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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer series) Paperback – July 13, 2010
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- Part of series Strategyzer
- Print length 288 pages
- Language English
- Publisher John Wiley and Sons
- Publication date July 13, 2010
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- ISBN-10 9780470876411
- ISBN-13 978-0470876411
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Alexander Osterwalder is the cofounder of Strategyzer, a leading innovation company that puts practical tools into the hands of business leaders and strategy practitioners around the world. He is a passionate entrepreneur, sought-after speaker, and together with his team, the author of multiple bestselling titles in the popular Strategyzer Series, which visually captures the core concepts in the Strategyzer business toolkit.
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"... this handbook is likely to prove an excellent help for evaluating business models" ( Anatello.com , July 2011)
From the Inside Flap
Disruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing business models.
Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model - or craft a new one.
CHANGE THE WAY YOU THINK ABOUT BUSINESS MODELS
Business Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model — or analyze and renovate an old one.
CO-CREATED BY 470 STRATEGY PRACTITIONERS
Business Model Generation practices what it preaches. Coauthored by 470 Business Model Canvas practitioners from forty-five countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly integrated, visual, lie-flat design that enables immediate hands-on use.
DESIGNED FOR DOERS
Business Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs — and leaders of all organizations.
From the Back Cover
Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model ― or craft a new one.
Business Model Generation offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing business models.
About the Author
Yves Pigneur , PhD, (Lausanne, Switzerland) is a professor of business and head of the Information Systems Institute of the University of Lausanne, Switzerland. He has held visiting professorships at Georgia State University in Atlanta, Hong Kong University of Science and Technology, and University of British Columbia in Vancouver. Dr. Pigneur is the chairperson of several conferences (IFIP, ISDSS, AIM). His research has been published in over fifty books, refereed journals and conference proceedings.
Product details
- ASIN : 0470876417
- Publisher : John Wiley and Sons; First Edition (July 13, 2010)
- Language : English
- Paperback : 288 pages
- ISBN-10 : 9780470876411
- ISBN-13 : 978-0470876411
- Item Weight : 1.55 pounds
- Dimensions : 9.5 x 0.8 x 7.4 inches
- #14 in Systems & Planning
- #73 in Entrepreneurship (Books)
- #122 in Business Management (Books)
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About the authors
Alexander osterwalder.
Dr. Alexander (Alex) Osterwalder is one of the world's most influential strategy and innovation experts, a leading author, entrepreneur, and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.
Ranked No. 4 of the top 50 management thinkers worldwide, Osterwalder is known for simplifying the strategy development process and turning complex concepts into digestible visual models. Together with Yves Pigneur, he invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map - practical tools that are trusted by millions of business practitioners from leading global companies including Microsoft, Coca-Cola, Nestlé, MasterCard, Sony, Fujitsu, 3M, Intel, Roche, Colgate-Palmolive, and many more.
Strategyzer, the company Osterwalder co-founded in 2010, is an innovation powerhouse, providing online courses, applications, and technology-enabled services to help organizations effectively and systematically manage strategy, growth, and transformation.
Osterwalder's books include the international bestseller Business Model Generation, Value Proposition Design: How to Create Products and Services Customers Want and Testing Business Ideas, and his forthcoming book for senior leaders, The Invincible Company, to publish in spring 2020.
He holds the Strategy Award from Thinkers50 and the European Union's inaugural Innovation Luminary Award. In 2019, Osterwalder chaired the prestigious Drucker Forum, the premier annual business management conference. A frequent and popular keynote speaker, Osterwalder travels the world discussing his ideas and strategies at Fortune 500 companies, premiere innovation conferences, and leading universities.
He holds a doctorate from HEC Lausanne, Switzerland, and is a founding member of The Constellation, a global not-for-profit organization connecting local responses to global issues around the world.
Yves Pigneur
Yves is a professor at the University of Lausanne since 1984, and has held visiting professorships at Georgia State University, University of British Columbia, National University of Singapore, and HEC Montreal. Together with Alex Osterwalder, he invented the Business Model Canvas and co-authored the international bestselling books "Business Model Generation" and "Value Proposition Design". Yves and Alex are ranked No. 4 among the "Thinkers50's Most Influential Management Thinkers" in the world and hold the Thinkers50 Strategy Award.
