Corporate Training Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » B2B Sector

Do you want to start a corporate training business? If YES, here is a sample corporate training business plan template & FREE feasibility report. 

If you are a business coach or someone who has background in training, and you want to start a business, then you should consider starting your own corporate training firm. There are many corporate organizations, executives, entrepreneurs and even startups that will be more than willing to patronize your services.

Being a corporate trainer means that you will help your clients handle everything that has to do with training of their employees. That is, your goal as corporate trainer is to improve overall productivity. Starting a corporate training firm is not too expensive except for the money required to rent and furnish an office space.

Running this type of business requires that you should be trained as a brand business coach and a peak performance specialist, and it is indeed a very lucrative business in the United states because every company wants to establish themselves as a world leader in their industry.

If you are truly convinced that starting a corporate training firm is the right business for you to do, then you need to write your own business plan. Below is a sample corporate training firm business plan template that will help you successfully write yours with little or no stress.

A Sample Corporate Training Business Plan Template

1. industry overview.

This industry includes companies that offer short duration courses and seminars for management and professional development.

Training is provided through public courses or through employers’ training programs, and the courses can be customized or modified. Instruction may be provided at the company’s training facilities or educational institutions, the workplace or the home and via television or the internet.

A close study of the Business Coaching industry shows that the industry is heavily reliant on demand from its largest market, the middle and senior management of US corporations. After rebounding from a period where businesses cut back on non-essential expenses, including employee business coaching programs, the industry is expected to flourish over the five years to 2017.

Although some companies will use internal resources for training, industry revenue is forecast to increase albeit at a slightly slower rate over the five years to 2022. In the future, the adoption of online training is expected to bolster the industry.

This alternative is a more affordable and flexible option for customers and offers lower operating costs for training providers.

The business coaching industry is in the mature phase of its life cycle and luckily for the industry, the advent of digital media has provided an opportunity for the industry to explore and experience vibrant growth. Of course, the industry is becoming more concentrated, as seen by a few large global firms dominating the market and gaining huge market share.

The Business Coaching industry is indeed a very large industry that is pretty much thriving in all parts of the world especially in developed countries such as United States of America, Canada, united kingdom, Germany, Australia, France and Italy et al.

Statistics have it that in the United States of America alone, there are about 51,532 licensed and registered business coaching cum corporate training firms responsible for employing about 88,222 employees and the industry rakes in a whooping sum of $11 billion annually with an annual growth rate projected at 3.5 percent.

It is important to state that no establishment has a lion share of the available market in this industry. A recent report published by IBISWorld shows that the rapid pace of technological change and overall shorter product life cycles have altered the skills required to be an effective manager.

To keep up with these changes and develop the skills of senior employees, many companies use business coaching seminars, such as the ones offered by the Business Coaching industry.

Large corporations have placed a greater value on seminars and workshops, resulting in higher industry demand. Courses related to new skills such as information technology and change management, have been growing areas for the industry.

As acceptance of the value of professional development and continuing education classes, the industry has benefited immensely because companies looking to host these courses often seek out industry operators.

As a corporate trainer, the key attributes needed to be able to make good success from the trade is patience, enthusiasm, passion about the specific subjects / skills to be tutored, and constant positivity. You are also expected to be highly proactive, be good at planning, preparation, and certain other organizational skills.

It is one thing to have a skill and it is another thing to know how to teach people the skills which is why you must constantly get feedback from your clients to be able to measure their progress and your performance.

2. Executive Summary

Jules Atkinson & Co® Corporate Training Firm, Inc. is a U.S based corporate training firm that will be located in Lake Street, Petoskey – Michigan. We have been able to secure a standard office facility in a central business district in Lake Street.

We are a corporate training firm that is set to compete in the highly competitive business coaching cum corporate training industry not only in the United States market, but also in the global market because our clientele base will not be restricted to just businesses and organizations in the United States but in the international market.

Jules Atkinson & Co® Corporate Training Firm, Inc. will offer robust corporate training to both corporate organization and individuals. Our core training areas will revolve around management development training, professional development training, quality assurance training and business coaching.

Our business goal is to become one of the leading corporate training firms in the United States of America with high profile corporate clients scattered all around the globe. Our workers are going to be selected from a pool of talented business coaches and corporate training experts in and around Petoskey – Michigan and also from any part of the world as the business grows.

We will make sure that we take all the members of our workforce through the required training that will position them to meet the expectation of the company and to compete with leading corporate training firms in the United States and of course throughout the globe.

At Jules Atkinson & Co® Corporate Training Firm, Inc. our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s business needs precisely and completely.

Jules Atkinson & Co® Corporate Training Firm, Inc. is founded by Jules Atkinson and she will run the business with other partners.

Jules Atkinson is a renowned business coach and corporate trainer. She has over 10 years of experience as a business coach and corporate trainer both in the United States of America and Canada. She has several business coaching and corporate training certifications and is a certified NPL practitioner.

3. Our Products and Services

Jules Atkinson & Co® Corporate Training Firm, Inc. is going to offer varieties of corporate training services within the scope of the corporate training and business coaching industry in the United States of America.

Our intention of starting our corporate training business is to help in developing our clients in any skills and knowledge of their choice as it relates to specific useful competencies; we want to help our clients develop their capability, capacity, productivity and performance and of course to also make profits from the corporate training industry and we will do all that is permitted by the law in the US to achieve our aim and business goal.

We will work hard to ensure that Jules Atkinson & Co® Corporate Training Firm, Inc. do not just work for clients in the United States of America, but also for clients in other parts of the world. Our service offerings are listed below;

  • Providing management development training
  • Providing professional development training
  • Providing quality assurance training
  • Providing business coaching
  • Leadership skills
  • customer services skills
  • Financial management skills
  • Management skills
  • Interpersonal and Relationship management skills
  • Online business Coaching Services

4. Our Mission and Vision Statement

  • Our vision is to build a highly competitive and effective corporate training business that will become the number one choice for both individuals and corporate organizations in and around Petoskey – Michigan and the whole of the United States of America
  • Our mission is to provide affordable and highly effective corporate training services to a wide range of clients that cuts across different divides. Our overall business goal is to position Jules Atkinson & Co® Corporate Training Firm, Inc. to become one of the leading corporate training brands in the industry in the whole of Petoskey – Michigan within the first 5 years of operation.

Our Business Structure

Jules Atkinson & Co® Corporate Training Firm, Inc. is a world class corporate training firm that intends starting small in Lake Street, Petoskey – Michigan, but hopes to grow big in order to compete favorably with leading corporate training firms in the United States and of course throughout the globe.

We are aware of the importance of building a solid business structure that can support the kind of world class business we want to own. This is why we are committed to only hiring the best hands within our area of operation.

At Jules Atkinson & Co® Corporate Training Firm, Inc. we will ensure that we hire people that are qualified, hardworking, and creative, result driven, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, Jules Atkinson & Co® Corporate Training Firm, Inc. have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer
  • Corporate Trainer cum Business Coaching Specialist

Human Resources and Admin Manager

  • Sales and Marketing Executive

Client Service Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

  • Upsurges management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization

Corporate Trainer/Business Coaching Specialist

  • Responsible for providing management development training
  • Delivers professional development training
  • Provides quality assurance training
  • Affords business coaching
  • Provides leadership skills training
  • Provides customer services skills training
  • Provides financial management skills training
  • Provides interpersonal and relationship management skills training
  • Provides Online business Coaching Services
  • Handles other related corporate training, advisory and consulting services
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Defines job positions for recruitment and managing interviewing process
  • Carries out induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Oversees the smooth running of the daily office

Sales and Marketing Manager

  • Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Models demographic information and analyze the volumes of transactional data generated by customer
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding sales
  • Creates new markets cum businesses for the organization
  • Empowers and motivates the sales team to meet and surpass agreed targets


  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the manager in an effective and timely manner
  • Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
  • Receives Visitors / clients on behalf of the organization
  • Receives parcels / documents for the company
  • Handles enquiries via e-mail and phone calls for the organization
  • Distributes mails in the organization

6. SWOT Analysis

Jules Atkinson & Co® Corporate Training Firm, Inc. engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured corporate training and coaching business that can favorably compete in the highly competitive corporate training industry in the United States and the world at large.

Part of what the consultant did was to work with the management of our organization in conducting a SWOT analysis for Jules Atkinson & Co® Corporate Training Firm, Inc.. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Jules Atkinson & Co® Corporate Training Firm, Inc.;

Our core strength lies in the power of our workforce. We have a team of experts in the industry, a team with excellent qualifications and experience in corporate training and business coaching.

Aside from the synergy that exists in our carefully selected faculty members and our strong online presence, Jules Atkinson & Co® Corporate Training Firm, Inc. is well positioned in a community with the right demography and we know we will attract loads of clients from the first day we open our doors for business.

As a new corporate training and business coaching school in Petoskey – Michigan, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already saturated corporate training and business coaching industry; that is perhaps our major weakness.

  • Opportunities:

The opportunities in the corporate training industry is massive considering the number of individuals and corporate organizations who would want to acquire business skills and new soft skill sets in order to perform excellently in their jobs and personal life. As a standard corporate training firm, we are ready to take advantage of any opportunity that comes our way.

Every business faces a threat or challenge at some part of its cycle. These threats can be external or internal. This shows the importance of a business plan, because most threats or challenges are to be anticipated and plans put in place to cushion what effect they might bring to the business.

Some of the threats that we are likely going to face as a corporate training firm operating in the United States of America are unfavorable government policies that might affect business such as ours, the arrival of a competitor within our location of operation and global economic downturn which usually affects spending / purchasing power.

There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.


  • Market Trends

One thing is certain, the trend in the corporate training industry is such that if you want to be ahead of your competitors, you should be able to acquire as much certifications as possible and you should be able to have loads of testimonies from your clients.

The truth is that, if your clients experienced huge difference in their business as a result of contracting their corporate training and business coaching needs, then they will be compelled to help promote your organization.

Another notable trend in this industry is the influence of technology; the advent of technology is responsible for the increase in income generated by corporate trainers all over the world.

With technology, it is now easier for corporate trainers to train students that are thousands of kilometers away from them. Tools like video calling / Skype, YouTube, DVDs and Webcast et al are being used by corporate trainers to train students in different parts of the world.

