of funding required

Reason(s) for funding

Type of funding requested

How long of a period funds needs to cover

Preferred funding structure

Repayment terms

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Other Things to Do When Creating Your Plan

Now that you understand the importance and benefits of a business plan for your insurance agency, let’s jump into a few things to keep in mind while creating your plan to ensure that it sets the stage for launching a successful insurance agency: 

  • Define your brand identity: Your agency’s brand—its name, purpose, and values—helps it stand out from your competition and draw in new customers. Defining and committing to your agency’s identity helps you establish trustworthiness and reliability.
  • Apply for licenses and permits: Small businesses are subject to local and state laws that might require you to obtain a business license, insurance coverage, and other types of licenses and permits. And because the insurance industry is so heavily regulated, check with your state’s  insurance department  to learn if you require any additional licenses or permits.
  • Research potential funding options: When it comes to funding, there’s no one-size-fits-all. Compare and contrast different funding options—like self-funding, taking out a loan, looking for investors, or even crowdfunding—and choose what makes the most sense for your agency.
  • Identify potential insurance companies to represent: Before you launch your agency, research potential insurance carrier partners to find those that align with your goals and values. Partner with insurance companies that offer the types of insurance products your ideal clients want—at the prices they’re willing to pay—and don’t dismiss the importance of exceptional customer service.

Tips for Presenting Your Business Plan

After you’ve drafted your business plan, the final step is to present it to interested lenders and investors. But how do you successfully present your plan for an insurance agency with confidence?

  • Set up an in-person meeting: A face-to-face meeting helps humanize the people behind your plan—you and your management team. It also gives you a chance to establish and build credibility, field any questions, and demonstrate your excitement and passion for launching your new business. If meeting in person isn’t doable, set up a video conference to recreate the face-to-face experience.
  • Use a clean, detailed, and professional layout: Your business plan should be legible, concise, and direct. Make sure it appears professional by proofreading it to correct any typos or misspellings. Include clear charts that support your claims and statements. Finally, make both digital and physical copies to distribute (and print extras—just in case!).
  • Practice and rehearse your presentation: Come prepared to answer any questions that your business plan might not have covered or that a lender needs extra clarification about. That doesn’t mean you need to memorize your presentation word-for-word, but you should have a solid idea of your plan’s specifics and certain important details, like your break-even point or the amount of funding you’re requesting.

Plan to Set Yourself Up for Success 

Starting a small business is hard. And in the competitive insurance space, you need every competitive advantage you can get to set yourself up for success when launching an insurance agency. 

Writing an insurance agency business plan can help you outline—and commit to—your goals and objectives, giving you a clearly-defined path to success.

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How to Create a Business Plan for an Insurance Agency

An insurance agency desktop, where a business plan is being forged.

If the adage is true that even the greatest enthusiasm is no substitute for planning, independent insurance agents know that both are required in order for an agency to succeed.

An insurance agency business plan is therefore essential, especially for brand-new agencies in addition to established firms. A thoughtfully developed plan provides you direction for your efforts and structure for ongoing business development.

Without a plan, all you have is good intentions – and those won’t get you where you want to go. A map, on the other hand, will.

With this in mind, let’s dive into how to create a business plan for insurance agents and the things you’ll need to do to set your agency on the path to success.

Why is an agency business plan important?

A well-constructed insurance agency business plan helps you to set realistic goals, define your needs for specific resources, and focus your attention on the essential must-dos for accelerating your business.

As the principal, you must continually refine your vision for what you ultimately want to achieve: the type of business you want to run, its operations, its cash flow, its culture, and its workflows. Then, you can list the necessary steps to reverse-engineer the ideal agency that you’ve pictured.

Not only will the business plan for your insurance agency serve as a tool for internal management and decision-making, but it’s also extremely useful in conveying the vision for your business to other parties. Among these are investors, lenders, and potential partners – and new insurance carriers will often want to review your agency’s business plan before they’ll partner with you.

It’s worth noting that over time, the business plan for an insurance agency can and will change, and the agency owner must be flexible in both thought and execution as a new agency is forged. For example, you may envision writing a large portion of your agency’s book of business in a certain line, and later discover that market conditions or intense competition will encourage you to pivot to other lines that may also prove profitable.

What should be included in the business plan for an insurance agency

Agency principals will create a comprehensive summary that mindfully considers everything from the agency’s location and target markets to the products it will offer.

To get started, let’s review the various sections that make up a comprehensive business plan, and how each section contributes to the overall plan’s effectiveness.

Your insurance agency business plan should run about 5,000 words, outlining the following in detail:

  • An executive summary detailing your “vision” for your agency
  • Description of your company
  • List of the insurance products your agency plans to offer
  • Business analysis of your market
  • Your agency’s marketing strategy
  • Organizational structure
  • Your agency’s financial plan
  • Agency funding needs

If you’re already thinking, “I’m not a writer; I can’t do this,” fear not. You’re summarizing what you’re setting out to achieve and how you plan to get there – not writing a sonnet. Once you start writing, you’ll be surprised how far you’ll get.

The aforementioned word count, while a solid goal, isn’t set in stone. Don’t pad what you’re writing; stick to the facts. In the end, your business plan should be thorough, useful to you, and appealing to investors.

Let’s break down each of these sections one by one.

Executive summary

Think of this section as a concise overview of the overall business plan for your agency – your mission statement. Include highlights of your agency’s mission, goals, and its competitive advantage. Highlight your agency’s projected growth and potential profitability.

Be realistic and truthful in your assessments. It’s good to be optimistic, but not pie-in-the-sky level, especially for new agencies. Remember, you could find yourself answering to an investor sometime in the future.

Company description

Here’s where you explain what makes your agency special. Tell your story powerfully. What’s your vision for your organization? How would you describe your company culture ? How do you recruit new talent ?

What is your target market? What are your customer demographics? Who will be selling, and what are their strengths? How do you manage your relationships with your insurance carrier partners? What types of agency technology do you leverage in your customer service efforts?

Offer details on what you consider your unique selling proposition. Do you offer specialization in certain lines of business? If so, explain the inherent value in the expertise you possess.

Keep this question in mind as you write: What makes your firm exceptional, and why would someone want to invest in it?

List of products

The composition of your agency’s book of business is critical , and here you’ll lay out exactly what products you’re selling (or plan to sell). Provide a detailed breakdown of the insurance products and services offered by your agency, including a brief explanation of each product’s features and benefits.

In addition, include ideas for expanding your product lineup in years to come.

Market analysis

Investors and carriers alike want to know that you possess comprehensive knowledge of both your local insurance market and the forces influencing the wider industry. Offer analysis of your agency’s target market, including the demographics of your potential clients.

Then, provide a thorough analysis of the insurance industry’s current challenges and evolving exposures, with emphasis on how those trends affect the types of clients you serve. (This section doesn’t need to be exhaustive – again, don’t pad it – but it should reflect your macro perspective on the P&C market as well as how market forces will factor into your pricing and risk selection.)

Marketing strategy

How do you market your agency to prospects? Do you utilize digital marketing, social media, or create content that will resonate with potential customers? Community engagement is key in endearing your business to local prospects, as are networking events.

Detail your marketing strategy, and explain which types of outreach you’ve found most effective.

Note: As an agency owner it’s especially important to be flexible with your plans in this area, as certain approaches may prove less effective over time. When they do, you’ll need to pivot.

Organization and management

Effective leadership and a clear organizational chart will contribute greatly to your agency’s success. In this section, lay out your agency’s organizational structure – the hierarchy of your leaders. Include profiles of key team members, highlighting their various expertise.

Financial plan

Here’s where you begin to get more detailed on dollars and cents. Offer your realistic financial projections for your agency, taking into account expenses, revenue, and projected profitability.

Your projections should include a breakdown of any and all financial forecasts and possible variables taken into consideration. Contingency plans to address potential financial challenges should likewise be included.

Agency funding

Your agency’s financial needs are assessed in detail here. Apply your knowledge of what you want your agency to achieve, versus what it will cost. This includes (but is not limited to) rent, payroll, utilities, phone service, and business insurance.

Include the purpose behind each expenditure, and demonstrate how funding for your firm will be used to cultivate growth.

By the time this section is complete, you’ll have an informed understanding of exactly what it will cost to fund your organization – and how much you may need to borrow to manifest your vision. Provide an outline of potential sources of funding, including personal investments, loans, or investors.