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- Business Model Generation
Business Model Generation teaches you how to systematically understand, design and differentiate your business model.
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Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model — or craft a new one.
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Business Strategy in a Nutshell!!!
This is an amazing book. It is very well crafted. Full of well thought diagrams that helps you develop a real modern business plan from scratch, or evaluate an ongoing business. I plan to use its content in my university classes next term, ... Read more > — Pedro B. C.
Whether For A Coffee Table Book Or To Help A Seasoned Veteran This Is A Must Have!
As a serial entrepreneur I have a coffee table book collection that rivals some book stores. This is my second copy as I always have someone over who would like to learn about the essentials of a business plan. I am by no means a teacher but ... Read more > — Ian H.
If you are going to read one business book on design, innovation and business models this is the one. I plan to give a copy to each of my adult kids. Business Model Generation brings together a simple but compelling framework for ... Read more > — Steven F.
A strong, clear introduction to business model design and renovation
This book really filled a niche in my understanding. I do not have an MBA and have not read many books on the subject of business model design and renovation. So I don't have much to compare it with. As a relative novice, I really appreciated the ... Read more > — Walter S.
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Business Model Generation: A handbook for visionaries, game changers and challengers
- A. Osterwalder , Y. Pigneur
- Published 13 July 2010
- African Journal of Business Management
2,962 Citations
From data to business: a paradigm shift in industry, revolutionizing the business model.
- O. Gassmann , Karolin Frankenberger , M. cSik
Designing new business models: Blue sky thinking and testing
- C. Wrigley , S. Bucolo , Karla Straker
Ways to Cross the Rubicon: Pivoting in Software Startups
- H. Terho , Sampo Suonsyrjä , Aleksi Karisalo , T. Mikkonen
- Business PROFES
Game feedback techniques: Eliciting big surprises in Business Model Design
- S. Gudiksen
- Highly Influenced
- View 4 excerpts, cites background
More than a gut feeling: Ensuring your inter-organizational business model works
- C. Costa , P. Cunha
- Computer Science Bled eConference
Using the Business Model Canvas (BMC) strategy tool to support the Play4Guidance online entrepreneurial game
- Yvonne Crotty , Tom Kinney , M. Farren
Stop! Before You Write a Business Plan, Create a Business Model
- John Leschke
Digital business models: definitions, drivers and new trends
- Wail El Hilali , A. E. Manouar
- Business SCA
Exploring the Effects of Leveraging Users in the Process of Business Model Innovation
- Marcus Törnblom , O. Hellman , M. Pötz
- Business, Computer Science
- View 2 excerpts, cites background and methods
54 References
Inspiring disruptive change: a novel approach to modelling the value creation process.
- M. Oliveira , J. J. P. Ferreira
- Highly Influential
- View 5 excerpts, references background and methods
An eBusiness Model Ontology for Modeling eBusiness
- Computer Science, Business Bled eConference
- View 12 excerpts, references background and methods
The business model ontology a proposition in a design science approach
- A. Osterwalder
- View 3 excerpts, references background
Facilitating qualitative research in business studies: Using the business narrative to model value creation
On the construction of a multi-stage, multi-person business game.
- R. Bellman , C. Clark , D. Malcolm , Clifford J. Craft , Franc M. Ricciardi
Business Plans That Win $: Lessons from the MIT Enterprise Forum
- S. Rich , David E. Gumpert
- Business, Economics
Clarifying Business Models: Origins, Present, and Future of the Concept
- A. Osterwalder , Y. Pigneur , Christopher L. Tucci
- Business Commun. Assoc. Inf. Syst.