8. Our Target Market

Jules Atkinson & Co® Corporate Training Firm, Inc. is specialized in empowering corporate executives with robust business skills that will help them improve their capacity, capability, efficiency and productivity at work and in their private life.

As a standard corporate training firm, Jules Atkinson & Co® Corporate Training Firm, Inc. offers a wide range of corporate trainings hence we are well trained and equipped to service a wide range of corporate clients. Our target market as a corporate training firm cuts across people of different classes and people from all walks of life.

We are coming into the corporate training industry with a business concept and company’s profile that will enable us work with clients at different learning stages and different status. Below is a list of the clients that we have specifically design our services for;

  • Banks, Insurance Companies and other related Financial Institutions
  • Blue Chips Companies
  • Corporate Organizations
  • Manufacturers and Distributors
  • Real Estate Owners, Developers, and Contractors
  • The Government (Public Sector)
  • Celebrities, Politicians, Public Figures and Public Speakers
  • Sport Organizations
  • Religious Organizations
  • Political Parties and Politicians
  • Television Stations
  • Printing Press (Publishing Houses) and Authors
  • Aspiring celebrities
  • Entrepreneurs and Startups

Our Competitive Advantage

The corporate training industry is indeed a very prolific and highly competitive industry. Clients will only hire your services if they know that you can successfully help them acquire a new skill set that will help them to be effective at work and in their organization.

It is the practice for corporate trainers and business coaches to acquire as much certifications as it relates to their area of specialization; it is part of what will make them stay competitive in the industry

We are quite aware that to be highly competitive in the corporate training and business coaching industry means that you should be able to deliver consistent quality service, your clients should be able to experience remarkable difference and improvement and you should be able to meet the expectations of your clients at all times.

Jules Atkinson & Co® Corporate Training Firm, Inc. might be new in Petoskey – Michigan, but our management team and the owner of the business are considered gurus in the industry.

They are licensed and highly qualified corporate trainers that can successfully build corporate skills in people with zero proficiency to an 8 or 10 on a scale of 10 within a short period of time. These are part of what will count as a competitive advantage for us.

Aside from our robust experience as corporate trainers, we have a very strong online presence that will enable us train clients in different parts of the world from our online portals.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.


  • Sources of Income

Jules Atkinson & Co® Corporate Training Firm, Inc. is established with the aim of maximizing profits in the corporate training industry and we are going to go all the way to ensure that we do all it takes to attract clients on a regular basis. Jules Atkinson & Co® Corporate Training Firm, Inc. will generate income by offering the following corporate training services;

  • Online Business Coaching Services

10. Sales Forecast

One thing is certain, there would always be corporate organizations, government agencies, non – profits and individuals who would need the services of corporate training firms to help train their staff.

Jules Atkinson & Co® Corporate Training Firm, Inc. is well positioned to take on the available market in the corporate training and business coaching industry and we are quite optimistic that we will meet our set target of generating enough income from our first six months of operation and grow our firm to enviable heights.

We have been able to critically examine the corporate training marketing space, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

Below are the sales projections for Jules Atkinson & Co® Corporate Training Firm, Inc., it is based on the location of our business and of course the wide range of our corporate trainings and business coaching we offer and our target market;

  • First Fiscal Year: $200,000
  • Second Fiscal Year: $500,000
  • Third Fiscal Year: $750,000

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same corporate training as we do within the same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

We are mindful of the fact that there are stiff competitions amongst corporate training firms in the United States of America; hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of Jules Atkinson & Co® Corporate Training Firm, Inc.

We will also ensure that our clients’ becomes experts with the skills they acquire; we want to build a first – class corporate training firm that will leverage on word of mouth advertisement from our satisfied clients.

Our goal is to grow Jules Atkinson & Co® Corporate Training Firm, Inc. to become one of the top 10 corporate training firms in the United States of America which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force to reckon with not only in Petoskey – Michigan but also in other cities in the United States of America.

Jules Atkinson & Co® Corporate Training Firm, Inc. is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our corporate training and business coaching firm by sending introductory letters alongside our brochure to corporate organizations, government agencies, NGOs and key stake holders in and around Petoskey – Michigan.
  • Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
  • Use friends and family to spread word about our corporate training and business coaching firm
  • Post information about our corporate training and business coaching firm on bulletin boards in places like schools, libraries, and local coffee shops.
  • Place a small classified advertisement in the newspaper, or local publication about our firm
  • Use referral networks such as agencies that will help match clients with our corporate training firm
  • Advertise our firm in relevant educational magazines, newspapers, TV and radio station.
  • Attend relevant educational expos, seminars, and business fairs et al
  • Engage direct marketing approach
  • Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with our in – house brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both corporate clients and individual clients in the whole of the United States and beyond which is why we have made provisions for effective publicity and advertisement of our corporate training firm.

Below are the platforms we intend to leverage on to promote and advertise Jules Atkinson & Co® Corporate Training Firm, Inc.;

  • Place adverts on both print (newspapers and magazines) and electronic media platforms
  • Sponsor relevant community based events / programs
  • Leverage on the internet and social media platforms like Instagram, Facebook, twitter, YouTube, Google + et al to promote our services
  • Install our billboards in strategic locations all around Lake City Petoskey – Michigan
  • Engage in roadshows from time to time in targeted neighborhoods
  • Distribute our fliers and handbills in target areas
  • Contact corporate organizations, non – profits and government agencies by calling them up and informing them of Jules Atkinson & Co® Corporate Training Firm, Inc. and the services we offer
  • List Jules Atkinson & Co® Corporate Training Firm, Inc. in local directories / yellow pages
  • Advertise Jules Atkinson & Co® Corporate Training Firm, Inc. in our official website and employ strategies that will help us pull traffic to the site.
  • Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our company logo.

12.  Our Pricing Strategy

At Jules Atkinson & Co® Corporate Training Firm, Inc. we will keep the prices of our services below the average market rate for all of our customers by keeping our overhead low and by collecting payment in advance from corporate organizations who would hire our services. In addition, we will also offer special discounted rates to all our customers at regular intervals.

We are aware that there are some one – off jobs or government contracts which are always lucrative, we will ensure that we abide by the pricing model that is expected from contractors or organizations that bid for such contracts.

So also, there are some clients that would need regular access to corporate training and business coaching consultancy and advisory services, we will offer flat rate for such services that will be tailored to take care of such clients’ needs.

  • Payment Options

The payment policy adopted by Jules Atkinson & Co® Corporate Training Firm, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Jules Atkinson & Co® Corporate Training Firm, Inc. will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for our services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials.

13. Startup Expenditure (Budget)

It is a known fact that in setting up any business, the amount or cost will depend on the approach and scale you want to undertake.

If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a standard corporate training and business coaching; it might differ in other countries due to the value of their money.

However, this is what it would cost us to setup Jules Atkinson & Co® Corporate Training Firm, Inc. in the United of America;

  • Business incorporating fees in the United States of America will cost – $750.
  • The budget for Liability insurance, permits and license will cost – $3,500
  • Leasing / renting an office space in a good location in Lake Street Petoskey – Michigan that will accommodate the number of employees for at least 6 months (Re – Construction of the facility inclusive) will cost – $150,000.
  • The cost for furnishing and equipping the office (computers, printers, projectors, markers, servers / internet facility, furniture, telephones, filing cabinets, and electronics) will cost – $30,000
  • The amount required to purchase the needed software applications – $3,500
  • Launching an official website will cost – $500
  • The amount need to pay bills and staff members for at least 2 to 3 months – $70,000
  • Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000
  • Miscellaneous – $5000

Going by the report from the market research and feasibility studies conducted, we will need about two hundred and fifty thousand ( 250,000 ) U.S. dollars to successfully set up a medium scale but standard corporate training and business coaching firm in the United States of America.

Generating Funding/Startup Capital for Shae’s Touch Studios Business

Jules Atkinson & Co® Corporate Training Firm, Inc. is a private registered business that will be owned, financed and managed by Jules Atkinson and other partners. They are the financiers of the business which is why they decided to restrict the sourcing of the startup capital for the business to just three major sources.

These are the areas we intend generating our startup capital;

  • Generate part of the startup capital from personal savings and sale of his stocks
  • Generate part of the startup capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank

N.B: We have been able to generate about $100,000 ( Personal savings $85,000 and soft loan from family members $15,000 ) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is an established fact that, the future of a business lies in the number of loyal customers they have, the capacity and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business close shop.

One of our major goals of starting Jules Atkinson & Co® Corporate Training Firm, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Jules Atkinson & Co® Corporate Training Firm, Inc. will make sure that the right foundation, structures and standard operating processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of five years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

  • Business Name Availability Check: Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Securing a standard office facility in a good location in Lake Street, Petoskey – Michigan: Completed
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Conducting Feasibility Studies: Completed
  • Generating part of the startup capital from the founders: Completed
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of Logo for the business: Completed
  • Secure trademark for our products: In Progress
  • Printing of Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the needed furniture, office equipment, software applications, electronic appliances and facility facelift: In progress
  • Creating Official Website for the business: In Progress
  • Creating Awareness for the business: In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with vendors and key players in various industries: In Progress

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Thinking of starting a school or a coaching business? Or is it about vocational school?

Well, no matter what’s your business segment in the education and training sector—you need a solid business plan to turn it into a long-term success.

This library of education and training business plan samples here can inspire and guide you as you begin to plan your business. So, don’t worry; we got you covered on that part.

Let’s learn more about these sample training and education plans, starting with their benefits.

Benefits of using an industry-specific business plan example

Believe it or not, using an industry-specific business plan example is the best and probably the quickest way of writing a business plan.

Doubt it? Hold, this may change your perception; an extended list of the benefits of using an industry-specific business plan template.

  • Inspiration : Reading a business-specific template can be incredibly helpful in getting content inspiration. Furthermore, it helps you gain insights into how to present your business idea, products, vision, and mission.
  • Risk-free method : You are taking a reference from a real-life, let’s say, After-school program business plan—so you know this plan has worked in the past or uses a method subscribed by experts.
  • Deep market understanding : Analyzing and reading such examples can provide clarity and develop a deeper market understanding of complex industry trends and issues you may not know but relate directly to the realities of your business landscape.
  • Increased credibility : A business plan developed using an example follows a standard business plan format, wisely presents your business, and provides invaluable insights into your business. There’s no question it establishes you as a credible business owner, demonstrating your deep business and market understanding.
  • Realistic financial projections : Financial forecasting being a critical aspect of your plan, this real-life example can help you better understand how they project their financials—ultimately helping you set realistic projections for your business.