What is the Best Business Structure for an Insurance Agency?

There are several business structures you can consider for your agency, each with various benefits. These include:

  • Sole proprietorship
  • Partnership
  • Corporation

There are various legal, financial, and operational factors to consider in selecting the structure that’s best for you, which we’ll explore in greater detail in a future blog.

How your insurance agency business plan will evolve

As your agency evolves over time, so too will your firm’s business plan. It’s best to revisit and refine your overall plan at least every seven to 12 months, in order to chart your progress and adopt new strategies that will help to continuously drive revenue.

The path to agency success is long and at times extremely difficult, but thoughtful planning will aid your firm’s execution and growth for years to come.

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Insurance Company Business Plan

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An insurance agency can become a profitable business if done right. After all, insurance companies as a business help people deal with uncertainties, and that is something all of us want.

And if you have good negotiation skills, are brilliant at planning, and have a thorough knowledge of how insurance works then you might have thought of having your insurance agency.

If yes, then what are you waiting for?

Get started because now is a time as good as any. All you need is a little industry information and an insurance company business plan to help you have a thriving business.

Industry Overview

The global insurance industry stands at a whopping value of 5.3 trillion US dollars in 2022 and is expected to grow at a rapid pace going forward too.

The major reason for the growth of the insurance sector comes from the increasing uncertainty of life, property, and everything else that concerns people.

The increase in disposable income amongst people has also contributed significantly to the growth of the sector.

But as everything good attracts competition, the insurance industry attracts a lot of competition too. And if you want to stand out amongst all of it, you’ll need to be brilliant at what you do. Proper steps to set up your business and planning can help you with that.

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insurance sales business plan

Things to Consider Before Writing Your Insurance Company Business Plan

Know the industry.

The first step towards having a successful business is to research the industry and know what you are getting yourself into. It helps you understand the ins and outs of the business and what steps you should take to help your business succeed. It also helps you stay updated with the latest trends and use them to your advantage.

Get the necessary licenses and permits

As insurance companies are prone to lawsuits, fraud, and other such problems, having all the necessary documents can help you stay on the right side of the law. The licenses and permits act as an assurance for both your clients and your business that you’ll be able to deal with any legal hassle that comes your way. And as you don’t need to worry about the legalities you can focus on what really matters.

Know your audience

Knowing your target audience, their fears, motivations, and preferences can give you the required edge over your competitors. As you know your customers you’re able to serve them better. This eventually makes them return to you and build long-term and mutually beneficial relationships with your customers.

Promote your business

Promoting your business is foundational to success because for your business to work you need to let people know that your business exists. Hence, once you get to know your target audience, it is important to promote your business in a way that speaks to your target audience.

Chalking out Your Business Plan

If you are planning to start a new insurance company, the first thing you will need is a business plan. Use our sample insurance company business plan created using Upmetrics business plan software to start writing your business plan in no time.

Before you start writing your business plan for your new insurance business, spend as much time as you can reading through some examples of  insurance-related business plans .

Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.

We have created this sample insurance company business plan for you to get a good idea about what a perfect insurance business plan should look like and what details you will need to include in your stunning business plan.

Insurance Company Business Plan Outline

This is the standard insurance company business plan outline which will cover all important sections that you should include in your business plan.

  • Keys to Success
  • 3 Year profit forecast
  • Startup cost
  • Funding Required
  • Company Ownership
  • Company Locations and Facilities
  • Service Description
  • Competitive Comparison
  • Sales Literature
  • Fulfillment
  • Future Services
  • Market Analysis
  • Competition and Buying Patterns
  • Business Participants
  • Distributing a Service
  • Cal Roberts, Patrick C. Johnson, Rob Champlain
  • Agents (such as Co-operators)
  • Mass Markets
  • Group Plans – teachers, public employees
  • Promotion Strategy
  • Distribution Strategy
  • Positioning Statement
  • Pricing Strategy
  • Sales Programs
  • Sales Forecast
  • Sales Yearly
  • Strategic Alliances
  • Service and Support
  • Organizational Structure
  • Startup Funding
  • Important Assumptions
  • Brake-even Analysis
  • Profit Yearly
  • Gross Margin Yearly
  • Projected Cash Flow
  • Projected Balance Sheet
  • Business Ratios

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Insurance Company Business Plan

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Acme Insurance

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

By focusing on its strengths, its present client base, and new value priced products in the next year, Acme Insurance plans to increase gross sales by 10% and profit by 15%.

Our Keys to Success and critical factors for the next year are, in order of importance:

  • Identify “Target Markets.”
  • Institute our Property inspection program.
  • Begin our “Insurance Partners” program.
  • Develop a profitable property program.
  • Provide small businesses with an affordable basic business package.

Acme Insurance Incorporated has been profitable, but recently we have had  declining market share  and this must be addressed. Therefore our goals are:

  • To re-establish Acme Insurance Inc. as the market leader in quality and value-priced insurance products in Smalltown District.
  • Establish good working relationships with our present insurance markets by meeting with their decision makers and plotting a mutual plan for success. Get commitments for support and products that we can market in our trading area starting April 1st of Year 1.
  • Investigate new markets that meet our marketing criteria by a) committing to small rural brokerage; b) providing products suitable to our economic and social climate; and c) plans for the upload and download of insurance policies.
  • Provide sales incentives to staff to meet sales goals of 10%.
  • Complete inspection of all Pilot homeowners within one month before renewal date.
  • Formulate plans to acquire another brokerage

Acme Insurance Inc. is dedicated to providing insurance products that provide quality protection with value pricing. We wish to establish a successful partnership with our clients, our staff members, and our insurance companies, that respect the interests and goals of each party.

Success will be measured by our clients choosing us because of their belief in our ability to meet or exceed their expectations of price, service, and expertise.

In order to implement our strategic goals, we will focus on developing the following tools.

  • Knowledgeable, friendly staff that can empathize with our consumers needs and circumstances, especially in handling a loss.
  • Policies that meet or exceed the expectations of our clients, and that are affordable, available, and understandable.
  • Policies and endorsements delivered on time with minimal errors.
  • A commitment to an annual insurance review for all of our clients. A phone call is more than any direct mass marketer offers. We believe personal contact and service is the cornerstone of our success.

Acme Insurance primarily markets and services Personal Lines Insurance. Its customers are mostly rural, lower income families or long time resident senior citizens who demand value priced insurance premiums in keeping with their lower and fixed incomes.

We also provide insurance to small business, mostly family-run seasonal operations primarily focused on the tourist trade.

Acme Insurance is a privately incorporated company in the Smalltown district and is licensed to transact both Life and General Insurance. The shares are held equally by John Smith and Peter Smith.

Our Insurance and Real Estate brokerage operates from two central locations. Our modern attractive office in Smalltown, at 178 Small Street, is located in a small plaza which is owned by the principals of our brokerage. It comprises 2,000 square feet.

In Nexttown, we operate from an 800 square foot, one-story brick veneer building overlooking Lake Small, which again is owned by the principals of our firm. The office is strategically located across from the Post Office.

We have stressed to our insureds the importance of good communication between the broker and client to insure proper coverage is in place. We have noticed as our clients become better informed about insurance that there has been a tremendous increase in clients wishing in-depth discussions about their policy coverage and how they can get the most value for their insurance dollar.

Our company’s strength lies in the quality and depth of our products and staff. Our offices, unlike our competition, are open six days a week. Because of our larger staff, we are able to service our clients even when a client’s broker is busy or out of the office on inspections.

Our staff has specialists in commercial insurance that can properly service and underwrite local business. We also have some quality commercial markets unavailable to our competition.

Our Real Estate division, which is a separate company, helps with market value and replacement cost analysis when required.

The past few years have seen tremendous upheaval in the insurance industry. The number of players has decreased in both the broker and company communities. The recession has curtailed insureds from properly maintaining their homes and automobiles, and insurance fraud has become a major issue for the entire insurance industry.

Brokers are concerned that in spite of commission reductions, quotas, contract cancellations, and refusal to write new auto business by some markets, they now may find themselves in competition with some of the traditional broker distribution companies that are setting up direct marketing facilities and branches. The banks now have announced they will open stand alone insurance offices to retail insurance.