- View 9 excerpts, references background
Supporting Business Model Modelling: A Compromise between Creativity and Constraints
- Boris Fritscher , Y. Pigneur
- Business TAMODIA
- View 3 excerpts, references background and methods
Effect of relationship style on innovation performance
- Hung‐Wen Lee , Ching-Fang Yu
Strategies for Theorizing from Process Data
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Business Model Generation
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Alex Osterwalder's book is the source of the Business Model Canvas - that one page business snapshot that so many entrepreneurs are now using to plot and shape their start-ups. Business plan ... Читать весь отзыв
Although I am not very fond about another type of management tool, I think the Canvas model is easy to use. The book has the approach that the model is described shortly and the rest are ... Читать весь отзыв
Об авторе (2010)
Yves Pigneur , PhD, (Lausanne, Switzerland; http://hecshost.unil.ch/ypigneur/) is a professor of business and head of the Information Systems Institute of the University of Lausanne, Switzerland. He has held visiting professorships at Georgia State University in Atlanta, Hong Kong University of Science and Technology, and University of British Columbia in Vancouver. Dr. Pigneur is the chairperson of several conferences (IFIP, ISDSS, AIM). His research has been published in over fifty books, refereed journals and conference proceedings.
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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer Series) Paperback – 20 August 2010
- Kindle Edition ₹353.41 Read with Our Free App
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- Part of series Strategyzer
- Print length 288 pages
- Language English
- Publisher Wiley
- Publication date 20 August 2010
- Dimensions 24.13 x 2.03 x 18.8 cm
- ISBN-10 9780470876411
- ISBN-13 978-0470876411
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"... this handbook is likely to prove an excellent help for evaluating business models" ( Anatello.com , July 2011)
From the Inside Flap
Disruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing business models.
Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model - or craft a new one.
CHANGE THE WAY YOU THINK ABOUT BUSINESS MODELS
Business Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model — or analyze and renovate an old one.
CO-CREATED BY 470 STRATEGY PRACTITIONERS
Business Model Generation practices what it preaches. Coauthored by 470 Business Model Canvas practitioners from forty-five countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly integrated, visual, lie-flat design that enables immediate hands-on use.
DESIGNED FOR DOERS
Business Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs — and leaders of all organizations.
From the Back Cover
Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model ― or craft a new one.
Business Model Generation offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing business models.
About the Author
Yves Pigneur , PhD, (Lausanne, Switzerland; http://hecshost.unil.ch/ypigneur/) is a professor of business and head of the Information Systems Institute of the University of Lausanne, Switzerland. He has held visiting professorships at Georgia State University in Atlanta, Hong Kong University of Science and Technology, and University of British Columbia in Vancouver. Dr. Pigneur is the chairperson of several conferences (IFIP, ISDSS, AIM). His research has been published in over fifty books, refereed journals and conference proceedings.
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Product details
- ASIN : 0470876417
- Publisher : Wiley; 1st edition (20 August 2010)
- Language : English
- Paperback : 288 pages
- ISBN-10 : 9780470876411
- ISBN-13 : 978-0470876411
- Item Weight : 703 g
- Dimensions : 24.13 x 2.03 x 18.8 cm
- #377 in Entrepreneurship (Books)
- #3,296 in Analysis & Strategy
- #4,366 in Reference (Books)
About the authors
Alexander osterwalder.
Dr. Alexander (Alex) Osterwalder is one of the world's most influential strategy and innovation experts, a leading author, entrepreneur, and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.
Ranked No. 4 of the top 50 management thinkers worldwide, Osterwalder is known for simplifying the strategy development process and turning complex concepts into digestible visual models. Together with Yves Pigneur, he invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map - practical tools that are trusted by millions of business practitioners from leading global companies including Microsoft, Coca-Cola, Nestlé, MasterCard, Sony, Fujitsu, 3M, Intel, Roche, Colgate-Palmolive, and many more.
Strategyzer, the company Osterwalder co-founded in 2010, is an innovation powerhouse, providing online courses, applications, and technology-enabled services to help organizations effectively and systematically manage strategy, growth, and transformation.
Osterwalder's books include the international bestseller Business Model Generation, Value Proposition Design: How to Create Products and Services Customers Want and Testing Business Ideas, and his forthcoming book for senior leaders, The Invincible Company, to publish in spring 2020.
He holds the Strategy Award from Thinkers50 and the European Union's inaugural Innovation Luminary Award. In 2019, Osterwalder chaired the prestigious Drucker Forum, the premier annual business management conference. A frequent and popular keynote speaker, Osterwalder travels the world discussing his ideas and strategies at Fortune 500 companies, premiere innovation conferences, and leading universities.