These were the benefits; let’s briefly discuss choosing an education or training business plan template that best suits your business niche.

Choosing an Education or Training Business Plan

This category has business plan templates for various education or tutoring businesses. With many similar business types and templates, you may not find the most suitable one through manual scrolling.

Here are the steps to consider while choosing the most suitable business plan template.

Identify your business type

Are you going to be an online coaching platform? Or a traditional school? Or a general daycare center?

Asking yourself these questions will help you identify your business type, which will help in choosing a niche-specific business plan template.

Once you identify your business type, you can choose between templates for different business segments.

Search for the template

We have an in-built search feature, so you can easily search for a business-specific template using your business name as a key term(e.g., summer camp business plan). Once you have the search results, choose the most suitable one. Simple as that.

Review the example

Look closely at the content of the sample business plan you are considering. Analyze its sections and components to identify relevant as well as unnecessary areas.

Since all the Upmetrics templates are tailored to specific business needs, there won’t be many fundamental customizations. However, a hybrid business model targeting multiple customer segments may require adjustments.

No big deal—you can view and copy sections from other business plan examples or write using AI while customizing a template.

That’s how you find and select the most suitable business plan for educational services. Still haven’t found the perfect business plan example? Here’s the next step for you.

Explore 400+ business plan examples

Discover Upmetrics’ library of 400+ sample business plans to help you write your business plan. Upmetrics is a modern and intuitive business planning app that streamlines business planning with its free templates and AI-powered features. So what are you waiting for? Download your example and draft a perfect business plan.

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How to write a business plan for a training center?

training center business plan

Writing a business plan for a training center can be an intimidating task, especially for those just starting.

This in-depth guide is designed to help entrepreneurs like you understand how to create a comprehensive business plan so that you can approach the exercise with method and confidence.

We'll cover: why writing a training center business plan is so important - both when starting up, and when running and growing the business - what information you need to include in your plan, how it should be structured, and what tools you can use to get the job done efficiently.

Let's get started!

In this guide:

Why write a business plan for a training center?

What information is needed to create a business plan for a training center.

  • What goes in the financial forecast for a training center?
  • What goes in the written part of a training center business plan?
  • What tool can I use to write my training center business plan?

Being clear on the scope and goals of the document will make it easier to understand its structure and content. So before diving into the actual content of the plan, let's have a quick look at the main reasons why you would want to write a training center business plan in the first place.

To have a clear roadmap to grow the business

It's rarely business as usual for small businesses. The economy follows cycles where years of growth are followed by recessions, and the business environment is always changing with new technologies, new regulations, new competitors, and new consumer behaviours appearing all the time...

In this context, running a business without a clear roadmap is like driving blindfolded: it's dangerous at best. That's why writing a business plan for a training center is essential to create successful and sustainable businesses.

To write an effective business plan, you will need to take stock of where you are (if you are already in business) and where you want the business to go in the next three to five years.

Once you know where you want your training center to be, you'll have to identify:

  • what resources (human, equipment, and capital) are needed to get there,
  • at what pace the business needs to progress to get there in time,
  • and what risks you'll face along the way.

Going through this process regularly is beneficial, both for startups and existing companies, as it helps make informed decisions about how best to allocate resources to ensure the long-term success of the business.

To anticipate future cash flows

Regularly comparing your actual financial performance to the projections in the financial forecast of your training center's business plan gives you the ability to monitor your business's financial health and make necessary adjustments as needed.

This practice allows you to detect potential financial issues, such as unexpected cash shortfalls before they escalate into major problems. Giving you time to find additional financing or put in place corrective measures.

Additionally, it helps you identify growth opportunities, like excess cash flow that could be allocated to launch new products and services or expand into new markets.

Staying on track with these regular comparisons enables you to make well-informed decisions about the amount of financing your business might require, or the excess cash flow you can expect to generate from your main business activities.

To secure financing

Crafting a comprehensive business plan for your training center, whether you're starting up or already established, is paramount when you're seeking financing from banks or investors.

Given how fragile small businesses are, financiers will want to ensure that you have a clear roadmap in place as well as command and control of your future cash flows before entertaining the idea of funding you.

For banks, the information in your business plan will be used to assess your borrowing capacity - which is defined as the maximum amount of debt your business can afford alongside your ability to repay the loan. This evaluation helps them decide whether to extend credit to your business and under what terms (interest rate, duration, repayment options, collateral, etc.).

Similarly, investors will thoroughly review your plan to determine if their investment can yield an attractive return. They'll be looking for evidence that your training center has the potential for healthy growth, profitability, and consistent cash flow generation over time.

Now that you understand the importance of creating a business plan for your training center, let's delve into the necessary information needed to craft an effective plan.

Writing a training center business plan requires research so that you can project sales, investments and cost accurately in your financial forecast.

In this section, we cover three key pieces of information you should gather before drafting your business plan!

Carrying out market research for a training center

Carrying out market research before writing a business plan for a training center is essential to ensure that the financial projections are accurate and realistic.

Market research helps you gain insight into your target customer base, competitors, pricing strategies and other key factors which can have an impact on the commercial success of your business.

In particular, it is useful in forecasting revenue as it provides valuable data regarding potential customers’ spending habits and preferences.

You may discover that your training center could benefit from offering more remote courses, as people may be more likely to take classes from the comfort of their own homes. Additionally, market research might indicate that people might be more likely to take classes that are shorter in duration, as they may prefer a quick and effective way of learning.

This information can then be used to create more accurate financial projections which will help investors make informed decisions about investing in your training center.

Developing the sales and marketing plan for a training center

As you embark on creating your training center business plan, it is crucial to budget sales and marketing expenses beforehand.

A well-defined sales and marketing plan should include precise projections of the actions required to acquire and retain customers. It will also outline the necessary workforce to execute these initiatives and the budget required for promotions, advertising, and other marketing efforts.

This approach ensures that the appropriate amount of resources is allocated to these activities, aligning with the sales and growth objectives outlined in your business plan.

The staffing and equipment needs of a training center

As you embark on starting or expanding your training center, having a clear plan for recruitment and capital expenditures (investment in equipment and real estate) is essential for ensuring your business's success.

Both the recruitment and investment plans must align with the timing and level of growth projected in your forecast, and they require appropriate funding.

The staffing costs for a training center might include wages for instructors, administrative staff, and support personnel such as janitors and IT staff. The equipment costs might include computers, projectors, and other audiovisual equipment, as well as furniture, office supplies, and other items needed to run the training center.

To create a realistic financial forecast, you also need to consider other operating expenses associated with the day-to-day running of your business, such as insurance and bookkeeping.

With all the necessary information at hand, you are ready to begin crafting your business plan and developing your financial forecast.

What goes into your training center's financial forecast?

The objective of the financial forecast of your training center's business plan is to show the growth, profitability, funding requirements, and cash generation potential of your business over the next 3 to 5 years.

The four key outputs of a financial forecast for a training center are:

  • The profit and loss (P&L) statement ,
  • The projected balance sheet ,
  • The cash flow forecast ,
  • And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

The projected P&L statement for a training center shows how much revenue and profits your business is expected to generate in the future.

projected profit and loss statement example in a training center business plan

Ideally, your training center's P&L statement should show:

  • Healthy growth - above inflation level
  • Improving or stable profit margins
  • Positive net profit

Expectations will vary based on the stage of your business. A startup will be expected to grow faster than an established training center. And similarly, an established company should showcase a higher level of profitability than a new venture.

The projected balance sheet of your training center

The balance sheet for a training center is a financial document that provides a snapshot of your business’s financial health at a given point in time.

It shows three main components: assets, liabilities and equity:

  • Assets: are resources owned by the business, such as cash, equipment, and accounts receivable (money owed by clients).
  • Liabilities: are debts owed to creditors and other entities, such as accounts payable (money owed to suppliers) and loans.
  • Equity: includes the sums invested by the shareholders or business owners and the cumulative profits and losses of the business to date (called retained earnings). It is a proxy for the value of the owner's stake in the business.

example of projected balance sheet in a training center business plan

Examining the balance sheet is important for lenders, investors, or other stakeholders who are interested in assessing your training center's liquidity and solvency:

  • Liquidity: assesses whether or not your business has sufficient cash and short-term assets to honour its liabilities due over the next 12 months. It is a short-term focus.
  • Solvency: assesses whether or not your business has the capacity to repay its debt over the medium-term.

Looking at the balance sheet can also provide insights into your training center's investment and financing policies.

In particular, stakeholders can compare the value of equity to the value of the outstanding financial debt to assess how the business is funded and what level of financial risk has been taken by the owners (financial debt is riskier because it has to be repaid, while equity doesn't need to be repaid).

The projected cash flow statement

A cash flow forecast for a training center shows how much cash the business is projected to generate or consume.

example of cash flow forecast in a training center business plan

The cash flow statement is divided into 3 main areas:

  • The operating cash flow shows how much cash is generated or consumed by the operations (running the business)
  • The investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.)
  • The financing cash flow shows how much cash is raised or distributed to investors and lenders

Looking at the cash flow forecast helps you to ensure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

It is also a best practice to include a monthly cash flow statement in the appendices of your training center business plan so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The initial financing plan - also called a sources and uses table - is an important tool when starting a training center.

It shows where the money needed to set up the business will come from (sources) and how it will be allocated (uses).

initial financing plan in a training center business plan

Having this table helps understand what costs are involved in setting up the training center, how the risks are distributed between the shareholders and the lenders, and what will be the starting cash position (which needs to be sufficient to sustain operations until the business breaks even).

Now that the financial forecast of a training center business plan is understood, let's focus on what goes into the written part of the plan.

The written part of a training center business plan

The written part of the business plan is where you will explain what your business does and how it operates, what your target market is, whom you compete against, and what strategy you will put in place to seize the commercial opportunity you've identified.

Having this context is key for the reader to form a view on whether or not they believe that your plan is achievable and the numbers in your forecast realistic.

