business plan for online tv

Internet TV Station Business Plan [Sample Template for 2024]

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Do you want to start an internet TV and need to write a plan? If YES, here is a sample internet TV station business plan template & FREE feasibility report.

It is no longer news that the advent of internet has paved way for unlimited business opportunities that one can easily start and run from a location and have clients all across different locations from different countries. One of the businesses that can easily be started by leveraging on internet technology and of course financial expertise is an internet television business.

It is important to mention that starting up an internet TV station business also needs a significant investment capital, solid planning, and concentration to detail in order to keep your business profitable.

A Sample Internet Television Station Business Plan Template

Table of Content

1. Industry Overview

3. our product and services , 4. our mission and vision statement, 5. job roles and responsibilities, 6. swot analysis, 8. our target market, 9. sales and marketing strategy, 10. sales forecast, 11. publicity and advertising strategy, 12. our pricing strategy, 14. sustainability and expansion strategy.

Television stations operate studios and facilities that program and deliver audiovisual content to the public via over-the-air transmission. The types of programming offered can be made by broadcasters or by affiliates that exist outside the industry.

It is important to point out that within the context of internet television, a channel might be:

• A broadcast or cable TV station / network (e.g. CBS or CNN) which posts videos or live streams to its website or a video hosting website
• A user or group who live stream or upload videos to a video hosting website such as YouTube or Twitch (e.g. The Young Turks)
• A video on demand website (such as Netflix or YouTube) which is assigned a channel number by cable/satellite TV providers.

Some video on demand services (e.g. Hulu, Viki or DramaFever) have channels on YouTube, but their own apps or websites would probably not be considered channels in and of themselves.

No doubt, the Television Station industry is in the mature phase of its life cycle and luckily for the industry, the advent of digital media has provided an opportunity for the industry to explore and experience vibrant growth. Of course, the industry is becoming more concentrated, as seen by a few large global firms dominating the market and gaining huge market share of the available market.

Federal Communications Commission (FCC) regulations, once the primary barrier to entry into the Television Broadcasting industry, have steadily declined in recent years. The marketplace for broadcast TV has changed drastically since its inception; according to market research, GfK, 17.0 percent of US households rely solely on over-the-air broadcasts for their television needs.

Cable and satellite now dominate the industry, and according to eMarketer’s latest survey on digital consumption, an estimated 50.8 percent of Americans watch at least some of their TV from online services. The FCC, rather than create protectionist measures that limit new types of media from competing against major broadcasting companies, has instead welcomed this competition.

The Television Stations Industry is indeed a very large industry and pretty much thriving in all parts of the world especially in developed countries such as united states of America, Canada, United Kingdom , Germany, Australia, France and Italy et al.

Statistics has it that in the United States of America alone, there are about 2,250 licensed and registered television (strictly online television stations inclusive) responsible for employing about 133,170 employees and the industry rakes in a whooping sum of $67 billion annually with an annual growth rate projected at 2.7 percent.

It is important to state that the establishments with lion shares of the available market in this industry are Fox, NBC Universal, The Walt Disney Company and Viacom Inc.

A recent report published by IBISWorld shows that over the five years to 2017, the Television Broadcasting industry has struggled somewhat to attract viewers and generate advertising revenue, though industry revenue has increased. Companies have continued to invest in advertisements for certain programs, such as professional and collegiate sports.

Yet, as consumers quickly adopted mobile devices, thereby increasing their ability to subscribe to online streaming platforms, advertisers lowered their spending on broadcast television and increased their efforts on digital and online media.

Over the five years to 2022, television broadcasters will respond to a shifting media environment by restructuring their business models to better integrate programming with digital platforms.

Over and above, TV stations cannot be phased out despite the change in visual technology approaches and the emergence of new media (YouTubes et al).  It is easier for television stations to leverage on modern technology to reach – out to their target market.

2. Executive Summary

Max Scope™ Internet TV Station, Inc. is a U.S based and world class strictly internet television station that will operate from in New Haven – Connecticut. We have been able to secure a standard and well – positioned office facility in a central business district in New Haven.

We are a strictly internet television station that is set to compete in the highly competitive television stations industry not only in the United States market, but also in the global market because our clientele base will not be restricted to just businesses and organizations in the United States but in the international market who would want to advertise on our internet TV station.

Max Scope™ Internet TV Station, Inc. will air live news and sports events from all across the United States and other live news and sport events. Our business goal is to become one of the leading internet – based TV station in the United States of America with high profile corporate and individual clients scattered all around the globe.

Our workers are going to be selected from a pool of talented and highly creative broadcasters and media experts in and around New Haven – Connecticut and also from any part of the world as the business grows.

We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with leading internet TV stations in the United States and of course throughout the globe.

At Max Scope™ Internet TV Station, Inc., our client’s and viewers best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s business needs precisely and completely.

We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Max Scope™ Internet TV Station, Inc. is founded by Jude Williams and his friend and business partner for many years Victor Carson. They both graduated from University of Connecticut, Beckley with BA in Mass Communications and they have a combine experience that revolves around journalism, new media, broadcasting, and business management et al.

Max Scope™ Internet TV Station, Inc. was established with the aim of maximizing profits in the TV station industry. We want to compete favorably with leading strictly internet television stations in the United States and of course throughout the globe which is why we have but in place a competent team that will ensure that we meet and even surpass our customers’ expectations.

We will work hard to ensure that Max Scope™ Internet TV Station, Inc. do not just air news and sports events in the United States of America, but also from other parts of the world. Our products and services are listed below;

• Operating internet broadcasting studios and facilities
• Producing television (sports) programming content for online audience
• Transmitting programming to affiliated broadcast stations
• Advertising services
• Creative services
• Public relations services for sport clubs
• Media planning, buying & representation
• Creating news and sports related advertising campaigns
• Disseminating advertising campaigns through our TV station
• Other related media and advertising advisory and consulting services
• Our vision is to establish a standard and world class strictly internet television station whose programs will not only be viewed by audience in New Haven – Connecticut but also throughout the United States of America, and other parts of the world.
• Our mission is to provide professional internet television broadcasting services that will provide platforms for businesses, individuals and non-profit organizations in promoting their brands and reaching out to a wide range of potential customers all over the globe.
• We want to build a strictly internet television station that can favorably compete with other leading brands in the industry.

Our Business Structure

Max Scope™ Internet TV Station, Inc. is a world class strictly internet television station that intend starting small in New Haven – Connecticut, but hope to grow big in order to compete favorably with leading strictly internet television stations in the United States and of course throughout the globe.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. Which is why we are committed to only hiring the best hands within our area of operations.