In spite of the above, we believe that the independent broker will survive. We are more automated than most service industries. We are close to the customer, regardless of some insurance companies’ attempts to sever the traditional broker-client relationship. Our clients, in most cases, still do not care or know which company we place them with. They trust our judgement in selecting the proper coverage and company to place them in.

Upload/download capabilities are in many brokers offices, including our own. This will cut costs, improve efficiency and accuracy, and help us meet the competition from banks and direct writers. Companies that truly value and trust the broker distribution system will align themselves with professional brokers and grant more underwriting authority similar to Lloyds.

Among the substitutes that are our main competition we have Local independent brokers, Agents (such as Co-operators), Mass Markets, Mass merchandise programs heavily advertised over the radio such as “Gray Power”, and Group Plans.

We have depended in the past on a small advertisement in our local newspaper, listings in the Yellow Pages, and word of mouth. However with the changes in the market today, we must begin to investigate alternate ways to put our name in front of the public. We have set out several criteria for our marketing campaign that include”

  • All advertising has to emphasize our differentiation point rather than price.
  • We must sell the company, not the product. In spite of some companies’ efforts to minimize the importance of the broker, our clients still identify with the broker, not the insurance company.
  • We must improve and increase our contacts with our clients.
  • Make contacts and support senior citizen groups and cottage associations.

Based on these changes in our goals, outlook, and company culture, we anticipate that we will be able to increase revenues substantially by year 3 of the plan and increase net profit handsomely. The company does not anticipate any cash flow problems.

1.1 Mission

1.2 objectives.

  • Investigating new markets that meet our marketing criteria by a) committing to small rural brokerage; b) providing products suitable to our economic and social climate; and c) plans for the upload and download of insurance policies.
  • Formulate plans to acquire another brokerage.

1.3 Keys to Success

We believe the keys to success in a small town insurance business are:

Insurance company business plan, executive summary chart image

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Company summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">, 2.1 company ownership, 2.2 company history.

Acme Insurance was founded as a sole proprietorship in 1938 and was owned and operated by the founder Stan Smith. He originally ran the operation from his home, but moved to the business section of Smalltown when he outgrew his home based operation.

In 1972, the company constructed a new office building in the main business section and over the course of the last 15 years has purchased four other brokerages, one of which led to the establishment of our branch office in Nexttown.

In 1988, a new company was formed “Acme Insurance Inc.” which bought the insurance business from “Acme Insurance Limited.” All shares in the new company are owned by John S. Smith and Peter Smith.

Today, the fourth generation of Smiths, Stephen and Jason Smith, are working in the firm. We are also gratified to report that our founder, Stan Smith, is still in our office every day, and although still licensed, he is only active in a “goodwill ambassador” capacity.

Insurance company business plan, company summary chart image

2.3 Company Locations and Facilities

Our Smalltown operation enjoys its own private parking lot for our clients and our staff. A second story was recently added to our office which will allow ample room for expansion. It is presently used for training, staff meetings, and conferences.

Acme Insurance is committed to providing professional sales and service for its insurance customers. We have established what we consider to be an excellent reputation in our area, and are the largest multi-line insurance broker in our trading area.

3.1 Service Description

Acme Insurance provides home, automobile, and business insurance in Smalltown District. We take pride in knowing that for over 50 years we have helped our clients to find the best coverage at the right price that suits their needs and expectations. In the event of a claim, our clients know that we are there to provide help and counsel to ensure a fast, speedy claim settlement.

Like other independent brokers, we issue binders and new policies, endorsements and process renewals.

We also provide insurance services to non-clients, such as lawyers and mortgagees, to ensure our mutual clients have proper coverage and binding notes in place for the purchase of homes, businesses, and automobiles.

3.2 Competitive Comparison

Since we are brokers, (not agents such as Co-operators), we have access to a range of standard and specialty markets.

3.3 Sales Literature

We have recently produced a pamphlet titled “Insurance Partners” which stresses that a successful insurance partnership between the client, the broker, and the company is based upon a new concept.

Not only do the broker and the company take responsibility for proper protection and indemnity in the event of loss, but in the 1990’s, the client must also take his share of responsibility to insure the safety of his property by keeping it well maintained and using qualified professionals to update or change the heating, electrical, and plumbing systems in his home. We stress that multiple claims or claims arising out of poor maintenance may adversely affect his insurance.

In addition to the above, our brokerage uses a number of boilerplate letters on our computer system that are sent along with various types of policies explaining unique features or limitations in the contracts to avoid possible Errors and Omissions claims. They also encourage our clients to contact us about reviewing their coverage and promote other products and services we provide.

3.4 Fulfillment

The key to fulfilling our clients needs is provided by our principals who have over 60 years experience between them as general insurance brokers, and our staff, many of whom have been insurance brokers well over 10 years. We have one staff member with her A.I.I.C., three staff with their C.A.I.B., and two more taking C.A.I.B. courses. One staff member is completing courses to have the restriction removed from his license so he can be an alternate designated individual.

We call upon the ample resources of our insurance markets to help with any unusual situations which occur and may present a problem finding proper coverage for our client.

When we required trained inspectors for evaluating the safety of our insured’s solid fuel heating devices and installations, we sent one of our own producers for training and who now has W.E.T.T. certification.

We are proud that Acme Insurance Inc. has never had an errors and omissions loss, but to protect our clients against that possibility, we have in place Errors and Omissions Insurance through our Insurance Brokers Association in the amount of $1,000,000 (Employer’s Reinsurance).

3.5 Technology

We have been fully computerized since 1982 and both offices and some of our producer’s homes are connected to our main computer server located in Smalltown.

As of February 1996, we have entered into an agreement with our present computer vendor, Teleglobe, to update our computer system to a Pentium server, and to Release 74, which allows upload/download capability with our companies, as well as email.

We have elected to stay with the Teleglobe Tabs system since our staff is familiar with the program. It has exhibited excellent, reliable telecommunications ability. The high speed ISDN lines required for MS Windows-based communication between our branch office as well as our home offices are not available in our trading area, so at present we will not migrate to the new MS Windows-based products available from Teleglobe or Agency Manager.

3.6 Future Services

Although Stan Smith started out as a life insurance agent, the “life” part of our business represents only 1% of our sales. We are looking to strengthen this part of our operation in the future. Due to the complexity and number of life and disability products, we are presently using an outside service: Atlantic-Smith Insurance out of North Town, although two of our general insurance producers have life agent licenses.

We are in the process of setting up a substandard property market. We feel that there is a need for this service and that it can be profitable if strictly underwritten with proper controls in place.

Market Analysis Summary how to do a market analysis for your business plan.">

Recent demographic studies in our area reveal a total year-round population of approximately 13,000, which rises in the summer to approximately 25,000. We have a relatively high number of seniors and many younger, newly-formed families dependent on government assistance living mostly in a rural, unserviced, thinly populated area. This makes it costly to service our clients. Long distance phone bills represent our second largest expense (our two offices each have their own toll free phone numbers) and the cost of visiting our insureds to do home inspections is time consuming due to the large area we service.

We are targeting seniors which have proven to be a profitable, stable market for our brokerage in spite of our present difficult economy.

We are fortunate that we have not yet had the intrusion to a large degree of mass merchandising programs like “Silver Power.” Smaller brokers have made inroads into our traditional rural business, with low cost farm markets that sell home and auto insurance. We understand that some of these markets are in a poor financial position and may cease to be a factor in the future.

4.1 Market Segmentation

Our market consists of senior citizens, lower-income young families (many of who are on social assistance) and the small, family-run business (many of which are seasonal and based on the tourist trade). There are a few industrial risks and those that are located here are branches of larger industries which obtain their insurance through large brokers in Bigtown.

Our target market is the seniors, family business, and middle income earners in our area. Statistics show that over 42% of our permanent population is above 45 years of age. The average family income is approximately $27,000 and the unemployment rate 9%.

We are cautious about encouraging business from lower income prospects since they tend to have wood heat, homes in poor repair, and many attempt to install and repair their own plumbing, wiring, and heating systems.

Another market of concern is out-of-area clients who may have been payment or claim problems to local brokers and attempt to find a distant broker to provide coverage instead of making the necessary adjustments in their own lifestyle to prevent claims.

Clients who have moved repeatedly can be difficult to obtain proper underwriting information and past claims experience on, and we feel our staff is to be commended for their ability to properly assess if a client should be placed to our standard markets or would be better served by a specialty company.