The written part of a training center business plan is composed of 7 main sections:

  • The executive summary
  • The presentation of the company
  • The products and services
  • The market analysis
  • The strategy
  • The operations
  • The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

In your training center's business plan, the first section is the executive summary — a captivating overview of your plan that aims to pique the reader's interest and leave them eager to learn more about your business.

When crafting the executive summary, start with an introduction to your business, including its name, concept, location, how long it has been running, and what sets it apart. Briefly mention the products and services you plan to offer and your target customer profile.

Following that, provide an overview of the addressable market for your training center, current trends, and potential growth opportunities.

Next, include a summary of key financial figures like projected revenues, profits, and cash flows.

Finally, in the "ask" section, detail any funding requirements you may have.

2. The presentation of the company

The second section in your training center's business plan should focus on the structure and ownership, location, and management team of the company.

The structure and ownership part provides an overview of the legal structure of the business, who the owners are and how much each has invested and owns. If you are seeking financing it is important that the reader gets a clear picture of which legal entity is receiving the funds, and who controls the business.

The location part should give an overview of the premises from which the company is operating, and why that location is of particular interest (catchment area, accessibility, amenities nearby, etc.).

When describing the location of your training center, you could emphasize the potential for growth. It may be situated in a region with access to a large pool of potential customers, as well as resources that could support the expansion of your business. You could also emphasize the diversity of the local economy, which could indicate a stable market for your services. Additionally, you could point out the potential for strategic partnerships with other businesses in the area, which could help to increase your reach and build a network of customers.

Finally, you should introduce the management team. Explain each member's role, background, and experience.

It is also important to emphasize any past successes that the members of the management team have achieved, and how long they've been working together, as this will help potential lenders or investors understand why they should trust in their leadership.

3. The products and services section

The products and services section of your business plan should include a detailed description of what your company offers, who are the target customers, and what distribution channels are part of your go-to-market. 

For example, your training center could offer one-on-one tutoring, small group courses and online classes. The one-on-one tutoring would provide customized instruction tailored to a student's specific needs and goals. The small group courses would allow for students to work together to understand concepts more quickly, as well as build relationships with one another. Finally, the online classes would give students the chance to receive instruction from anywhere in the world, making it more convenient for those who cannot attend a physical location.

4. The market analysis

When you present your market analysis in your training center business plan, it's crucial to include detailed information about customers' demographics and segmentation, target market, competition, barriers to entry, and any relevant regulations.

The main objective of this section is to help the reader understand the size and attractiveness of the market while demonstrating your solid understanding of the industry.

Begin with the demographics and segmentation subsection, providing an overview of the addressable market for your training center, the key trends in the marketplace, and introducing different customer segments along with their preferences in terms of purchasing habits and budgets.

Next, focus on your target market, zooming in on the specific customer segments your training center aims to serve and explaining how your products and services fulfil their distinct needs.

For example, your target market might include adult professionals who are looking to gain new skills or certifications to advance their career. They may be looking to transition into a new field, or gain an edge in their current one. They are likely to be willing to invest in their education and may be looking for an intensive program that can provide quick results.

Then proceed to the competition subsection, where you introduce your main competitors and highlight what sets you apart from them.

Finally, conclude your market analysis with an overview of the key regulations applicable to your training center.

5. The strategy section

When you write the strategy section of your training center business plan, remember to cover key elements such as your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

In the competitive edge subsection, elaborate on what makes your company stand out from competitors. This becomes especially important if you're a startup, aiming to carve a place for yourself amidst established players in the marketplace.

The pricing strategy subsection should demonstrate how you plan to maintain profitability while offering competitive prices to attract customers.

Outline your sales & marketing plan, detailing how you'll reach out to new customers and retain existing ones through loyalty programs or special offers.

For the milestones subsection, outline your company's achievements to date and your main objectives for the future, complete with specific dates to set clear expectations for progress.

Lastly, the risks and mitigants subsection should address the main risks that could affect your plan's execution. Explain the measures you've put in place to minimize these risks, assuring potential investors or lenders.

Your training center may face a variety of risks. For example, your center could face a financial risk if there is a decrease in enrollment or if the cost of materials and supplies increases. Additionally, your center might face a risk of litigation if an instructor or student is injured or if a student is unsatisfied with the quality of training.

6. The operations section

In your business plan, it's also essential to provide a detailed overview of the operations of your training center.

Start by covering your team, highlighting key roles and your recruitment plan to support the expected growth. Outline the qualifications and experience required for each role and your intended recruitment methods, whether through job boards, referrals, or headhunters.

Next, clearly state your training center's operating hours, allowing the reader to assess staffing levels adequately. Additionally, mention any plans for varying opening times during peak seasons and how you'll handle customer queries outside normal operating hours.

Then, shift your focus to the key assets and intellectual property (IP) necessary for your business. If you rely on licenses, trademarks, physical structures like equipment or property, or lease agreements, make sure to include them in this section.

You may have a variety of key assets and IP at your training center, such as proprietary learning materials and teaching methods. These could include professionally developed course materials, e-learning modules, multimedia content, and textbooks that are all unique to your center. Additionally, you might have specialized equipment such as computers, projectors, and audio visual gear that allow you to conduct training sessions in an effective and efficient manner.

Lastly, include a list of suppliers you plan to work with, detailing their services and main commercial terms, such as price, payment terms, and contract duration. Investors are interested in understanding why you've chosen specific suppliers, which may be due to higher-quality products or established relationships from previous ventures.

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we talked about earlier in this guide.

Now that you have a clear idea of the content of a training center business plan, let's look at some of the tools you can use to create yours.

What tool should I use to write my training center's business plan?

In this section, we will be reviewing the two main options for writing a training center business plan efficiently:

  • Using specialized software,
  • Outsourcing the drafting to the business plan writer.

Using an online business plan software for your training center's business plan

Using online business planning software is the most efficient and modern way to create a training center business plan.

There are several advantages to using specialized software:

  • You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
  • You are guided through the writing process by detailed instructions and examples for each part of the plan
  • You can access a library of dozens of complete business plan samples and templates for inspiration
  • You get a professional business plan, formatted and ready to be sent to your bank or investors
  • You can easily track your actual financial performance against your financial forecast
  • You can create scenarios to stress test your forecast's main assumptions
  • You can easily update your forecast as time goes by to maintain visibility on future cash flows
  • You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Hiring a business plan writer to write your training center's business plan

Outsourcing your training center business plan to a business plan writer can also be a viable option.

Business plan writers are experienced in writing business plans and adept at creating financial forecasts without errors. Furthermore, hiring a consultant can save you time and allow you to focus on the day-to-day operations of your business.

However, hiring business plan writers is expensive as you are paying for the software used by the consultant, plus their time, and their profit margin of course.

From experience, you need to budget at least £1.5k ($2.0k) excluding tax for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders or investors).

You also need to be careful when seeking investment. Investors want their money to be used to grow the business, not spent on consulting fees. Therefore, the amount you spend on business plan writing services (and other consulting services such as legal services) needs to be negligible relative to the amount raised.

The other drawback is that you usually don't own the business plan itself: you just get the output, while the actual document is saved in the consultant's business plan software - which makes it difficult to maintain the document up to date without hiring the consultant on a retainer.

For these reasons, outsourcing the training center business plan to a business plan writer should be considered carefully, weighing both the advantages and disadvantages of hiring outside help.

Ultimately, it may be the right decision for some businesses, while others may find it beneficial to write their business plan using online software.

Why not create your training center's business plan using Word or Excel?

I must advise against using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write your training center business plan. Let me explain why.

Firstly, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is highly technical and requires a strong grasp of accounting principles and financial modelling skills. It is, therefore, unlikely that anyone will fully trust your numbers unless you have both a degree in finance and accounting and significant financial modelling experience, like us at The Business Plan Shop.

Secondly, relying on spreadsheets is inefficient. While it may have been the only option in the past, technology has advanced significantly, and software can now perform these tasks much faster and with greater accuracy. With the rise of AI, software can even help us detect mistakes in forecasts and analyze the numbers for better decision-making.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Moreover, software makes it easier to compare actuals versus forecasts and maintain up-to-date forecasts to keep visibility on future cash flows, as we discussed earlier in this guide. This task is cumbersome when using spreadsheets.

Now, let's talk about the written part of your training center business plan. While it may be less error-prone, using software can bring tremendous gains in productivity. Word processors, for example, lack instructions and examples for each part of your business plan. They also won't automatically update your numbers when changes occur in your forecast, and they don't handle formatting for you.

Overall, while Word or Excel may seem viable for some entrepreneurs to create a business plan, it's by far becoming an antiquated way of doing things.

  • Having an up-to-date business plan is key to maintaining visibility on your future cash flows.
  • A business plan has 2 parts: a financial forecast highlighting the expected growth, profitability and cash generation of the business; and a written part which provides the context needed to interpret and assess the quality of the forecast.
  • Using business plan software is the modern way of writing and maintaining business plans.

We hope that this guide helped you to better understand how to write the business plan for a training center. If you still have questions, do not hesitate to contact us.

Also on The Business Plan Shop

  • How to write a 5 years business plan
  • Business plan myths

Know someone who owns or wants to start a training center? Share this article with them!

Guillaume Le Brouster

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Free Training Plans Templates for Business Use

By Kate Eby | May 31, 2018

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A training plan holds you accountable for your actions by providing documentation to track and monitor progress toward a goal. To save you time, we’ve provided the top free, downloadable training plan templates for business use .

You'll also find details on what a training plan is , the benefits of using one , and tips on how to write one .

Free Training Plan Templates

In this section, you’ll find training plan templates available in Microsoft Excel and Word formats, as well as PDF. Download all of the following templates for free, and customize them to meet your organizational needs.

Staff Training Plan Template

Staff Training Plan Template

‌   Download Excel Template

Try Smartsheet Template   ‌

A team or department manager can use this template to document their entire staff’s progress at once. You’ll find multiple charts to track knowledge areas, award competency scores, and list formal trainings and meetings (as well as who has attended them or completed the necessary tasks). This template enables you to monitor both hard and soft skills so that you can get a composite view of each employee’s progress.