At Max Scope™ Internet TV Station, Inc. we will ensure that we hire people that are qualified, hardworking, and creative, result driven, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, Max Scope™ Internet TV Station, Inc. have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer
• Creative and Technical Director

Advertising cum Digital Marketing Specialist

Human Resources and Admin Manager

• News Casters and Sport Presenters
• Sales and Marketing Executive

Content Creator

Client Service Executive

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization

Creative and Technical Director:

• Serve as project manager of the organization; works directly with employees
• Responsible for designing programs, advertising concepts and winning business proposals for the organization
• Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
• Maintain a reliable system for providing technical support for all programs and events
• Monitor audio and mixing as well as audio recordings throughout productions
• Oversee proper lighting as predetermined in team production meetings
• Ensure all productions are distraction free and technically well-supported by various support roles
• Produce technical drawings and communicate with scene supervisors to determine the effectiveness of planned processes
• Recruit and train exceptional employees to fulfill required positions within the technical field
• Update and maintain all production technologies ensuring proper maintenance and installation
• Keep detailed and reliable records regarding warranties and licensing agreements.
• Responsible for handling media planning, buying & representation
• Responsible for creating advertising campaigns
• Responsible for disseminating advertising campaigns through available mediums, such as TV, Radio and periodicals et al
• Handle other related media and advertising advisory and consulting services
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defining job positions for recruitment and managing interviewing process
• Carrying out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Oversee the smooth running of the daily office.

Sales and Marketing Manager

• Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Model demographic information and analyze the volumes of transactional data generated by customer
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develop, execute and evaluate new plans for expanding increase sales
• Create new markets cum businesses for the organization
• Empower and motivates the sales team to meet and surpass agreed targets

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for Max Scope™ Internet TV Station, Inc.
• Serves as internal auditor for the organization.

News Casters and Sports Presenters

• Present news and other current affairs
• Present sports program for the organization
• Responsible for developing catchy sport programs
• Interview guest in the studio and in the field
• Responsible for creating contents for the organization as it relates to sports program and advertising
• Responsible for creating content / buzz words that will help attract viewers
• Liaising and working effectively with other staff members to generate sales for our clients
• Operate motion picture or television camera as you record scenes for motion pictures, advertising or television broadcasts.
• Know and apply the technical aspects of lenses, film, filters, light and camera settings to each shot to ensure the director gets the effect he or she wants.
• Adjust printers, camera controls, and any related equipment to find the right lighting, exposure and focus.
• Work with other film professionals, including electricians, lighting technicians and directors to determine desired effects, lighting requirements, camera movements and filming sequences.
• Arrange studio sets to best suit the settings on the camera, and control the lighting equipment, film stock, audio and cameras to get the result the director desires from the film.
• Maintain, clean and test all broadcasting equipment and cameras to ensure every tool is in good working order each day before filming starts.
• Watch filming sets closely to determine if problems are present in regards to camera angles and lighting and notify the director about issues before filming starts.
• Remain updated on new technology and current industry trends to ensure you bring the latest methods to the job.
• Welcomes clients and potential clients by greeting them in person, online or on the telephone; answering or directing inquiries.
• Ensures that contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the creative director in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries.

Max Scope™ Internet TV Station, Inc. engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured strictly internet television station that can favorably compete in the highly competitive TV broadcasting industry in the United States and the world at large.

We know that if we get things right before starting our sports TV station, we will not have to struggle before attract loyal clients and building our clientele base cum viewer base to a level where we can easily breakeven in record time. We hired the services of Dr. Edwards Christopher, a HR and Business consultant with bias in business structuring to help us conduct SWOT analysis for our company and he did a pretty good job for us.

Here is a of the result we got from the SWOT analysis that was conducted on behalf of Max Scope™ Internet TV Station, Inc.;

Our core strength lies in the power of our team; our workforce. We have a team of creative, result driven and highly proficient journalists and broadcasting experts, a team with excellent qualifications and experience various niche areas in the strictly internet television station industry and other related industry.

Aside from the synergy that exist in our carefully selected workforce, we have some of the latest internet broadcasting equipment and our services will be measurable, result driven and guided by international best practices in the industry.

As a new internet TV station with bias in news and sports broadcasting in New Haven – Connecticut, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already saturated and highly competitive internet television broadcasting industry; that is perhaps our major weakness.

• Opportunities:

Although competition for advertising dollars is expected to remain fierce over the five years to 2024 and shifts in consumer viewing habits will continuously prompt adjustments by broadcasters, the industry is expected to continue growing during the outlook period.

Digital distribution will likely remain an important component of the industry’s strategy as consumers’ relationship to TV content continues to evolve. As a standard and world class strictly internet television stations we are ready to take advantage of any opportunity that is available in the industry.

The major threat that we are going to face as a business that operates strictly on the internet is the growing threat from hackers and perhaps a down – time from the world wide web.

7. MARKET ANALYSIS

• Market Trends

If you are conversant with the television stations industry, you will agree that in the bid to reach out to a larger viewer base, television stations are now leveraging on internet broadcasting and mobile apps. This goes to show that the television stations broadcasting stations will continue to evolve due to the advancement of computer technology and software applications designs et al.

The Television Broadcast industry recently underwent structural changes and dealt with a sharp drop off in advertising revenue. Industry revenue declined at an average annual rate of 2.1 percent over the past five years to $36.1 billion in 2011. Advertising revenue was depressed when disposable income levels decreased and consumers gradually shifted to cable TV, online channels and other media.

According to IBISWorld, total advertising spending decreased at an annualized rate of 0.2 percent over the period, including a drastic 11.3 percent decline in spending in 2009 alone. As consumer sentiment improves and the industry continues to negotiate retransmission fees from cable companies, revenue is expected to grow 2.5 percent in 2011.

Lastly, investments in new technology, including the costs of transition to digital transmission, squeezed profit margins over the past five years. In 2009, specifically, the industry was hard pressed to maintain profit margins with the costly switch to digital and a revenue drop of 9.9 percent.

As a result, the Television Broadcasting industry earned a profit of just 9.1 percent of revenue in 2009, a drastic fall from a peak profit of 16.4 percent two years prior. With advertising revenue rebounding slightly and negotiations with cable companies contributing to income, the industry is projected to earn a 13.2 percent profit in 2011, totaling $4.8 billion.

Prior to starting our strictly internet television station, we are certain that there is a wide range of viewers, corporate and individual clients who cannot successfully run their businesses without the services and support of a standard strictly internet television stations; a company that can help them reach out to their target market and effectively promote their corporate brand and image.

In view of that, we have created strategies that will enable us reach out to various corporate organizations, non – profits, government agencies and individual who we know can’t afford to do without our services. We have conducted our market research and survey and we will ensure that we meet and surpass the expectations of our clients.