He holds a doctorate from HEC Lausanne, Switzerland, and is a founding member of The Constellation, a global not-for-profit organization connecting local responses to global issues around the world.
Yves Pigneur
Yves is a professor at the University of Lausanne since 1984, and has held visiting professorships at Georgia State University, University of British Columbia, National University of Singapore, and HEC Montreal. Together with Alex Osterwalder, he invented the Business Model Canvas and co-authored the international bestselling books "Business Model Generation" and "Value Proposition Design". Yves and Alex are ranked No. 4 among the "Thinkers50's Most Influential Management Thinkers" in the world and hold the Thinkers50 Strategy Award.
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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder
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Chapter 5. Process
Business model design process.
In this chapter we tie together the concepts and tools from the book to simplify the task of setting up and executing a business model design initiative. We propose a generic business model design process adaptable to your organization's specific needs.
Every business model design project is unique, and presents its own challenges, obstacles, and critical success factors. Every organization starts from a different point and has its own context and objectives when it begins addressing an issue as fundamental as its business model. Some may be reacting to a crisis situation, some may be seeking new growth potential, some may be in startup mode, and still others may be planning to bring a new product or technology to market.
The process we describe provides a starting point upon which just about any organization can customize its own approach. Our process has five phases: Mobilize, Understand, Design, Implement, and Manage. We describe each of these phases in a general way, then revisit them from the perspective of the established organization, as business model innovation in enterprises already executing on one or more existing business models requires taking additional factors into account.
Business model innovation results from one of four objectives: (1) to satisfy existing but unanswered market needs, (2) to bring new technologies, products, or services to market, (3) to improve, disrupt, or transform an existing market with a better ...
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Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrows enterprises. If your organization needs to adapt to harsh new realities, but you dont yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.. Co-created by 470 "Business Model Canvas ...
Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model — or craft a new one. ...and download these 72 pages, also free Get your copy today Join the 1M+ people using the handbook to improve and invent new business models. Join the Business Model Generation.
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrows enterprises. If your organization needs to adapt to harsh new realities, but you dont yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 Business Model Canvas ...
Kindle $22.99 Rate this book Business Model Generation Alexander Osterwalder, Yves Pigneur 4.20 52,534 ratings812 reviews Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model or craft a new one. 1) Change the way you think about business models
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.. Co-created by 470 "Business Model Canvas ...
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder and Yves Pigneur. Hoboken, NJ: John Wiley & Sons, 2010. 281 + iv pages. US$34.95. Erik A. J. Johnson, Erik A. J. Johnson. Columbia University. Search for more papers by this author.
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Alexander Osterwalder, Yves Pigneur E-Book 978-1-118-65640-2 February 2013 $22.99 Paperback 978--470-87641-1 July 2010 $34.95 DESCRIPTION Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded ...
A handbook striving to defy outmoded business models and design tomorrow's enterprises. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts ...
Business model generation : a handbook for visionaries, game changers, and challengers ... Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models Includes bibliographical references (page 276) Notes.
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder and Yves Pigneur. Hoboken, NJ: John Wiley & Sons, 2010. 281 + iv pages. US$34.95. Erik A. J. Johnson, Erik A. J. Johnson. Columbia University. Search for more papers by this author.
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas ...
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers 1st Edition is written by Alexander Osterwalder, Yves Pigneur and published by John Wiley & Sons P&T. The Digital and eTextbook ISBNs for Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers are 9781118656402, 1118656407 and the print ISBNs are 9780470876411, 0470876417.
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Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. Part of series Strategyzer Print length 288 pages Language English Publisher Wiley Publication date 20 August 2010 Dimensions 24.13 x 2.03 x 18.8 cm ISBN-10 9780470876411 ISBN-13
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers 288. by Alex Osterwalder, Yves Pigneur, Mariya Kul'neva (Translator) View More. eBook. $9.99. eBook. $9.99 Learn more. Instant Purchase. Available on Compatible NOOK Devices and the free NOOK Apps.
Business Model Generation: A handbook for visionaries, game changers and challengers Publisher: John Wiley and Sons, Inc., Hoboken, New Jersey (2010) Authors: Alexander Osterwalder and Yves Pigneur Reviewed by: Manuel Au-Yong Oliveira1,2* and João José Pinto Ferreira1
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