Monthly Training Plan Template

Monthly Training Plan Template

Try Smartsheet Template  

This template provides a useful schedule to help you plan your training over the course of a month. List details such as department, training contact, topic, and location, and then complete the prebuilt schedule with training dates and times. To track your progress, use the provided columns to mark milestones. Use this template as a high-level monthly planning tool to ensure you’ve organized training sessions and met your goals.

Weekly Training Plan Template

Weekly Training Plan Template

Download Weekly Training Plan Template

Excel | Word | PDF

This simple training plan template is designed to track team or department progress on training activities over the course of a week. List the employee, activity, and desired outcome, and use the weekly calendar either to plan training sessions or to mark whether or not the employee completed the training work. Finally, leave remarks on each employee’s performance and sign off for approval at the end of the week. This template is especially relevant for a manager or a lead who needs to oversee multiple team members’ development over a short period of time.

Daily Training Plan Template

Daily Training Plan Template

Download Daily Training Plan Template

Use this template to plan and track daily training tasks for a single team member. At the top of the template, list employee and training contact info, the department, and the goals or desired outcomes. In the chart below, list time, task, and duration of training, and sign each row as the employee completes an activity. Create a separate daily training plan for each team member to track their progress individually.

Annual Training Plan Template

Annual Training Plan Template

‌   Download Word Template

This comprehensive annual training plan template is available as Word and PDF files. Create a narrative-style training plan with separate sections for background information, critical needs, goals, performance metrics, estimated budget, milestone schedule, and revisions. This template is best for teams that need to formally document their training efforts. For those who need a quick visual overview of progress, check out the simple annual calendar templates in this article .

Employee Training Plan Template

Employee Training Plan Template

Download Employee Training Plan Template

Excel | Word | PDF  | Smartsheet

Use this Excel template to create a training plan for an individual employee. List employee information, including ID number, position, department, and reviewer credentials, and then create a list of activities for Week 1, and for 30, 60, and 90 days out. The template includes columns for you to note whether the activity is active or on hold, the point of contact for each growth area, status, and observations — all of which will help you measure employee progress and keep them accountable.

New Employee Training Plan Template

New Hire Training Plan Template

‌ Download New Hire Training Plan Template - Excel

This template is designed as an onboarding plan you can use to ensure new hires complete all the necessary training, paperwork, and activities as they acclimate to their new role. The template includes sections for activities completed through management, HR, IT, and peers, and it lists sample activities that a new employee might need to accomplish. Track the new hire’s orientation and integration from the first day through the first year with this easy-to-use template.

Project Plan Template

Project Plan and Gantt Chart Template

‌ Download Project Plan Template - Excel

Sometimes, training can occur on the job. One way to ensure that you stay on track — in time, on budget, and within resources — is to create a project plan that outlines all the tasks, activities, and milestones you need to accomplish en route to your objectives or deliverables. Download this project plan template in Excel to list all tasks, assign team members and due dates, and note progress with the built-in Gantt chart , all the way through to project completion.

What Is a Training Plan?

A training plan is a document that details the strategy and specific steps needed to accomplish a goal or an objective. You can create a training plan for nearly any undertaking, such as a business or creative project, team development, staff or new hire training, or a personal endeavor (such as a running a marathon ). Regardless of the objective, training plans hold you accountable for intentions, actions, tasks, or activities that must be completed en route to a larger goal.

Many different business roles can make use of a training plan, including trainers and instructors, managers, staff, employees, IT, support representatives, or the entire organization. Colleges and universities also frequently use training plans to track their progress toward a goal.

What Is a Training Action Plan?

A training action plan is a document that you create prior to the training plan, and lists only the actions necessary to achieve a particular goal. As opposed to a training plan, a training action plan does not include strategy or scheduling information. To learn more about action plans and to download action plan templates, read this article .

Benefits of a Training Plan

Building a training plan can help ensure the success of the project, onboarding , skill building, or other objectives you aim to achieve. By providing a road map to success, a training plan ensures that you accomplish tasks and meet milestones along the way to your overarching goal. In addition, a strong training plan can offer the following underlying benefits:

  • Aid you in preparing objective, needs, strategy, and curriculum to be addressed when training participants
  • Improve trainer and training participants’ experience by providing a clear plan of action
  • Ensure that each training session is well planned, helpful, and inspiring
  • Gain much needed expertise and experience, which can help you achieve your goal

Ultimately, these benefits can make it easier to accomplish your goals. Training plans play a vital part in making your organization more profitable, beating the competition, and creating a thriving work culture.

How Do You Design a Training Program?

Before you write your training plan, you’ll need to do some strategic thinking and create a program structure that reflects both the needs and abilities of your workforce and your goals. Designing a training program will vary based on the industry and type of undertaking, but some general tips can apply to any workforce training:

  • Identify Training Needs: In order to design an adequate training program, you need to know your needs. Perform a training needs assessment in which you identify your goals, the tasks required to reach them, and the training activities that will support them.
  • Set Learning Objectives: Once you have identified your needs, define what you want your workforce to achieve from an educational perspective. What do you want your employees to learn? How will you tangibly test knowledge growth?
  • Create Training Materials: In most cases, providing your trainees with materials of some sort (be it physical or online documentation, or quizzes, games, etc.) will greatly enhance their learning and retention. Get creative and find useful ways to increase the “stickiness” of your training curriculum.
  • Implement the Training Plan: Next, you have to execute the plan you’ve designed. Make sure to document progress, and note any problems or inconsistencies that arise. Use a training plan template (included above) to document and support implementation.
  • Repeat Steps as Necessary: The goal of any training plan is to increase knowledge and skills, and you can’t rush the learning process. Take your time and ensure that everyone is getting the deep learning and practice that they need to be successful.
  • Evaluate Training: This is a key element to the long-term success of your training plan. Elicit feedback from participants and managers, and refine your design for future use.

How Do You Write a Training Plan?

Just as the design of your training plan will vary based on your organization and specific goals, so will the documentation of your training plan. The templates included in this article offer a range of structures and styles, but you can customize all of them to fit your needs.

If you want to create your own document, here is a basic list of what to include in your written training plan:

  • Objectives: List your goals, and make sure they are measurable and specific.
  • Duration: Ideally, your training plan should be flexible, offer an approximate, realistic duration of the plan to give participants an idea of what to expect, and aid managers in evaluating performance. Some training plans include multiple future dates at which to measure performance (for example, 30, 60, and 90 days).  
  • Venue/Facility: If you are hosting a workshop, include details about the venue and facility, such as directions and special instructions.
  • Dates/Times: If there are specific meeting times that staff needs to attend, make sure to list them on the plan.
  • Activities and Learning Strategies: Depending on how comprehensive your training plan is, consider including a section where you detail the activities and knowledge areas in which you hope to see improvement. However, not all training plans require this level of detail.
  • Milestones: Include room to mark key milestones, as well as space for dates and a signature if applicable. You might also want to include a section to rank accomplishments or competencies along the way.
  • Approval Signature: Include a space for the manager or lead contact to sign off once the training program is completed.

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Sample Personal & Corporate Training Center Business Plan

Personal training business plan pdf sample.

Are you truly ready to start a private training company?

The global economy is not going smoothly in recent times. As such, many entrepreneurs begin to think of starting a training company, where they will train out professionals thereby creating their own business.

Are you among those solution seeking entrepreneurs that want to start a corporate training company of your own? I wouldn’t let you answer that, because landing on this page shows that you desire to start your own training company.

And you know what? I give you kudos, I love to see where thirsty solution seeking entrepreneurs tries to come out with solutions to the problems faced by the masses with courage and determination. So you’ve done a great job already by thinking of this.

And one good thing about starting a training company business is that you don’t have to pay any fee to conduct your trainings, instead your client pays for all expenses.

But also starting a training company is not a bed of roses, the journey is not always easy. It is challenging and painstaking to start a training company and many who venture to start a training company often ignore the most important aspect of starting a training company and as a result they pay greatly for the omissions.

But good news for you. As long as you have arrived on this article, I assure you that you’ll find tips on how to start your own training company, reduce your risk of failure and ensure your success rate.

Tips for a Successful Training Company

  • Get Your Credentials

Before you start a training company, there is one thing you need to prioritize. And that is getting the right credentials

Why is this necessary? When you get credentials, it shows the knowledge or validation that proves you know more about what you are training than others.

  • Capitalize Your Training Company

Hey! I hope you didn’t forget the fact that you need capital to start your training company. No business comes up without a capital, because this is like rule number one. Just keep a proper amount of cash to make it through the hurdle of good flow of cash management.

  • Reduce Non-Binding Partnerships

An entrepreneur life can sometimes be a lonely existence; this could especially be so if he/she have not attracted any customer or even hire an employee yet. So, it just natural for this ones to seek relationship with others who are also in same field of services, this will help them feel that they are not in the business alone.

But note this, just as this relationship could be great and nice, there can become distraction for you if they are not binding partnership. So when making relationships, it should be based on growing your business.

  • Speak Same Language with Your Customers

There is a common trend amongst those who start a training company. Do you know what is that? Alright let me tell you. The trend is that they enter the training business speaking with an industry based language, maybe to impress their customers.

But this is wrong. You should remember that your clients do not fully understand the field well, so if you wish to reach them, you need to speak in the language your customers understand.

  • Network with The Right People

You’ll hear people tell or advice that you should market your company to as many people as possible. Well, let me say this, in as much as they are partly right, I don’t fully agree. You need to network with only the RIGHT people who will grow your business.

  • Publish More

Now, you need clients for your training company right? Good, you need to have in mind that your potential clients of your training products do make researches using the internet search engines to look for things they need.

Make yourself available and let them know that you’re an expert in the field by publishing articles of anything that document your expertise in the field.

  • Express Your Value

When you start creating products, you need to state clearly the value of your product to a client. When this is done, a client will know why you are special and eventually buys from you.

  • Specify Your Offerings and Products

This is where most training startups fail before even starting. Since its a new company, they often promise the customers that they can do anything.

This is a “Jack of all trade, master of none” mentality. It’s wrong! Be specific, clients buy specific services. So model your product or service and graphically show it.

  • Commitment, Commitment, Commitment

As an aspiring successful training entrepreneur, your success begins with yourself. Why do I say this?

When you are fully committed to your training business, I assure you that you’ll grow your training company into a Successful one in no time. Congrats to you in advance.