Aside from viewers from all across the world, below is a list of the people and organizations that we have specifically market our PR and advertising services to;

• Banks, Insurance Companies and other related Financial Institutions
• Blue Chips Companies
• Corporate Organizations
• Manufacturers and Distributors
• Real Estate Owners, Developers, and Contractors
• Research and Development Companies
• The Government (Public Sector)
• Schools (High Schools, Colleges and Universities)
• Celebrities, Politicians, Public Figures and Public Speakers
• Sport Organizations
• Religious Organizations
• Political Parties
• Branding and Advertising agencies
• Entrepreneurs and Start – Ups

Our Competitive Advantage

Surviving in the business world as a sport television station requires more than, your expertise, knowing how to conduct your business but also how to network with key people that matters; decision makers that can decide who will get an advertising contract or a business deal.

We are quite aware that to be highly competitive in the television broadcasting industry means that you are not only expected to be able to deliver consistent and excellent programs cum services, but you must be result driven and able to meet the expectations of your target audience.

No one would want to continue to place adverts in your station if don’t always meet up with the target sales the organization intends to generate when they place adverts in your television station. Our competitive advantage lies in the power of our team; our workforce.

We have a team of creative, result driven and highly proficient television experts, a team with excellent qualifications and experience various niche areas in the strictly internet television stations industry and other related industry.

Aside from the synergy that exist in our carefully selected workforce, we have some of the latest internet broadcasting equipment and our services will be measurable, result driven and guided by best practices in the industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups strictly internet television stations in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

We are mindful of the fact that there is stiffer competition in the television stations industry, hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the advertising agencies industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Max Scope™ Internet TV Station, Inc.

Our corporate goal is to grow Max Scope™ Internet TV Station, Inc. to become one of the leading strictly internet television stations in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the United States of America but also in other parts of the world.

Max Scope™ Internet TV Station, Inc. is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our strictly internet television station by sending introductory letters alongside our brochure to sports organizations, corporate organizations, government agencies, non – profits, religious organizations and key stake holders in and around New Haven – Connecticut.
• Promptness in bidding for advertising contracts from the government and other cooperate organizations
• Advertise our business in relevant business magazines, newspapers, and radio station.
• List our business on yellow pages ads (local directories)
• Attend relevant international and local expos, seminars, and business fairs et al
• Create different packages for different category of clients in order to work with their budgets and still run their adverts or program in our station
• Leverage on the internet to promote our business
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

Sources of Income

Max Scope™ Internet TV Station, Inc. is established with the aim of maximizing profits in the television stations industry and we are going to go all the way to ensure that we do all it takes to meet and surpass the expectations of all our clients. Max Scope™ Internet TV Station, Inc. will generate income by offering the following services;

• Producing online television (sports) programming content for clients
• Creating online sports related advertising campaigns
• Disseminating advertising campaigns through our online TV station
• Other related online sports media and advertising advisory and consulting services

One thing is certain, there would always be sports organizations, corporate organizations, government agencies, non – profits and individuals who would need to advertise in internet television stations to help them increase sales or promote their brands and corporate image.

Max Scope™ Internet TV Station, Inc. is well positioned to take on the available market in the strictly internet television stations industry and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our strictly internet television stations to enviable heights.

We have been able to critically examine the strictly internet television station marketing space and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in New Haven – Connecticut.

Below are the sales projections for Max Scope™ Internet TV Station, Inc., it is based on the location of our business and of course the wide range of sports programs we offer and our target market (viewers);

• First Fiscal Year (FY1): $300,000
• Second Fiscal Year (FY2): $1 Million
• Third Fiscal Year (FY3): $2 Million

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

We have been able to work with our in – house brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both corporate clients and individual clients in the whole of the United States and beyond which is why we have made provisions for effective publicity and advertisement of our strictly internet television station.

Below are the platforms we intend to leverage on to promote and advertise Max Scope™ Internet TV Station, Inc.;

• Place adverts on both print (newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, YouTube, Google + et al to promote our strictly internet television stations
• Install our Bill Boards on strategic locations all around New Haven – Connecticut
• Engage in roadshow from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• List Max Scope™ Internet TV Station, Inc. in local directories / yellow pages
• Advertise Max Scope™ Internet TV Station, Inc. in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our company logo et al.

At Max Scope™ Internet TV Station, Inc. we will keep the prices of our advertising services below the average market rate for all of our customers by keeping our overhead low and by collecting payment in advance from corporate organizations who would hire our services.

In addition, we will also offer special discounted rates to all our customers at regular intervals. We are aware that there are some one – off live PR and advertising contracts which are always lucrative, we will ensure that we abide by the pricing model that is expected from contractors or organizations that bid for such contracts.

•  Payment Options

The payment policy adopted by Max Scope™ Internet TV Station, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Max Scope™ Internet TV Station, Inc. will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for our PR and advertising services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for services rendered.

13. Startup Expenditure (Budget)

It is a known fact that, in setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a standard strictly internet television station; it might differ in other countries due to the value of their money. However, this is what it would cost us to setup Max Scope™ Internet TV Station, Inc. in the United of America;

• Business incorporating fees in the United States of America will cost – $750.
• The budget for Liability insurance, permits and license will cost – $3,500
• Leasing / renting an office space in a good location in New Haven – Connecticut that will accommodate the number of employees and our studios (Re – Construction of the facility inclusive) will cost – $250,000.
• The cost for furnishing and equipping the office (internet broadcasting devices, cameras, computers, printers, projectors, markers, servers / internet facility, furniture, telephones, filing cabinets, and electronics) will cost – $30,000
• The amount required to purchase the needed software applications – $ 3,500
• Launching an official Website will cost – $500
• The amount needed to pay bills and staff members for at least 2 to 3 months – $180,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $10,000
• Miscellaneous – $20,000

Going by the report from the market research and feasibility studies conducted, we will need about five hundred and fifty thousand (550,000) U.S. dollars to successfully set – up a small scale but standard strictly internet television station in the United States of America.

Generating Funds / Startup Capital for Max Scope™ Internet TV Station, Inc.

Max Scope™ Internet TV Station, Inc. is a business that will be owned, financed and managed by Jude Williams and his friend and business partner for many years Victor Carson. They are the sole financier of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $200,000 (Personal savings $150,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $350,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

It is an established fact that, the future of a business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Max Scope™ Internet TV Station, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our advertising services and other related PR services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Max Scope™ Internet TV Station, Inc. will make sure that the right foundation, structures and standard operating processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of five years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check : Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Securing a standard office and studio facility in a good location in New Haven – Connecticut: Completed
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founders: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of Logo for the business: Completed
• Secure trademark for our company: In Progress
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the needed internet broadcasting and studio equipment, cameras, furniture, office equipment, software applications, electronic appliances and facility facelift: In progress
• Creating Official Website for the business: In Progress
• Creating Awareness for the business: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in various industries: In Progress

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How to Start a Cable TV Company in 2023 [Business Plan]

The cable television industry is very lucrative and competitive, boasting of annual industry revenues fast approaching $100 billion. Have it in mind that this remains one of the primary reasons why many SMB entrepreneurs have dreams about becoming the next big thing in the cable TV universe.