Insurance company business plan, market analysis summary chart image

4.2 Service Business Analysis

The past few years have seen tremendous upheaval in the insurance industry. The number of players has decreased in both the broker and company communities. The automobile product has, in the mind of the public, become unaffordable, unavailable, and impossible to understand. The recession has curtailed insureds from properly maintaining their homes and automobiles, and to exacerbate the situation, many clients have turned to wood heat and started doing their own repairs and maintenance which may have increased the number and severity of claims. Insurance fraud has become a major issue for the entire insurance industry.

Our traditional close relationship with our companies has been strained. Brokers are concerned that in spite of commission reductions, quotas, contract cancellations, and refusal to write new auto business by some markets, they now may find themselves in competition with some of the traditional broker distribution companies that are setting up direct marketing facilities and branches. The banks, even though thwarted by the federal government in its last budget to retail insurance from their premises, will continue pressure on the government and now have announced they will open stand alone insurance offices to retail insurance.

The new federal government is close to adopting a new automobile contract that hopefully will make it affordable, understandable, and available to our clients. A profitable automobile product will entice the companies to aggressively seek new sales and more brokers will see companies offering contracts.

4.2.1 Main Competitors

Local independent brokers Cal Roberts, Patrick C. Johnson, Rob Champlain

  • Strengths – alternate markets, especially small farm mutuals, that still continue to give low prices, still continue to write wood stoves, and allow discounts and underwriting terms such as table 1 rates on homeowners within 8 km of fire hall protection.
  • Weakness – most are smaller, one-man operations that do not have the backup or finances to aggressively impact the marketplace.

Agents (such as Co-operators)

  • Strengths – Large advertising budget and competitively priced products. Their commercial is difficult to compete against in some cases because they seem to not have the same restrictions on underwriting as our markets. Also they have large capacity to write certain risks.
  • Weakness- one small operation that does not have the same hours as our offices. Staff, because of salary, do not appear to be very knowledgeable or aggressive.

Mass Markets

  • Strengths – large advertising budget and very competitive prices.
  • Weakness – not local and largely unknown to our clients at the present time.

Our own Companies

  • Strengths – already known to our clients; will be competitively priced.
  • Weakness – an unknown quantity to our insureds. Also, if their people skills are similar to what they now exhibit, they will have great difficulty empathizing with the client and selling the client what he needs, not what they think he needs.

Mass merchandise programs heavily advertised over the radio such as “Gray Power”

  • Strengths – price.
  • Weakness – a still untried, unknown quantity.

Group Plans – teachers, public employees

  • Strength – group pricing.
  • Weakness – very little obviously, since we insure very few of the professions.

4.2.2 Competition and Buying Patterns

The main volume of income for our brokerage is generated by automobile premiums because they are relatively higher priced to insure than property, and because automobile insurance is mandatory in the region.

As stated previously, our success is dependent on our staff and our companies convincing our clients and prospective clients that price, although important, is not the only criteria for the purchase of insurance. Our advertising stresses that we have two offices, open six days a week with after-hours support and we have been an active, concerned, community involved, local business since 1938.

Still, price is very important and we must work with our markets to ensure that our insurance products are available and affordable to a large part of the market. It is the broker’s job to ensure the client understands what he is buying, and if circumstances dictate a lower-priced product, we must make our insured aware of the trade-off in coverage versus price.

4.2.3 Business Participants

  • Cal Roberts Insurance
  • Markets – Royal, Dominion of Canada
  • Patrick C. Johnson
  • Markets – General Accident, Canadian Surety
  • Rob Champlain
  • Markets – Farmer’s Mutual, National Frontier
  • Co-Operators
  • Silver Power
  • Markets – Trafalger
  • Con-struct Direct

4.2.4 Distributing a Service

Our trading area is rural. Premiums are relatively low and therefore not subject to large brokerages or specialty direct writers mounting aggressive advertising campaigns to bring in business. There are few group plans providing insurance coverage with the exception of our teachers. Smalltown has two independent brokers and a Co-Operators agent, Nexttown has two independent brokers, and Southtown has one. We have just started to see some move by locals to “Silver Power” and other specialty retailers who advertise on radio and television. The banks are still a future unknown.

Strategy and Implementation Summary

  • Emphasize service and ongoing support . We must avoid selling only one policy at the lowest price for each customer and concentration account selling which greatly enhances client retention.
  • Build an Insurance Partnership . The customer does not want to shop every year for a new broker. Concentrate on building a long term relationship with our customers and make the client and our staff appreciate the value of a long-term relationship.
  • Focus on target markets . We must focus on personal and business customers that we identify and select to insure, instead of allowing potential customers to choose us, which could result in our brokerage attracting problem clients from other brokers.

5.2 Marketing Strategy

  • Emphasize service and support.
  • Build a partnership business based on account selling.
  • Focus on senior, claims-free personal lines business and the profitable, well-run, small family business.
  • Target small, non-franchise business that does not have access to group insurance plans.
  • Investigate acquiring other brokerages in our area.

5.2.1 Promotion Strategy

We have depended in the past on a small advertisement in our local newspaper, listings in the Yellow Pages, and word of mouth. We must begin to investigate alternate ways to put our name in front of the public.

  • All advertising has to emphasize our differentiation point rather than price. We will be developing a “Now what do I do?” message to emphasize the need for dealing with Acme’s insurance professionals so that in the event a loss occurs, you know you have the proper protection.
  • We must improve and increase our contacts with our clients. All clients should be contacted before renewal to ensure covers are current and adequate. Also, new insurance should be solicited. We are investigating the production of a company newsletter or use of the I.B.A.O. newsletter which is distributed on a bi-annual basis.
  • We have put our email address in our newspaper advertising, but we must be careful about attracting clients from out of the area who may be difficult to service and properly inspect.
  • Make contacts and support senior citizen groups and cottage associations. Identify sports and hobby groups that involve seniors and cottagers.

5.2.2 Distribution Strategy

  • Select Seniors We will give special attention to this market in our advertising. We will make a concerted effort to support and sponsor seniors programs in our area. We will seek out Cottage associations and offer support and advice to attract new senior clients who are recently retired or about to in the near future.
  • Insurance Partners We will include inserts in renewal, endorsements, and correspondence stressing the importance of the insured taking an active interest and responsibility for trying to control the severity and number of claims. Our staff should take every opportunity, when discussing insurance with a client, to emphasize the consequences of multiple claims.
  • Business Partners Again we should encourage insureds to take responsibility for controlling claims in partnership with their broker by installing alarm systems and continuing to maintain and upgrade their property. We should stress the benefit that good loss ratios help to control rates and ensure markets that want to write their business.

5.2.3 Positioning Statement

Our target market is Smalltown District. The ideal client is claims-free aged between 45 – 75 who owns his own home and car and is debt free. Has exhibited stable family patterns and is known and respected in the community.

A similar profile should be used for commercial prospects with emphasis placed on the well-run, profitable business that has exhibited good claims experience.

5.2.4 Pricing Strategy

Our customers are especially sensitive to value. We must ensure that our price and service are perceived to be good value to our client.

Our markets must offer several payment options to our clients that are convenient to the client, not just to the company. Example – payment on insured’s preferred day of month, not on the company’s, and accepting payment by credit or debit card. Many insureds are on a fixed income and receive their income on a set day of each month or a paycheck on a particular day.

We encourage our companies to “Target Market.” Many of our companies are now focusing on what they have perceived to be profitable niche markets, where they can offer a competitive product with little, if any, competition.

We are seeing our commercial markets now moving toward basic coverage and limiting the “bells and whistles,” all-risk products available to only those clients who have modern, well-managed, profitable, low-risk operations. This should help stabilize pricing and, even more important, ensure that there is an insurance market available for most risks. Continued insistence by the industry on better protection, i.e. fire and burglar alarms, upgrading of buildings, etc., have started to lower loss ratios.

Many of the larger insurance markets have increased minimum premiums to $1,000 for any commercial package policy. Our Lloyds market should be able to accommodate these customers with a minimum premium of approximately $600.

5.3 Sales Strategy

We want to emphasize the benefit of dealing with professionals who live and work in our client’s area. We know their needs and their problems and we have a local reputation to protect, unlike an out-of-town market. If the out-of-town broker fails to provide proper cover or advice, they lose one client. We could stand to lose many if the public perceives a professional failure on our part.