Starting a Corporate Training Company Step by Step

Are you thinking of starting a corporate training business? Do you desire to teach people about the skills you know?

Are there individuals whom you think will love to learn the skills? If your answer to those three questions is Yes, then you should consider to a start a corporate training business with the skills you have and see people running to learn from you.

Corporate training is a useful tool for business as most companies need corporate training programs to ensure that their employees are up to date with the latest features and resources to move the companies forward.

You may start thinking how possible it is to start a corporate training business and actually get people running to you to learn from your corporate programs when there are lots and lots of companies that deal on corporate training.

Yes, it is very possible. Why do I say so? This should be noted about corporate training business companies, as a company, they will charge higher in training. This they do to cover their expenses too, expenses like tax payments, utility bills etc. So for this reasons, they charge high, and for that fact that they do charge higher, not all who interested on the skills will finally learn them.

Now, how is this beneficial to you as a prospective corporate business trainer? Do you know You can start your own corporate training business from the comfort of your home? Yes! With just your computer and a smartphone with an internet connection, you can train hundreds, and even thousands of individual.

And since this is done from the comfort of your home, you don’t have much bills to care for. And for this reason, you can capitalize on the high price of those companies for corporate training and charge yours cheaper. By so doing, you stand a chance of getting people come to you to learn from you.

But one thing to note is that before you start your own corporate training business, you must have master yourself with the skill(s) you wish to train people on.

So, after knowing about the above, you may start thinking what and what are needed to run your own corporate training business successfully.

For that reason, I’ll be showing you some steps to take and kick-start your corporate training business.

  • Choose an Area of Concentration

This is not the time to start training people on every skill. No! You don’t have to do that. Why? because when you train on every skill, people will not consider your business a serious one.

Remember this popular line, “Jack of all trades, master of none”. I believe you will not want people to view your business that way, so you have to be specific with the type of skill you will be training people on so that people can easily identify your business.

  • Experience and Certifications

After you have chosen an area of concentration for your corporate training business, what you should do next is to acquire more experience in the desired skill you wish to train on. Not just experience, but if possible also get a certification that you are a professional on the known skill.

Why is this important? It is important because nobody wants to be taught by someone who does not have a level of professionalism in the skill he wants to teach others. So, by gaining experience and Certifications, you will attract more clients.

  • Draft Out a Corporate Training Business Plan

Is there anyone who started something without first planning about it? There is no successful business without a plan, so you should draft out your plan – your corporate training business plan. This plan will help keep track of your business, because it will include: How you will get clients, how are you going to sell your business modules, and also, what you hope for the business.

  • Business Registration

This is another area one need to put into consideration. Considering the fact that your business is a corporate training business and at such, you will be dealing with corporate clients, something need to be done. What is that?

Registration of your business is very crucial, and when choosing a business name for registration, the name should depict what the business is all about. When clients see and noticed that the business is a registered one, it boosts their interest to come and learn from you.

  • Buy or Rent an Office Space

Yes, like I said earlier, you can do this type of business from the comfort of your home. So why is it necessary to buy or rent an office space when you can do your business at home. Now let me make this very clear to you. There are some clients who will not like to do business with you, when they know that you work from home.

So, you can reduce or avoid that by getting a space for your business. But what if you don’t have enough cash to buy or rent an office space? You can help yourself and join up and share an office space with someone.

  • Marketing and Promoting your Business

After going through all of that, another step is marketing and promoting your corporate training business.

There are many ways to market this business, you will have to know who you will be training, and how you can reach them. You can also create a webpage or a website to sell your training programs. So with the above, you can now start your own corporate training business with ease, as I have covered it all.


Here is a sample business plan for starting a training business.

Business Name:  Christopher Lawson Personal Training Centre

  • Executive Summary
  • Business Description
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Competitive Advantage


Personal training is a business that has been in existence right from the early days of human civilization. This is a business that thrives really well considering the fact that anybody can afford it and personal training can be done for various aspects of life.

The basic importance of personal training is to help people grow or develop one skill or the other whether technical or soft to increase their productivity. The business is a very broad one because there are so many skills people might be interested in acquiring, some of such skills are: writing skills, financial management skills, business etiquettes, dance steps, public speaking skills, and so on.


Christopher Lawson Personal Training Centre is a registered and licensed business for that is owned Christopher Lawson. The Centre will be located in Los Angeles, California and we are aiming to become the best personal training center in Los Angeles and in achieving this, a facility has been secured at a very good location.


Christopher Lawson Personal Training Centre will operate a well licensed business that is after satisfying its clients by offering varieties of services which are:

  • Leadership skills
  • Writing skills
  • Management skills
  • Financial management skills
  • Business etiquettes
  • Customer service skills
  • Public speaking skills
  • Interpersonal skills
  • Online coaching services


The vision of Christopher Lawson Personal Training Centre is to establish a highly effective and competitive business that will be the number one stop and choice for everyone in Los Angeles and California at large.


Our mission is to provide very effective and highly professional personal training to a wide range of customers. Our main goal is to become the leading personal training business in the industry within the first four years of operation.


In ensuring the success and growth of the business, we have decided to hire competent, honest, and hardworking people to occupy the following positions:

  • Chief Executive Officer
  • Centre Administrator
  • Personal trainers for different skills
  • Customer Service Officer


We all know that the personal training industry is not a new industry, it has been in existence for a while now and for us to be successful and be ahead of competitors in the industry, we need to acquire as many certifications as we can and also testimonies from our students who had a very huge experience.

The influence of technology is another major trend in the industry, technology helps generate more income. We can also train students who are kilometers away from us with the help of technology using tools like Skype, Webcast, YouTube and so on.

Our Target Market

Christopher Lawson Personal Training Centre will be situated at Los Angeles, California offering services to the residents and even those who are far away with the help of technology. The business will be focusing on training of soft skills that will help improve capability, productivity, and efficiency. Some of the people that we will be targeting for the personal training are:

  • Public figures/celebrities
  • Business People
  • Corporate Executives
  • Government Officials
  • College Students
  • Sports Men and Women


In ensuring that we get to the top of the industry and succeed, we have decided to adopt some techniques which will also help in ensuring profitable sales. These techniques are:

  • Giving discounts to our first set of customers and regular customers.
  • Having a one on one relationship with our customers with the aid of CRM software.
  • Offering quality and reliable services to our customers.
  • Sponsoring relevant programs in the immediate community where the business is located.
  • Advertising the business on both print, electronic and online media.
  • Having an official website where regular advertisement is done.


The business has gotten 65% of the startup capital which is $150,000 and we are looking to get the remaining 35% from personal savings and from banks as loan.


We are well aware of the high level of competition in the industry and we have decided to soar high above the competition by offering constant quality service that brings about remarkable improvement in the customers and also meet all their expectations.

Also, we have decided to hire people who are professionals, experts, and qualified personal trainers who are able to build soft skills within few days. This will also serve as a competitive advantage for us.

This is  a personal trainer business plan sample that can help and serve as a guide in writing your own business plan. This is a personal training business owned by Christopher Lawson.

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HIIT Bootcamp Studio Business Plan PDF Example

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  • February 14, 2024
  • Business Plan

The business plan template for a HIIT bootcamp studio

Creating a comprehensive business plan is important for launching and running a successful HIIT bootcamp studio. This plan serves as your roadmap, detailing your vision, operational strategies, and financial forecasts. It helps establish your gym’s identity, navigate the competitive market, and secure essential resources for growth.

This article not only breaks down the critical components of a gym business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the fitness industry, we wrote this guide along with an PDF business plan to use as an example to help you prepare a professional business plan for your HIIT bootcamp studio. Let’s dive in!

Our HIIT bootcamp studio business plan follows a clear and straightforward structure, covering all the important areas you need in a business plan. It outlines the business operations, its strategy, the market landscape, your key competitors, the management and your financial projections among other things.

Below are the key sections of our business plan:

  • Executive Summary : a quick look at your HIIT bootcamp studio’s business, market landscape, management and financial plan.
  • Facility, Amenities & Equipment : what your HIIT bootcamp gym looks like, what equipment it has, and its features.
  • Location & Accessibility : where your HIIT bootcamp studio is and why it’s a good location for potential customers.
  • Memberships & Classes : types of memberships and classes available (as well as prices)
  • Key Stats : the industry size, growth and some recent important statistics on the HIIT bootcamp industry.
  • Key Trends : the recent market trends defining and driving the HIIT bootcamp and/or the studio fitness industry as a whole (regulation, customers trends, etc.)
  • Key Competitors : who are your key competitors in the area and how they compare vs. your business.
  • SWOT : strengths, weaknesses, opportunities, and threats.
  • Marketing Plan : how you intend to attract and retain members / customers.
  • Timeline : major steps and goals from starting up to growth (12 months minimum plan)
  • Management : who runs the HIIT bootcamp studio and what they do.
  • Financial Plan : the expected 5-year financial performance of your HIIT bootcamp studio (revenue and profits), as well as how much you expect to spend.

The business plan template for a HIIT bootcamp studio

HIIT Bootcamp Studio Business Plan

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary introduces your HIIT bootcamp studio’s business plan, offering a brief look at your studio and what it offers. It should cover your positioning, the type of classes and memberships you offer, its location, size and a summary of operations.

This section should also highlight how your HIIT bootcamp studio fits into the broader immediate market (in the area), how many direct competitors you have and who they are, as well as your unique selling points.

Finally, you should also include here details on the management and co-founding team (who they are and what they do), as well as a summary of your financial projections (5-year revenue and profits are enough).

Make sure to cover here _ Business Overview _ Market Overview _ Management Team _ Financial Plan

Business plan HIIT bootcamp exec summary

Dive deeper into Executive Summary

Business Overview

For a HIIT Bootcamp Studio, the Business Overview section succinctly addresses 3 essential aspects:

Facility, Amenities & Equipment: Briefly describe the setup of your studio, focusing on the functional training equipment and the space designed for high-intensity workouts. Highlight any additional amenities, like recovery zones or nutrition consultation areas, that enhance the member experience.

Location & Accessibility: Mention the strategic location of your studio, underlining its convenience for your target audience. Stress the benefits of its accessibility, whether it’s proximity to residential areas or the ease of parking and public transport options.