Initially, cable was primarily designed to make available TV service to areas that cannot be reached by over-the-air broadcasting. However, with the deregulation of the industry, the floodgates swung open and the cable ballooned into a 21st-century industry where customers or viewers can now access a vast range of channels.

Steps on How to Start a Cable TV Business

Table of Content

Conduct Market Research

Memorable cable tv business names, register your business, do your cost analysis and budgeting, write a business plan, marketing plan, financial projection, set up your office, hire employees, launch the business proper.

Truth be told, starting and managing a new cable TV company is not an easy task. Note that carrying out detailed market research makes it possible to create a profitable cable TV business in an under served market. Extensively read industry publications and local industry magazines to check population growth, subscriber rates, and spending on TV entertainment. All this information will help you understand how best to position your company to achieve success in an already competitive industry.

a. Who Is Your Target Audience?

The first target audience of any cable TV company is the end “customers” or viewers. These are the people cable TV companies are looking to entice and they will surely vary depending on the cable TV company’s project or channels.

Note that cable TV companies tend to negotiate agreements with television networks concerning what channels will be carried and on what programming tiers will be available, and this will in many ways influence their target audience.

Aside from the viewers or end customers, cable TV companies also have a second critical audience: their financial backers. This might be venture capitalists, government grantmakers, or commercial clients, but it’s likelier (at the beginning, anyway) to be an informal group, including friends, family, and others with discretionary income to invest in the business. Having a clear understanding of this audience will help the company in securing funding.

b. Is Cable TV Business a Profitable Business?

Yes, the cable TV business is very profitable because it has a higher ARPU (average revenue per unit/user) and the ability to offer more services beyond television (Internet and telephone) and this tends to increase the average amount that a subscriber might pay even if not all customers do take a bundle.

c. Are There Existing Niches in the Industry?

The cable TV industry is a very massive industry and new entrants can benefit from focusing their marketing and customer acquisition plans on a specific market. Niches to consider include;

• Subscription or fee-based broadcasting
• Production of programming for supply to third-party broadcasters
• Programming of news, sports, and educational programs

d. Who are the Major Competitors?

• Charter Communications
• Dish Network
• Cox Communications
• Frontier Communications

e. Are There County or State Regulations or Zoning Laws for Cable TV Business?

While the FCC is tasked with regulating television broadcast entities and activities, you are still expected to obtain state permits and adhere to zoning and construction requirements for the state and city governments. Also note that building your cable delivery infrastructure may require building towers or digging underground to install cabling wires, and all these will be regulated at local levels. Owing to that, it is very necessary to find out as much as you can about your county and state regulations.

f. Is There a Franchise for Cable TV Business?

No, there are no pronounced franchise opportunities in this industry.

g. What Do You Need to Start a Cable TV Business?

• Company Start-Up Guide
• Business plan
• Business license
• Cable delivery infrastructure
• Adequate funding
• Strategy for delivering cable to subscribers.
• Federal Communications Company (FCC) license
• Deals with cable television stations and local broadcast affiliates
• Serviced office
• Concise Cable Network
• Entertainment Prime
• Fountain TV Company
• Venus Cable Centre
• Global Prime
• Everyday Action
• Kids Only Network
• Pure Talent
• Concierge Cable Connect
• Light and Screens
• Direct Link TV
• Leo Cable Company
• Fashion Networks
• Atlantic Cable Company
• Coastwise Cables
• Flash Broadband
• Underground Television Network
• Next Generation LLC

a. What Type of Business Structure is Best for Cable TV Business?

When looking to start a cable TV company, you have to formally organize it as a limited liability company, an S-Corp, a C-Corp, or a sole proprietorship. While a sole proprietorship is the easiest legal entity to establish, the disadvantage is that as the owner you are legally liable for any lawsuits made against the company.

However, note that a Limited Liability Company (or LLC) remains a better option for most cable TV companies because it offers massive deal flexibility in terms of legal liability and business taxes.

b. Steps to Form an LLC

• Choose a Name for Your LLC.
• File Articles of Organization.
• Choose a registered agent.
• Decide on member vs. manager management.
• Create an LLC operating agreement.
• Comply with other tax and regulatory requirements.
• File annual reports.

c. What Type of License is Needed to Open a Cable TV Business?

• General Business License
• Business Insurance
• Health and Safety Permit
• Operational State Facility Inspections

d. What Type of Certification is Needed to Open a Cable TV Business?

Note that you do not require professional certification to start a Cable TV Company, however, there are certain certifications you need to look out for in workers and engineers you will employ for your cable TV company. These certifications include;

• SCTE certification
• BICSI Cabling Installation Certifications
• Certified Network Cable Installer (CNCI®)
• Cable Television Engineer Certification
• Certification Cable Television Operator (CCTO)

e. What Documents are Needed to Open a Cable TV Business

• Certificate of Incorporation
• Cable Carriage Agreements
• Operating Agreement for LLCs
• Business Plan
• Cable Operators License
• Insurance policy
• Zoning Permits
• Contract Documents
• Employment Agreement
• Business License
• Employer Identification Number (EIN)
• Federal Tax Identification Number (TIN)

f. Do You Need a Trademark, Copyright, or Patent?

Yes, but in this line of business, you will acquire copyright in any original creative work the moment you produce it in a tangible form. Have it in mind that the copyright gives you the exclusive rights to, among other things, copy, sell, and distribute your work, or to license other people to do those things for you.

In the US, nothing needs to be done to receive copyright for creative work, though you may register your work with the copyright office to ensure you obtain additional protections such as statutory damages awards.

a. How Much Does It Cost to Start a Cable TV Business?

This will vary from at least $360,000 to millions of dollars, depending on your business size, services, and contracts you intend to execute. As a new cable TV company, you’ll need to make huge investments in cable delivery infrastructure and other satellite systems.

b. What are the Costs Involved?

• Cost of renting or leasing a workspace: $10,000
• Cost of setting up a business: LLC & Corporations: $500
• Cost Of Insurance and licensing: $6,000
• Cost of permits and License Fees: $2,700
• Lawyer Fees: $1,500
• Cost of Marketing Materials: $10,000
• Employees and crew: $20,000
• Cost of Cable delivery infrastructure and satellite systems like DirecTV, FiOS: $150,000
• Miscellaneous: $2,500

 c. What Factors Determine the Cost of Opening a Cable TV Business?

• Area of Specialization
• The Choice of Location
• The Required Licenses and Permits
• The Size of Facility
• Grade of Technology and Deliver Infrastructure
• The Cost of Hiring and Paying a Business Consultant and Attorney
• The Cost for Furnishing and Equipping the Cable TV Company Facility
• The Cost for Insurance Policy Covers
• Cost of Recruiting and Training Your Staff and Engineers

d. Do You Need to Build a Facility?