Competitive prices for our identified target markets. Discounts of up to 25% for claims-free seniors who renew their home insurance with us.

Careful inspection and the judicious use of deductibles and warranties for insureds using wood stoves should help alleviate company concerns about solid fuel heating devices. Competitive pricing is not an important factor to attract business because competition is very limited for primary wood heat houses in our area. This may provide a chance to pick up all of the insured’s business because, in many instances, they contact us after being told by their previous broker that, in spite of their claims-free status, the broker doesn’t want their house insurance.

Business partners provide us the opportunity to sell lower-priced, basic insurance coverage to our client. Many clients have expressed interest in retaining part or all of the insurance risk, especially for burglary. They feel that if they have installed central alarms and bars, they can take the chance of self insurance.

5.3.1 Sales Programs

We are investigating sales incentives for our producers. They must encourage profitable new business and have a retention component. Presently, our producers receive $10 for every new policy written in our office, with the exception of recreational vehicles.

5.3.2 Sales Forecast

The following table and related charts show our present sales forecast. We are projecting sales to grow at a moderate but steady pace for the coming year and to continue into 1997.

Insurance company business plan, strategy and implementation summary chart image

5.4 Strategic Alliances

Some of our present companies have surveyed us to investigate co-operative advertising but we have not committed to any programs at present.

5.5 Service and Support

Acme Insurance is really a group of small brokerages housed under one name and location. Our producers are each responsible for a book of business. They sell, service, handle claims and are responsible for their accounts receivable. We have found over the years that our clients prefer to deal with one broker who is aware of their particular needs.

5.6 Milestones

We have listed our plan milestones in the table below.

Insurance company business plan, strategy and implementation summary chart image

5.7 Service and Support

Management summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">.

Acme Insurance is slow to hire new people and loyal to those whom we have hired. We hire only when there is a vacancy or growth dictates more staff. Most of our people have been in our organization over 15 years, which allows our clients and our companies to form long lasting business relationships with their broker.

6.1 Organizational Structure

Our brokerage is divided by client instead of service. Each broker is responsible not only to renew and service a client’s insurance, they also are responsible for collection and claims. We feel a client wants to deal with his or her broker, especially in a claim situation, instead of an unknown “specialist” whom they feel does not represent their interests.

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Agency Performance Partners


Posted on November 7, 2022 by Kelly Donahue Piro

Setting insurance producer sales goals can be overwhelming. Many agencies aren’t sure where to start. You don’t want to set a low goal and be unprofitable or set a lower-than-ideal expectation for producers.

On the flip side, you don’t want to put the insurance producer sales goal too high and make it too hard to attain.

There’s also another consideration when setting sales goals. Producers will likely have different roles and responsibilities. Some may service and sell, some only sell, and some producers only target opportunities over a certain threshold.

In this blog, we want to review how every agency can set insurance producer sales goals by having a clear roadmap that works for you. 

Setting Insurance Producer Sales Goals

As you start your journey in setting goals, you want to have a few things ready for review. This checklist identifies several factors that will help you establish successful sales goals. We’ll also share our recommendations for personal lines vs. commercial lines sales goals.

What Percentage of Their Time Is Spent On Sales

Insurance producers may wear many hats in many agencies. Some of these items include:

  • Servicing and selling
  • Servicing their book
  • Being a mentor to other agents
  • Handling renewals
  • Handling remarkets or reshops
  • Other roles and responsibilities

Prospecting vs. Inbound Leads

There is a difference between agencies that provide leads and expected prospect agents. Generally, inbound opportunities tend to be smaller, and outbound tend to be fewer in quantity but more significant in premium. In many agencies, the expectation is a combination of both prospecting and inbound. 

Insurance Agent Experience

When you are a new producer, it can take some time to build your pipeline (but it can’t take too much time!) Insurance producer sales goals should be readjusted every year. Their sales goals should be adjusted as agents grow and build a pipeline and relationships. 


Producers must pay for themselves! While this can take a bit of time (generally 3-4 years), you must ensure that the producer is on track for profitability each year. We do recommend that this is an open and transparent conversation. 

Alignment With Company Growth

Many agency owners miss the opportunity to tie producer goals directly into the agency growth goals. For example, if you wanted to grow your agency by 10%, you would need to identify the following:

  • Retention Rate
  • Estimated Premium Increases
  • Your sales team needs goals that will fill the gap 

If these goals are too high, you may need to look at investing in another producer or spreading the sales between the service team (cross-selling) and producers focused on new business. 

Identifying A Target Client

Desperate sales agents bring in desperate clients. We do strongly recommend that agencies identify their target client. Some considerations include:

  • Minimum Premium
  • Minimum Coverage
  • Policy Count 
  • It’s ok to say no to customers who aren’t the best fit for your agency!

We want to encourage every agency to find sales goals that work for you! When you take off-the-shelf sales goals you may be missing the mark. 

“Setting goals is the first step in turning the invisible into the visible.” -Tony Robbins

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How To Set Personal Lines Producer Sales Goals

When creating personal lines insurance producer goals, you want to consider the type of opportunities you are targeting. For many agencies they identify:

  • Lender referrals
  • Client referrals
  • Any other lead sources you may work on

In reality, paid and lender leads can have very different closing ratios. We do strongly recommend that every agency engages in tracking their closing ratios. You want to ensure that your department always runs a substantial profit margin! 

Here is the reality, a producer that only focuses on new business (or mainly does!) should be hitting $45,000 in new premium sales every month. We, in fact, have many agencies hitting $60,000 or top months at $100,000 in new business premiums. We find many agencies can find these numbers shocking. However, these numbers are possible when you find the right person, process, and work to manage your time! These stats don’t happen by accident, but they do happen by intention. 

In order to get to these numbers you may need to help scale the department. You may have someone who is handling file prep, quoting, post-binding, etc. In addition, the agents hitting these numbers have all invested in a CRM tool that helps them track, manage and automate their sales. 

Setting Realistic Goals

When we work with agencies, we like to help them set realistic goals that they can work toward. Remember, there are a lot of factors we have listed on how to set goals. As part of our Agency Growth Program , we work with every agency to set realistic goals – with the idea that we will keep increasing the goals as the agency’s sales team strengthens. 

Here is how we start the process:

  • Determine the average retention rate
  • Select a standard rate increase (this is often an estimate)
  • Do the math – find what you would need to sell to hit the annual growth target
  • How much do you want to grow in each department 
  • The service team should have a cross-selling goal or a “tee up” goal for sales
  • Just a note, everyone can generate an opportunity and get it into the hands of a sales agent!
  • Once you have your number you want to identify who your sales agents are. Remember each one may have different tenure or types of leads they are working on! You can set your goals based on what the sales agents did last year and be sure to increase that number. 

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In personal lines, identify a few sales goals to focus on:

  • The number of Quotes Per Month: personal lines start with opportunity. Personal insurance producers tend to be more inbound, but they should also be working on unsold quotes, lost customers, and referrals. Every personal sales agent should have control and the ability to add to their pipeline. 
  • Closing Ratio Goal: In sales, there are only two challenges: closing ratio and enough leads. The sales agent can control the closing ratio! Sales agents can control their closing ratio when they have the right process. Success for personal lines tends to be in the follow-up and asking for the agency’s business process. The challenge we see is that far too many agencies have a quoting process but no sales process. Our Agency Growth Training helps to fix this. 
  • New Business Sales Goal: I love setting revenue goals for all sales agents. However, if you are new to setting goals, revenue may be over complicated. In personal lines, commission rates can be all over the map. Premium is simple, but revenue is better! You want to set a monthly goal to hit for everyone . 

Examples of Personal Insurance Producer Sales Goals

We wanted to share with you a sample of a monthly personal lines producer goal:

  • Monthly Premium Goal: $45,000
  • Closing Ratio: 50%
  • Quotes: 75 Policy Quotes (this is 3.75 policy quotes per day!)

How To Set Commercial Lines Producer Sales Goals

Commercial line sales really should be split between inbound (call-in business) and producer-generated. Many agencies have producers also take calls in business, but we find that producers tend to aggressively wait for the phone to ring. This means they stop prospecting and become dependent on calls in business which tends to be lower in premium. We always recommend that agencies define their producer roles and lead types. For call-in business, you can follow the above personal lines goal strategy. 