Memberships & Classes: Outline the range of classes and membership plans your studio offers. Emphasize the diversity of the workout sessions, catering to different fitness levels and goals, and mention any special programs or flexible scheduling that set your studio apart from others.

Make sure to cover here _ Facility, Amenities & Equipment _ Location & Accessibility _ Memberships & Classes

Business plan HIIT bootcamp business overview

Market Overview

In the Market Overview of your HIIT bootcamp studio business plan, first outline the size of the HIIT (High-Intensity Interval Training) market and its growth potential. This initial analysis will help you understand the breadth of the market you are entering.

Next, explore recent market trends, such as the rising interest in high-intensity workouts for efficient and effective fitness results. For example, highlight the growing popularity of HIIT among individuals seeking fast-paced, challenging workouts that fit into busy schedules.

Then, consider the key competitors, which include other local HIIT bootcamps, gyms offering similar classes, and online workout platforms. For example, detail what sets your studio apart, such as personalized coaching, community events, or unique workout formats. This overview provides insight into the demand for HIIT, the competitive landscape, and how your studio positions itself uniquely in the market.

Make sure to cover here _ Industry size & growth _ Key competitors _ Key market trends

Business plan HIIT bootcamp market overview

Dive deeper into Key competitors

First, conduct a SWOT analysis for the HIIT bootcamp studio, identifying Strengths (such as experienced trainers and a unique training program), Weaknesses (including high operational costs or direct competition), Opportunities (such as growing public interest in high-intensity interval training), and Threats (like economic fluctuations affecting customer spending).

Next, create a marketing strategy that specifies how to attract and retain customers through targeted advertising, compelling promotions, robust social media interaction, and community event involvement.

Finally, outline a clear timeline that specifies critical milestones for the HIIT bootcamp studio’s opening, marketing efforts, membership increase, and expansion plans, ensuring the business develops with deliberate intent and direction.

Make sure to cover here _ SWOT _ Marketing Plan _ Timeline

Business plan HIIT bootcamp strategy

Dive deeper into SWOT

Dive deeper into Marketing Plan

The Management section focuses on the gym’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the gym towards its financial and operational goals.

For your HIIT Bootcamp business plan, list the core team members, their specific responsibilities, and how their expertise supports the gym’s mission.

Business plan HIIT bootcamp management

Financial Plan

The Financial Plan section is a comprehensive analysis of the HIIT Bootcamp Studio’s financial plan, including projections for revenue, expenses, and profitability. It lays out the gym’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your gym business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. pricing strategies for memberships and services, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

Business plan HIIT bootcamp financial plan

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A well written business plan is an essential component for any company seeking to raise capital. Our team at has over 20 years of experience writing business plans and structuring business models for start-ups, later stage and expansion companies, those seeking venture or angel financing all the way to mezzanine and 144A funding, spanning a wide range of industries across the globe. We have been involved in thousands business projects and assisted with business planning, offering and private placement setup, feasibility studies, drafting financial projections, both for private companies and those seeking initial public offerings or listings on a stock exchange.  Our team is a recognized leader in business plan development. In fact, our CEO is the Chairman and Founder of  ( Business Plans Without Borders ), a not-for-profit 501c3 organization which assist low income families as well as refugees and immigrants with business plan writing services and grants.

Our Team’s Business Plan Advisory Services Value-Proposition:

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There are mainly two types of business plans that are written in Moscow: capital raising business plans and management or managerial business plans.

Raise Capital with a Business Plan

Most business plans are written with eye towards raising money for their venture. In a business plan that is written for investment capital, the structure of the business plans and therefore the most important point of the document will be the value-added benefit. Information on the products, services and the market will play central roles in the development of the plan, as well as various payout or exit strategies for the investors. Most business plans will focus on either selling equity or debt to investors.

  • Equity : In an equity business plan the company seeking funding will sell an ownership stake. If the company is a corporation, they will sell shares or common stock or a variation of them. If the company is a LLC or a Limited Company (which is popular worldwide) interest or units in the company would be offered. Both a form of ownership, just with a different name for each entity. In additional, there are other sweeteners one can add into any business plan offering, including warrants or preferred shares or preferred units or convertible debt.
  • Debt : in a debt offering business plan the company will be issuing some type of bond or a note to investors. A bond or note differ only in terms of the length of each security, which bonds being considered a longer maturity date than a note. There are also convertible debt securities that would convert the notes/bonds to equity at a certain fixed point in time. The business plan for bonds would detail the terms, such as the maturity date, interest rate and other vital information.

Managerial Guidance Business Plan

  • No Capital Raising : In a managerial or a management business plan, the focus is not on raising money but what strategy a company should employ. While most companies that write business plans do so to raise capital, there are some that simply want to get a second opinion or an outside view of their business. They ask us to write them a business plan for growth opportunities, not to raise money. Said another way, the management of the company wants to see our view and take on their business and what we would do to expand their company.
  • Recommendations : A business plan used to simply strategically plan one’s next move is referred to as managerial guidance business plan document. No capital is being raised initially, although sometimes we may conclude that capital should be raised for the company to penetrate or open new markets or opportunities. In the course of research, we may conclude that, in fact, the company should conduct an offering and raise money. We will recommend the amount to raise based on the company’s expansion needs and the company valuation.

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Our firm offers various levels of business plan writing service and consulting, including: Level I Start-up Business Plan »

  •’s team consists of industry expert business plan writers. Our Level I Start-up Business Plan can be used for companies raising initial seed funding and getting off the ground. The dollar amount being raised is not of paramount importance.
  • The Start-up Plan includes complete financials, potential cash-flow, market analysis and marketing strategies as well as a break-even analysis, and a separate executive summary and much more.

Level II Expansion or Series B Business Plan »

  • Prospectus’ Level II Expansion or Series B Business Plan assists companies and entrepreneurs that are seeking to expand or scale their business, including by increasing market share.
  • The Level II Start-up Plan helps to define concepts, target markets and market potential, as well as financial clarity necessary to define your concept, identify your market potential, and identify capital requirements. Executive summary included.

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  • Prospectus’ Level III Enterprise Business Plan serves the need of those later stage and established companies seeking to raise additional capital to expand their businesses, often in the form of issuing debt securities such as bonds or convertible notes.
  • The Level III Enterprise Business Plan is our most comprehensive business plan and often our clients will need a prospectus or a private placement memorandum (offering memorandum) written as well.

Our firm has years of experience drafting securities documents and is confident we can assist with your Moscow Business Plan Writer.  Feel free to contact us anytime, or call us to setup an appointment at any one of our global offices.

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How to Write a Cleaning Service Business Plan + Free Sample Plan PDF

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Elon Glucklich

7 min. read

Updated February 17, 2024

Free Download: Cleaning Service Business Plan Template

With busy schedules and job demands, not everyone has time to clean up after themselves. 

That’s why nearly 10 percent of Americans hired residential cleaning services as of 2020, and the demand for cleaners is rising. And despite a resistance to return to the office, commercial cleaning remains a $100 billion industry . Building owners still need pristine spaces if a lease or sale opportunity arises.

If you’re getting into the cleaning industry, or trying to grow your existing business, you’ll need to do some upfront work. That’s where a business plan comes in. This article will help you ensure that you’re meeting the right market opportunity, and that your business brings in enough revenue to be profitable long-term. If you need a bank loan or investment , a business plan will be crucial.

Are you looking for a free, downloadable cleaning service sample business plan PDF to help start your own business plan, Bplans has you covered.

  • What should you include in a cleaning service business plan?

Keep your plan concise, and focus only on the most important sections for your business. Your plan will likely include some or all of these sections:

  • Executive summary
  • Market analysis
  • Products and services
  • Marketing and sales strategy
  • Company overview
  • Financial plan

It’s especially important for a cleaning service business plan to consider the wide range of services and related products you may offer. Your business might provide specialized cleaning services, or sell eco-friendly cleaning products along with cleaning homes or office spaces.

You’ll need to detail your strategies for promoting each of these products and services to maximize the revenue you generate from each client.

Here’s an example of a cleaning service business plan outline.

A sample outline for a cleaning service business plan.

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  • The 8 elements of an effective cleaning service business plan

1. Executive summary

The executive summary is a broad overview of your plan. Without going over one to two pages, outline all of the components of your cleaning service business. 

Include a mission statement in your executive summary. This simple, action-oriented statement explains your company’s purpose. Maybe your goal is to grow into your area’s leading residential cleaning service. Or to expand the market for eco-friendly cleaning solutions. It summarizes what your company does for customers, employees, and owners. It also helps someone reading your business understand in greater detail what sets your business apart from competitors, and how it will be profitable.

If you’re writing your plan for a bank or investor, they will start with the executive summary. So it’s where you’ll want to make a good first impression. Try to draw them in right away by showing you have a clear value proposition.

2. Market analysis

The market analysis section is where you make the case that your business can generate enough demand to be successful. To do that, you’ll need to thoroughly assess your market, identifying key trends in the region’s home or commercial real estate sectors that might indicate a need for your services.

Evaluate the size of your potential market , including residential and commercial segments. You should also analyze the competition . Start by identifying the number of existing providers and their service offerings, and highlight any gaps you observe in the market that your business can fill.

3. Cleaning services and products

This section should detail the cleaning services and products you offer. These may include various residential and commercial cleaning services, like standard cleaning, deep cleaning, specialized disinfection services, or eco-friendly cleaning options.

If you plan to use specific cleaning products or specialized equipment, also detail these. Emphasize any services or products that set your business apart from the competition, like allergen-free cleaning services for homes or exclusively green cleaning products.

4 . Marketing and sales strategy

Your marketing and sales strategy is how you put your market research into action to attract and retain customers for your cleaning service.

Start by identifying the most effective marketing channels for reaching your target market, such as online advertising, social media , local flyers, or partnerships with real estate agencies.

To reach the broadest customer base possible, outline your digital and traditional marketing strategies. Discuss the importance of a strong online presence, including a user-friendly website and active social media profiles to build brand awareness and credibility. 

You should also provide information about your pricing strategy , and whether you’ll offer special promotions or loyalty programs to encourage repeat business and referrals.

5. Milestones

The milestones section is where you outline the key objectives for your business and timelines for achieving them. This section can be short, with individual milestones listed as bullet points.

Milestones could include securing initial funding, acquiring necessary licenses, launching your marketing campaign, reaching a certain number of clients, or hitting revenue targets. Be sure to list when you expect to achieve each milestone, and which members of your team will be responsible for reaching them.

6. Company overview

The company summary gives a brief overview of your cleaning business. Include the legal structure , target service area, and history of your business if it already exists.

If you’re writing your plan because you’re seeking funding for your business from a bank, clearly state how much you’ll need, how you plan to use it, and how it will benefit the business. Funding uses could include purchasing new equipment to expand your services, or hiring additional staff to widen your service area.

You can also include a brief management team section covering your key employees, their roles, responsibilities, qualifications, and experience. 

If you plan to contract with cleaning crews instead of hiring employees, describe how this arrangement will work and why you think it will benefit your business.

7. Financial plan and forecasts

Your financial plan should present detailed financial projections, including revenue , costs , and profitability .

If you’re a new business, list your startup costs , including initial equipment, supplies, licensing, and marketing investments. Also, outline your funding sources, such as loans, investments, or personal savings going into the business.

Include a cash flow statement , income statement , and balance sheet . The financial statements and projections should demonstrate your cleaning service’s potential to generate sustainable profits over the long term.

8. Appendix

The appendix is an optional section for you to add supporting information or documents that don’t fit within the plan. This could include market research data, lease agreements, employee contracts, or licensing and permit documents.

  • Writing an effective cleaning service business plan: Key considerations

When writing your cleaning service business plan, focus on these areas to increase your likelihood of success.

1. Offer diverse service offerings

The cleaning industry caters to a wide array of customer needs, from residential homes with regular upkeep, to commercial spaces that need specialized sanitation. Offering services to the broadest customer base you can manage will help you expand your share of the market .

2. Pricing strategy  

Your pricing strategy is vital to balance attracting and retaining customers to ensure your business remains profitable. 

Extensive market research into competitors should help you understand what represents a competitive pricing structure in your target area. Offering flexible pricing models, like flat rates for certain services or discounts for recurring appointments, can also appeal to a broader customer base. Just make sure your forecasts show that you’ll generate more revenue from repeat business through any discounts you decide to offer.

3. Protect your reputation

Trust and reputation are crucial in the cleaning service industry, where small mistakes can cost you customers. Consider in your marketing plan whether your branding and customer feedback policies emphasize your commitment to quality work and reliable service. And make sure to check how your business is being reviewed online.

4. Professional training and standards

To achieve a reputation as a high-quality cleaning service, your standards as a business owner need to trickle down to your employees. The operations section of your plan should include training your workers on the latest cleaning techniques, customer service best practices, and safety protocols to ensure your team meets those high standards you’ve set.

5. Online marketing and presence

We touched on this in the marketing and sales strategy section, but strong online and social media presences are fairly low-cost tactics for reaching new customers. Consider how much a professionally designed website that’s search engine optimized, active social media engagement, and strategic online advertising might increase your visibility.

  • Download your cleaning service sample business plan PDF

Download this cleaning service sample business plan PDF for free right now, or visit Bplans’ gallery of more than 550 sample business plans if you want more options.

Don’t get hung up on finding a sample business plan that exactly matches your cleaning service. Whether you’re setting up a boutique eco-friendly cleaning service or a broad-scale commercial cleaning operation, the core elements of your business plan will largely be consistent.

There are plenty of reasons cleaning service business owners can benefit from writing a business plan — you’ll need one if you’re seeking a loan or investment.

Even if you’re not seeking funding, thinking through every aspect of your business will help you ensure you’re not overlooking anything critical as you grow.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Content Author: Elon Glucklich

Elon is a marketing specialist at Palo Alto Software, working with consultants, accountants, business instructors and others who use LivePlan at scale. He has a bachelor's degree in journalism and an MBA from the University of Oregon.

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Create a form in Word that users can complete or print

In Word, you can create a form that others can fill out and save or print.  To do this, you will start with baseline content in a document, potentially via a form template.  Then you can add content controls for elements such as check boxes, text boxes, date pickers, and drop-down lists. Optionally, these content controls can be linked to database information.  Following are the recommended action steps in sequence.  

Show the Developer tab

In Word, be sure you have the Developer tab displayed in the ribbon.  (See how here:  Show the developer tab .)

Open a template or a blank document on which to base the form

You can start with a template or just start from scratch with a blank document.

Start with a form template

Go to File > New .

In the  Search for online templates  field, type  Forms or the kind of form you want. Then press Enter .

In the displayed results, right-click any item, then select  Create. 

Start with a blank document 

Select Blank document .

Add content to the form

Go to the  Developer  tab Controls section where you can choose controls to add to your document or form. Hover over any icon therein to see what control type it represents. The various control types are described below. You can set properties on a control once it has been inserted.

To delete a content control, right-click it, then select Remove content control  in the pop-up menu. 

Note:  You can print a form that was created via content controls. However, the boxes around the content controls will not print.

Insert a text control

The rich text content control enables users to format text (e.g., bold, italic) and type multiple paragraphs. To limit these capabilities, use the plain text content control . 

Click or tap where you want to insert the control.

Rich text control button

To learn about setting specific properties on these controls, see Set or change properties for content controls .

Insert a picture control

A picture control is most often used for templates, but you can also add a picture control to a form.

Picture control button

Insert a building block control

Use a building block control  when you want users to choose a specific block of text. These are helpful when you need to add different boilerplate text depending on the document's specific purpose. You can create rich text content controls for each version of the boilerplate text, and then use a building block control as the container for the rich text content controls.

building block gallery control

Select Developer and content controls for the building block.

Developer tab showing content controls

Insert a combo box or a drop-down list

In a combo box, users can select from a list of choices that you provide or they can type in their own information. In a drop-down list, users can only select from the list of choices.

combo box button

Select the content control, and then select Properties .

To create a list of choices, select Add under Drop-Down List Properties .

Type a choice in Display Name , such as Yes , No , or Maybe .

Repeat this step until all of the choices are in the drop-down list.

Fill in any other properties that you want.

Note:  If you select the Contents cannot be edited check box, users won’t be able to click a choice.

Insert a date picker

Click or tap where you want to insert the date picker control.

Date picker button

Insert a check box

Click or tap where you want to insert the check box control.

Check box button

Use the legacy form controls

Legacy form controls are for compatibility with older versions of Word and consist of legacy form and Active X controls.

Click or tap where you want to insert a legacy control.

Legacy control button

Select the Legacy Form control or Active X Control that you want to include.

Set or change properties for content controls

Each content control has properties that you can set or change. For example, the Date Picker control offers options for the format you want to use to display the date.

Select the content control that you want to change.

Go to Developer > Properties .

Controls Properties  button

Change the properties that you want.

Add protection to a form

If you want to limit how much others can edit or format a form, use the Restrict Editing command:

Open the form that you want to lock or protect.

Select Developer > Restrict Editing .

Restrict editing button

After selecting restrictions, select Yes, Start Enforcing Protection .

Restrict editing panel

Advanced Tip:

If you want to protect only parts of the document, separate the document into sections and only protect the sections you want.

To do this, choose Select Sections in the Restrict Editing panel. For more info on sections, see Insert a section break .

Sections selector on Resrict sections panel

If the developer tab isn't displayed in the ribbon, see Show the Developer tab .

Open a template or use a blank document

To create a form in Word that others can fill out, start with a template or document and add content controls. Content controls include things like check boxes, text boxes, and drop-down lists. If you’re familiar with databases, these content controls can even be linked to data.

Go to File > New from Template .

New from template option

In Search, type form .

Double-click the template you want to use.

Select File > Save As , and pick a location to save the form.

In Save As , type a file name and then select Save .

Start with a blank document

Go to File > New Document .

New document option

Go to File > Save As .

Go to Developer , and then choose the controls that you want to add to the document or form. To remove a content control, select the control and press Delete. You can set Options on controls once inserted. From Options, you can add entry and exit macros to run when users interact with the controls, as well as list items for combo boxes, .

Adding content controls to your form

In the document, click or tap where you want to add a content control.

On Developer , select Text Box , Check Box , or Combo Box .

Developer tab with content controls

To set specific properties for the control, select Options , and set .

Repeat steps 1 through 3 for each control that you want to add.

Set options

Options let you set common settings, as well as control specific settings. Select a control and then select Options to set up or make changes.

Set common properties.

Select Macro to Run on lets you choose a recorded or custom macro to run on Entry or Exit from the field.

Bookmark Set a unique name or bookmark for each control.

Calculate on exit This forces Word to run or refresh any calculations, such as total price when the user exits the field.

Add Help Text Give hints or instructions for each field.

OK Saves settings and exits the panel.

Cancel Forgets changes and exits the panel.

Set specific properties for a Text box

Type Select form Regular text, Number, Date, Current Date, Current Time, or Calculation.

Default text sets optional instructional text that's displayed in the text box before the user types in the field. Set Text box enabled to allow the user to enter text into the field.

Maximum length sets the length of text that a user can enter. The default is Unlimited .

Text format can set whether text automatically formats to Uppercase , Lowercase , First capital, or Title case .

Text box enabled Lets the user enter text into a field. If there is default text, user text replaces it.

Set specific properties for a Check box .

Default Value Choose between Not checked or checked as default.

Checkbox size Set a size Exactly or Auto to change size as needed.

Check box enabled Lets the user check or clear the text box.

Set specific properties for a Combo box

Drop-down item Type in strings for the list box items. Press + or Enter to add an item to the list.

Items in drop-down list Shows your current list. Select an item and use the up or down arrows to change the order, Press - to remove a selected item.

Drop-down enabled Lets the user open the combo box and make selections.

Protect the form

Go to Developer > Protect Form .

Protect form button on the Developer tab

Note:  To unprotect the form and continue editing, select Protect Form again.

Save and close the form.

Test the form (optional)

If you want, you can test the form before you distribute it.

Protect the form.

Reopen the form, fill it out as the user would, and then save a copy.

Creating fillable forms isn’t available in Word for the web.

You can create the form with the desktop version of Word with the instructions in Create a fillable form .

When you save the document and reopen it in Word for the web, you’ll see the changes you made.


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