Yes, to start and run a cable TV company you will need office space to handle production, business dealings, and also store equipment. Have it in mind that the cost per square foot of your supposed facility will vary massively from one project to another, especially when you compare the costs of commercial projects in different areas of the country, as well as the types of commercial buildings.

Nevertheless, expect to invest around $238–$286 per square foot to build a single-story commercial office building, $569 on the high end and $474 on the low end to build a mid-rise building, and around $545–$654 per square foot for a high rise building.

e. What are the Ongoing Expenses of Running a Cable TV Business?

• Facility lease or rent
• Employees salaries
• The franchise fee to local government
• Utility bills
• Operator and Multichannel Video Programming Distributor (MVPD) fees
• Advertising fees
• Other expenditures will be on a per-project or per-assignment basis.

f. What is the Average Salary of your Staff?

• Chief Executive Officer: $76,400
• Creative Director: $61,790
• Human Resources and Admin Manager: $54,560
• Sales and Marketing Executive: $52,411
• Accountant: $48,000
• Receptionist: $32,480

g. How Do You Get Funding to Start a Cable TV Business

To grow, a cable TV company will surely need money. Unless you’re independently wealthy, you will likely seek funding, and here are some options to consider.

• Send your business plan out to a studio, or a larger established production company.
• Procure an angel investor (who doesn’t have to be in entertainment).
• Apply for a government artistic grant.
• Partner with another production company
• Crowdfund through online websites like Kickstarter or Seed & Spark.

a. Executive Summary

Crash Line is a well-established company that will specialize in offering technical solutions to multiple-system operators (MSOs) in the cable and satellite television industry. Our services at Crash Lines to Cable TV Companies will include product repairs, upgrades, tests, and other necessary services.

This company is founded by Konan Pitt and Fred Winston, who each boast of over 15 years of experience in engineering and project development in the cable TV industry. Products designed and manufactured by Crash Lines are changing the industry by allowing MSOs to easily extend the reach of current network infrastructures and reduce overall system operating costs.

b. Products and Service

• Product repairs
• Systems and infrastructural upgrades
• Systems and service testing
• Other necessary infrastructural repair services

c. Mission Statement

At Crash Line, our mission is to provide services and products that match the quality and expectations of cable TV companies in this modern age. We will always strive to make the professional experience accessible to our cable TV company clients every year.

Vision Statement

Our vision at Crash Line is to generate the revenue needed to offer us flexibility in accepting other projects associated with cable TV companies.

a. Goals and Objectives

• Open two more locations in the Boston area by the beginning of year two, and ensure that each location follows a business system primed to operate at maximum efficiency while maintaining the highest standards of quality, as per a franchise.
• B2B sales increased to 65% by the third year.
• Maintain a profit, reinvest into the business, and further expansion

b. Organizational Structure

• Chief Executive Officer
• Operations Manager
• Technicians/Engineers
• Human Resources and Admin Manager
• Sales and Marketing Executive
• Receptionist

a. SWOT Analysis

• Superior product and services
• First mover advantage
• Ability to manage regulations and business environment
• High Margins
• Ability to consolidate and expand the market position.
• The business model can be easily replicated
• Lack of critical talent
• Low return on investment

Opportunities

• Developments in artificial intelligence
• Changing technology landscape
• Reducing the cost of market entry
• Opportunities in adjacent markets
• Increasing standardization
• Government regulations and bureaucracy
• Threats of new entrants
• Culture of sticky prices in the industry
• Growing protectionism

b. How Do Cable TV Businesses Make Money?

Cable companies make money mainly through advertisements and cable fee subscriptions. Advertising-supported cable channels derive revenue from two sources: advertising and license fees. Advertising rates are based on several factors, but a significant factor is the total number of potential viewers.

c. Payment Options

• Payment via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer

d. Sales & Advertising Strategies

• Create better contract proposals
• Use strong customer value propositions (CVPs) to set yourself apart from the competition.
• Create a blog to offer cable TV tips, news, and company information, sharing news about awards and other company achievements.
• Ensure that your website is up to date and easy to navigate.
• Ask customers to provide testimonials that we can use on our corporate website and in advertising.
• Using a proven partner with the experience to assist in the execution of your segmented cable TV company marketing strategy
• Give word of mouth marketing a try

a. How Much Should You Charge for your Service?

Most often, starter plans cost around $60 per month but will vary depending on your cable company and the type of package you intend to offer customers. Nonetheless, here are estimated price ranges for cable TV plans;

• Starter cable plan: $44.99–$74.99/mo.
• Mid-level cable plan: $69.99–$84.99/mo.
• Premium cable plan: $79.99–$134.99/mo.

b. How Much Profit Do Cable TV Business Owners Make a Year?

Have it in mind that the amount of profit a cable TV company owner can make a year is highly variable depending on your area of specialty, location, reputation, and other factors. To make space for your company in this industry, it is recommended you start small and find reliable local clients who value the quality of your services and channels.

By slowly building up your portfolio and finding your unique niche in the market, your company could genuinely bring in $50,000-$1, 000,000 in annual profits.

c. What Factors Determine the Amount of Profit to Be Made?

• The size of the cable TV company
• Business location
• Business management style
• Approach to business and contracts
• Cable Operations and Licensing System (COALS) account

d. What is the Profit Margin of a Cable TV Business?

According to industry reports, cable TV companies in the last few years have generated high-profit margins of around 31 – 38 percent.

e. What is the Sales Forecast?

Have it in mind that after the initial investment and launch, a lean first year, and the establishment of a good facility and adequate cable delivery infrastructure in the second year, the business is expected to expand through its own financing after three years.

• First Fiscal Year (FY1): $520,000
• Second Fiscal Year (FY2): $1,480,000
• Third Fiscal Year (FY3): $4,620,000

a. How Do You Choose a Perfect Location for Cable TV Business

• Necessary cable delivery infrastructure
• Government and regulatory controls
• The purchasing power of the location
• Accessibility of the location
• Traffic, parking and security et al

b. What State and City are Best to Open a Cable TV Business?

• New York City, New York
• Los Angeles, California
• Atlanta, Georgia
• Albuquerque, New Mexico
• Dallas, Texas,
• Columbus, Ohio
• Colorado Springs, Colorado

c. What Equipment is Needed to Operate?

• Computer/Laptop
• Stabilization Tools
• DSLR Camera
• Cable Delivery Infrastructure

First, you have to realize that ideas come from teams; therefore you’ll need to search for exemplary employees to help make your ideas a reality. Some of the people you will need to hire include; business network executive, head of development, relationship manager, human resources, head of production, accountant, and customer relationship executive amongst others.