While many agencies struggle to find outbound commercial producers (they can tend to be as rare as unicorns), there are many great b2b sales professionals in many communities. You have to get creative, find them from other industries, and train them on insurance. The reality is you need someone who can generate opportunity – the agency can always help them with insurance. 

For commercial sales agents, you may often have to invest in a decent base salary to attract them to your agency. Your commercial producer team needs to contribute to your overall agency goals, but most importantly, they need to be on track to generate an ROI. Early on (6 months), we recommend heavily focusing on activity goals.

It will be fine if a sales agent can get appointments and expiration dates! If they get stuck behind the desk, it’s generally a sign that the leader needs to address the producer to get them in alignment with activity goals. 

“Motivation will almost always beat mere talent.” -Norman Ralph Augustine

For producers that are prospecting, we recommend that you set a premium or revenue minimum that they focus on. You do not want your producer farming business that you could quite possibly call in. Outbound producers need to be focused on generating opportunities from larger targets. For every region and agency, this target may be different. Agencies can generally start with $2500 in commission. 

For commercial producers to be valuable to agencies they need to have a monthly goal of $7200 in commission revenue per month. Many agents are targeting higher than that. Newer producers generally need to be worked up to this level as they grow and build their pipeline. 

In commercial lines, identify a few sales goals to focus on:

  • Number of Appointments per Month: Commercial production is all about appointments. Commercial insurance producers need to generate activity. With appointments come expiration dates. Expiration dates fill the producer’s pipeline for the future. In most of the larger businesses, you need to work several weeks in advance. A ripe and rich pipeline is where every producer needs to focus. 
  • Application Goals: Once you have the expiration date, you need to work on them to submit the application. If you can work towards a target goal of applications to submit every month, hitting your monthly sales goal should not be an issue! If your commercial producers need sales training take a look at the APP Commercial Sales Course . 
  • New Business Sales Goal: Commercial sales agents should be targeting a revenue goal. The main reason is that states with Workers’ compensation policies those policies can be large but also have low commissions. You want your team looking to hit a dollar amount. In addition, commercial agents should really like money. Their commission is tied to revenue, not premium. Now, depending on the size of commercial agents you are targeting, you may want to lean on a quarterly goal. If they are whale hunting, they may not find a whale every month! 

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How To Handle When Producers Are Not Hitting Their Sales Goals

We see many agencies that hold on to non-producing producers for too long. Agencies love having producers and often struggle with accountability. For many agencies, the non-producing producers have strong ties in the community, and there is a fear that letting them go will leave a negative mark on the agency.

The reality is that producers must produce. It’s a math equation. Where many agencies struggle is a lack of transparency in expectations and tracking. To ensure you have the right producer team, you need to set clear goals, and starting with this blog; you can do that!

But what do you do if you have the tracking and clear goals and it’s just not working? Don’t fear accountability. Remember, clarity is kind – do not sugarcoat the situation! We believe in a three-strike rule. Every goal missed is a strike at any point in time in a rolling 12 months.

There is a three-strike rule; after each strike, there is a written warning and action plan that the agency works on with the producer. The goal is to alert them they are off track and invest in them to bring them on track. After three strikes, they should be on a performance improvement plan that could lead to termination. 

While these discussions are challenging, they are critical. Producers who aren’t producing are taking up valuable agency resources, and agencies need to address this upfront and sooner than later. 

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Insurance | Learn Marketing

How to increase insurance sales – ideas & strategies for agents.

insurance sales business plan

Maria Waida

increase insurance sales

As an insurance agent, learning how to increase insurance sales is a top priority for your business. In fact, there is more pressure to do so now than ever before. A rather sobering data point from McKinsey & Co. suggests that one in four insurance agents will lose their jobs by the end of this year.

While this stat is unsettling, it can instead provide motivation for you to find simple yet effective ideas and strategies to increase insurance sales. Here are some tips for closing more deals no matter what phase of your career you’re in.

1. Keep Emails Brief and Clear

There’s plenty of data that suggests the most ideal length of a sales email is between 50 to 125 words. Long-winded messages are a waste of both your and your prospect’s time. Unless you are providing high-value resources or answers to direct questions, keep all sales related messaging short and sweet.

2. Know When to Cut Losses

There is nothing more frustrating than investing lots of time into a great prospect who ends up going with another option. To increase insurance sales, consider whether your persistence will pay off or not in the long run.

A lot of this comes from experience, but as a general rule of thumb try keeping your sales contacts to four main touches (in any combination of email and phone calls).

The first three should focus on providing additional value with every new message. If you don’t get a response, send a fourth message. In this final communication, remind them that the offer is a limited-time offer, and thank them for their time.

3. Have a Referral Rewards Program

If you don’t already have one, it’s time to start. Referral rewards programs have been a go-to move for agents wanting to increase insurance sales.

There are seven key steps to take when setting one up:

  • List your goals.
  • Explore and choose from customer referral sources.
  • Create an action plan for when you reach out to prospects.
  • Choose referral incentives.
  • Provide valuable free resources for clients to share with their potential referrals.
  • Set up tracking so you know where leads are coming from and who is sending them your way.
  • Remember to thank the people who referred you to new business.

4. Be Proactive with Client Outreach

Your everyday insurance activities can and should connect with your social media efforts . Frequent posts to social media platforms and regular email newsletter updates are excellent for several reasons.

First, your brand will be instantly recognizable as your audience sees your name and logo in their feed on a regular basis. Second, it serves as a trust-building method for customers new and old.

Although it takes time and effort, it is absolutely possible to increase insurance sales through staying top of mind and being a thought leader.

5. Polish Your Website

Look at your marketing materials (think business cards, flyers, etc.) and your website as if you were a first-time viewer. Ask yourself a few questions as you compare the various marketing pieces your current network and future customers will see.

Are there colors you want to be included that reinforce your brand? Make sure those are used on your site.

Is your copy interesting and informative? Only talking about your services and selling 100% of the time is not going to hold your audience’s attention over time.

Do your photos look professional and make sense for your industry? For example, if you’re a real estate agent, images are often the deciding factor if someone will ask for more info on your listing.

Perhaps the most important question is, “does your website make it easy for visitors to find your contact info and reach you?” If this isn’t easily found on your website, you’re likely losing potential leads to competitors.

As a result of reviewing these questions, you may find your website could use a little updating.

6. Shift Your Energy Back to Sales

So much of knowing how to increase insurance sales has more to do with consistent, positive customer interactions than constantly pitching your product. There are certain marketing tasks that need to be done, but they often take up time you could spend on client-focused work that requires your expertise.

A simple solution is to outsource or automate your marketing . Delegating tasks like Facebook posts and email blasts to a team of professionals is a great place to start.

Once you have those essential tasks taken care of, you can focus your time and attention on your current and future customers.

Interested in finding more new ways to increase insurance sales? We’d love to help you find more time in your day by taking care of your business marketing, including social media and email newsletters. Check out all the ways OutboundEngine can help your insurance business continue to grow.

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insurance sales business plan

Starting your own business requires a significant investment of both time and money. Millions of people continue to step up to the challenge with 33 million small businesses active in the U.S. as of 2023. However, without a proper business insurance plan in place, you risk losing everything you worked so hard to build. 

According to a survey released by Next Insurance , 90% of business owners weren’t sure if they had adequate coverage. Worse, 29% had no business insurance coverage at all, leaving their business and investments vulnerable to natural disasters, theft or lawsuits.

Small business insurance provides critical protection for your business, but there are several different types of coverage. Understanding the options available and what to expect in terms of cost can help you find the right coverage for your business (and your budget).  

7 common types of small business insurance

A customer visits your store and slips and breaks his arm while browsing the store aisles. 

A fire breaks out and spreads to your warehouse, destroying your inventory. 

Or a thief breaks into the office and steals your laptop. 

Whatever the case may be, there are many unexpected and horrifying scenarios that can threaten your business. 

Like your personal car or homeowners insurance policy, small business insurance acts as a safety net for your business, protecting your business property and assets against common disasters or accidents. 

Whether you’re the sole employee of your own company or you have dozens of workers, your small business likely needs some form of protection. What kind of insurance your business needs depends on the type of work you do, the size of your operation and your location. These are some of the most common business insurance options:

Business owners policies (BOPs)

A BOP is actually an insurance package that combines several forms of coverage together, making it a simple option for small business owners. BOPs usually include general liability, property insurance and business interruption insurance. 

BOPs are often more cost-effective than purchasing each type of coverage separately, and you can customize your BOP with optional add-ons, such as cyber risk insurance or commercial auto coverage . 

General liability

General liability insurance protects you against financial losses that may result from bodily injuries or property damage that occur due to your business. For example, if a client is injured on your business premises, general liability coverage would help cover your legal bills, the medical bills of the affected person and any damages resulting from a lawsuit. 

Product liability

If you produce or sell products, product liability coverage protects you against losses that result from products that you make, distribute or sell. For example, if a customer needs medical attention after getting hurt by a product you manufactured, product liability insurance would help you with the legal and medical expenses. 

Professional liability 

Professional liability insurance covers your legal expenses and damages related to issues that result from your professional negligence or mistakes. 

Commercial property

If your business property, equipment or inventory is damaged by a storm, fire or theft, commercial property insurance will reimburse you for your losses. 

Home-based business

According to the Small Business Administration , more than half of all small businesses are home-based. If you run your business from your home, you’ll need separate coverage from your personal homeowners or renters insurance policy . 

Home-based business insurance provides added protection for your business equipment and supplies, as well as protection against liability issues that aren’t covered by your personal policies. 

Workers’ compensation

If you have employees, you’re usually required to have workers’ compensation insurance. Workers’ compensation pays for your employees’ medical care and a portion of their wages if they’re injured or become ill while working. 

Other types of coverage

Beyond the seven main types of small business insurance, there are many other types of coverage. If your company works in particular industries or has specialized needs, you may need additional insurance. Some common add-ons include: 

  • Business interruption: If your business were forced to close due to a covered reason, such as storm damage, business interruption coverage will help cover your lost income. 
  • Commercial auto: If you have vehicles that you use for your business, including delivery trucks, you’ll need a separate commercial auto policy. 
  • Cyber liability: For businesses that sell or store customer information online, cyber liability insurance is a must. If your information — or your customers’ details — are compromised, cyber insurance covers the costs of system recovery efforts, notification expenses, fines and identity theft protection for your affected customers. 

How to purchase small business insurance 

To purchase small business insurance, follow these steps: 

  • Think about what coverage you need: Consider what kinds of insurance you need. For example, if you have company vehicles, you’ll likely need commercial auto coverage in addition to general liability and professional liability policies. And if your business operates in areas that are prone to natural disasters, such as floods or earthquakes, you may need separate commercial policies for those issues too. 
  • Shop around: Prices can vary significantly by insurer. Many insurers allow you to request quotes for small business insurance online; enter information about your company’s age, revenue, industry and employees, and the insurer will give you an estimate for your desired coverage. 
  • Contact an agent or broker: Once you know what kind of insurance you need, you can reach out to commercial insurance brokers or company agents to get exact pricing details and purchase a policy. 

According to Mark Friedlander, director of corporate communications with the Insurance Information Institute , a broker can be a valuable resource as you begin the process. 

“A qualified broker can help a business owner collect all the information they will need to apply for a policy, and help them comparison shop among several options and quotes,” he said. “Before hiring [a broker], we recommend reviewing the broker’s background and experience as well as the services provided and any fees charged.”

The National Association of Insurance Commissioners has a tool you can use to find insurance agents and brokers in your area. 

Small business insurance FAQs  

Do i need small business insurance if i’m just starting out.

Many people put off purchasing coverage because of the expense, but according to Chris Rhodes, chief insurance officer of NEXT Insurance, that mindset could be a costly mistake. 

“Purchasing insurance should be one of, if not the first, things on your checklist as a new business owner,” he said. “Regardless of revenue or investment level, having insurance is crucial for protecting your future livelihood.”

At a minimum, simple BOP coverage or other basic forms of coverage are a good starting point. 

“As a rule of thumb, small business owners should purchase general liability or professional liability coverage as a first line of defense,” Rhodes said. 

How much does small business insurance cost?

The cost of small business insurance depends on several factors, including your company’s location, size and industry. BOP coverage, which bundles common insurance types onto one simple policy, typically costs between $40 and $170 per month.

What factors affect small business insurance costs?

Several factors affect cost, including: 

  • Service or product provided: Certain industries or business types, such as those in construction or transportation, are more likely to be involved in accidents, so premiums tend to be more expensive to offset the higher risk. 
  • Location: If you live in an area with a high cost of living or with a higher-than-average crime rate, your premiums will typically be higher. 
  • Size: If you have employees, your premiums will be much higher than that of a business owner who is a solopreneur. The larger the company, the more expensive your premiums will be. 

Does my state require business insurance?

If you have employees, federal law requires you to have workers’ compensation, unemployment and disability insurance. But in some states, certain professions have additional insurance requirements. 

For example, in Colorado, physicians are required to have malpractice insurance. In Oregon, 

lawyers must maintain malpractice insurance with the state Professional Liability Fund. 

Visit your state professional association or regulatory commission to find out what coverage you’ll need. 

Do freelancers need business insurance?

Freelancers can benefit from business insurance, even if they don’t work in-person with customers. Basic coverage, including professional liability coverage, can protect against issues like lawsuits over mistakes or errors. 

The takeaway  

To ensure your business isn’t stalled or disrupted by weather, theft, accidents or lawsuits, small business insurance is a crucial purchase. As you begin shopping for insurance, request quotes from leading small business insurance companies . 

“As a general rule,” Friedlander said, “small business owners should get business insurance quotes from at least three different companies.”

Shopping around will help you find the best coverage at the lowest rate.

EDITORIAL DISCLOSURE : The advice, opinions, or rankings contained in this article are solely those of the Fortune Recommends ™ editorial team. This content has not been reviewed or endorsed by any of our affiliate partners or other third parties.

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Moscow-City: 7 surprising facts about the Russian capital’s business center

insurance sales business plan

1. Guinness World Record in highlining

insurance sales business plan

The record was set in 2019 by a team of seven athletes from Russia, Germany, France and Canada. They did it on September 8, on which the ‘Moscow-City Day’ is celebrated. The cord was stretched at the height of 350 m between the ‘OKO’ (“Eye”) and ‘Neva Towers’ skyscrapers. The distance between them is 245 m. The first of the athletes to cross was Friede Kuhne from Germany. The athletes didn't just walk, but also performed some daredevil tricks. Their record is 103 meters higher than the previous one set in Mexico City in December 2016.

insurance sales business plan

2. Domination of Europe's top-10 highest skyscrapers

7 out of 10 Europe’s highest skyscrapers are located in Moscow-City. Earlier, the  ‘Federation Tower’ complex’s ‘Vostok’ (“East”) skyscraper was the considered the tallest in Europe.

Left to right: the lower of the ‘Neva Towers’ (296 m), Commerzbank Tower in Frankfurt (300 m), Gorod Stolits (“City of Capitals”) Moscow tower (302 m), Eurasia tower (309 m), The Shard’ skyscraper in London (310 m), Mercury City Tower (339 m), Neva Towers (345 m).

Left to right: the lower of the ‘Neva Towers’ (296 m), Commerzbank Tower in Frankfurt (300 m), Gorod Stolits (“City of Capitals”) Moscow tower (302 m), Eurasia tower (309 m), The Shard’ skyscraper in London (310 m), Mercury City Tower (339 m), Neva Towers (345 m).

However, in 2018, the construction of the 462 meter tall ‘Lakhta Center’ in Saint-Petersburg was completed, pushing ‘Vostok’ (374 m) into 2nd place. The 3rd place is taken by OKO’s southern tower (354 m).

3. The unrealized ‘Rossiya’ tower

insurance sales business plan

If all the building plans of Moscow-City were realized, the ‘Lakhta Center’ in St. Petersburg wouldn't have a chance to be Europe's highest skyscraper. Boris Tkhor, the architect who designed the concept of Moscow-City, had planned for the ‘Rossiya’ tower to be the tallest. In his project, it was a 600 meter tall golden cylindrical skyscraper ending with a spire that was inspired by traditional Russian bell towers. Then, the project was reinvented by famous British architect Sir Norman Foster. He had designed ‘Rossiya’ as a pyramid ending with a spire. The skyscraper itself would have been 612 meters tall, and the height including the spire would have reached 744,5 meters (for comparison, the ‘Burj Khalifa’ in Dubai, UAE, would have been just 83,5 meters taller). Unfortunately, the investors faced a lot of economic problems, due to the 2008 financial crisis, so the ‘Rossiya’ skyscraper was never built. A shopping mall and the ‘Neva Towers’ complex was constructed at its place in 2019.