There are a good number of common challenges every cable TV company owner will need to address before launching the business. They include;

• Regulatory Concerns

a. What Makes a Cable TV Business Successful?

• Building alliances and co-promotions programs
• Implementation of business system
• Production quality
• Highly creative programs

b. What Happens During a Typical Day at a Cable TV Business?

In this line of business, a typical day might include many of the following responsibilities:

• Seeking new business clients if your area of business is commercial work
• Penning down your own scripts or reviewing the submissions of other screenwriters
• Attending fundraising meetings or events to present your project and secure financing
• Attending networking events or scheduling meetings to find editors, cinematographers, actors, co-producers, or other talents who might add creative value to your company
• Paying salaries and bills, invoicing clients, and attending to other business and office matters.

c. What Skills and Experience Do You Need to Build a Cable TV Business?

In this line of business, your portfolio is very important for getting new clients, and also for finding investors, partners and collaborators. If you’ve worked for others in the business, you must exhibit the best of your work. If not, create your own content for demo purposes. It is also necessary to have the self-confidence to be able to sell yourself and your vision.

More on Media

Building a Live Streaming Business Plan

Live streaming seems like a relatively new term in the digital marketing space. When we think of live streaming, we think of gamers showing a live stream of their play with an audience religiously watching. 

Live streaming may be popular with video gamers, but this market is projected to balloon up to $180 billion by the year 2027. That is a market offering huge potentials even for small businesses. It would be a mistake to pass up on touching this market and using it to your advantage.

In this short guide, we’ll be discussing what goes into live streaming and how you can make a successful business plan out of it. We’ll also be providing tips and tricks that will help you launch a live streaming event:

Understanding Live Streaming

Live streaming is when a host broadcasts a video over the internet in real-time. It has thousands of viewers watching when the video is being created without any filters or edits. 

According to the Interactive Advertising Bureau report , 47 percent of live stream viewers have viewed more live videos than a year ago. In the 2019 Super Bowl, viewers live streamed 560 million minutes. That is an undeniable potential for business.

In addition, live streaming isn’t only limited to gaming and sports. Brands worldwide were found to have spent $90 billion on video content in 2018 alone, with spendings projected to exceed $100 billion in 2023. 

These are all overwhelming figures with enormous opportunities for business growth. But before you jump onto the live streaming bandwagon, you need to develop a plan.

What Makes a Live Streaming Business Plan

Live streaming offers vast potentials for authentic communications between brands and consumers. But before you develop a live streaming business plan, you need to understand the costs and the return on investment (ROI) it could provide for your business. 

It is indeed a channel that you can tap on and expect results, but to have a successful live streaming business plan, you need to evaluate your goals, purpose, and methods. Whether it involves building brand awareness or an email list or selling a product or a service, you need to have those written down.

Here are three things you can do and expect from live streaming:

1. Tell Your Brand Story

Live streaming gives you a platform to share your brand’s story with your audience. It lets you show your brand values and purpose and lets your audience know what you stand for. It can also be an excellent channel to create professional and branded company events that engage your associates and supplier partners. Especially now that in-person events are rare, live streaming company happenings and product launches are in-demand.

2. Reach a Broader Audience

Live streaming thrives on social media platforms such as Instagram, Facebook, and Youtube because of the huge market that can support live content. Combining social media and live streaming offers immense potential for your brand development. Imagine how broad of an audience a football game broadcasted live can reach. That’s as much potential as live streaming can offer. 

3. Build a Community

Video content generates more user engagement than other media on any platform. That makes it excellent for building a community dedicated to supporting your business. With live videos, your audience can interact with you and give comments and approvals for your brand in real-time. You can also see how many people are watching, so you have actual data about your reach. 

Live streaming is bound to be another medium offering many opportunities to brands in the coming years. With more and more businesses exploring these opportunities, it’s in your brand’s best interest to get into it, too.

BFF Visuals is a marketing and photo & video production company in Amsterdam offering a one-stop-shop solution for your production needs. We service events, products, commercials, corporate video production, and corporate photography. We help businesses create on-brand content that resonates with their audience and brings results! If you need help with your marketing and video production needs, get in touch with BFF Visuals today! 

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Internet TV Business

Looking to start an Internet TV channel business?  here is a complete guide to start an internet TV channel with no money or experience   .

Ok, so we have provided you with a detailed example of a business plan template for an internet TV channel. We also took it a step further by analyzing and writing a sample Internet TV business marketing plan supported by actionable guerrilla marketing ideas for Internet TV channels. In this article, we are going to go over all the requirements for running an Internet TV channel.

Why run an Internet TV channel?

Many people are now starting to stream content online rather than paying to watch traditional cable or satellite TV. This means that these people can watch what they want, when they want, without waiting for the program to appear on the TV show.

This is why many people and even businesses are opening their own internet TV channels and are successful in doing so. However, while it is easy to be successful in this business, then you need to ask yourself the right questions so that you don’t waste your money.

It is important that you know what goals you are trying to achieve, as well as why you want to start an Internet TV channel. So you need to ask questions like “why do you want to start”, “what are you going to deliver”, what is your preferred schedule “and” what are you going to broadcast “?

Knowledge Answering these questions will help you plan better. It will also allow you to do the right research to see what results are likely to hold for the decisions you can make.

When starting your Internet TV channel, you will increase different types of expenses and this will give you an idea of ​​how much you have to start with. First of all, you will need to find a website development specialist who can handle all the tasks expected of an Internet TV channel.

You also need to decide what kind of features and capabilities your website will need. Other questions you will need to ask yourself are whether you will charge a subscription fee, whether you need a mailing list, member section, blog, or special features.

However, before you can build a website, you need to choose a domain name that is unique and easy to remember. Make sure the name you choose is not used by anyone else. You can search the WHOIS database or check with the USPTO to make sure your intended name has not yet been registered. Once your site is developed, you will need to find a suitable host for your site.

Your internet TV channel usually makes money for advertisers and subscribers, to stay organized you can sign up for a service that will help you organize billing and receive payments from those who subscribe to your station. .

If you are using a YouTube channel, the profits will be shared through YouTube ads, and the monetization of your channel will be highly dependent on the type of service or software. what you use. However, if any of your content is not yours, you will need to get permission from the copyright holders before you can monetize the channel.

Getting Started with Business A Complete Guide Internet TV Channel

• Industry overview

The Internet TV industry has threatened the traditional TV industry for many years by being the first to deal with extremely large files that require a strong network and significant bandwidth. The flow is gradually changing as the network bandwidth is now much better and the infrastructure to deliver direct, long-term linear TV content to large numbers of people exists.

As the video streaming infrastructure (mobile and fixed) has evolved, it has put the traditional TV distribution industry at very high risk.

Many players in the Internet TV channel industry have matured rapidly and are taking significant market share from traditional satellite and cable TV companies. The industry has grown from 10% of the total value of the US television industry in 2014 to around 20% in 2021, a percentage generating $ 30 billion in revenue.

Gradually, many companies and advertising agencies have started to bypass traditional TV distribution partners to experiment with new media, technologies and distribution models, and therefore expand their digital engagement.

According to the study, most American viewers spent more than four hours a day watching TV and paid an average monthly bill of $ 75. These accounts have grown steadily since the early days of pay TV, but a large number of customers are now shifting away from pay TV or not subscribing in the first place.

According to the survey, more than 13 million American households in the United States did not have pay TV services but did have broadband in the fourth quarter of 2015, compared to nearly 10 million in the first quarter of 2013. And while the price of Pay TV continues to increase, the alternatives offered by the internet have made many viewers look for better deals elsewhere.

Launch of an Internet TV station Market study and feasibility studies

• Demography and psychography

The demographic and psychographic makeup of those who can be broadcast by Internet television content are mostly adolescents, young adults and even middle-aged adults. Others are legal entities and advertising agencies that will use the platform to reach their target customers.

The increase in the number of smartphones and PCs has made it extremely possible for many people to go online and stream whatever content they want. So if you want to define your internet TV business demographics, try to make it as comprehensive as possible.

List of niche ideas in internet TV businesses that you can specialize in

There aren’t many niches for the Internet TV business, and any entrepreneur who wants to start a business in this niche must first determine what target audience they are. research and find out what content to offer.

However, it is important that the target market is large so that you don’t end up offering niche services that very few streaming services will enjoy. Here are some of the niche ideas in this particular business that you may specialize in:

• Sports content
• Children’s content
• Educational content
• Religious content
• Entertainment content
• Cinematic content

The level of competition in the Internet television industry

Starting an internet TV channel business is neither difficult nor expensive, and it means that anyone can start a business from any part of the world, which makes the level of competition in the industry even higher. more fierce.

All the audience needs is to be able to stream high quality videos, and the content should be as enjoyable as possible no matter where the internet TV channel is, and so it becomes very difficult for many brands. already dominate the industry. The industry is very fragmented as it is dominated by very few Internet TV channels.

Therefore, if you want to launch your internet TV channel in USA, you must be prepared to face strong domestic and international competition, so it must have strategies to make you stand out.

List of famous brands in the industry

Across all industries, there are brands that stand out, and although the Internet TV industry is relatively new compared to other forms of the industry, there are still brands that stand out for the content they convey, their advertising and their advertising strategies. and the wide platform they offer to their audience.

Some of the more well-known Internet TV channels include:

• Amazon Prime Instant Video
• Hulu and Hulu Plus
• Google play store

Economic analysis

The US television industry has been disrupted by digitization as streaming has changed the relationships in the traditional television value chain. The structured relationships in which studios and copyright owners relied on cable networks and radio shows to pay for their content, and networks relying on pay-TV distributors to help bring content to people, are no longer intact as internet televisions have started to emerge and are armed with various models and motivations threatening the traditional ecosystem.

Some schools of thought originally believed that the traditional television industry would evolve, but in a way that would not cause any major disruption to existing relationships and miss out on any significant chunk of market value; However, they have all changed as the online ecosystem has sparked a major shift in the industry, particularly in fundamental components such as advertising, consumer services, and content development and distribution.

According to a 2014 study by the Pew Research Center, 68% of adults had a mobile device and 87 in 100 adults use the Internet in the United States. Thus, the Internet was used to create a television channel in order to reach audiences with specific interests and opinions.

While spending on digital media has grown tremendously, especially in social and video format, advertising design technology in the online television industry continues to face many challenges. However, online gamers are finding innovative media that advertisers can take advantage of.

Create an Internet TV channel from scratch or buy a franchise

A key decision that entrepreneurs must make is to start a business from scratch or buy a franchise, because while both options can help a business reach its goals and objectives quickly, only one of them is working just fine. title for the company. It should be noted, however, that this type of business is not one where franchise opportunities are available, so the only option available is to start from scratch.

Even though an Internet TV channel can be easily started from scratch. Some planning must go into starting a business. If you’ve never been in business before, you need to do a lot of research and read a few articles to get an idea of ​​how you can run your business, especially if you are going to be dealing with such important aspects as financing, advertising, promotion and marketing.

Threats and potential challenges you will face when starting an internet TV business

No matter how simple a business may be, there will always be threats and challenges that will arise, and therefore the dedicated entrepreneur must know how to handle it every time he does so. Plus, having a clear plan of action that you intend to implement in your business will help you deal with threats and challenges whenever they arise.

Some of the threats and challenges you are likely to face when trying to start Internet TV include: fierce competition from existing Internet TV channels, the need to attract audiences to your Internet TV channel and keep their interest, industry rules and competition from new Internet TV channels.

Launch of an Internet TV channel. Commercial legal issues

• The best legal entity to use in this type of business

Choosing the right legal entity for your internet TV channel is very important because the legal entity you choose can have a significant impact on how you can achieve your business goals. Therefore, it is important that you do a thorough research on the business you are considering starting so that you know which legal entity is right for your business or that you use the services of a lawyer to help you.

There are several legal entities available for entrepreneurs looking to start a business in the United States of America, including: Sole Proprietorship, Limited Liability Company (LLC), and Joint Stock Company. These legal entities have attributes that are used to distinguish them, such as; ease of installation, ownership and control, investor expectations, flexibility issues and tax structure.

An Internet TV channel is not business as usual, so starting a business as a sole proprietor or partner structure may not be the best for you. You are better off considering a legal entity such as a Limited Liability Company (LLC) or corporation, regardless of the scale at which you intend to start a business.

If, nevertheless, you use the services of a lawyer; he may recommend that you start with an LLC, especially because it is a flexible form of legal entity when it comes to handling paperwork, limiting liability, and paying taxes because owners pay taxes on their income. However, one thing that sets an LLC apart from a corporation is that with an LLC, a business cannot go public and receive funds from shareholders.

The company is divided into S Corporation and C. Corporation. C corporation is what is mainly used by specialist businesses and even if you intend to choose a corporation; It is better to go for an S Corporation because it is similar to an LLC in terms of taxation. However, the amount of paperwork required to start a company will require the involvement of a lawyer.

Catchy Trade Name Ideas Suitable For Internet TV Channel Businesses

When you start a business, you will need a business name that sets you apart from other businesses doing the same. The name of the company is very important and should be given due consideration. Some of the catchy business name ideas suitable for an internet TV channel include:

• Prime Time TV
• Fulani television

Insurance conditions

Starting a business and making sure it works isn’t the end. Many businesses face disasters in the United States and fail to recover because they failed to protect their business.

While getting the right insurance policies can be a bit confusing due to the many insurance policies that abound, getting the right advice from an insurance agent or broker is imperative. Some insurance policies that you need to take out when starting your Internet TV channel include:

• General liability insurance
• Commercial property insurance
• Workers’ compensation insurance
• Errors and omissions insurance
• Umbrella insurance
• Liability insurance
• Payment protection insurance

Protection of intellectual property / registered trademark

Intellectual Property Protection (IPP) is very important to certain types of businesses, and TV content is one of the things that generally needs to be protected. You will not only need to protect your content, but also make sure that all the content that will be broadcast through your TV channel is properly protected.

In addition to protecting the content you distribute, you will also need to protect your business name and logo. Hire an attorney who is familiar with your industry to apply for a PPI with the USPTO.

Do I need professional certification to run an Internet TV channel?

If you want to start an internet TV channel, it is not important for you to get professional certification before you can do business in the United States of America.

However, you may need professional certifications in various disciplines which will not only make your business stand out but also give you an edge in running your business.

List of legal documents You must run an Internet TV channel

Regardless of what type of business you want to start, it is important that you have all the necessary documents on hand if you intend to run your business without any difficulty from the official authorities. If you are unsure of what documents you need, you may need to contact someone already in the business to help you, or you may need the help of a lawyer who is familiar with your industry to help you. you are not.

Some of the legal documents you will need when starting your internet TV channel include:

• Registration certificate
• Operating Agreement for LLC
• Business plan
• Business license and permit
• Employment contract
• Insurance policy
• Federal Tax Identification Number (TIN)
• Employer Identification Number (EIN)

Business financing of Internet TV channels

Funding is very important for both a start-up and an existing business, regardless of the type of business that is being conducted, and therefore should not be taken lightly, even if you have a better idea of business, if you don’t have the money to bring the idea to life, your business idea will stay that way.

It shows how important it is to you. be a business plan in place because it will convince potential investors how serious and committed you are to your business. Some financing options that you can consider when starting your Internet TV channel include:

• Obtain start-up capital from personal savings or real estate sales
• Finding loans on favorable terms from friends and family
• Raising capital from business partners or angel investors

Choose a suitable location for your Internet TV station

It doesn’t matter where you go to find your internet TV channel, as it’s a business that you can run from home as long as you have a place to store your equipment and as long as there is contributes. Running an Internet TV channel from home will help you save on overheads as well as other expenses you might incur if you were running your business from a rented establishment.

If you are planning to launch a medium to large-scale internet TV channel, you may need to think about securing the business premises, and hence this means that you have to choose the place to accommodate your staff as equipment that used to do business. The location should also be such that employers and people who want to visit your business can easily access it.

If you are looking to rent or build a studio, be sure to hire the services of a real estate agent. so that you can find a place in the neighborhood that suits you best.

No matter where you intend to set up your Internet TV channel – at home or in a rented space – it is very important that the space is large enough to have dedicated space for storing equipment. necessary and filming, because you will need space to perfectly search for a film.

If you are looking to rent space for your YV Internet station, make sure it is within your budget so that it does not weigh on your overall budget.

Getting started with an Internet TV channel. Technical and labor information

Launching an Internet TV channel is a very profitable business as the channels as well as the Internet TV channel programs are available to anyone in the world who has a high speed Internet connection. Several websites offer this service which can help entrepreneurs start their own TV channels.

However, you need to first get a domain name for your internet TV channel and consider getting the .tv extension instead of the usual one. com or .org. Make sure you choose a domain name that is easy to remember, as the most effective domain names are usually no longer than three or no more than four syllables. Make sure your domain name is registered with popular domain registration sites such as domain.com or GoDaddy.com.

Buying the necessary equipment that you will need for an Internet TV business that will allow you to record video and broadcast live is very important. You will need some equipment; high definition camera, microphone, headset, screens or lighting kit. You will also need to purchase professional editing software such as Adobe Premier.

Depending on the scale at which you are going to launch your internet TV channel, you may decide to go into business yourself or hire staff to help you. achieve your goals and objectives. If you are looking to hire staff, make sure you hire someone who is knowledgeable in the trade, is highly qualified, and willing to help you achieve your goals and intentions.

Therefore, to be able to operate your Internet TV channel successfully, you may need 3-5 employees.

The process of providing Internet TV channel services for business

There are two main options for creating content that will be broadcast from an Internet TV channel. The first is screen video and the second is full screen video.

Screen video is a combination of video of what is happening on your computer screen and voice is used as narration. This content generation process is generally intended for content of an educational nature. Once that’s done, viewers can download from your site for free or for a fee.

Another option is to make full use of video from a camcorder or webcam. However, this option will make it easier to post content in some formats that are easy to find in most web browsers.

Getting Started Marketing Plan for Internet TV Stations

• Marketing ideas and strategies

Marketing is a very important aspect when it comes to running a business because it is through marketing that you can achieve your goals. So, no entrepreneur or company leaves marketing to chance because it needs to be carefully planned.

The advantage of doing market research before presenting your marketing plans is that it not only allows you to get a feel for what the target market wants, but also how to get the most out of your competition. . and the tops always come out. Since a significant portion of your income will come from marketing, it is therefore very important to take your marketing plan very seriously.

Since this type of business is not as common as other forms of business, you will need to use conventional and non-traditional strategies to market your business.

If you have the funds, you can also hire an in-house marketer to help you develop the right strategies that you can use to market your business. business to attract both subscribers and advertisers. Make sure you set aside a marketing budget that will help you reach your goals.

Some of the marketing ideas and strategies you will need to adopt to promote your TV channel on the Internet include:

• Make sure you are using your website as a platform to promote your internet TV channel
• Make sure your internet TV channel is listed in a reputable online directory
• Provide your viewers with consistently high quality content
• Promote your business on popular online forums and blogs
• Use your social media platforms like Facebook and Twitter to promote your business

Strategies to increase your brand awareness and build your corporate identity

Every entrepreneur knows that in order for a business to remain relevant, it is necessary to carry out several promotional activities. Branding is a task that all businesses should do because it helps your business to market and earn its fair share.

The fact that you are running your internet TV channel on the internet means that you are going to be doing more promotional activity online, so you need to make sure that you have strategies that will make you stand out, especially since the internet is very crowded.

Besides being very crowded on the internet, the industry is dominated by big players, so to get yourself noticed you may need to use the services of a professional digital promoter to help you out. However, you don’t have to rely solely on the internet to market your internet TV channel as there are various standalone tools you can use to market your business.

Here are some of the strategies you can use to build awareness and brand identity for your business;

• organize live events to attract audiences to your internet TV channel
• connect your internet TV channel to your websites and social networks such as Facebook and Twitter
• Send press releases to market your Internet TV channel
• Create banner ads on your website to increase awareness
• Conduct interviews with high profile guests to engage and market your TV channel on the internet
• Collaborate with others in exchange for free ads

Anna Cornet - Author

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