4. Changed appearance of ‘Federation Tower’

insurance sales business plan

In its first project, the ‘Federation Tower’ was designed to resemble a ship with a mast and two sails. The mast was to be represented by a tall glass spire with passages between the towers. It was planned to make a high-speed lift in it. The top of the spire was going to be turned into an observation deck. But the ship lost its mast in the middle of its construction. Experts at the Moscow-city Museum based in the ‘Imperia’ (“Empire”) tower say, that the construction of the spire was stopped, firstly, due to fire safety reasons and secondly, because it posed a threat to helicopter flights – the flickering glass of the spire could potentially blind the pilots. So, the half-built construction was disassembled. However, an observation deck was opened in the ‘Vostok’ tower.

5. Open windows of ‘Federation Tower’

insurance sales business plan

We all know that the windows of the upper floors in different buildings don’t usually open. Experts say that it’s not actually for people’s safety. Falling from a big height is likely to be fatal in any building. The actual reason is the ventilation system. In a skyscraper, it’s managed with a mechanical system, and the building has its own climate. But in the ‘Zapad’ (“West”) tower of the ‘Federation Tower’ complex, the windows can open. The 62nd and last floor of the tower are taken up by a restaurant called ‘Sixty’. There, the windows are equipped with a special hydraulic system. They open for a short period of time accompanied by classical music, so the guests can take breathtaking photos of Moscow.

6. Broken glass units of ‘Federation Tower’

insurance sales business plan

The guests of the ‘Sixty’ restaurant at the top of the ‘Zapad’ tower can be surprised to see cracked glass window panes. It is particularly strange, if we take into consideration the special type of this glass. It is extremely solid and can’t be broken once installed. For example, during experiments people threw all sorts of heavy items at the windows, but the glass wouldn’t break. The broken glass units of ‘Zapad’ were already damaged during shipment . As each of them is curved in its own way to make the tower’s curvature smooth, making a new set of window panes and bringing them to Russia was deemed too expensive . Moreover, the investors had financial problems (again, due to the 2008 financial crisis), so the ‘Vostok’ tower even stood unfinished for several years. Eventually, the cracked window panes were installed in their place.

7. The highest restaurant in Europe

insurance sales business plan

‘Birds’, another restaurant in Moscow-City, is remarkable for its location. It was opened at the end of 2019 on the 84th floor of the ‘OKO’ complex’s southern tower. Guests at the restaurant can enjoy an amazing panoramic view at a height of 336 meters. On January 28, the experts of ‘Kniga Recordov Rossii’ (“Russian Records Book”) declared ‘Birds’ the highest restaurant in Europe, a step toward an application for a Guinness World Record.

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    7 Steps To Build Your Insurance Agency Business Plan 1. Develop your executive and business summaries. In business plan terms, the executive summary is the driving force behind your other decisions. It should explain why you're starting your agency. The business summary is similar, but it should narrow down your "why" into a list of "hows."

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    The executive summary of an insurance company business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan. Start with a one-line description of your insurance company. Provide a short summary of the key points in each section of ...

  7. Crafting a Winning Business Plan for Your Insurance Agency

    A business plan is a document that outlines your approach to starting and running your agency. This document serves as a roadmap to follow at each stage of business growth, from your initial planning stages to achieving your long-term goals . It can include information about how to structure and fund your agency, financial projections and goals ...

  8. Insurance Agency Business Plan Example

    Quaestor Services' financial plan is based on obtaining a loan by January of 2005 of $15,000 to cover the start-up expenses. In July of 2005 an additional $10,000 in financing will be required to ensure business operations, marketing and stability during the first year of operation. For financial forecasting the loan is a seven year loan at ...

  9. How to Create a Business Plan for an Insurance Agency

    Your insurance agency business plan should run about 5,000 words, outlining the following in detail: An executive summary detailing your "vision" for your agency. Description of your company. List of the insurance products your agency plans to offer. Business analysis of your market. Your agency's marketing strategy.

  10. Insurance Agency Business Plan Template

    Executive Summary: This is the 10,000 foot view of your agency's business plan. Those high level items that are necessary to set a solid foundation for the agency. Business Name and Details: Every great story starts with a name. Include your agency's address, website, and other pertinent details.

  11. Insurance Agency Business Plan: How To Get Started

    Step 2: Setting Insurance Agency Goals. Now that you have a clear picture of where you are and have been it's now time to identify where you want to be. To set a goal it's important to know where you want to go and who you want your agency to be! Your goals need to connect to your ultimate target.

  12. Insurance Company Business Plan: Guide & Template (2024)

    Industry Overview The global insurance industry stands at a whopping value of 5.3 trillion US dollars in 2022 and is expected to grow at a rapid pace going forward too. The major reason for the growth of the insurance sector comes from the increasing uncertainty of life, property, and everything else that concerns people.

  13. How to Start an Insurance Company

    Become a licensed insurance agent, create a business plan, formalize your company and start relationships with insurers so you can sell their products.

  14. Insurance Business Plan Examples

    Did you know each of these plans was created in LivePlan? Learn More Auto Insurance Claims Business Plan CollisionSyzygy, Inc. is a generic claims administrator, establishing a Direct Repair Program network in the auto body repair industry between insurance companies and repair shops. Business Support Insurance Business Plan

  15. Insurance Company Business Plan Example

    Insurance Company Business Plan Start your own insurance company business plan Acme Insurance Executive Summary By focusing on its strengths, its present client base, and new value priced products in the next year, Acme Insurance plans to increase gross sales by 10% and profit by 15%.

  16. Insurance Producer Sales Goals A Guide for Everyone

    Examples of Personal Insurance Producer Sales Goals. We wanted to share with you a sample of a monthly personal lines producer goal: Monthly Premium Goal: $45,000. Closing Ratio: 50%. Quotes: 75 Policy Quotes (this is 3.75 policy quotes per day!)

  17. 6+ SAMPLE Insurance Agency Business Plan in PDF

    An insurance agency business plan is a document that details the goals and objectives of an insurance agency business. It has the components that made up the business. It contains its products, detailing its market and its financial projections.

  18. How to Increase Insurance Sales

    3. Have a Referral Rewards Program If you don't already have one, it's time to start. Referral rewards programs have been a go-to move for agents wanting to increase insurance sales. There are seven key steps to take when setting one up: List your goals. Explore and choose from customer referral sources.

  19. Best Small-Business Insurance 2023: Compare Options

    Best business insurance providers: Best business owner's policy: Chubb. Best online business insurance: Next. Best commercial auto insurance: Progressive. Best for short-term coverage: Thimble ...

  20. A comprehensive guide to small business insurance

    Starting your own business requires a significant investment of both time and money. Millions of people continue to step up to the challenge with 33 million small businesses active in the U.S. as ...

  21. Sole Proprietor Business Insurance: Costs And Types You Need

    Sole proprietor business insurance costs an average of $42 per month for general liability insurance, according to Insureon. The average cost for professional liability insurance for sole ...

  22. Business Licensing

    Business/Operation. The owner of a taxicab, pedicab or carriage service must license the business and each vehicle. Vehicle inspections, insurance and fees are required. This annual application is renewal and the forms are listed on the right side of this page or may be picked up at the Moscow Police Department.

  23. Planning Division

    The Planning Division of Community Development is responsible for the long-range and current planning and land use administration functions for the City. This includes the administration of the: Staff conduct special studies to support planning and community enhancement projects within the City. The Planning Division also provides staff and ...

  24. Moscow-City: 7 surprising facts about the Russian capital's business

    Moscow-City is a vivid skyscraper cluster with a lot of amazing secrets. 1. Guinness World Record in highlining. The record was set in 2019 by a team of seven athletes from Russia, Germany ...

  25. Bid Postings • Request for Qualifications

    1. Respondent has a minimum of 10 years of experience in providing employee insurance and benefit plan consulting services; 2. Consultant / Broker shall possess a valid Idaho Business License as a Designated Responsible Licensed Producer; and 3. Maintain a Professional Liability Insurance and/or Errors and Omission Policy. Special Requirements: