The 80 Best Startup Ideas to Make Money in 2024

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  • Startup Ideas
  • Best Startup Business Ideas 2024

Last Updated: November 16, 2023 By TRUiC Team

Every successful startup begins with a unique idea, an eager entrepreneur, and an available market. Identifying an innovative idea for your business is the first step to getting your company up and running, but with so many options, it’s tough to know where to look for inspiration. You don’t need to stress though, we’ve developed this list of the best startup ideas to help you make money in 2024.

80 Top Startup Ideas

Choosing a unique idea is essential when creating a startup . Find inspiration below with our list of innovative startup business ideas.

You can also visit our Startup Idea Category lists to browse our full collection of new startup ideas.

1. App Development

If you have a great idea for an app and the skill set to make it happen, app development can prove to be a lucrative and rewarding endeavor. Be sure to do a little research to make sure your idea hasn’t already been developed and that there is a potential market for it before looking for investors.

Check out our full list of the best tech startup ideas , or get inspired by our list of the best app startups to watch !

2. VR Startup

A Virtual Reality (VR) company typically falls into one of three categories: selling VR products, creating a VR experience, and VR consulting or other community-centered startup models. A great place to start is to look at the interests of your community and the VR companies that are already established in your area. For example, if there aren’t any VR experiences in your area, it may be a great opportunity to introduce a VR escape room or gaming arcade.

3. Subscription Box

Skilled curators and marketers with a passion for a specific industry, why haven’t you started a subscription box startup yet? With 18.5 million subscription box shoppers in the US, the sky's the limit for this business idea. The key to making a successful subscription box startup is identifying popular products that people cycle through monthly and the businesses that are popular within that target market. 

4. Online Courses

A special skill and the desire to teach it to other people is all you need for an online courses startup. Are you fluent in a foreign language? Do you have a background in social media marketing? Are you a talented photographer? If you have a depth of knowledge in a specific field or an impressive skill set, starting an online course is a great way to put your talents to work. Make it your own by developing a curriculum that is unique to you with assignments and objectives that will keep your students engaged. 

Read our list of startup ideas for education entrepreneurs !

5. Chatbots

Chatbots offer a point of contact for customers to better navigate websites and troubleshoot problems. A chatbot startup’s success is largely dependent on the product’s capabilities and customer appeal. Using natural language, giving your bots personality, and the ability to work well within the platform to effectively answer customer questions is essential to the success of this startup. 

6. Ecommerce

Ecommerce startups require stellar virtual sales tactics, a dedication to marketing, and the ability to successfully curate items for a targeted audience. The first step is to identify a market that either isn’t supersaturated or is overlooking a demographic. Alternatively, if you have a product you are interested in selling, you can advertise your creation by using the same tactics.

Recommended: Turn your great online business idea into reality with a captivating brand name. Explore endless possibilities with our free Startup Name Generator tool!

7. Podcasting

Are you super enthusiastic about a niche topic that you love talking about to anyone who will listen? Then podcasting might be a good business idea for you! Podcasting is the ideal venture for people who are passionate about a specific topic and want to spend their time sharing information about it. With more and more podcasters popping up every day, the time to plant your flag as an expert in your field of interest is now. 

8. Virtual Assistant

You don’t have to be in an office to help businesses and fellow entrepreneurs get organized. A virtual assistant startup is a great business idea for organized, task-oriented individuals. If this sounds like you, it is easy to get started by utilizing sites that can help you find work you’re interested in. Get a competitive edge by diversifying your skill set to make yourself eligible for a litany of job opportunities.

9. Green Beauty Products

Green or “clean” beauty products are increasing in popularity across the US as we learn more and more about the harmful effects of some ingredients in traditional beauty products. A green beauty product startup provides a better alternative, whether it’s clean skincare or cosmetics — the key is to create a product that is as effective as traditional products without the same damaging ingredients.

10. Ebook Writing

Writing ebooks is a cost-effective small business idea because it doesn’t require your books to go to print and allows you to easily publish them on your own by selling them directly to your readers. Additionally, with people staying home more than ever, an easily accessible ebook is a much-needed alternative. Ebooks are easily sold on platforms such as Amazon, or by developing your own website and implementing an effective marketing strategy.

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11. Blogging

Starting a blog isn’t just a way to share your thoughts and passions with the world; it can be a lucrative startup that appeals to a community of like-minded people. This low-cost startup idea typically requires the entrepreneur to be a savvy writer, proficient photographer, and skilled content creator. If you are up to the challenge, make this business your own by capitalizing on your personal skills and interests to build a platform that is authentically you.

12. AI Startup

Artificial intelligence ( AI ) has increasingly become intertwined with our reality; starting an AI company can put you at the forefront of this growing industry. With many startups creating AI technology to meet this increasing demand, your idea needs to be unique and effective. To come up with a marketable AI product, consider problems that companies and individuals need solutions for, and you can create the AI company to solve them.

13. Meal Delivery Service

Next on our list of business ideas is a meal delivery service. A huge amount of money is spent every year on meal delivery services by people who are either too busy to cook or simply don’t want to do it. Now with people unable to dine out as frequently, that number is bound to rise. A meal delivery service startup is perfect for entrepreneurs who are great cooks and want to share their talents with the world — one delivery at a time. Elevate the idea by creating delicious meals catered to the most popular diets of the moment such as the keto diet. 

Check out our full list of startup ideas for food lovers .

14. Graphic Design

A talented graphic designer can take a vague logo brief and turn it into an internationally-known brand element. With so many people in the graphic design space, though, if this is your business idea, you'll want to niche down as much as possible to set yourself apart. Focus on design solutions for a very specific industry, especially if that industry has unique requirements. Another option for the graphic design space is creating tools that individuals and brands can use to design their own simple elements.  

15. Affiliate Marketing

Affiliate marketers earn commission on the sales they drive for partner brands. Although it's a relatively new concept, it's one that has exploded in popularity because of the low barriers to entry. The key to successful affiliate marketing is picking products that you are already associated with or known for. This field is always going to require some form of audience, whether that means you're an influencer, have a blog, already have a thriving business with a large customer base, or create some kind of content like books or podcasts.

16. Pet Products

One thing many pet parents share is a love for spoiling their furry friends. Whether your pet product is practical, such as foldable cat carriers, or for pleasure, such as high-end dog treats, there is most likely a market of pet owners looking to buy new and innovative products like yours.

Check out our full list of startup ideas for animal lovers .

17. Social Media Influencer

Social media influencing is another business idea with low startup costs. Being a social media influencer means that you are your brand, and why not? You are great! To be a social media influencer, you need to be outgoing, likable, and committed to creating content that is aesthetically pleasing and engaging. Most importantly, you need a niche that will draw in followers, preferably one that is authentic to you and your interests. Since this industry is saturated with aspiring influencers, you will also need to develop strong marketing skills to engage followers and set your brand apart.

18. Edtech Startup

With more schools adjusting to online teaching, an edtech startup could give students an easier route to education. Whether it is for K-12 education or college-level students, the time to develop technology to enhance online learning is now.

Make this startup unique and socially responsible by doing your research on the problems schools face today with their eLearning software or equipment, and work to develop a product that smoothes the creases in online teaching.

19. Plant-Based Foods

With the rise in the popularity of vegetarian and vegan lifestyles, plant-based products are all the rage. These markets are looking for diversity of choice and the ability to live their chosen dietary lifestyle as easily as omnivores, so if you can develop a product or food range that meets these needs and be innovative about it, you'll be in. 

20. Sustainable Clothing Line

Fashion is one of the most wasteful industries on the planet. If you’re thinking about starting a clothing line, consider making it a sustainable one! A sustainable clothing line can make an impact by creating thoughtful garments that are long-lasting and ethically made out of sustainable materials such as linen or hemp.

Read our list of startup ideas for green entrepreneurs !

21. Niche Website

Become the platform for like-minded people to gather or source information by developing a niche website that is laser-focused to appeal to a targeted audience. To start, research potential niche topics that will generate high site traffic, and find related keywords to drive SEO . Then, develop a unique, well-designed website loaded with focused content to appeal to your target audience. 

22. Website Development

Every small business should have a website; however, many entrepreneurs are too busy to dedicate themselves to developing an effective website for their business. A web developer can either directly assist customers in developing their website or give them easy access to the tools they need to set up their website in a snap. To make your startup stand out, get creative by designing unique templates, features, and easy-to-use editing tools. 

23. Dating Website

Be the matchmaker for an entire group of people by starting your own dating website. To develop a successful dating app that offers a unique experience for users, come up with a competitive edge that sets your app apart from the most popular ones like Tinder and Plus, ensure your site is user friendly and creates an environment where user’s relationship goals can be met. 

See our interview with dating app startup So Syncd !

24. Food Truck

The benefits of starting a food truck business rather than a full-service restaurant are cost and flexibility. Additionally, with less access to indoor dining options, a food truck provides dining options without the cost of an inoperable dining area. With a food truck startup, you are able to take your business where the customers are instead of working to draw them to your concrete location. 

25. Job Board

With most workers looking for jobs online, it's a great time to start a job board site to connect eligible employees with available job opportunities. An online job board startup is essentially a platform for employers to list job openings and interested candidates to apply or inquire further. Draw in users for your website by catering to a specific industry or innovating the job search process. 

26. Blockchain Startup

Blockchain technology is an exciting new field for startups. The technology allows the sharing of transactions and information between multiple businesses, people, and software. Launching a startup in this industry provides a wide scope as you'll be finding a way to use blockchain technology to solve problems, and those can be in any space from aerospace to the food industry. The key here is to understand how this technology changes information-sharing and find a customer pain to resolve.

27. Video Game Creation

Whether you have the skills to create a video game on your own or hire someone to develop your idea collaboratively, with over $43 billion spent on video games in 2018 , this startup has the opportunity for huge success. It’s important to create an idea for a game that is innovative and offers players a unique experience.

28. YouTube Channel

Every day, millions of people take to YouTube for entertainment or to learn a new skill. Starting a YouTube channel provides you with a platform to muse, share, or educate your audience about your area of expertise. The best part of starting your own YouTube channel is you need very little outside of a niche, engaging personality, and a way to make/edit videos. Once you’ve grown your subscriber count, you can start raking in the money from advertisements. 

29. Virtual Event Planning

The virtual events space has exploded in the last few years as businesses and organizations grapple with social distancing requirements, and hosting events online has actually become a game-changer for many. The need for someone to actually plan these events has become a critical skill. If you're looking to break into virtual event planning as a startup, you'll need to differentiate yourself from others, possibly by niching down to a very specific industry. 

30. Cannabis Startup

With cannabis regulations easing up in many parts of the world, there's never been a better time to look at a cannabis startup . There are many different aspects to this industry, from growing to consumption and end-use products. This is not a space for beginners, though, so if you really want to develop an innovative and successful cannabis startup, start immersing yourself in the industry and figure out what problems need solving.

31. Coworking Space

With more and more people working remotely, there is a growing demand for places that remote workers can use as their communal workspace. Many coworking spaces provide refreshments, rentable conference rooms, and complimentary internet access to customers who lease their desk each month. 

32. SaaS Startup

As with most other industries, the key to developing a software-as-a-service (SaaS) startup is finding a problem to solve. Your software service can be as well-executed as you like, but if you're not making someone's life easier in some way, the product simply won't sell. One of the major benefits of SaaS is that it can be a really lean startup model if you have some developer skills. 

33. Interior Design

Probably one of the most famous interior design and furniture success stories is IKEA. The Swedish company saw a gap in the interior design market and took it, and if this is a space you want to be in, you'll need to do the same. Interior design can be quite a network-based industry, so finding a mentor is often key. Someone who has already walked the path you're preparing to embark on will be able to guide you. 

34. Virtual Meeting Platform

Just as the virtual events space has grown considerably, so has the need for virtual meeting services. This could mean anything from scheduling software to end-to-end management or even add-on apps that help large companies manage various meetings at once. With the digital tools already available today, this is not a difficult startup space to break into. 

35. Smart Accessories Startup

Smart accessories is next up on our list of unique startup ideas. User experience is the name of the game when you’re developing a smart accessories startup. The first step is to identify a common problem that your accessory could solve or a way that a device user’s experience could be enhanced. Next, develop a prototype, and test its usability; once you’re satisfied with your smart accessories performance, your startup is ready to be born. 

36. Beverage Startup

If you have a great drink recipe or an idea for a special ingredient or function that will entice customers, start a beverage company ! A competitive edge in this industry is well-designed packaging that is catered to a target demographic and, of course, a delicious beverage inside. If you’re more of a connoisseur of beverages, a beverage distribution company is another lucrative business idea that can be focused on a specific type of beverage such as beer, soda, or wine.

37. Snack Company

Do you have a go-to homemade snack that you know other people would love as well? If so, take your tasty treats to the next level by starting a snack startup . Consumers are always looking for delicious new snack options with special ingredients or a twist on a classic snack. Growing your audience can be done by going to farmers' markets or local events and letting people try your delicious new snack!

38. Coffee Business

Coffee startups offer a wide variety of possibilities; whether you want to start your own coffee roasting business or operate a mobile coffee cart, the options are endless. What you'll need to focus on starting out is the type of coffee company that excels in your area, the quality of your products, and the amount of training you'll need to launch a successful business. Additionally, you'll need to create a business model that is flexible enough to withstand changes or health requirements in the hospitality industry.

39. Hygiene Products

From deodorant to body wash, an inventive and appealing take on the hygiene products people use every day is important if you want to enter this growing market. Getting to know the market is the first step. For example, the growing demand for “clean” hygiene products or products made without harmful chemicals could be a selling point for your products if they fall into this category.

40. Social Media Platform

With more and more people looking for a different social media platform to connect on, it may be the perfect opportunity to start a social media platform of your own. Deciding the premise of your platform starts by identifying a form of connection that isn’t being used on major social media platforms, or a group of people/specific lifestyle that isn’t being catered to.

41. Robotics Startup

If you have the skill or network contacts to build robotics, starting a robotics startup has the opportunity to be lucrative and rewarding. Before designing and building your robotics company, it is important to do sufficient research into the needs and wants of your customers. Building robotics is an expensive endeavor, therefore, the financial health of your startup is dependent on developing a product that will effectively appeal to your customer base.

42. Cybersecurity Startup

We use technology for almost everything. From online banking to streaming services, everywhere our personal information is saved needs cybersecurity to ensure our protection. Starting a cybersecurity company offers customers the protection they need and can result in a lucrative startup business. Stand out from your competitors by offering exceptional services and features such as a cybersecurity assistant that communicates with clients about their online safety.

43. Ridesharing Startup

Ridesharing is next on our list of business startup ideas. Ridesharing is extremely popular, especially in cities, making this a potentially lucrative startup idea. However, in order to reach success in this industry, you’ll have to compete with the companies that consumers already trust by offering a unique and enticing experience such as luxury cars, cheaper rates, or other benefits. 

44. Mental Healthcare Startup

Mental health is undoubtedly a far more common topic of discussion than it was a decade ago. It's become a focus, not just for individuals but also for businesses to ensure their teams are getting the support they need. If you're looking at launching a startup in the mental healthcare space , you'll definitely want to spend some time getting to know the industry, as there are many different fields in which a startup would flourish.

45. Telehealth Service

The transition to telehealth services in lieu of traditional doctor visits has opened up the market for telehealth startups to find success. A telehealth service needs to have top-tier cybersecurity features as well as a streamlined user-experience for health professionals and patients alike. To excel in this field, your telehealth service will need to offer unique tools, such as a streamlined interface or enhanced communication features, for patients and healthcare workers to easily communicate. 

Get inspired with our list of top digital health startups .

46. Autonomous Transportation

Autonomous transportation, otherwise known as self-driving cars , are a market that is emerging in cities around the US. Specifically, autonomous vehicle apps are on the rise. By developing an autonomous vehicle app of your own, your startup might be able to pull into the forefront of this emerging market. 

47. Fintech

Fintech, or financial technologies, serve as tools to reimagine traditional finance techniques, making investing and financial decisions easier than ever before. This startup offers a lot of potential for entrepreneurs who have a creative idea to make finances and investing more attainable. For example, apps that hold users accountable for reaching their savings goals or successfully putting aside their funds to invest in stocks are popular examples of fintech startups .

See our interview with fintech startup Tipalti !

48. Smart Home Technology

Smart home technology is an increasingly popular market. With 39% of households owning smart speakers and the same percentage planning to purchase portable smartphone chargers, there is a  growing demand for these products. Smart home products are largely about convenience; therefore, it’s a good idea for smart home technology startups to focus on creating products that make a customer’s life easier. 

49. Marketplace Website 

Become the platform your community uses to sell and exchange goods and services by creating a marketplace website startup. Elevate the online business idea by prioritizing user experience and safety protocols. The key to a successful marketplace website is to create a positive experience for users that makes buying and selling items seamless and safe. 

50. Clean Energy Startup

It’s no secret that clean energy is growing in both popularity and necessity. A clean energy startup can be either a product or service that takes a green approach to produce energy such as electricity-generating bicycles or solar paneling. Developing concepts and executing your business idea will require either knowledge of clean energy or the support of someone who has this knowledge.

51. Streaming Service

With 62% of adults subscribing to streaming services in the US, streaming services of all kinds are drawing in large numbers of subscribers that you could be tapping into. If you are a skilled curator for a genre of music, film, or other media, a streaming service startup that centers around a niche market can be a great way to appeal to a demographic whose needs aren’t being met. 

52. Crowdfunding Platform

Crowdfunding platforms are a useful tool for entrepreneurs, charitable causes, and individuals to raise money and reach their financial goals. To create a successful crowdfunding platform that is able to compete with other trusted platforms, you’ll need to create a unique idea or function that sets your platform apart. This could be a network of investors, advertisement opportunities, or specified crowdfunding topics such as real estate.

53. Software Startup

A software development startup is responsible for creating, distributing, and maintaining the programs that businesses use every day. This industry is experiencing exciting growth with annual revenue of $238 billion per year and an annual growth rate of 3.9% , which means this business idea holds a tremendous amount of opportunity for entrepreneurs.

54. SEO Services

Search engine optimization (SEO) is an essential tool for online marketing. However, to achieve a successful SEO service, you need to dedicate time and effort to creating content and staying on top of changes in search trends. Starting an SEO services startup offers customers an opportunity to cash in on this powerful internet marketing tool without spending too much of their own. To create a successful SEO services startup, you will need a deep understanding of SEO tactics and the software to do effective research. 

55. Fitness Startup

The fitness industry is enormous and one that will likely never stop growing in one way or another. Trends come and go in the fitness space, but one problem will always be universal — how do ordinary people achieve their exercise goals? Home-based fitness and online exercise platforms, like Peloton, have become very popular in the last few years, but whatever your offering, make sure you have a good understanding and some level of authority to support your fitness startup .

56. Cloud Technology

With more people working from home than ever, cloud technology is more important than ever. To start a cloud technology startup , you’ll need both hardware (a server) as well as software (a hosting control panel). Second to this, you’ll need an effective marketing strategy that works to build the trust of customers who will depend on your services to ensure their data is safe and protected. 

57. Drone Startup

Today, drones are used for everything from recreation, to commercial photography. A drone company holds opportunities for entrepreneurs, but to get started, you’ll need to do an FAA-approved aeronautical training program to get a Remote Pilot Certificate before you can begin developing and selling your drones. Once you’re ready to design your drones, keep the demands of your customers in mind to create a marketable, unique product that will appeal to drone enthusiasts. 

58. Search Engine Creation

More and more people are looking for a different online search experience, making the creation of a search engine one of the top startup ideas to consider. Make yours stand out by offering unique features such as advanced privacy settings, an algorithm that prioritizes different sources of information, or more in-depth search tools. 

59. Business Consulting

Business consulting can mean a few different things depending on your specialty. For example, if you’re skilled at marketing or business development, either of these fields could be the type of business consulting your startup offers. By establishing your specialty, you are able to better serve the needs of your customers and provide exceptional services every time.  

60. Health and Wellness Startup

Health and wellness businesses are growing rapidly in demand. From supplements to holistic food coaching, there are many avenues to take when developing a health and wellness startup . Narrowing your specialty down is important; however, researching ingredients and practices are vital to success in this industry. Make this business your own by developing an effective, personalized product that appeals to this specialized market.

61. Digital Marketing Startup

Digital marketing is a powerful and necessary tool for businesses today. By starting a digital marketing agency, you can help clients create an effective digital marketing strategy that appeals to their target audience. To make your digital marketing stand out to prospective clients, find your niche, and do your research to ensure you are on top of the most effective strategies to help your specific client base. Success in this field is dependent on results clients can see, so be prepared to reassess your strategies to ensure your business can provide substantial growth for its clients.  

62. Freelance Writing

Next on our list of successful business ideas is freelance writing, which has low startup costs and high earning potential. Writing of every kind is in demand. From copywriting to technical writing, this type of startup can provide clients with the talent they need to accomplish their business goals. Whether you are a writer yourself or plan to develop a platform that serves as a hub for writers and clients to connect, this industry offers a variety of opportunities. 

63. Handcrafted Products

Creating handcrafted products is one of the top business ideas for art-savvy entrepreneurs. The demand for handcrafted products continues to grow. If you’re a maker with the desire to sell your products, or an excellent curator of fine handmade products, this is a business idea worth considering. To excel in a market loaded with talented creators, do your research about up-and-coming trends to put your startup at the forefront and develop products that appeal to a popular market.

64. Dropshipping

If you like the idea of an ecommerce startup but don’t have the room to store items to sell, dropshipping could be the perfect solution. Dropshipping startups simply take customer’s orders online, but instead of filling orders themselves, they are sent to a third-party retailer for fulfillment. Essentially, your startup consists of customer experience management, marketing, and curating items for your dropshipping business.

65. Delivery Service

With more people staying home than ever, the demand for delivery services continues to grow. Whether it’s delivering packages, groceries, or take-out food — the appealing convenience has grown this industry exponentially in recent years. To stand out from the competition, consider creating a delivery service startup that gives customers access to a unique type of product or streamlines the business model to give customers a new delivery experience.

66. Pet Services

Pet parents want the best for their furry companions which makes the odds of a pet services startup being profitable higher than many others. For example, independent pet-sitting small business owners report making up to $57,000 a year with little overhead costs. More good news, pet services can be anything from grooming to dog-walking depending on the space you have available and your skillset. The biggest challenge when starting a pet service startup is marketing to build trust with pet owners that will choose you to take care of their furry family members.

67. Clean Mobility Startup

Sustainable transport solutions, also known as clean mobility, have been increasing in popularity for some time now. Climate change issues and the drive for a zero-carbon footprint have inspired many ideas in this space, and if you think you have an idea that solves a problem related to clean mobility, now is the time to execute it.

68. Ethical Online Marketplace

With more people at home than ever, the convenience of shopping online has grown in popularity. However, this doesn’t mean that the marketplaces available are providing products that are ethically sourced, made, or sold. That’s where you come in! An online ethical marketplace provides a platform for ethically made goods to be found and purchased by interested consumers.

69. Fair Trade Subscription Box

There are subscription boxes for everything these days. To lower costs, however, many businesses opt to sell products that the makers aren’t adequately compensated for. A fair trade subscription box startup provides the ease and excitement of a subscription box while introducing consumers to fairly traded, handcrafted products that they can feel good about purchasing.

70. Water Purification

Unfortunately, there are plenty of places in the US and across the globe that don't have access to safe, healthy drinking water. Your startup could be the answer to providing people with usable water. Whether you develop an innovative portable water purification tool or an entire system for homes and businesses, this startup idea has the potential for high profits as well as a strong social impact.

71. Charity App

Make philanthropy more accessible by creating a charity app. This could be an easy space to crowdfund for charities, make donations, or fulfill a need in your community. Since most adults have smartphones, a charity app startup can provide an easier way for charities to gain the funding and support they need in order to help the people who need it most.

Recommended:  Check out our full list of great business ideas for social entrepreneurs .

72. Green Cleaning Products

With more information available about chemicals used in standard cleaning products, we know that green cleaning products are better for the environment and the consumer. A green cleaning products business creates a safe alternative to harsh chemicals and typically offers its products in eco-friendly packaging. Make your business stand out by offering refillable options, biodegradable packaging, and unique ingredients.

73. Food Waste Solution

Many of the booming spaces right now are related to sustainability, and food waste is a huge issue across most of the world. As such, developing an innovative idea in this space can be a game-changer. Startups like Misfit Market have proven how much the world wants and needs sustainable food solutions.

74. Green App

Do you have an idea for an app that can make a daily task a little more eco-friendly? If yes, consider starting a green app development startup. Most of us use apps every day to make errands and tasks easier, so why not use the same technology to make them a little more green?

If you don’t already have an idea in mind, start by considering everyday, widespread problems that could be solved or a daily activity that could be made more green by using an app, and run with your ideas.

75. Organization Business

If you are a naturally organized person, you might want to consider offering your services to individuals or businesses. In our fast-paced world, organizational talents are worth their weight in gold, and those who are not naturally skilled in this area will pay those who are to help them out. Try to niche down your offering as much as possible to improve your chances of success. 

76. Wedding Planning

Wedding planning can be one of the most stressful times in a couple's relationship and having a professional on board to help guide the decision-making process can make all the difference. In the event planning industry, networking with service providers is vital to client acquisition. Specializing in a certain type of matrimonial celebration, such as destination weddings, can also help to set you apart from the crowd. 

77. Crypto Startup

Getting into the cryptocurrency space is easier than ever right now. Whether you're creating a new coin or building a solution platform for the crypto crowd, there are a lot of opportunities to be had. It is important not to jump in head-first here, though. Do your research and make sure you deeply understand how the space is currently functioning to give your crypto startup its best chance. 

78. Smart Appliances

We all want a kettle that talks to us, right? Okay, maybe that's not the biggest need in the smart appliance space right now, but it certainly is one of the fastest-growing industries in its niche. Creating a startup in this industry doesn't need to involve manufacturing, either. Software, selling platforms, and add-on apps are all great ways to supplement smart appliances and get your startup off the ground.

79. Language Learning Startup

If you’ve learned a foreign language, you know it’s difficult, especially for adults. However, knowing a second language is not only a fun pastime, but it opens up job opportunities and helps people connect with other communities. A language learning startup can be any product or service that helps people learn a new language, such as an app, instructional website, or written guides.

To make your startup stand out, focus on making learning a new language fun for users so that they want to reach for your product or resources again and again.

80. Real Estate Tech

If you're into either tech development or real estate, the real estate tech market might be just the place for you. More than ever before, as the world becomes a global village, renters and buyers are looking to tech to help them find new homes without having to leave their current ones. With so many aspects to this industry, finding a unique problem to solve should not be difficult.

Looking for more inspiration? Check out our list of the top startups to watch in 2024 !

What is a startup?

A startup is a company that’s business model prioritizes innovation. Rather than creating a product or service that is the standard, startups develop new and innovative solutions to change their industry.

What is the difference between a small business and a startup?

Small businesses tend to focus on sustainable, long-term growth while startups are typically industry disruptors, focused on innovating new products for rapid initial growth.

Looking for some of the best small business ideas? Check out this comprehensive list !

What makes for a great startup idea?

A great business idea is creative, in-demand, and innovative. Most importantly, however, it has high growth and profitability potential.

What makes for a great entrepreneur?

The anatomy of a great entrepreneur is a collection of traits that everyone possesses; great entrepreneurs simply acknowledge and utilize these traits to propel their business forward. The five most important traits of a successful entrepreneur are passion, adaptability, observation, self-discipline, and self-assurance.

How do you come up with startup ideas?

There are a lot of tools at your disposal to help you come up with a great startup idea . To get started, try identifying the needs of the world, recognizing your passions, and conducting brainstorming sessions.

How do I choose startup ideas?

A startup business idea is most likely right for you if it aligns with your interests, experience level, and the amount of startup capital you have. Additionally, where you’re located and the available market will play an important role in knowing whether your business idea is worth pursuing.

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26 Great Business Ideas for Entrepreneurs

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If you are thinking about starting a business , you should be considering whether your idea fills a need in the way people live their lives and approach their work. If you can identify an unmet need and a target market, then you might just have a business idea with legs. But how can you come up with a good small business idea in the first place? This list of business ideas includes 26 great types of business to help you find success.

Starting a business is a lot of work, but we’re here to help! Check out our useful resources for everything you need to successfully build your business from the ground up.

  • How To Start A Business: Step By Step
  • 11 Things To Do Before Starting A Business
  • Tax and Business Forms You’ll Need To Start A Business
  • Startup Costs: How Much Cash Will You Need?
  • 20 Mistakes To Avoid When Starting A Business

26 great small business ideas

This list of 26 great business ideas will help you get started on your entrepreneurial journey. Note that many of the ideas below only require you to have a credit card processing partner to get started, so you can keep upfront expenses relatively low.

Read on for some inspiration into the many types of businesses that could launch you to success.

1. Online reselling

Online reselling

If you’re interested in clothing and sales, you might consider starting an online reseller business . Although it takes time, dedication and an eye for fashion, you can start your business as a side hustle and turn it into a full-time resale business. You could start by using online store websites like Poshmark and Mercari to sell your unwanted clothing and items, then expand to your own resale website.

Consider shopping estate sales and flea markets for hidden finds at a low cost and then listing them for a profit online. You may be able to collect a substantial inventory of items that are in good shape for very little overhead if you’re diligent enough and search the right places.

2. Pet sitting

pet sitting

About 70% of U.S. families have a pet . When these families go away for extended periods, your pet-sitting small business can give them peace of mind. As a pet sitter, you’ll watch over your clients’ dogs, cats or other pets at their house. As part of the job, you’ll need to feed them, give them water, play with them, and (with dogs) walk them as needed. To help keep clients satisfied, you’ll need to regularly update them on how their pets are doing.

If you have other sources of income that require nothing more than an internet connection and a laptop, pet sitting may be an especially apt small business idea. Almost all pet owners will be glad to let you work on your laptop while you spend time at their home with their pets, meaning that you can run two income streams simultaneously.

3. T-shirt printing

t-shirt printing

If you have a sense of fashion (or humor), you might enjoy launching a T-shirt printing business. You can also license someone else’s designs and screenprint them onto a blank tee. Either way, if you have space for a T-shirt printing setup, you can easily acquire the necessary tools to get started.

T-shirt printing can be a great e-commerce business. You can allow customers to place online orders and sell T-shirts in bulk. This way, you can sell to customers around the country and even the world.

4. Cleaning service

cleaning service

If you like to clean, you can easily turn that into a business. With a few staff members, a host of cleaning supplies and transportation, you can offer cleaning services to homeowners, apartment complexes and commercial properties. Most cleaning services charge $25 to $50 per hour. Cleaning services are straightforward businesses that require relatively little overhead; you simply need planning, dedication and marketing to attract customers.

If you’re looking to differentiate yourself from other cleaning services, consider adding premium options like floor waxing or exterior power-washing for an additional fee. These services could be the deciding factor between your new cleaning service and seasoned companies that maintain too large a client list to provide that level of cleaning.

5. Online teaching

online teaching

The demand for online education has opened up possibilities for entrepreneurs. Since this is an online venture, you can choose any subject you know about and teach a course regardless of location. If you don’t have advanced knowledge in any particular subject, consider teaching English as a foreign language online to students overseas.

6. Online bookkeeping

Online bookkeeping

As with education, technology allows many bookkeeping services to be performed online. If you are an accountant or bookkeeper who wants the freedom and autonomy of running your own business, take advantage of modern technology to start your own online bookkeeping service.

7. Consulting


If you are knowledgeable and passionate about a specific topic (like business, social media, marketing, human resources, leadership or communication), consulting can be a lucrative option. You can start a consulting business on your own, then grow your business and hire other consultants over time.

8. Medical courier service

Medical courier

If you have a reliable vehicle and good time management skills, consider creating your own courier service – more specifically, a medical courier service. As a driver, you would be responsible for transporting medical items like lab specimens, prescription drugs and equipment. You could start your courier business on your own or hire other drivers to work for you.

The healthcare industry is expanding , which is a good sign for medical courier service job stability. There’s a wide range of client groups your business can serve, including hospitals, nursing homes, labs and private practices.

9. App development

app development

If you are knowledgeable and experienced in technology, you may want to consider a career in app development. Smartphones are an everyday accessory for many Americans that has increased the demand for mobile apps. Similarly, virtual reality software has become popular in recent years, so there is also a demand for VR app development. 

10. Transcription service

transcription service

If you have a good ear and can type quickly, a transcription service would allow you to work from home with a flexible schedule. Medical transcription services are especially needed as voice recognition technology proliferates for healthcare provider dictation. 

You can accept as few or as many transcription jobs as you’d like. This flexibility can be especially beneficial if you’re not looking to start all at once or if you have a day job you would like to keep for now. To boost your business prospects and justify charging more, consider becoming a certified transcriptionist and delving into a few specialties.

Medical transcriptionists typically charge 6 to 14 cents per line of transcription, which adds up quickly. The typical turnaround time for transcription work is 24 hours, so it’s important to stay on top of the jobs you accept. However, the ability to accept only a few requests at first means you can scale up as you are ready. Best of all, there is very little startup cost and overhead. You only need a computer, the appropriate software and a secure messaging service.

While not required, a medical transcription license can increase your business’s competitive advantage while expanding your customer base to include larger companies. Some service providers prefer that their transcriptionists have training from a certified program.

11. Professional organizing

professional organizing

Looking for a small business idea that can really spark joy? Professional organizers, like Marie Kondo, help people declutter and minimize for a living. In an age of materialism, many people are desperate to downsize and take control over their possessions. Minimalism is becoming extremely popular, but people often find it hard to part with things they’ve owned for a long time. Part of being a professional organizer is helping clients develop a system for downsizing.

If you’re a highly organized person who enjoys making spaces functional and comfortable, you might be good at coaching others to do the same. People will pay you to help them devise a method of minimizing their possessions and maintaining an organized space. To promote your business, ask if your clients will let you take before-and-after photos of the areas of their homes you’ve organized. If so, you can use those to create a portfolio that you can put on social media to attract more clients.

12. Freelance copywriting or content writing

freelance copywriting

If you’re a natural wordsmith with a bit of marketing knowledge, you can establish yourself as a freelance copywriter or content writer. Whether you write blogs, web content or press releases, plenty of companies will pay for your services. Increase your value by using SEO knowledge to help clients craft a strategy around specific keywords that their target audience is already using in their online searches.

Freelance copywriting is a great business to run because as long as you have an internet connection, you can work. It’s a business that you can operate from the comfort of your own home or even from the road if you travel. If you establish a large enough network and gain referrals from satisfied clients, you could even make freelance writing your full-time job .

13. Home care service

home care

A background in care and hospitality can go a long way to support housebound seniors who require in-home care. It’s also a service for which demand is only going to grow. According to the Population Reference Bureau, between 2020 and 2060, the 85-and-over population is projected to triple from 6.7 million to 19 million. The global number of centenarians (those over age 100) has already reached nearly 600,000. Many will need care and assistance, often in their own homes.

Luckily, you don’t need a background in healthcare to help seniors and grow a successful business at the same time, although those skills will be in demand as well. Many seniors need help with all kinds of tasks, like errands or repairs around the house. With some experience, you could consider growing your business to help seniors transition from their homes to assisted living facilities, offering services such as packing, transporting, setting up, or storing their furniture and possessions.

Senior home care is a rapidly growing industry. As a senior care provider, you can tap into this market while offering seniors premium care and assisting them with everyday tasks.

14. Translation service

translation service

According to research from IBISWorld, the translation services industry saw a decline in 2020, as did many industries; however, IBISWorld forecasts a “major uptick” for the industry over the next five years. That projected growth isn’t surprising, as the internet has opened up entrepreneurs in other countries to English-speaking markets, and vice versa.

This trend has created an opening for multilingual speakers to offer specific services, such as document translation and the translation of website information into languages for use in other markets. If you’re fluent in multiple languages, you could be successful in carving out a niche in the translation services industry.

15. Digital marketing

digital marketing

The importance of the internet grows with every passing day, but it also becomes harder for businesses to cut through the online clutter and properly market themselves. Digital marketing services are always in demand. Yet, many small and midsize companies would rather outsource them than establish a costly in-house team. If you have chops in SEO, content marketing, pay-per-click advertising, web development or social media management, you could seize a business opportunity that allows you the freedom to work from home.

Digital marketing is an important part of any brand, so you’ll need to respond to developments in your clients’ marketing strategies. Social media management entails watching for comments and messages around the clock, not just scheduling posts with a set-it-and-forget-it mindset. If you enjoy strategizing and implementing marketing plans meticulously, digital marketing could be the right business for you. You may also consider becoming an affiliate marketer, which is another form of digital marketing.

16. Owning a food truck

food truck

Food trucks come in all shapes and sizes, serving up a wide range of snacks and cuisines. Take your favorite style of food on the road, and sell your culinary passions directly to hungry customers. Sure, you’ll be working, but you’ll be in a space you’re passionate about, with a chance to connect to people who have similar interests. 

Starting a food truck is a great small business idea for entrepreneurs with a taste for the culinary. The overhead and upkeep for a truck is significantly less than for a restaurant, and you have the added benefit of mobility. [Check out our recommendations for POS systems for your food truck.]

Starting a food truck business can be profitable. However, there are some startup costs to consider, such as purchasing a food truck and modifying it to meet local regulations. If you’re interested in serving up smiles with a food truck, get more information in our guide to starting a food truck business .

17. Lawn care service

lawn service

If you grew up with a lawn, chances are your parents made you maintain it. For many, lawn care is bothersome, but for some it offers a sense of peace and serenity. Working outdoors with your hands to tame and beautify the natural landscape can be a rewarding experience, but since so many people find the work tedious, it can also be profitable.

Lawn care services require little more than some basic equipment, a trailer and perhaps some staff, depending on how many clients you have and how big the jobs are. You can grow a small lawn care service into a full landscaping company by offering premium services and establishing a reputation as a brand that does a thorough job with a smile. If you like working outdoors and creating elegant landscapes, this could be the business for you.

Some states require landscapers, especially those using pesticides, to have a license. Check your state’s requirements to help you determine if you need to obtain a license for your business’s services.

18. Rideshare driving

rideshare driving

If starting your own business seems daunting or too much of a risk, you can always use your car to become a rideshare driver. The overhead and responsibility of running the company fall on the rideshare service, giving you the freedom to work as much or as little as you want. Rideshare applications such as Uber and Lyft allow people to start side hustles that pay well and require little more than a willingness to drive people to their destinations and make occasional friendly conversation.

Rideshare drivers have the independence of a small business owner without the heavy workload required to manage behind-the-scenes logistics. If any of the other business ideas seem to require too much effort or upfront capital, ridesharing might be the way to dip your toe into the world of entrepreneurship.

19. Real estate

real estate

For many people, navigating the housing market is overwhelming. As a real estate agent, you can help people find their dream home at a price that fits their budget. In many states, you only need to complete a few months of classes and pass an exam to qualify as a real estate agent. Keep in mind that even with a certification, you’ll need strong social skills, so if you’re not a people person, this might not be the route for you. [Read related article: How to Become a Real Estate Agent ]

20. Graphic design

graphic design

Corporations, small businesses and sole proprietors all need eye-catching promotional materials, but not everybody has an eye for what looks good. If you have an artistic streak and know how to organize content into a visually pleasing format, start a graphic design business to provide flyers, digital ads, posters and other engaging visual materials. Graphic design requires few physical tools beyond a laptop and a desk.

21. Dropshipping


Not all companies that sell goods store them on-site. In drop-shipping, people who run e-commerce sites go to a third party to fulfill all orders. The third party is likely a wholesale retailer or other entity that runs a warehouse and shipping operation. The minimal inventory and tools needed for drop-shipping make it an especially great startup idea if you’re worried about overhead costs and physical space.

22. Personal training

If the gym is like your second home, you might want to share some of your expertise and help others reach their fitness goals. As a personal trainer, you can offer in-home training sessions that cater to each of your clients’ exercise capabilities. You can also help clients build customized nutrition and meal plans so their diets complement their physical goals.

Many personal trainers start their client acquisition process with social media pages that detail their experience in the gym along with some motivational quotes. While a certification can help expand your customer base, you aren’t legally required to have any specialized training to start this type of business.

23. Resume writing

People are always applying for jobs, whether they want to make a career shift, increase their pay or switch work environments. Of course, most job applications require candidates to submit resumes to detail their professional background. As a resume writer, you can help job applicants’ resumes stand out from their competition.

You’ll also help your clients create cover letters and portfolios that show off the best of their work. Plus, you don’t need any special schooling to be a resume writer – just some basic organizing and proofreading skills. If you know what makes resumes appear professional and ready for employers’ eyes, you’re already off to a great start.

24. Host a podcast

Podcasts have become extremely popular, with more than 100 million active podcast listeners in the U.S. alone. Best of all, you can start a podcast on any topic that interests you, from business to history to pop culture and more. Starting a podcast requires consistency and dedication, as well as a basic understanding of audio editing (and video editing if you want to start a companion YouTube channel for subscribers to follow).

Once your podcast has built up a substantial following, you can sell time to advertisers or establish partnerships with companies that generate revenue. As your brand expands further, you may even be able to charge to speak at events or moderate panels on topics your podcast focuses on. Of course, in order to get to that level, you need to come up with a unique small business idea that you’re passionate and knowledgeable about, and then make sure you can relate to your target audience . 

25. Launch a newsletter

If podcasts aren’t your thing but you like the idea behind building a robust list of subscribers and then selling space to advertisers and partners, consider creating an email newsletter. More than 90% of Americans subscribe to email newsletters . This means if you can capture the attention of a particular audience, you could build a substantial following and monetize it. 

To do so, come up with an umbrella topic you can write about at length, and then work to establish a brand voice and mission. Explore the best email marketing software that can help you manage your subscriber list and email sends, and then you’re ready to get started. Solicit feedback from your audience over time to give them more of what they want and less of what they don’t. After all, their continued engagement with your newsletter is what will help you build it into a successful business. 

26. Event catering

Do you have a passion for the culinary arts? If so, event catering may be a great business idea for you. There’s no shortage of people who need delicious food to serve their guests, whether that’s at parties, weddings, fundraisers, or family reunions. If you have a knack for cooking or baking and love to serve hungry guests, event catering could be a fun and lucrative way to do just that.

To get started, you’ll need to set up a menu and price sheet, as well as obtain all necessary permits and licenses. Start small to get the word out about your catering service, but when your food speaks for itself don’t be surprised if your business grows by leaps and bounds through word of mouth alone.

What are the most successful small businesses?

Small businesses that involve website design, a subset of digital marketing, are among those that make the most sales and bring in the most profit. People learn about businesses on the internet more often than via other avenues, so finding clients and a steady income stream isn’t as difficult. Cleaning services and real estate businesses also have high success rates, which makes sense – all people need homes, and they prefer them to be clean.

Some of the most profitable business ideas are website design, cleaning services and real estate.

What would be a good small business to start?

If you want to maximize your profit while minimizing your workload, try any of the small business ideas that most frequently prove successful. However, if you’re more interested in pursuing your passions while earning enough money to live, start a small business that fulfills you, requires you to use your skills and offers you a good work-life balance . There are so many great business ideas – and you know better than anyone what small business ideas will bring you happiness, success and stability.

How can I start my own business with no money?

You don’t need money to become a small business owner. The first step in starting a business with no money is to keep your current job and launch your small business as a side pursuit at first. Then, develop your business plan and analyze your consumer base, market and potential challenges. 

Near the final stages of planning, you’ll better understand how much money you need to make your business a full-time job. You can find this money through crowdfunding platforms and investors . Consider taking out a business loan only as a last resort.

You should also work with reliable professionals, including an attorney and an accountant. Most of the businesses on this list require particular permits or licenses, and legal counsel can help you make sure you do it all by the book. Meanwhile, an accountant is critical for managing finances properly, especially in the early days when you’re still establishing your revenue stream. While these professionals represent an upfront cost, they’re well worth it and can help you build a healthy business.

Choose a small business idea with low startup costs. If you still don’t have enough money, finance your business idea through crowdfunding or investors.

How do I start a small business from home?

Home-based businesses tend to be the most convenient and manageable ones. That said, not all great business ideas are suited for home offices, so make sure your business can be conducted from home – jobs with on-site needs and heavy in-person demands might not be suitable. In your business plan and budget, incorporate any office supplies and tools that make your online business ideas feasible, such as a separate business computer, a suitable desk, high-speed internet, filing cabinets and a business website.

What makes for a good work-from-home small business idea?

A good work-from-home small business idea boasts the following traits:

  • Minimal inventory and supplies: Presumably, your home isn’t a mansion (yet), and you have only so much space in which to store inventory and supplies. That means lawn care service is probably a no-go if you’re looking to work from home. The same might be true for T-shirt printing if you don’t have space to store your prints. Copywriting and graphic design, on the other hand, require little more than a laptop and a working internet connection, and you probably already have those.
  • Low startup costs : A viable work-from-home business shouldn’t cost much to launch. With minimal storage space, it’s not like you can pile up raw materials and inventory. You might need to buy some software or obtain licensure for certain small business ideas, but your financial obstacles should be few and far between.
  • Computer-based, online work: Many of the above small business ideas require the use of a computer with an internet connection. Drop-shipping, digital marketing and translation are all great examples. An exception to the rule is pet- sitting if you watch over pets at your house rather than the owner’s home. Then, all you need is a pair of watchful eyes and open ears. You can even do computer-based work while watching the pets.
  • Flexible schedule: Traditional office jobs often demand a rigid 9-to-5 schedule from employees. This schedule can feel less important to adhere to if you’re working from home , especially when you’re your own boss. As such, the best work-from-home small business ideas allow for a flexible schedule. If you do your best app development work at 3 a.m., who’s to stop you?
  • Modest collaboration needs: Although remote team collaboration is easy to achieve, working from home goes more smoothly when you’re almost fully independent. A small business in which you answer to just a handful of clients and one or two colleagues (if any) leads to greater independence. Then you can truly work on your own terms and see your small business idea through to full fruition.

What is the step-by-step process for starting a business?

Starting a business takes work, but with the right tools and guidelines, your company will be up and running in no time. Although your specific business journey will be unique to you, we identified a few steps that entrepreneurs can take to start their businesses.

  • Choose a business idea and find your niche
  • Analyze the current market
  • Create a business plan
  • Assess your finances and raise money as needed
  • Determine your legal business structure
  • Register your business with the government and IRS
  • Choose the appropriate business insurance policies
  • Hire employees and build your team
  • Choose your vendors
  • Market and advertise your business


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Business Ideas

33 Small Business Ideas to Make Money in 2024 (Low Investment Ideas)

The entrepreneurial landscape brims with potential and vibrancy. No longer do you need massive capital or a brick-and-mortar store to kick off a business. Today, with just a sprinkle of creativity and a dose of determination, you can launch a new venture.

If you’ve landed on this page, you’re probably searching for a good business idea. An idea that’s light on the pocket but heavy on returns, promising both a fulfilling journey and potential profit. Let’s dive in as we unravel 33 small business ideas tailored just for the budding entrepreneur of today.

top 10 business ideas for startups

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top 10 business ideas for startups

33 small business ideas to pursue in 2024

1. dropshipping.

Are you looking to sell products online but lack the funds for inventory and storage? Consider dropshipping! Dropshipping is an ecommerce business model where you don’t manage any physical products.

All you need to do is establish an online store and partner with suppliers. These suppliers will handle the storage, packaging, and shipping of orders to your customers. There’s no need to do a lot of product research either. 

→ Click Here to Launch Your Online Business with Shopify

There are both niche and general products you can add to your store, as long as they come from a reliable source—low quality or delayed shipping will reflect poorly on your business.

Plus, you can curate products under a theme that resonates with your audience, like sapphire rings for jewelry enthusiasts or mats for car owners.

best small business dropshipping

For a deeper understanding, check out the dropshipping course from Shopify. It sheds light on the tools and resources you need to pursue this small business idea. 

2. Print on demand

If you’re on the hunt for promising online business ideas, print on demand (POD) is certainly worth your attention.

In the POD model, you craft designs for items like phone cases, mugs, or t-shirts. But here’s the twist: you’re not doing the printing. That’s where your suppliers come in. They print, package, and ship, and you pay only after a sale—meaning no initial costs.

POD isl about customization. Everyday items become blank canvases. Your designs breathe life into them. Designing t-shirts for tech enthusiasts? Craft designs with clever coding jokes. Creating mugs for cat lovers? Think playful illustrations.

Ready to kickstart your POD journey? Get started by creating a Shopify store and integrating a POD app, such as Printify . For a marketing boost, consider partnering with Instagram influencers —they can spotlight your POD items to their vast audiences.

3. Translation

Multilingual individuals are always in demand. If you’re proficient in two or more languages, consider launching a small business to capitalize on these skills.

Begin by seeking clients on platforms like Upwork and Flexjobs to establish your portfolio. As your client base grows and you collaborate with more companies, consider expanding by hiring other translators with expertise in different languages. To further your reach, actively promote your services on social media platforms.

Only have a limited window of free time daily? No worries. Translation stands out as an optimal side business. It offers the flexibility to tailor client work around your available hours.

4. Website flipping

website flipping 101

Website flipping is gaining traction, especially among recent graduates and those working from home. The concept is straightforward: buy an existing website, refine its design and content, and then sell it at a markup.

Platforms like Flippa pave the way, offering a variety of ecommerce sites ripe for improvement. By investing in enhanced content and smart SEO strategies, you can significantly increase the site’s value.

And the best part? Once the revenue ticks up beyond your initial investment, you can relist the site. This cycle of buying, enhancing, and selling presents a great business idea with rewarding potential.

5. Home-based catering

If you have a knack for cooking and view it as a creative outlet, launching your own business in home-based catering could be a fulfilling venture.

Your initial investment will vary. For instance, if you focus on smaller events you can manage yourself, costs may be more modest.

To kick things off, most home-based caterers set up a website , get involved in local food markets, or join platforms that let culinary experts earn from their skills..

6. Dog walking

It can be difficult to keep up with a furry friend, particularly high-energy breeds with limited outdoor access. As a professional dog walker, you’ll be helping pet owners in the community keep their dogs happy, healthy, and well exercised.

Dog walking requires no initial investments other than marketing and business liability insurance . This will protect you in case of accidents, bites, or unexpected lawsuits. It’s a good idea to charge prices that reflect your insurance costs, with the average range between $30 to $60 an hour.

You can establish a presence for your dog walking business on a number of platforms, including Wag! , Rover , and . Offer promotions for new clients and build a positive reputation by requesting reviews from those you’ve worked with in the past.

7. Virtual assistant

One of the most successful business ideas is to offer virtual assistant services. Everyone from large enterprises to solopreneurs requires help with the day-to-day management of their business. You can use your excellent organizational skills to take some weight off their shoulders. 

Of course, you’ll get paid for the time and effort you put into answering emails, scheduling meetings, and performing other administrative duties. 

You can land your first few clients by responding to listings on platforms like FreeUp , PeoplePerHour , or Virtual Assistant Jobs . This is a proven business model, as people are always looking for efficient virtual assistants. 

8. Personal shopping

Do you have a knack for identifying fashion trends? If friends and family often seek your clothing advice, consider turning that talent into a personal shopping business.

Personal shoppers select clothing for clients who lack the time or inclination to shop. This involves assessing the client’s current wardrobe, browsing various online boutiques, and choosing items that fit their style. The variety of products in online stores means you don’t always have to shop in-person.

What’s more, there’s no specific certification or degree required to become a personal shopper. If you’re drawn to low-investment business ideas, personal shopping could be your ideal choice.

9. Car detailing

top 10 business ideas for startups

Contrary to popular belief, you can turn car detailing from a hobby into a thriving small business. Clients typically pay anywhere from $50 to $400 per vehicle, so with a consistent client base, you stand to earn a substantial profit.

Your marketing strategy holds the key to your success in the car detailing business. Create a website or utilize social media platforms to promote your services, and always encourage happy clients to leave reviews. Consider offering introductory discounts or package deals to entice new customers. 

To start, all you need are cleaning supplies and a driveway. If you want to up your game, think about getting a certification from the IDA or attending a craftsmanship seminar .

10. Online tutoring

If you’re an expert in art, math, or another subject, consider starting your own small business in online tutoring. A bachelor’s degree in the subject you plan to teach is usually a must.

Sites like Skooli and are great places to connect with students in need. It’s beneficial to teach topics you’re passionate about and knowledgeable in, ensuring you provide real value.

And with tools like Zoom, conducting online sessions is a breeze. Online tutoring not only taps into your expertise but also stands out as one of the more accessible small businesses to kick off.

11. Greeting cards

Greeting cards are always in style. So, if you have a good eye for design or just love showcasing your artwork on physical items, consider making greeting cards to sell online.

Before you start looking for clients, you need to have a handful of designs ready to go. Tools like Photoshop and Canva make it easy to create custom card designs. Additionally, you’ll need to stock up on supplies required to create greeting cards (ink, paper, etc.). 

Pro tip: If you want to keep costs low, consider buying your supplies wholesale . Once you have the inventory, you can start generating revenue by marketing your business on Facebook, Etsy, and other similar platforms. 

12. Content writing

profitable business ideas for 2020

Almost every company with a web presence needs help creating content for product pages, blogs , etc. 

As such, starting a content writing or copywriting company could be one of the most profitable business ideas for you. Popular websites for finding those first few customers include , Problogger , and BloggingPro . 

You can also join content writing groups on Facebook to get more exposure for your business. To make a good impression on clients, consider offering keyword optimization or custom graphics as part of your services. 

13. Homemade products

If you excel at molding soap bars, brewing drinks, or baking specialty products, think about starting a homemade crafts business. It’s more than just a creative outlet. As word spreads, the potential to scale is significant.

Agricultural products, beauty solutions like cosmetics and soaps, and jewelry are among the most profitable homemade items. As most business owners in this niche will tell you, combining raw materials with effort can offer a good return.

Starting out? Consider selling your unique products at local farmers market. Platforms like Etsy or iCraft also provide great storefront opportunities. To give your products an edge, infuse them with a twist. Think along the lines of dessert-themed bath bombs or pop-culture influenced clothing items.

14. WordPress support

A lot of websites out there are hosted on WordPress, and almost every WordPress website owner requires support in some form. So, if you’re familiar with the ins and outs of this platform, you’ll have several opportunities to make money. 

Clients may contact you to fix their CSS, find and address security holes, and more. While you can use platforms like PeoplePerHour and Upwork to get your first clients, we recommend creating a custom website and listing your services there. That way, you’ll be able to avoid high commissions and build high-quality relationships with your clients. 

Hands down, offering WordPress support is one of the best business ideas to try in 2024.

15. Career coaching

With rising unemployment and a saturated job market, there’s no shortage of people needing help finding jobs. If you have a talent for helping your friends and family find suitable employment, you can probably help others too. 

Consider starting a career coaching business where you help others figure out what the best career for them is, how to nail an interview, what traits define a good candidate, and more. You can look for clients in Facebook groups or on platforms like . 

The best thing about this business is that you can make money by conducting four to five hourly sessions a month. Plus, you can coach multiple clients in a single session. If you’re looking for good business ideas that won’t occupy too much of your time, career coaching may be the right option for you. 

16. Email marketing

top 10 business ideas for startups

Are you good at writing emails? Have you cracked the code for crafting subject lines that people can’t help but click? If so, you can step into entrepreneurship and make money by launching an email marketing business.

You can find companies that need help with their email strategy on platforms like PeoplePerHour and Upwork , as well as via cold outreach. Once you show your expertise in engaging recipients, clients will see the value in your services and many may agree to the price you quote them. Major brownie points if you can help grow their email list.

Startup costs include investing in email marketing tools , which will automate many of your tasks.

17. Contract cleaning

Not everyone has the time or skills to clean on a regular basis. By becoming a professional cleaner, you can assist home and business owners with scrubbing, dusting, vacuuming, and more, all while enjoying flexibility in your working hours due to the ongoing demand for cleaning services.

Startup costs for household cleaning businesses are extremely low. Cleaning supplies and materials usually cost less than $100, though you might also consider investing in specialty equipment like steam vacuums or carpet cleaners. Setting up a website or social media page can be an effective and low-cost way to promote your services.

The fees you charge will depend on the needs of your clients. While most cleaners charge by the hour, some may have additional expenses associated with certain tasks (organization, deep cleaning, etc.). Don’t forget to register as an LLC and complete all necessary paperwork.

18. Meals to go

There’s a growing demand from those who struggle to find the time to cook nutritious and healthy meals. This trend offers a perfect opportunity to start your own meals-to-go business in your locality.

Contrary to popular belief, you don’t need to invest heavily in a large commercial kitchen. A shared rental kitchen can efficiently cater to a meals-to-go business. These spaces come equipped with essential supplies and can be rented by month, day, or hour. You can find shared-use, licensed commissary kitchens on websites like The Kitchen Door .

19. Landscaping services

Are you passionate about gardening and yard work? Starting a landscaping business could be the perfect avenue to transform your hobby into a profitable venture. Landscaping services encompass a wide range of jobs, from mowing lawns to planting flowers and shrubs. Depending on your local climate, the demand for these services may vary seasonally.

Identify what you excel at and tailor your business to cater to a specific audience. Maintain an updated portfolio of your most exceptional work. If you specialize in unique services like fertilizing or pest control, make sure to prominently display these on your social media platforms.

To secure your initial clients, you might consider going door to door in your community or utilizing platforms like TaskEasy . Websites such as HomeAdvisor can also connect you with potential clients in your area.

20. Website testing

top 10 business ideas for startups

Did you know many digital brands hire real individuals to provide feedback on their websites? These external insights help them pinpoint and rectify problems that internal developers might have overlooked. You can leverage this demand by assembling a team of freelancers and establishing your own website testing company.

For each project you undertake, your team would be provided with a set of questions to guide them as they navigate a client’s website. They’d then share their impressions on the site’s user experience and potential improvements through video feedback.

You can find work through websites like UserTesting , Ferpection , and TryMyUI . 

21. SEO 

Do you have experience in generating backlinks and improving the search engine visibility of a website? If yes, then there’s an opportunity for you to cash in on your skill set. 

Site owners worldwide require the services of SEO experts, so opening a business in this field could turn out to be one of your best decisions. To attract clients, target a niche audience, leverage past experiences, and highlight your success stories.

With monthly retainers of $500 to $1,000, selling SEO services is one of the best business ideas to make money in 2024.

22. App development

App development is one of the best profitable small business ideas, since so many companies require an app. Not to mention, the cost of starting this venture has drastically gone down due to the growth of tools and affordable developers.

Today, you can use software like OmniGraffle or Sketch to create the wireframes and mockups before you decide to publish the app. Alternatively, you can hire a freelance app developer via   Upwork . 

There’s also the opportunity to earn passive income by creating apps for the general audience. Of course, that requires you to develop a monetization strategy that generates recurring revenue. Profitable strategies include offering in-app purchases and charging for a premium version of your app.

23. Virtual dance studio

The upsides to a virtual dance studio are pretty obvious: You don’t need to rent a big space, and it’s convenient to record, publish, and share the choreography at your own discretion. It’s even possible to give dance classes from home, making it one of the best home-based business ideas .

To start a virtual dance studio, you’ll need to invest in video conferencing software, such as Zoom . You’ll also need high-speed internet to ensure there are no lags or buffering during the livestream. Make sure to arrange enough classes per month so that your students learn their routines fast.

If you have a passion for creating your own unique choreography, you may also find opportunities to partner with dance schools to give their students access to your content on a membership basis. 

24. Stock photography

If you have the ability to capture great candid moments or recently did a portrait shoot of a relative, you can become a stock photographer by registering a sole proprietorship under your name. 

Companies like Shutterstock , Adobe Stock , and the like are always open for image submissions. You can start by listing a few of your existing photos on these platforms. Once you’ve submitted your photographs, wait for people to download them. 

Most stock photography websites pay you a royalty for every download on their platform. Another option is to launch your own photography website and sell images directly to people, which is only viable if you have the resources to invest in marketing. 

25. Instagram consulting

If you know the secrets to Instagram engagement , consider starting an Instagram consulting business. Clients will pay you for crafting engaging captions, responding to comments, creating attractive bios, and more.

You can monetize these services by charging a specific rate per hour or by project. This is the ideal business model for digital nomads , as all tasks can be managed from a laptop or smartphone.

To become a sought-after Instagram consultant, master the skill of creating killer Instagram ads that encourage engagement and drive purchases. You can launch your consulting business by marketing your services on platforms like Upwork and other social media channels.

26. Video production

According to video marketing statistics , the number of digital video viewers in the US alone has reached 244.4 million. With more and more videos being watched than ever before, there’s certainly a need for people who can record, edit, cut, and publish videos. Therefore, starting a video production company might turn out to be a lucrative business idea for you. 

The initial investment for this venture includes a basic lighting set, wireless microphones, one to two cameras (and lenses), and editing software such as Adobe Premiere or Final Cut Pro . Consider sourcing second-hand equipment to cut down on startup costs.

You can offer to produce video content for companies’ YouTube channels, manage graduation and wedding videography, and more. While there’s no restriction to the types of projects you can do, specializing in a niche makes it easy to stand out in a busy marketplace. 

27. Software education

Are there people in your circle struggling with computer software? If so, starting a software education venture could be lucrative.

Your students might range from entrepreneurs enhancing their IT capabilities to small business owners mastering tools like Excel and PowerPoint. As the primary expert, you can spearhead most of the training sessions.

As enrollment grows, consider bringing onboard freelance software experts to cover specialized topics. While renting a space for physical classes is an option, virtual classes could reduce costs and broaden your reach.

28. College preparation

The business of assisting high school students in securing college admissions is thriving. As IBISWorld notes, the testing and educational support industry’s market size was a staggering $17.9 billion last year.

Initiate your venture by choosing a specific aspect of college prep, like ACT tutoring or admission essay coaching. Once your niche is clear, register your business and start reaching out to students.

29. Niche staffing agency

Nearly every industry has open jobs, and employers are keen to hire the best people for their companies. Your task as a niche staffing agency is to match employees to employers in your sector of choice. 

Figure out what type of roles you’ll be staffing (Junior? Mid-level? C-level?) so you can identify the right candidates for the position. Additionally, consider the employment terms that your agency will share with potential candidates. 

You can be a temporary, temporary-to-permanent, or long-term staffing agency based on the needs of the market.

30. Digital event planning

One of the best small business ideas is to open up a digital event planning company. In this business, you’ll plan, organize, and report on digital events like webinars and online summits for different companies. 

Money can be made by charging an hourly fee for your service, selling sponsorships, etc. If you ever dreamed of planning a wedding or exhibition, but never quite had the time to organize anything, you can still channel your inner facilitator by planning digital events for people and businesses.

Want to work at a beach or your grandma’s house? Go ahead, no one is going to stop or question you. This is the dream life many people hope to live one day, and thanks to some great business ideas, achieving that lifestyle is well within your reach.

31. Personal training

The rise in fitness enthusiasm is undeniable. Everywhere we turn, conversations about health, weight loss, and muscle toning dominate. This evolving landscape presents a golden opportunity for personal trainers.

Being a personal trainer transcends simple exercise instruction. They craft tailored plans, providing both motivation and consistent accountability. Clients invest not just in workouts, but in the comprehensive expertise a personal trainer offers.

This expertise isn’t confined to gym walls. The surge of virtual training sessions allows personal trainers to tap into a global clientele. For those deeply passionate about fitness, establishing a personal training business stands at the intersection of profit and passion.

32. Child care

top 10 business ideas for startups

The child care landscape is experiencing a dramatic transformation. Parents grappling with mounting costs are seeking reliable child care alternatives more than ever.

The current imbalance between soaring demand and limited availability spells opportunity for aspiring entrepreneurs. Bolstered by President Joe Biden’s infrastructure bill, which earmarks federal funds for child care enhancements, the industry is ripe for new entrants.

For those who have a knack for nurturing children and can navigate the licensing process, establishing a child care business might just be a golden ticket.

33. Home enhancement

Got an eye for aesthetics and space management? Consider getting into home enhancement, where you transform everyday spaces into showpiece properties.

Initially, you can magnify the appeal of homes using the owner’s existing items, keeping startup costs low. As you gain momentum, many professionals in this field curate their own collection of versatile furnishings.

To dive into this venture, networking is paramount. Engage with your local real estate community, attending their events armed with your business cards. As you curate a portfolio, your accomplished projects can find a spotlight on your dedicated website.

Start a small business today

There you have it—a list of 33 small business ideas that will make you money in 2024. To give yourself the best chance of success, focus on one idea at a time until you find one that aligns with your abilities. 

Thousands of entrepreneurs have implemented these business ideas to make money, so you can be sure that you’re putting your time and effort into something viable and proven. Whether you’re a college student, a work-at-home parent, or anyone else looking to start a business , remember there are plenty of opportunities to earn a sizable income. 

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The Top 25 Startups to Watch in 2023

Marcel Deer

Updated: February 09, 2024

Published: June 20, 2023

Current macroeconomic trends have undeniably affected the startup and VC investment landscape, with the world grappling with inflation, threats of recession, and high interest rates. 

binoculars and list of top startups

Yet some startups continue to strive, creating innovative products and services that are transforming industries like tech, health, beauty, and more. 

Silicon Valley venture capitalist Bill Gurley, who backed companies like Uber, Grubhub, and Nextdoor, says that while startups ought to be realistic about the current economic environment, it doesn’t mean it’s a bad time to get things going. 

“The environment for launching a startup was really crazy the past five years. And the truth is that if you’re going to build something from scratch, this might be as good a time as you’ve had in a decade,” Gurley shared in a 2022 interview with McKinsey Digital.

According to the Global Entrepreneurship Monitor (GEM) , an estimated 305m startups are created annually. In 2023, there are an increasing number of startups focused on financial technology (fintech), artificial intelligence (AI), blockchain technology, and data management. 

The Hustle rounded up a list of top startups in 2023, all of which have made impressive strides in their business model, funding, market share, and technology.

However, with thousands of startups launching and pushing forward around the globe, this list is by no means exhaustive. The startups below are not officially ranked or listed in any particular order. However, with thousands of startups launching and pushing forward around the globe, thanks to easily accessible startup tools & resources for entrepreneurs , this list is by no means exhaustive. The startups below are not officially ranked or listed in any particular order.

Best Startups in 2023

1. (formerly surveyauto).

AiSight | Crunchbase

  • Industry: AI
  • Investor: Bill and Melinda Gates Foundation
  • Funding: Undisclosed

AiSight offers a data analytics platform that allows users to create customized surveys, track performance, and get insights like underperforming sales routes or population clusters not served by your products.

The firm also uses machine learning to analyze satellite images, which helps with collecting data like population density. It’s particularly helpful for conducting research in remote areas and developing countries.

2. SoundHound


SoundHound | Crunchbase

  • Investor: Bracket Capital
  • Funding: $351m

SoundHound’s voice AI platform allows brands to create customized conversational assistants using their desired language, tone, and messaging. For example, a restaurant can create a voice assistant for automated phone ordering, while a car manufacturer can use it for an in-car voice assistant. 


people-ai-webpage | Crunchbase

  • Investors: Y Combinator, Andreessen Horowitz, Lightspeed Ventures
  • Funding: $200m

This company’s AI-powered revenue platform for enterprise teams in sales, marketing, and customer service can help businesses analyze revenue opportunities. documents customer contacts, activity, and customer engagement, providing companies with actionable insights to help drive business growth.

4. Snackpass


Snackpass | Crunchbase

  • Industry: Ecommerce
  • Investor: Andreessen Horowitz
  • Funding: $400m+

Snackpass combines food ordering with social media. Its app focuses on pickup orders, and offers social features like sharing rewards and an activity feed of your friends’ orders. The app has gained popularity in multiple universities in the US.


Eatigo   | Crunchbase

  • Investor: Tripadvisor
  • Funding: $25.5m

Founded in 2013 and headquartered in Bangkok, Thailand, Eatigo is a top restaurant reservation platform in many Asian countries. Users can search for restaurants, make reservations, and claim discounts and exclusive deals through the app. Users can also browse reviews, photos, locations, and menus to help them decide on a dining destination beforehand.

6. Blinkist


Blinkist   | Crunchbase

  • Industry: Education Technology
  • Investors: Insight Partners, Greycroft
  • Funding: $34.8m

Blinkist contains 2.5k+ nonfiction books distilled into 15-minute reads or audio tracks that users can access on their mobile devices. It offers a convenient way for busy students and professionals to read books and discover new titles.


Babbel   | Crunchbase

  • Investors: IBB Ventures, NGP Capital, REV
  • Funding: $33.3m

Babbel is a language-learning app known for its engaging, bite-sized, and practical lessons. The app’s lessons are based on real-world conversations, features speech recognition technology to help with pronunciation, and uses games and podcasts to help students explore the language further.

8. Realworld


Realworld | Crunchbase

  • Industry: Education Technology / Apps
  • Investors: Bezos Expeditions, Techstars
  • Funding: $7.7m

Founded in 2017, Realworld is an app that provides tools and resources for young adults to learn useful life skills they can use in the real world, such as filing taxes, building credit, saving for retirement, buying a home, or getting a pet. The app is available for individuals to use for free (with in-app purchases) and for companies to customize and help new and younger employees transition smoothly into the workforce.

9. Securitize


Securitize | Crunchbase

  • Industry: Fintech
  • Investor: Morgan Stanley, Blockchain Capital
  • Funding: $100.2m

Securitize is a blockchain-based company offering secure access to private markets. It allows traders and investors to access investment opportunities such as real estate, startup equity, commodities, and more — all vetted by Securitize.


Saie   | Crunchbase

  • Industry: Beauty and Wellness
  • Investors: Unilever Ventures, G9 Ventures
  • Funding: Seed, Undisclosed

Saie, a clean beauty startup, focuses on using nature-derived ingredients through its range of skin balms, tints, and beauty kits. The brand also aims to use mostly plastic-free and recyclable materials, from packaging to manufacturing.

11. Kinship


Kinship   | Crunchbase

  • Investors: Sugar Capital, True Beauty Ventures
  • Funding: $2.85m

This beauty startup specializes in ethical skin care offerings. Kinship’s products boast certifications from Ocean Waste Plastic (OWP) and the Forest Stewardship Council (FSC), in addition to being GMO-free, reef-safe, cruelty-free, and packaged in post-consumer recycled materials.


Golde | Crunchbase

  • Investors: Rose Street Capital, Newtype Ventures

Golde is a wellness company that uses single-origin turmeric in many of its products such as juice mixes, ready-to-drink lattes, ceremonial-grade teas, and other health supplements. It also carries matcha, cacao, and fruit-based products. The brand was launched in 2017 and was picked up by Target in 2021.

13. NuvoAir


NuvoAir | Crunchbase

  • Industry: Health Care
  • Investor: Industrifonden
  • Funding: $28.2m

NuvoAir is a platform focused on tracking, improving, and treating a myriad of respiratory health issues. It also offers devices that can be used to track and monitor respiratory health, with the data automatically synced to a mobile app for seamless monitoring.


iRise Mechanics | Crunchbase

  • Investor: Deutsche Bank
  • Funding: $47.6m

iRise Mechanics produces robotic mobility devices that help people with disabilities navigate daily tasks. The company is focused on engineering and manufacturing mobility devices for people with lower limb disabilities. The company covers everything from design to mechanics, software, and assembly of the devices. 

15. Kindbody


Kindbody | Crunchbase

  • Investor: GV
  • Funding: $181.3m

Kindbody is a fertility care provider that offers services ranging from traditional gynecology to conception consulting and mental health. With a virtual care facility plus physical locations in 10 US cities, Kindbody makes it easy for users to get assistance in reproductive matters. They also cater to LGBTQ+ couples and single mothers.

16. Chainalysis


Chainalysis | Crunchbase

  • Industry: Blockchain
  • Investors: Techstars, Accel , SV Angel
  • Funding: $536.6m

Chainalysis is a platform designed to help protect blockchain users from fraud, hacked funds, and money laundering. Its anti-money laundering software provides financial institutions, government agencies, and other members of the blockchain ecosystem with an array of resources to identify and eradicate illicit activities.


nodle-webpage | Crunchbase

  • Industry: Internet of Things (IoT)
  • Investors: Blockchain Ventures
  • Funding: $5m

Nodle allows users to connect anything to the internet — from home appliances, to fitness trackers, smartwatches, air sensors, and more. Nodle provides hardware manufacturers with lower barriers to entry for IoT solutions. Its architecture enables smartphones to be used as nodes for the network, allowing mobile app developers to easily connect their software with the IoT.


Zypp Electric | Crunchbase

  • Industry: IoT
  • Investor: IANFund
  • Funding: $50.9m

Zypp, a scooter-sharing startup, is India’s largest tech-enabled EV-as-a-Service platform. It has a fast-growing user base of over 500k users. Its app allows people to unlock a scooter, ride it, park it, and pay, all in one place. 


XFarm | Crunchbase

  • Investors: TiVenture
  • Funding: $22.7m 

xFarm is an agricultural startup that provides tools to help farmers adopt digital farming — a practice that uses data to make smarter decisions about field irrigation, crop treatments, inventory management, and more.

20. Infraspeak


Infraspeak | Crunchbase

  • Funding: $16.7m

Infraspeak specializes in facility management, allowing organizations to gain control over their buildings, operations, assets, and teams by integrating these with software and IoT through an Intelligent Maintenance Management Platform. 

With Infraspeak, any user in an organization can report a technical failure directly to the relevant technicians in a quick time. The tool identifies and notifies the failures in an electrical system with respect to type, location, equipment, or priority.

21. Kairos Living


Kairos Living | Crunchbase

  • Industry: Real Estate
  • Investor: N/A

Kairos Living offers a technology-driven approach to leasing homes. It offers renters an online resident portal, automatic payment options, 24/7 emergency maintenance services, and smart-home features like keyless entry. 

22. HomeLight


HomeLight | Crunchbase

  • Investors: 500 Startups, GV, Menlo Ventures
  • Funding: $742.5m

HomeLight is a real estate platform that offers services for buyers, sellers, and agents. The platform can match local Realtors with potential homebuyers or sellers and provides a listing service for agents. 

The platform also offers home loans, home trade-ins, and a service called “HomeLight Simple Sale” that allows homeowners to sell their homes as-is for cash in as little as ten days — no repairs or agent commissions needed.

23. Speechly


Speechly | Crunchbase

  • Industry: Software and SaaS
  • Investor: Cherry Ventures
  • Funding: $2.2m 

Speechly provides software for developers looking to build voice assistants in their apps, which can help improve customer experience and engagement. Use cases include online shopping and real-time transcription. Currently, over 10k users across 140+ countries use Speechly.

24. ButterCMS


ButterCMS | Crunchbase

  • Investors: N/A
  • Funding: N/A

This San Francisco-based startup provides back-end content management software (CMS) that allows developers to add content and blog systems to their web apps. Butter also provides a dashboard for site owners to organize their content, allowing nontechnical team members (like marketing writers) to add content without needing to code.


Tego, Inc. | Crunchbase

  • Investors: Cherry Ventures
  • Funding: $21.4m

Tego is a personal security device and app that can be used for location tracking among friends and family members. In case of any emergency, the app ensures that a user’s friends and family are instantly updated on their location in real time. With just a single click of a button, you can keep everyone close to you informed about where you are.

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Written by Mary Kate Miller | November 22, 2023

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Best businesses to start in 2024

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Sometimes a new venture begins with a small business idea. Other times, the entrepreneurial itch comes first. If you know you want to start your own business—or even think you might—we’re here to help you find your great business idea.

How can the evolution of AI help you along your journey? How can I scale my business as it grows? These are just some of the topics we will cover in this guide.

So, let’s get to it. Here are the best businesses to start in 2024.

The Best Way to Start a New Business

Validating your small business ideas before you pour resources into them can save you time and money, in addition to giving you the confidence of knowing you have a tested and proven idea on its way to becoming a successful business.

No one wants to end up with 500 squeaky clown toys for dogs taking up vital space in their garage.

Believe me.

So. what’s the best way to do that? Start your business as a side hustle . That way, you can get a sense of what your potential customers want and build a client base before you quit your job and commit full-time.

1. AI Business

Would it really be an article about business ideas in 2024 if we didn’t talk about AI? Since it burst into the mainstream earlier this year, businesses have flooded social media adverts, claiming to offer a wide variety of AI solutions.

So you would be forgiven for thinking that the AI train has left the station and you’ve missed the departure time.

But you would be wrong. The battle for AI dominance across industries continues to roll on, giving you plenty of chances to join the fray as an early adopter.

To give yourself the best chance of success, try to utilize AI in a way that offers consumers something unique to differentiate yourself from other businesses.

How I Start a Business Using AI | Tony Matusiak

2. Content Creator

The days of judging content creators for their unique behavior online are long gone. Now, becoming a social media superstar is the number one dream job for teens.

American teens , that is.

Creating content is not an easy career to get into, but if you do, it can be extremely lucrative. Pick your niche, choose your platform, and start creating. Don’t worry about the quality of content at first. The main thing is to get started. You can always fine-tune your content as you progress.

Why You Need to Diversify Your Content Strategy | Talia Datt

3. Ecommerce Store

The world of ecommerce boomed during COVID, and while some business struggled in the aftermath, many continued to thrive, with others joining them along the way.

While this spike in demand has also brought more competition to the market, the industry continues to grow, providing more opportunities for entrepreneurs with the right branding, products, and marketing plans.

All of this, combined with the minimal startup cost, makes an ecommerce business one of the strongest bets you can make when starting a new business in 2024.

Ready to take the leap? Read the guide to learn How to Start an Ecommerce Business .

4. Consulting

Consulting can be an excellent business start, as it tends to be successful, regardless of the state of the economy.

The economy is growing? Let’s hire a consultant to help take us to the next level.

The economy is shrinking? Let’s hire a consultant to help get us back on track.

If you’re looking for low-cost business ideas, it can’t get much more appealing than a consulting business. Given that you and your expertise are the product, you can start your business with relatively low overhead. All you need is a solid consulting proposal and knowledge of how to set your fees/where to find clients, and you’re ready to go.

Consulting can also cover a wide variety of topics, allowing you to be flexible to the wants and needs of current consumers. For example, in the coming years, there is likely to be a need for AI consultancy, whether it be from a technical or marketing perspective.

Keep Learning: How to Get Clients – 16 Ways to Find (and Win) Your Dream Customers

5. Online Course

Online courses can be one of the most profitable small businesses to start. Once you complete the work of creating and marketing your course, the course can become a source of passive income. What’s more, the online education market is expanding at a record pace, and it’s expected to be a $350 billion market by 2025.

The minimal legwork required in maintaining an online course makes it ideal for aspiring entrepreneur who wants to start their business as a side hustle, either to validate their idea before they dive in or just for extra money while you keep your full-time job.

Sound like a dream? Learn how to make a 7 figure course from scratch .

6. Graphic Design

Graphic design will forever be one of the best businesses to start because there are so many businesses out there in need of graphic design services but they either can’t or won’t hire a graphic designer on staff. If you’ve got the design chops and have always dreamed of going out on your own, go for it.

Even in an era where AI image generation is possible, companies still require high-quality designers to tinker with the content generated, and fraphic design consistently ranks among the best businesses to start. There’s no time like the present to start making your dreams a reality.

Keep Learning: How to Choose the Right Color for Your Logo – The Ultimate Cheat Sheet

7. Content Marketing

The demand for content marketing has continued to grow along with the increases in demand for businesses to acquire customers without paid ads.  If you’re starting a content marketing business, you may want to consider specializing. As the market expands, it’s also becoming more crowded.

You’ll be better served by choosing one thing to do really well—social media campaigns, SEO-based content marketing—rather than trying to tackle it all to mixed results. This is especially true if you’re starting your business as a side hustle or one-person shop.

Keep Learning: The Ultimate Content Marketing Strategy for Startups

THE Content Marketing Playbook | Chris Savage & Brendan Schwartz

8. Cleaning Service

Cleaning services experienced a massive spike in demand as a result of the novel coronavirus pandemic, and it’s expected to continue for a while . That’s in addition to the attributes that consistently make cleaning services a good business idea. Cleaning services tend to generate repeat customers, reducing customer acquisition costs. There is steady demand—the windows will always need to be cleaned. And on top of all that, they’re profitable.

Build your business button

9. Affiliate Marketing

If there’s one industry that has consistently grown in recent years, it’s affiliate marketing. It has proliferated in the digital age, with many entrepreneurs seeing success from their SEO efforts.

It’s how Instagram influencers can make money, and even news organizations are getting in on the action (it’s the reason you see statements like “We may receive a commission if you purchase something from one of our links.”)

There’s no sign that affiliate marketing is going away or slowing down anytime soon, and the opportunities in the market continue to grow. There are a few ways to carve out a niche in affiliate marketing, but they all share one common denominator: you’ll need to build an audience first. Whether you choose YouTube, Instagram, TikTok, or your own website as your primary medium, you’ll need to build an audience to really break the bank with affiliate marketing.

Not sure about affiliate marketing? Read The Ultimate Guide to Affiliate Marketing for Beginners .

10. Dropshipping

Dropshipping is a subset of ecommerce where a business owner sells goods online without actually keeping goods in stock.

It doesn’t have to just be random products, though, which is a common misconception. You can set up a brand and use tools like Printful to handle your stock levels until you have grown your audience to a substantial level.

As soon as a consumer places an order through your retailer, it’s automatically sent to the dropshipping supplier. They process the order and manage the shipment to the customer, and your business keeps a fee from the purchase.

The lack of inventory makes dropshipping one of the easiest ecommerce businesses to start. Plus, the dropshipping market is estimated to experience a 28.8% compound annual growth rate through 2025, making it an ideal time to make your move into this online business.

Dropshipping isn’t a get-rich scheme. Learn why .

11. Online Bookkeeping

Online bookkeeping, the practice of managing finance for individuals and businesses, will forever be one of the best businesses to start .

Why? It’s a truth universally acknowledged that most people don’t want to manage their own financials or taxes. In fact, I’m pretty sure even tax accounts don’t enjoy it, but it’s hard to argue with the income they generate!

Online bookkeeping generates steady business with repeat clients without limiting you to a geographic area—you can do it from anywhere and service clients in a broader area

Keep Learning: What’s the Most Profitable Business to Start?

12. Lawn Care Service

Lawn care is another industry segment that benefitted from the home-industry boom that occurred during the pandemic. With many of us spending more time at home due to hybrid or remote work, the desire to keep everything neat and tidy has risen substantially, which is great news for any lawn care business.

A lawn business is ideal to start because it’s customizable, stable, and reliable.

Find YOUR Side Hustle Idea (9 Questions of Doom)

13. App Development

Smartphones have created an entirely new market for apps. If you know how to code—or if you’re good with tech and a quick study—you might want to consider working in app development. There are two ways to approach this.

First, you can develop your own app.

Second, you can work with an agency model, providing app development services for other companies.

Keep Learning: 14 Low-Cost Startup Ideas That’ll Save You Money

14. Virtual Assistant

A virtual assistant specializes in providing administrative tasks from a remote location, including scheduling meetings, making phone calls, arranging travel, and managing email. Virtual assistant work can be a flexible home business that’s accessible to a wide range of skills and experience. It’s ideal for anyone who is looking for full-time or part-time work.

You can find virtual assistant work through an agency, you can start your own sole proprietorship, or you can work as a consultant. It’s up to you!

Best Small Business to Start

So what’s the best small business to start? First, it needs to be something you’re passionate about. Without a desire to do the work, you’ll be stuck with a business that’s great in theory but not practical. Start by thinking about your purpose . Why are you going into business? What do you hope to accomplish? And how can you get there? The best small business to start is the one you’ll be committed to for the long haul, not a get-rich-quick scheme.

Fortunately for you, we have a selection of free training courses from finance to Facebook ads, taught by world-class experts that can help make your business dream a reality.

This article was updated with support from Graeme Whiles .

Exclusive free training

About Mary Kate Miller

Mary Kate Miller writes about small business, real estate, and finance. In addition to writing for Foundr, her work has been published by The Washington Post, Teen Vogue, Bustle, and more. She lives in Chicago.

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How to start a business with no money: 22 low-cost business ideas

Real businesses that people have started for under $1,000.

Hero image with breads from a home bakery

If you want to create a business to change your lifestyle and finances, you may not have a ton of cash to invest in the venture. That doesn't mean you don't have options. I asked around and was inundated with all sorts of ideas for low-capital business ideas you can start with minimal upfront investment. 

How to choose your next business idea

The business ideas here are just the tip of the iceberg of low-capital opportunities. As you review the examples and come up with your own ideas, here are a few tips to be sure you're keeping your head on your shoulders.

Consider your skills . If you build on what you already know, you won't need to invest in extra training to get started—and you can begin faster with credentials. 

Use your current equipment . You may not have the best tools to start, but working with what you have until revenue flows makes it more accessible.

Fit your timeline . Some businesses (like a landscaping business) can turn a profit relatively quickly, while others (like a blog) will take time to gain momentum. 

Lean on existing tools. Check to see if there are existing marketplaces for what you're building. Think: Etsy for makers, Rover for dog walkers, and Upwork for freelancers. Just be aware that you'll have to pay for the convenience of tapping into an existing customer base. 

Think about your income and lifestyle goals . Do you want a full-time gig or supplemental income ? Are there particular hours or seasons you do or don't want to work? Building a business takes time and effort , so you want to make sure you choose a path that aligns with your plans. 

Make sure you have an audience . A business has to live at the intersection of what it can offer and what customers want. Be sure to validate your business idea to make sure enough people are willing to pay for your products or services to make it worthwhile. 

Remember: because you're starting a business with no money—or very little—you'll need to be much more strategic about the rest of the process.

Local low-cost business ideas

Remote work is a hot topic right now , but there are still plenty of business opportunities in your community. Here are some locally-based low-capital businesses you can set up for around $1,000 (or less!).

1. Landscaping business

If the idea of sitting at a desk all day makes your skin crawl, a landscaping business could satisfy your need to get outdoors. Upfront costs can be as low as $500 , especially if you start with the equipment you already own. Landscaping work is typically seasonal, so you can use automation to help run your landscaping business during the busy months. 

2. Baker or personal chef

Calling all Great British Bake Off fans: have you considered selling your creations? You'll need to check home bakery laws in your state, but if you're already a baker, you likely have some of the equipment you need.

Colin Johnson founded Company Bread from his home in Connecticut. "To get started, all I needed was a $50 license, a $100 food safety course, basic ingredients, and some equipment for larger production quantities. I also invested in a domain name for my website, so the total initial overhead was around $1,000," he shared. "I was able to make up for those costs within a few months."

A screenshot of the Company Bread website

Colin also shared a few words of advice for folks starting a new business from scratch: "You should be able to deliver the same level of service to your 10,000th customer as you did to your first customer. It involves more forward-thinking than I realized, so think about how to scale your business model early. Even if you're not investing a lot of money, you need to be investing a lot of time."

If you love music or just enjoy hyping up a room of teenagers at a Bar Mitzvah, you might consider starting a DJ business. Depending on what equipment you have and what you need to buy, you can start a DJ business for around $1,000. 

Learn more: 5 ways automation can help entertainers streamline work and maintain an online presence

4. Pet sitting and dog walking

For some animal lovers, spending every day with furry friends is a dream job. Typically, the startup costs of setting up a pet sitting or dog walking business are limited to licensing and insurance (though some platforms like Rover will cover those costs for you). If you're looking for something a bit more passive , services like Sniffspot let you rent out your yard to local dog owners. 

Sniffspot website

5. Organizing service

Do you live by the Konmari method and binge organizing shows on Netflix? Turns out you can get paid to do that. You can spend as little as a few hundred dollars to set up a professional organizing service and go on to earn an average of $55 an hour . 

6. Furniture refurbishing

You know those satisfying power washing and cleaning video compilations? You can live that. Picking up damaged couches for free or cheap on places like Facebook Marketplace, cleaning them up, and reselling them is a great business for anyone with a truck and a couple strong people to help. TikTok creators Cameron & Sadie called the gig "the easiest side hustle." Take a look.

@cameronandsadie Easiest Side Hustle! 😊 #furnitureflip #furnituremakeover #sidehustle #sideincome #flips #couchflipping #couch #flippingcouches ♬ FEEL THE GROOVE - Queens Road, Fabian Graetz

7. Thrift store flipper

If you want to sell goods without large inventory costs, try buying discounted items and selling them to a niche audience. People who don't live near a thrift store or are looking for really specific types of items will love what you offer. Building an audience around a particular theme makes looking for inventory and building a brand easier. For example, the Vtgspice storefront on Depop sells '90s-era shirts and sweaters.

A VTGSpice storefront selling '90s-era shirts

8. Used book reseller

You can buy books from a thrift store, library sales, or estate sales and sell them to an online audience. If you use Fulfilled By Amazon (FBA) , you don't even need to hold onto the books and ship them to sellers. 

9. Personal concierge

A personal concierge is similar to a personal assistant, except you'll help multiple clients. As long as you have reliable transportation and a computer or smartphone to manage online tasks, there isn't much more you need to get started . 

Learn more: Take inspiration from these tips put together by an executive assistant at Zapier .

Online low-cost business ideas

If you want to work without leaving the house, there are plenty of home-based business opportunities with low startup costs.

10. Virtual assistant

Much like a personal concierge handles local tasks, a virtual assistant helps people manage their work and life from the comfort of their own home. The virtual assistant world is flexible , since you can specialize in general admin tasks or niche business areas like social media management.

Caroline Marshall , founder of Upsource , shared that she "set up as a VA in 2020 investing very little money. I now have a multi-award-winning VA agency company that became an Ltd company last month. A VA business is a great one to start with very little costs."

A screenshot of Upsource

11. Build a blog

Creating and monetizing a blog is one of the most popular ways to earn money online. James Taylor , an SEO consultant , recommends looking at your hobbies if you aren't sure where to start. 

"A hobby blog, in particular, is a great way to get started because you're never going to run out of content ideas. You know what people are searching for because it's your hobby, and you've no doubt searched for similar things in the past. You'll also know what products and information people will need to get started."

While there are some startup costs, your main investment to get your blog off the ground will be time. Mushfiq Sarker , founder of The Website Flip , noted that "the skill sets needed to build a website include SEO, content marketing, and some technical knowledge of how to put a website together. The benefit here is that you can get started for $10 to host a website and then use free platforms like WordPress. As for learning the ins and outs of the business, there are hundreds of YouTube channels and blogs covering these topics."

Once you have your blog set up, you have a few ways to earn money. Robert Jones , founder of Property Investments UK , noted that blogs "can be monetized in different ways (many low-cost and no-cost) from partnerships and affiliates, through to display advertising and selling your own products." 

Learn more: Automated workflows to help you promote and publish your work

12. Coaching and consultation

Have something to teach? Rather than starting a blog, you could begin offering coaching or consulting sessions. Costs can go into the thousands if you let them, but you can also start small with a simple website and marketing. Once you've tested the idea and made some money, you can add to your business. 

Paige Arnof-Fenn , founder and CEO of Mavens & Moguls , said "setting up any type of consulting or coaching business on the cheap (under $1,000) is possible because all you need is a website, logo, name, email, business cards, online stationery for proposals and invoices, cell phone, and a good idea to get going." Paige recommends skipping printed materials like brochures and letterheads to save money. 

13. Freelancing

When you don't have the cash to invest in a business, you can lean on your time and skills. Alex Birkett , co-founder of Omniscient Digital , shared that "service businesses tend to be the easiest to bootstrap since you're selling your own time." Alex and his co-founder David Khim began their agency in their free time outside of their jobs. They kept initial costs low by doing the work themselves and putting off hiring help until they had client cash flow. 

The most in-demand freelance skills include web design, social media marketing, and online chat support. But the opportunities to serve clients are endless. Laura Roeder , founder of Paperbell coaching software , offered a tip for freelancers:

"Many new entrepreneurs think they need advertising, a fancy brand, or an expensive site to get going, but a freelance business just needs one thing: clients! You can start by pitching opportunities on sites like Upwork or Fiverr, which costs nothing. Or look for people who need what you have on Facebook Groups, Reddit, or Twitter."

Liz Heflin , founder of MACE Writing , also praised freelancing as a business with low barriers to entry. She shared:

"When I started freelance writing, it was 2006. I had my $200 laptop and an Internet bill that cost me $50 a month. That's it. That was the entirety of my overhead. I worked 100 percent remotely from my apartment, and I found all my initial jobs on the writing gigs section of Craigslist (of all places). Flash forward sixteen years, and I'm now a content marketing consultant and the founder of MACE Writing. My laptop has upgraded over the years, and I pay for things like a website and hosting. However, my overhead is still incredibly low."

14. Stock photographer

If you already spend time photographing the world around you, why not sell some of those images? You can sell stock photos to earn cash on the side. You can start cheaply and quickly if you already have a camera—even the one on your phone.

Will Yang , Head of Growth at Instrumentl , also suggests aerial photography:

"The overhead costs associated with this type of business are relatively low. You won't need to lease office space or purchase expensive equipment. All you need is a drone and a camera to start offering your services to various clients, from real estate agents to wedding planners. The demand for this kind of service is often high, so you can charge premium rates and remain competitive."

15. Travel planner

Some people just want to be told what time to get to the airport, while others love researching every last travel detail. If you're the latter, think about selling travel planning as a service .

16. Affiliate marketing site

Affiliate marketers promote a product and earn a commission on its sale. If you create a website centered on a personal interest, you can use affiliate marketing to monetize the content. 

Freelance writer Elise Dopson did this with a website focused on her dog's breed. It took her about six months of work to get nearly 7,000 monthly visitors to the site and earn £120/month with Google AdSense and Amazon affiliate earnings. She said the most challenging part about getting started is finding the time. "The work itself (including setup) is pretty easy. It's just finding spare time to get the stuff written," she said. 

Super happy with how my affiliate site is coming along. Started last August and now have 6.7k+ monthly visitors from organic search with <25 posts published on the site 💪 — Elise Dopson (@elisedopson) August 17, 2020

17. Translation

Hey, multilingual folks: you have a valuable skill set. Startup costs as an online translator are nearly zero , especially if you start looking for work on a job site that quickly connects you with clients.   

18. Dropshipping

Dropshipping lets you sell online without keeping piles of inventory in your living room. Since you only pay suppliers after making a sale, your startup costs are mostly limited to supporting software. 

19. Home tutoring

Digital resources make it easier than ever for you to help students worldwide and earn extra cash. Jamie Irwin , founder of Straight Up Search , recommends that tutors "take advantage of today's technology by utilizing online teaching platforms like TutorCruncher , Skype, and Zoom."

20. Online community

Online communities give you a place to connect with an audience, share resources, and turn a profit. They're also cheap to start. Jimmy Daly , co-founder of Superpath , used a small investment from a personal advisor to build the business in its first year . While it was the perfect setup for him at the time, you don't have to find capital to get started.

"The upfront costs for Superpath were minimal. A Ghost website, Slack, ConvertKit, Zapier, Stripe, Airtable, Notion, and a few other tools. I ran the business for $500 a month for nearly a year. It was so, so lean. If someone is willing/able to do it without a salary for a while, a community-based business is a great option because it's nearly free to start," Jimmy shared. 

Superpath home page

The hard work paid off since the Superpath Slack has more than 7,000 members (and is one of my favorite Slack groups for marketers ), plus a paid Superpath Pro membership.

21. Micro-SaaS

If you have an idea to help an audience, but don't want to work hands-on as a freelancer or consultant, you might try building an app.

Alex Kracov, CEO and co-founder of Dock , shared that he started his tool as a Webflow product. "We built the initial version in Webflow (for just the cost of a subscription) and were able to prove the idea. As the business matured, we invested more money into the company. Still, we started the initial business for under $50 per month. TLDR - I think software businesses can start with low investment upfront, especially if you take advantage of no-code tools like Webflow, Glide, Zapier, Bubble, etc."

Dock homepage

Learn more: How to create an app using no-code tools and Zapier

22. Job board

The great resignation presents a unique business opportunity: job boards. Tomas Laurinavicius , co-founder of Best Writing , built a job board for writers.

Best Writing home page

"When the pandemic broke out in early 2020, my friend Ed and I built a job board for writers using no-code tools like Webflow, MailerLite, Airtable, and Zapier to glue everything together. The building part was pretty quick and cheap (under $100 for software and four weekends to develop the early prototype). We bet on SEO and started by growing our organic traffic and curating writing jobs from other public job boards. We created a free weekly newsletter and began charging companies to reach our audience."

Olivier Breton , founder of Niceboard , also applauded job boards as an easy-to-enter business: "Job boards make for great side hustles (most of our customers are profitable within just two months) and can easily evolve into full-time businesses (we have customers doing six figures in profit through their job boards) with very little upfront capital." 

Niceboard home page

Automate the busywork of your business

Deciding to start a business, even a low-cost one, is a big decision. You have to be ready to contribute time and patience while building your reputation and revenue. But there are a few things you can do to safeguard your time and money. 

Jenn Prochaska , founder of The Write Difference , offered guidance for refining your business idea before getting started : "Decide what one overarching principle guides everything you'll do (e.g., empowerment, community, security), what problem you solve, and for whom you solve it," she shared. 

Nail down your business plan early to help guide your decision-making later on.  

Invest in insurance. Allison Grinberg-Funes , a UX Content Strategist at Liberty Mutual, suggests entrepreneurs "research the laws in their state to see if they'll need a license or certification. And budget for and buy business insurance." The details matter.

Automate the busywork. If you're running your own business on a budget, let the robots take care of the grunt work for you. Here's how to know when to automate .

Have a little more than $1,000? Here are businesses you can start with $10,000 or less .

Read more: 7 free small business budget templates for future-proofing your finances

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Steph Knapp

Steph Knapp is a freelance B2B + SaaS content marketer that loves educating and empowering curious humans. When she's not typing away, you'll find her volunteering at the animal shelter and obsessing over a new hobby every week.

  • Small business

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50 Business Ideas for New Entrepreneurs in 2024

Disclosure: Our content is reader-supported, which means we earn commissions from links on Digital. Commissions do not affect our editorial evaluations or opinions.

Technology has made starting your own small business easy, affordable, and possible. All you need to start a company online is an internet connection, web hosting , and a  domain name . The biggest challenge, however, is coming up with a viable and unique small business idea.

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Ideally, the perfect small business idea for you fulfills three important criteria:

  • An activity you like doing
  • Something you are good at
  • Something in demand (i.e., people would pay for)

To help get you get started, we’ve come up with a list of online and offline business ideas that are easy to start. We have categorized each idea as follows:

  • Business type–is it an online or offline opportunity?
  • Investment–how much does it cost to start?
  • Earning potential–how much can you realistically earn?

We also indicate which ideas are well-suited to stay-at-home parents, undergraduate students, and those under 18.

Business to Business (B2B) Service Ideas

1. online bookkeeping.

Like many other professions, bookkeeping has gone online. This is great news for many bookkeepers and accountants who feel trapped in the office environment and long for more personal freedom and the ability to work during their own hours.

With easy-to-use  accounting software  and appointment-setting tools available, it’s never been easier to set up and manage client accounts.

  • Business type: Online
  • Investment: Low investment ⬇︎
  • Potential: Low value ⬇︎
  • Good for: Stay at home parents ✔

2. Business broker

A business broker assists the transaction between buyers and sellers. They must have adequate training and comprehensive knowledge of business law and standard practices in their respective industry. Business brokers are rewarded with commissions for the sales they make.

  • Potential: High value ⬆︎
  • Good for: Undergraduate students ✔

3. Office space rental

Office sharing is a booming industry largely driven by the needs of young entrepreneurs creating the next Google or Amazon.

If you already own a suitable property, you will only have to bear relatively low startup costs. However, this is a substantial investment if you don’t already have suitable property.

  • Business type: Offline
  • Investment: High investment ⬆︎

4. Language translation

Despite the impressive advancements of machine translation, the  demand  for skilled translators is still high value and will probably remain so for quite some time.

You can start looking for work on platforms such as  Fiverr  or  Upwork  and slowly build your clientele. It’s also a good idea to directly contact popular bloggers or a freelance writing business and ask if they would consider having their blog work translated into another language.

  • Good for: Stay at home parents ✔ undergraduate students ✔

5. Importing electronic original equipment manufacturer gadgets

If you look at top-selling items on  Amazon or eBay , you will probably notice many are imported. The formula is fairly simple: purchase your initial inventory, create a brand, and then  market and advertise your products online .

You can even use  dropshipping  or Amazon fulfillment services to do the whole thing and increase your average order value without a physical warehouse.

  • Business type: Online/offline
  • Good for: Stay at home parents ✔ undergraduate students ✔ kids and teens ✔

6. Affiliate marketing

Affiliate marketers promote products made by other people and then earn commissions on their sales. Amazon is easy to get accepted into and currently the most popular platform for affiliate marketing, but there are many alternatives as well. Affiliate marketing is often combined with blogging to create a seamless mix of content and promotion.

7. Data analyst consulting

With  the rise of big data , an increasing number of companies need to make sense of heaps of information to adjust overall business strategies. A data analyst has the technical expertise to do this and often has a background in economics, mathematics, or finance.

Data analysts  who work for large international corporations can earn more than enough money to support extravagant lifestyles.

8. Niche interest website owner

New trends start every day, and some become pop culture sensations. Your job as a niche website owner is to capture the market before it gets too saturated.

Creating a niche-interest website ( using WordPress ) will allow you to secure your place on the top of search engines, resulting in thousands of daily visitors. Using a tool like  StudioPress  can make this even easier. Blogging will grow your audience.

Ready to begin? Step one is choosing the right host.  Bluehost our top recommendation for most because of it’s affordable price point, beginner-friendly onboarding process, and any time customer support.

  • Potential: High value ⬆

9. Search engine optimization consultant

Search engine optimization (SEO) is an absolute necessity for anyone who wants to be relevant on the web.

A capable  SEO consultant  can turn a dying business into a prosperous operation in a matter of months. The best SEO professionals can earn as much as seasoned software developers.

10. Business incubator

The role of a  business incubator  is to help new companies and startups plan and begin small businesses successfully. A typical business incubator will provide clients with management training, office space, high-speed internet connectivity, and other necessities.

You don’t have to think too big – being a small,  local incubator  can be the perfect place to start.

Arts and Media Business Ideas

11. self-publishing.

Some self-published authors earn as much as  $100,000 yearly . You can achieve the same kind of success — and all you need is a few freely available tools and the ability to write a compelling book that will sell.

You don’t have to earn six figures to succeed with self-publishing. Just a few hundred extra dollars every month can go a long way. Many self-publishers begin with freelance writing or a simple website, relying on web hosts like Bluehost  to get started.

12. Social media consultant

This business is ideal for someone who knows how to use social media to obtain business objectives. You can specialize (e.g., in running  ads on Facebook and other social media platforms) , or be a generalist social media manager who can navigate LinkedIn, Snapchat stories, Twitter, and more accounts.  Social media tools  make this management easier.

While some social media consultants can earn big bucks, most can only manage to earn an  average wage .

13. Content writer

Businesses of all sizes embrace  content marketing  as their primary way of attracting customers and establishing their position as market leaders.

A content writer should be able to digest complex topics and turn them into engaging posts quickly and well-optimized for search engines. As such, it’s great for people who know a little bit about everything.

14. Podcasting

Podcasting is a fantastic way to make a few bucks on the side for anyone who deals with interesting or niche topics suitable for this format. There are already dozens of entrepreneur and business-focused podcasts out there.

Do you like video games or ethnic music? Interested in startups and entrepreneurship? Plenty of people would look forward to hearing your show on their way to work or school. Check out our full guide on how to start a business podcast to learn more about the process.

15. Blogging

Blogging is still alive and thriving. While it’s technically free to get started, you’ll have to be patient: it will take a while to get exposure and grow your audience. These days, the competition is fierce. Good knowledge of SEO is essential, as is the ability to create excellent content.

For anyone serious about starting, growing, and monetizing a blog, we recommend Bluehost + WordPress as the best place to get started. It’s easy to use, affordable, and flexible to match your needs & skills as you grow.

16. On-demand/streaming video content

PewDiePie is one of the biggest YouTube stars with over 111 million subscribers. His journey to stardom started in his room with a humble webcam and one simple  Let’s Play  video, which he does to this day.

Beyond live game streaming, there are still vast, unexplored seas filled with  opportunities  for anyone on YouTube who dares to go after them.

17. Handmade goods

If you are a crafty person, look at  Etsy , the largest online market for homemade and vintage goods.

You will find an amazing mix of leather wallets, lamps made from river wood, unique hand-printed t-shirts, jewelry, organic soup, and countless other things.  Top sellers  often expand beyond the platform, creating their own brands and opening stores across the globe.

Keep in mind you can sell your products on more than one site, including your own with an ecommerce platform like Shopify & BigCommerce .

18. Antique refurbishment

If you like working with wood and beautiful, valuable objects in general but don’t have the drive to create your own,  antique refurbishing  could be your ticket to success.

Depending on what you do exactly, you don’t need to invest a lot of money to get started, but you will need to  travel  across the country to get the best pieces on which to work.

19. WordPress themes

Are you a web developer or designer who earns passive income from a side business? If so, creating  WordPress themes  might be the right path for you. You can sell your themes on websites like  Envato Market .

Once your theme is finished, you will still need to provide customers with  ongoing support  and updates, but can do so when you please.

20. Drone videographer

If you like piloting drones, perhaps consider working as a  drone videographer . You get to go to interesting places, meet cool people, and eventually develop a portfolio that could land you a job in Hollywood or a high-paying company in the real estate industry.

Professional drones are expensive, but you can  start small  with a midsize one and a GoPro camera and go from there.

21. Subscription service

The main advantage of the subscription model is its predictable nature. As the number of your subscribers rises, you will know exactly how much you can expect to earn every month. Platforms like Patreon or Ko-fi are great ways to connect with fans who support you monthly.

The  largest subscription services  in the world are well-oiled machines that generate hundreds of thousands of dollars in revenue.

Education-Related Business Ideas

22. language teacher.

For a long time, language teaching has been the go-to side business to make money for students and even full-time high school or university teachers. Now, with Skype and ubiquitous internet access, everyone can start  teaching languages  from the comfort of their home.

You don’t even have to know any  foreign languages  yourself – there are many advanced learners who are happy to practice their conversation skills.

23. Online course creator

One of the most popular platforms where people can access massive open online courses ( MOOCs ),  Coursera , has more than  100 million users  hungry for knowledge. Such courses go  far beyond  the traditional high school curriculum.

If you have any skill you think people might be interested in, there’s nothing stopping you from giving it a go. All it takes is a web camera, capture software, and basic editing skills.

Hospitality and Food Services Business Ideas

24. hostel owner.

With services like Airbnb, anyone can turn their house, garage, or single room into a  unique accommodation  for tourists and travelers from all around the world.

The platform takes care of the initial exposure and provides a way for owners and clients to communicate. If you happen to own a house in an attractive destination, you can even expect to  earn good money .

25. Event planner

The internet has enabled people to connect with like-minded individuals from across the globe, creating the best small business opportunity for  event planners .

Event planning requires organizational skills to  manage an event  like a wedding or a trade show. Money can then be made from entrance fees, sponsorships, on-premise sales to attendees, and more.

26. Food truck

Do you like to cook and always like coming up with new, creative ideas? Then opening a  food truck  might be just for you.

27. Catering business

These days, starting a catering business is all about finding the right niche. You can specialize in whatever type of food you like, any type of clients, and any type of venue.

You can cater to young professionals who want to organize networking events or be known as the  go-to caterer  for children’s parties. Picking a specialty can help you find underserved clientele.

28. Craft beer brewing

Producing small amounts of  beer  has recently turned into a popular hobby and fantastic business opportunity.

You will need to  invest  in equipment, acquire the necessary knowledge, and possibly even employ a handful of people to help you with the entire initiative. But seeing the finished product being served to customers in your favorite pub will be a wonderful reward.

29. Gluten-free bakery

This is just like a regular bakery, only  gluten-free . While starting a small home bakery won’t cost you much, a larger commercial operation is expensive.

You can get the necessary  equipment  for a competitive price if you search for used commercial components online. Learn how to use blogging to increase awareness of your business and grow revenue.

30. Guided tours

Are you situated in a popular tourist destination? If so, you may consider yourself lucky.

Starting a guided  tours business  can be a good opportunity. You can use it to make extra money during the summer, or it can be the start of a much larger business that employs other people to work as  guides . Consider setting up a website that enables people to book tours online.

Technology Business Ideas

31. mobile application developer.

Mobile applications are more popular than ever, and people are willing to pay good money for ways to manage their lives from their smartphones.

If you have a great idea and know how to code, you can run with it and  create your app  yourself.

Plenty of software developers  collaborate  with people on app creation if you just have an idea and need graphic design.

32. Virtual reality/augmented reality app developer

The virtual reality (VR) software market is expected to reach  $29.17 billion in revenue during 2022-2026 . A good chunk of that revenue could be in your pocket.

All you have to do is learn how to develop immersive VR and augmented reality  (AR) experiences . The internet is full of resources and communities of like-minded people to help you along the way.

Video:  Get an introduction to virtual reality by creating a VR app for Android in 15 minutes.

33. Virtual reality arcade owner

The first batch of  VR arcades  is just starting to pop up in some of the world’s largest cities.

Virtual reality is the perfect fit for arcades and could really bring new life to this dying business. The technology is still not 100% there, but it probably will be soon.

33. Indoor drone racing venue

Drone racing  is expected to be a multimillion-dollar sport within the next few years.

If you have a suitable indoor venue where you could host races or let people practice their  flying skills , definitely consider this business. Additional income could be made from posting the footage online.

34. Energy auditor

Green energy solutions can lead to dramatic savings, allowing some people to completely drop from  the grid .

As an  energy auditor , you will help businesses and individual home and apartment owners find ways to decrease their energy footprint as well as their monthly bills.

35. 3D printing services

3D printing  is taking the world by storm, and you can be part of this revolution if you invest in a high-quality 3D printer and offer it to other people.

They simply send projects for you to print and pick up, or you can send things in a box.

36. E-bike repair services

E-bikes  are finally becoming affordable for the average consumer. But most traditional bike shops lack the necessary expertise that would allow them to service the often complex electronic components found inside.

If you feel up to the task, this could be a tremendous  opportunity  to become the biggest player in your local area.

37. Web development

As long as there will be a web, there will be a need for web developers.

Modern web development requires more than mastering  HTML  with  CSS  and perhaps learning PHP or JavaScript. Any web developer who wants to be competitive must become familiar with various frameworks, supporting technologies, web designs, and trends.

Taking low-cost courses online is a good place to start.

38. Smart home contractor/consultant

Modern  smart home  solutions can do everything from remotely controlling light bulbs or  air-conditioning  in your house to a health-monitoring application on your smartphone. However, not everyone is in a position to set up or maintain the complex systems that make these conveniences possible.

Personal Services Business Ideas

39. dog walker.

Dog walking usually involves walking the dog from its home and then returning.

A dog walker can either be an individual or part of a business like  Rover . They will be paid for walking or for pet sitting.

  • Good for: Undergraduate students ✔ kids and teens ✔

40. Personal shopper

Shopping for groceries, clothes, or electronic goods can eat up a lot of time. A  personal shopper  can help busy people reclaim this time in exchange for a small fee.

You can go to stores in person , or give online recommendations about which products the client should buy.

  • Business type: Offline/online

41. Mobile pet grooming

As more and more people are postponing or foregoing the decision to have children, their attention turns to  their pets .

Many owners are willing to pay as much as several hundreds of dollars to give their beloved pets a  makeover . If you start a pet grooming business, set up a website that enables visitors to book appointments online.

42. Decluttering services

With the tremendous success of “The Life-Changing Magic of Tidying Up” by Marie Kondo, there has been a surge in demand for decluttering services. People need to get rid of useless things that become an emotional burden.

This business is far from being just a  cleaning service  in disguise. More often than not, people will be unwilling to give up even what’s clearly just trash, so you must also have a good understanding of human psychology.

43. Green cleaning services

The only thing that differentiates  green cleaning  services from regular cleaning ones is the type of products used. But this simple thing can turn otherwise unattractive businesses into something highly desirable.

People in upscale neighborhoods are willing to pay a lot of extra money just to know they are helping to preserve the  environment .

44. Beard care products

You can start your own  beard care  brand with a few cheap ingredients available online. When you create a good product, all you need to do is take care of its marketing and bulk manufacturing.

45. Pet daycare

If you love animals and pet sitting and have enough room to spare in your house, you can start a  pet daycare  business.

There’s not much to it: pet owners leave their animals whenever they have to go out for a longer time, and your job is to provide  everything  they need and ensure that the pets will be happy.

46. Daycare service

Even though you can start a  childcare service  from your home, it’s best to still prepare for a large investment.

If you live in a large city, definitely consider catering to a niche group of  parents  and charging premium prices for your services. You could focus on children with specific allergies or serve only organic food.

  • Good for: Stay at home parents ✔

47. Sustainable landscaping

Sustainable landscaping  business uses strategies to avoid negative environmental problems like excess stormwater run-off, drinking water pollution, and invasive species propagation.

These landscapes  often feature shade structures and bike racks made from recycled materials, wireless irrigation systems, native grasses, and large, open areas for sports and leisure.

Health Care Business Ideas

48. medical courier service.

This low-cost startup is an attractive option for those who are organized, responsible, and have a reliable vehicle. Medical couriers may deliver equipment, lab specimens, prescription drugs, documents, or even organs.

Couriers make an average of $36 an hour or over $70,000 a year. You can start as a sole driver and then expand by hiring other drivers. Consider forming a limited liability company (LLC).

  • Investment: Low investment⬇︎

49. Respite care

This business provides planned temporary relief to adult caregivers of elderly parents. This non-medical work may entail a few hours a week of assistance or stepping in while the caregiver takes a vacation.

Individual providers of respite care can expect to earn between $20 to $40 per hour or an average of $54,000 per year. You can start the business as a solo provider and then expand it into a highly profitable venture.

50. Growing medical marijuana

If you live in a state or country where medical marijuana is  legal , you can consider starting your own growing operation. The initial setup can be costly, but your days will be spent taking care of a  wonderful plant  and helping people improve their health and well-being in general.

Don’t Forget To Form Your Business

Once you’ve decided to set up a new company, the most important next step is to form your business and create a website . Most small businesses are set up as an LLC . This keeps all your assets separate from the company’s, limiting your personal liability while giving the pass-through tax benefits of being a sole proprietor.

Akshat Biyani Avatar

NeoITO Blog

35 Best Profitable Tech Startup Ideas for Beginners [With Examples]

35+ actionable & promising startup ideas that you can try out right now at an affordable cost.

top 10 business ideas for startups

Ever had a headache to find a great idea for a tech startup?

You know the best way to start a tech business industry is to get an idea . But 2020 and 2021 weren’t that great for most businesses out there due to the pandemic situation.

However, any crisis can bring out the perfect business solution; all you need to have is the right idea to tune in to the situation. As an example, look at the sales businesses made by selling facial masks and sanitisers.

The post-Covid world will mainly depend on the power of the internet, and for the same reason, most businesses are rapidly moving online.

Over the past several months, you might have witnessed how the pandemic had forced many small and large scale businesses to move online. This massive online migration of small and large scale businesses unfolds new possibilities for tech startups to build unique models for these businesses .

So, why don’t we spend some time together researching some promising new tech startup ideas that could help you build your business empire!

What are the Best Tech Startup Ideas to Watch for in 2023?

One thing is for sure: the evolution of technology in recent years proves that unless businesses are adopting the latest available tech in the market, they will get eliminated from the game of business.

With a rising number of new tech or software startups growing and receiving funds for their unique business models, many new opportunities are arising for them amidst the Covid-19 at rampage.

Let’s get straight into the complete list of 21 promising tech startup ideas that have impacted 2021 and will have immense potential in 2022.

Here are the Most Profitable Tech Ideas for Startup:

1. artificial intelligence.

For the past decade, AI has been gaining a lot of attention, and there’s no doubt AI would evolve even further. In the future, most mainstream businesses will be equipped with AI, thus opening numerous tech startup opportunities.

Nowadays, AI can read for us, speak, write, hear, see, and analyse things in terms of videos and photographs. All of this is completely transforming organisations and helping them re-imagine and streamline their business processes. Read the advantages of AI in mobile app development .

For many industries, this Covid-19 pandemic was disastrous. But, it only accelerated the use of AI across the U.S economy. During this time, many companies started to create new services for remote workers and students. They build up online shopping, dining options, make customer call centres more efficient, and speed up development of essential drugs.

With the increased infection rates and bio lab cases due to the pandemic situation, AI plays a crucial role in maintaining the analysis of those overwhelming volumes of data.

Today, one out of 10 organisations uses more than 10 AI applications. It includes chatbox, security, fraud detector, and more. The increase in adoption of machine learning across industries has proved that how its algorithms and techniques are solving complex real-world problems efficiently.

AI.Reverie, Anodot, Dataiku, BigML, etc., are examples of leading AI startups shaping the AI industry.

The business you choose should resonate with your skill and market demand. Love to code? Then a build a software company. Check out some trending business ideas now .

So, from healthcare to IT services and cybersecurity, startups have a plethora of areas to be explored. And in 2022, the demand for them is only going to increase.

2. Telehealth and Virtual Medical Services

The one thing that changed a lot in the health industry during the past year is tech’s tremendous medical services involvement. For this case alone, many tech companies are streamlining their services for the healthcare industry.

Recent studies have shown that telecalling the patients could resolve about 80% of primary medical attention required. Furthermore, hospitals can improve their online healthcare system with the aid of virtual medical services.

These services open an abundance of tech startups opportunities to compete against more prominent players within the same industry. The demand for such services is increasing day by day as more and more startups discover its benefits like:

  • It can help cut costs
  • Shorten wait times
  • Bring healthcare to people in rural areas
  • Keep a close eye on newborns
  • Help keep at-risk patients healthy by providing quick check-ins

It is not a pleasant way to wait in a doctor’s office and spend a long time. By having contact with other sick people, there’s a high chance that people might leave with diseases worse than what they came with. Telemedicine help avoids such risks, and that’s why it is booming now.

Read: Most Important Features Needed When Developing a Healthcare App

See how Telemedicine The Future Of Health Care.

3. Remote Working

As the Covid-19 pandemic has hit worldwide, “Work from Home” abbreviated as WFH, has gained popularity across the tech industry. But as months passed, we know how things escalated quickly.

Issues started arising as more and more companies began switching to a remote working model. Like it becomes more challenging to highlight professional achievements, the engagement between workers becomes much harder, etc. This problem gave rise to tech solutions like personal remote process automation.

Also Read: How to Work Effectively with Your Offshore Development Team: A Detailed Guide

4. EdTech Startup

The industry that gained the most attention during these uncertain times is the education industry. When students, teachers, and their families feel burned out from pandemic learning, companies that market online learning tools to schools were enjoying a coronavirus windfall. Investors are happy to invest high in EdTech startups.

According to CB Insights report , (a firm that tracks startups and venture capital), venture and equity financing for EdTech startups has more than doubled. This means it rises from $4.81 billion in 2019 to $12.58 billion worldwide last year.

With all those schools, institutions, and other academic centers taking their business entirely online, startups secure funds and grow even as Covid-19 continues.

Even in the post-pandemic world, many organisations have already taken initiatives in designing a suitable online curriculum.

The increasing demands for online coaching businesses are also showing how vast the opportunities for tech startups are within the EdTech industry.

Most startups depend on venture capitalists, angel investors, and microloans to raise funding. Want to explore other flexible funding options?

Read now: Different sources of funding for startups

Byju’s is an EdTech company from India, which spread its wings all over the world. See how much does it cost to create an eLearning app like Byju’s.

Also Read: All You Need to Know Before Developing a Winning E-learning App

5. Biotech Startup

Many biotech startups emerge every year alongside the rapid growth of technology. Such startups gain publicity and support from angel investors and governments because biotechs are essential to improving human life quality.

Many of these companies attract entrepreneurs, executives, and investors because the payoffs can be huge when breakthroughs are made. However, the challenges faced are not easy, either.

If lots of caution and innovative ideas proceed, you can have a massive opportunity as a tech startup to impress investors and receive multimillion-dollar investments and even attract the media and gain some fame.

See how young VC-backed founders share their stories on launching BioTech Startup.

6. Robotic Delivery

It is not a simple task for entrepreneurs to run robotics startups. Yet the number of robotics startups working on groundbreaking technologies are growing in numbers.

Robotics have been fast-growing for the past few years, but the current pandemic situation accelerated its growth even further, giving every startup a chance to up their game.

The astounding number of efficiencies that robotics perform in limiting human-to-human interaction has helped fight the virus. This adds a higher demand for robotics in upcoming years where autonomous robots are brought to most businesses’ front lines. Amazon is working towards perfecting their drone delivery system.

So, if you are thinking of a robotics startup, you should learn the do’s and don’ts on building it as it grows and matures.

7. eCommerce Startup

Are you thinking of starting an eCommerce business ?

As reported by Forbes , in the first quarter of 2021, the U.S. eCommerce sales grew by 39% year after year to $199 billion. This growth is only increasing, as global e-commerce sales are predicted to reach $4.2 trillion this year.

Developing a simple and easy website along with a mobile app is all you need to grow your eCommerce business. Talking about the eCommerce business, now is the best time to start one.

In almost every sector, the eCommerce industry is booming. From running a top-rated online fashion store to selling old pieces, it should all work.

The purchase behaviour of people has changed a lot ever since Covid-19 has hit the world. People enjoy the ease of online shopping as well as the websites providing deals and discounts.

They heavily rely on eCommerce to shop for everything from essential goods to holiday gifts. This is not just an eCommerce acceleration, but a massive shift in user behaviour which opens doors for startups in the eCommerce sector.

No matter if a thousand more tech startup founders emerge under the eCommerce sector, there are still plenty of opportunities arising each day. You have to find the right niche to start your business.

Alternatively, you can be the shovel seller rather than mining gold. This means you could start giving various services for those who are new to the eCommerce business.

Even with the restrictions of being a student, building your startup is feasible. The first and foremost thing to consider is to find a business idea and gather the intel required. Here is a an ultimate one-stop guide to launching your startup as a student.

Either way, there’s no better time for launching this business than today. Ali baba, Amazon are leading companies in the eCommerce sector. Take a look at the Complete, 10-Step Guide to starting a business .

8. Internet of Things

In this technology driven world, the internet connects everyone from every part of the world. Similar to that, the products and services can be connected to each other through mechanical devices embedded with sensory chips and software that helps in the exchange of data with other devices without human intervention.

This can be used to improve efficiency of devices and help you enable new services that promote safety and environmental benefits. Internet of Things (IOT) is the new future and companies are already incorporating it in their products.

The local camera and door lock systems use your mobile phones to communicate with the devices kept at your home and ensure better safety and avoid miscommunication.

9. Social Media Influencer

“use Signal, “the controversial tweet from Elon Musk that increased the number of users for Signal in a single day. This is an excellent example of how a person can influence a vast crowd with a simple tweet.

Suppose you are willing to work on your social media presence and give the netizens the information as a credible source. In that case, your followers will increase, giving you the power of opinion to many people. Marketing firms utilise this power to promote products or services among the public.

Since the opinion is coming from someone they trust, they will be influenced. There are a lot of social media influencers today, so to earn your mark, you would have to work hard, and your work should be trustworthy.

Read: 13 App Marketing Strategies That Startups Must Know

10. VR and Gaming Arcade

Virtual reality computing (VR) has a whole new set of opportunities for you to venture. With the introduction of the metaverse, the VR industry is getting ready to soar high.

What’s better than gaming? Living the game.

People want to experience the events of the game in real life, and VR makes it possible. The gaming industry is growing, with gamers going live on YouTube and making a decent income.

Many games are now designed for VR specifications like Batman: Arkham VR, suggesting the gaming industry’s shift to VR. Don’t be under the fact that VR can only be used for gaming; there are a lot of applications for this.

Social interaction through VR is possible nowadays. You can take a tour of properties on a real estate platform from your home without moving an inch. Attending social events has never been more accessible, and distance is never a problem.

In these pandemic times, VR can help with providing better quality schooling to students without actually going to school.

11. Cyber Security Services

Privacy is the utmost concern in these technology-driven times. With all our information available in digital form, there is a massive concern about our data falling into the hands of others who misuse them.

Scams, malware, ransomware, etc., are increasing day by day, calling for foolproof data security. A cyber security expert can rule out any chances of data breach. Cyber security market is expected to reach $352.25 billion by 2026 and this makes launching a cyber security startup a good idea. Take a look at this mobile security checklist to keep your application safe.

Pro tip: “You need high coding proficiency to excel here.”

12. Digital Marketing

To attract the new crowd, we go where they spend most of their time. It was in front of a television a few years back, and now it’s their phones. In this digital era, marketing has found new ways to attract potential customers.

If you are looking for a great tech startup idea, digital marketing is a great online business idea if you have the right creative team.

The introduction of Artificial Intelligence (AI) in the digital marketing world has improved the chances of getting personalised pitches to customers. Uber, Airbnb are all examples of companies that use AI to create marketing campaigns. AI also helped reduce work for people as they optimised the search results based on the need and capabilities of the customer.

Even with a massive opportunity for growth in the field, you have to be picky when hiring. Your team is what will determine the success of this promising idea. The creativity and innovative minds of the social media marketer are the critical catalysts for your growth in this industry.

13. Data Analysis Firm

The use of the internet has grown exponentially over the last few years. With the increased number of users, the data they upload and consume is humongous. A big data company analyses this data of the users for various purposes.

This data can be used to understand the marketing strategies to target the customers. Learn the likes and dislikes of the majority and devise a method for a specific set of potential customers.

Data analysis is required while doing software or app development to understand the customer. Social networking sites like Facebook use these data analytics to find people and suggest people you may know.

Machine learning software is optimised through data analysis. This improves the scope of robotics, automation, self-driving mechanisms, etc., where the machine learns to do its work through data analysis.

Pro tip: “Background in mathematics, economics, or finance is an added advantage.”

14. On-Demand Services

We all have demands; when we are hungry, we need food. While sitting on that comfy couch, we don’t want to get up and go out to get it. Like a gift from God, we have Uber food delivery at your doorstep. That is a prime example of on-demand services.

We can get products and services just by searching online in the comfort of our homes. There are a lot of services ranging from food delivery to cleaning to choose from. The quality of the service you provide will determine your position in the market.

This is a highly competitive industry as many companies have established their place in the market. If you can give the customers what they desire at a reasonable price, there is always a market open for you.

Also Read: A Step by Step Guide to Build an On-Demand Courier Delivery App

15. Fintech

Fintech or financial technology is aimed to remove the traditional financial services to an online service. PayPal is a fintech company that primarily deals with the transfer of funds. This is just the tip of the iceberg.

Fintech deals with digital lending credit, cryptocurrency transfers, trading, insurance, and so much more. Anything that deals with finances online is a part of Fintech. Digital wallets are now widely used and accepted. This eliminates the hassle of carrying money and keeping it safe and easy to give the exact change when needed.

The boom in the crypt world has increased the market for this service. As this deals with finances, you have to be careful with the security of the funds deposited by the people. Though it is a high-risk and expertise-required field, it has a future if you are up to the task.

Check out the 15 things you didn’t know about the Fintech Industry

16. Health and Renewable Energy

The Covid-19 pandemic has created a sense of health awareness all around the globe. More people are inclined towards choosing a healthier lifestyle. Many apps and software are developed to help them through this journey.

We have seen considerable developments in the field of health. Many companies have profited from this pandemic with the help of their impeccable products and services. For tech startup ideas, you can always create an app that focuses on health and exercise. There is also an opportunity of creating new innovative machines that can replace traditional tools to give a more accurate service.

In health, people are also now more than ever inclined to clean energy sources like solar and electricity. Carbon footprint reduction is also a significant prospect for many companies. This is an upcoming trend and has the scope of high scalability if you have the right business plan.

Tesla is now dominating the electric car market, look for a way to tap into those renewable resources, and you will have yourself a successful business idea .

17. Business Incubator

Incubators provide everything for a startup to thrive and grow – from workspace to funds. You can attract valuable talent if you have an ideal location to provide services for the new upcoming CEOs. You need to provide them with basic facilities like electricity, office space, internet connectivity, etc.

The main catch of this startup is that you wouldn’t need to start big. You can start small and grow along the way.

18. Travel and Tourism Agency

During this pandemic, tourism had a downfall, but it is bouncing back more vital than ever, and you can get a piece of this action. Many people are coming forward with the urge to travel to new places but lack a clear idea of planning the trip with minimal expenditure.

With you providing them the perfect itinerary to travel, many will come for your services, and if you give them the whole package deal of accommodation and travel routes, you will have a decent startup in your hands.

Not only the travel enthusiasts but you could also attract business travel clients.

American Express Global Business Travel is one such example.

19. Custom Drone Building

Drones are now used widely for surveillance, and now it has evolved into a sport of drone racing with colossal prize money up for grabs.

Professional drone racing requires custom-made drones, and you could start small with the expertise and scale it to good heights.

20. Freelance Work

Do you have exceptional skills sought by many?

If yes, then freelancing is the best way to sell your skills. Many companies require professionals to do work at a fast pace and with quality. With your skills, you can grab opportunities like those to create a way income for yourself without the pressure of a 9 to 5 job.

You can do your work in your own time and present them for an agreed remuneration. Many are registered on sites like Upwork , Fiverr, etc., where freelance work is available. The growth in social media has also contributed to the development of freelance workers.

21. 3D printing

The 3D printing industry is an underrated startup idea. From building houses to organs for transplantation, 3D printing is slowly introduced into many sectors and is growing day by day. The expenses of printing items have come down, and this is an excellent time to tap this emerging industry.

You have to keep in mind that even if you have a 3D printer, it will not be enough. You need to get expert knowledge before starting, and you have to do a bit of advertising to attract possible customers.

Bonus Infographic – Tech Business Ideas

22. Data Mining

The world is moving towards a data-driven economy. To make decisions on all spheres, a company needs information, and they depend on data to function smoothly.

Data mining is the process of finding patterns, correlations etc., from a vast set of data to predict outcomes. It is used to understand customer mentality, task allocation, risk reduction and many other factors that help run a business. As far as a tech startup idea is concerned data mining can be a promising field with the right resources.

23. SEO Agency

With most of the customer base turning to online methods, new companies are also trying to establish and reinforce online presence. Your company details need to show up at the top of the search engine to make that a reality. SEO specialists will help you achieve this.

SEO specialists help businesses optimise their online presence by making their online content more search-friendly. Content optimisation is just the tip of the iceberg; SEO specialists handle link building, analytics tracking and many more processes to help improve the page ranking of your website, all the while consistently seeking the best SEO software for agencies to ensure a seamless optimization experience.

24. Web Designing Service

A business that wishes to create an impact on its customers needs a website that is unique and creative. If you have skills in designing and coding, web designing will prove to be fruitful for you.

An average customer constantly searches online as the first research mode before buying a product or service. If a company has a website with all the details in a professional fashion, it will help to increase the credibility of the company and acquire a reasonable conversion rate.

So the demand for a great web designing company is always present in the market.

25. Software Development Service

Software requirements for each company are different. They need solutions for the particular problem they are facing at the moment. Software is required in different sections for the company like user interface, backend architecture, and so much more. Though it is an aged field, the growth rate in the industry is still strong.

If you are a skilled software developer, you can freelance your work or start a software development company. Starting your own business to create programs for the client specifications can be a highly profitable domain.

26. Mobile Application Development

Mobile applications are a great tech startup idea in this era tech-driven era. There are thousands of apps in app stores. Developing your own apps or apps for clients is a great way to start a profitable business.

With a development team with specific skill sets, you can develop mobile apps using different technologies across platforms like Android, Apple etc.

27. Cloud-Based Services

The new data-centric world is flooding online platforms with customers’ data. Companies need to be careful with the data they collect, and businesses need a safe backup system to gather and store data.

This is where a cloud-based service comes into play. If you can offer cloud technology to businesses and charge them based on the space they use this is a tech startup idea that can help you raise a profitable business. Companies are constantly on the lookout for cloud services, and with the proper software management, you can step in to help them.

28. Social Media Consultancy

Social media is a powerful tool to communicate to a wide audience. Many businesses need experts to manage it for them. Managing an active social media presence can help a business grow rapidly. If you know how to wield that social media sword properly, this is the right business for you.

Social media consultancy is not limited to businesses, many celebrities need to have an active social media presence. Even politicians require good social media experts to reach the people positively and not let them say things that will get them banned on Twitter.

29. UX Service

User Experience services or UX services are mainly involved in creating a stable interaction between the service user and products. This is an essential part of an online platform. The features you offer through UX services will help businesses increase their conversion rate.

If you have the knowledge and creativity in creating UX services, this field of business will help you on your road to success.

Learn more: Top 9 Mobile Usability Issues and Solutions to Fix Them

30. Live Chat Service

Live chat services are now popular among businesses. Customers require answers to their queries in real-time, and if you can manage to create a team that can deliver this service with quality, there is always a market present for you.

Customer engagement is an integral part of every business as it will help clear all the doubts of customers and get them to make a purchase.

Also Read: How to Manage Your Tech Startup as a Non-tech Person

31. Chatbot Creator

Chatbots are necessary for a business to filter queries that need human assistance. Creating chatbots for companies is an excellent business to start now as more and more businesses have online customers, and they need chatbots to handle that volume. With a chatbot, customer queries can be answered quickly and efficiently.

32. Web Analytics Service

Website analytics help businesses perform better. The customer journey through a website is a goldmine of data for a company. They can analyse their problems and improve their functionality to improve customer experience. Ab web analytics service can tell businesses how they can turn cluttered customer data into growth opportunities.

33. Crypto Mining

Cryptocurrency has become a household term nowadays, and there are miners everywhere. With the boom of bitcoin, more and more cryptocurrencies have taken the main stage like Cardano, Etherium etc., with the right analytical knowledge setting up mines is a profitable venture.

Crypto mining takes up a lot of energy, especially bitcoin mining, so a sizeable initial capital might be spent to create the farms required for the mining process. If you have the resources at your disposal and a keen eye for the crypto market, you can mine a fortune.

Non-fungible tokens are cryptographic assets in the blockchain with unique identification codes. NFTs are profitable investments you can make; they are like unique pictures like the Mona Lisa, which you will have sole possession of.

Before you head into the NFT market, be sure to be well versed with the NFT market and its statistics before proceeding. Even though NFTs are rewarding, they are subjected to different market fluctuations. You can either build NFTs or invest in them based on your skillset and resources.

35. Meta Real Estate

With the introduction of the metaverse, new windows of opportunities are opening before us. Owning prime real estate properties and managing real estate in the metaverse is becoming a new normal. With proper research , you can create a profitable business out of it. Properties worth millions of dollars have been sold, and if you become a meta expert, you can get a piece of that action too.

There’s no doubt a successful business does give you financial freedom. With the above list, I have presented you with some of the best tech startup ideas to build your business in 2022.

However, you need to know that everyone does have some ideas. Even though ideas are great, it alone could never build a successful startup.

Your priority is to determine whether the idea you have within you is a scalable one . If so, you need to hire the right app developers to successfully develop your product. Always remember, it’s not an easy task to run a tech startup company, so don’t refrain from asking for help. Having a tech partner like NeoITO can guide you in this journey.

We helped many startups build their businesses from scratch and guide them by giving free startup product development consultations. Most importantly, we helped them achieve financial freedom by developing their idea into a business model.

Now you have some amazing and promising tech startup ideas. Want to learn more about if you’re really ready to convert your ideas into a business? Then check out our expert take on great signs you’re ready to start your own business which will help you take the next big step!


Top 15 profitable software startup ideas for emerging entrepreneurs, 17 pro tips to pitch your tech startup ideas effectively.

top 10 business ideas for startups

Abdu Rahman is a marketing professional with over 5 years of experience. He currently heads the team at NeoITO, specializing in SaaS startups and optimization. He is known for his strategic thinking, data-driven campaigns, and experience in B2B and B2C markets. Abdu is passionate about staying updated with the latest marketing trends and experimenting with new technologies.

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25 Tech Business Ideas for 2022

Robert Beaupre

Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

If you’re looking to start a business with high earning potential, you’ve probably looked into some tech business ideas.

And why wouldn’t you? In 2019, the estimated economic output of the technology industry was $1.8 trillion, comprising over 10% of the national economy, according to CompTIA. What’s more, the average successful startup exit (via either acquisition or IPO) has sat at $242.9 million since 2007.

However, for every successful startup exit, there are hundreds if not thousands of startups that have failed. So if you’re an entrepreneur hoping to hit it big in the technology sector, you need to start with a strong tech business idea.

In an industry defined by innovation and disruption, what constitutes a “good” tech business idea is constantly changing. That’s why we’ve compiled a list of tech business ideas that are poised for extreme growth in the coming years.

top 10 business ideas for startups

What is a tech business?

Tech businesses provide products and services that have applications across multiple industries — but at their core, they pertain to the research, development and distribution of technology-based goods. This includes businesses that manufacture electronics (like Apple), create software (like Salesforce), provide services relating to information technology (like Google) and more.

The best part about our technology business ideas is that they don’t require a lot of overhead—you can start small and grow over time. However, you will need some level of technical knowledge to be able to successfully start a business in the industry. If you don’t have any tech experience, consider starting with a coding bootcamp.

Here are some of the top tech business ideas, including some recommendations from tech entrepreneurs themselves.

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1. Food tech

Our first recommendation comes from Phil Strazzulla, founder of HR software company SelectSoftware. Strazzulla sees the food tech sector as a major growth industry in the coming years:

“Companies like Beyond Meat are just the beginning of businesses engineering eco-friendly and healthy food that is as delicious as our current diet. The science is now there, and the market for next-generation food is literally in the trillions of dollars, and it grows just as quickly as the world's population.”

2. Web design

One tech business idea that will never go out of style is website design. That’s because pretty much every business needs a professional-looking website in order to appear reputable and build their brand.

Web design encompasses a range of different services, including graphic design, interface design, copywriting, UX design, and SEO. According to IBISWorld , the web design business has grown at a rate of 6.6% over the last five years, and generated $38 billion in revenue in 2019, meaning you can rely on there being a market for this tech business idea for years to come.

3. Extended reality

Extended reality technology encompasses both augmented reality, or AR, and virtual reality, or VR, technologies. Kenny Trinh, editor of tech review publication Net Books News, sees extended reality technology proliferating in the coming years.

"In 2020, we’ll see more and more businesses applying extended reality to their brands to stand out from the competition and deliver a better customer experience,” says Trinh. “In fact, some businesses have been doing that already.”

Trinh points to the eco-friendly water packaging project W-in-a-Box, which uses AR to further explain the benefits of their product.

4. Robotics

Robotics is a bit of a catch-all term that encompasses mechanical engineering, electronic engineering, information engineering, computer science and other related disciplines. The goal of robotics is to create machines that can move and react to sensory input. According to Statista , this industry is expected to grow from $80 billion in annual revenue in 2019 to over $200 billion in annual revenue by 2025.

5. Customer experience management, or CXM

Ian Kelly, VP of operations for a CBD oil company called NuLeaf, believes customer experience management platforms like ZenDesk will soon make customer relationship management platforms, or CRMs, obsolete.

"While a CRM can help you manage customer details, a CXM unifies all sales, marketing and customer service conversations into a single silo so that your customers are treated like the loyal fan-base they are,” says Kelly. “No more hitting your customer over the head with repeat promos, selling them on services/products they already have or letting them slip through the cracks when they've bought and never been properly onboarded.”

6. Influencer marketing

Influencer marketing is an industry enabled by social media platforms like Instagram involving endorsements and product placements from individuals or organizations who possess a certain level of expertise or social influence in their respective fields. While not just anyone can be an influencer, if you possess some level of unique knowledge or a lot of charisma, you can launch a business by gathering a social media following and hiring an influencer marketing agency to connect you with brands.

On the flip side, you can also launch a business focused on connecting brands with the right influencers for their products and mission.

7. Content automation

With content and social media becoming an ever-growing part of many businesses’ marketing plans, Gleb Myrko, an analyst at the market research firm Freedonia Group, believes content automation software presents a great opportunity for tech entrepreneurs.

"Businesses today have accounts on all different social media channels like Instagram, Facebook, TikTok, etc. All of these channels require different approaches to content planning, content production and account management and analytics,” says Myrko. “There’s still not a widely applied tool for omnichannel management, promotion and analytics for the most popular social media. We need an all-in-one hub where marketers can analyze data/performance, as well as manage and promote their accounts on different social media channels in a more centralized, convenient and effective manner.”

8. Artificial intelligence

The term “artificial intelligence" is used to describe technologies pertaining to machine learning, computer vision, natural language processing and more. Although artificial intelligence is a technology that has been around for quite some time, as it becomes increasingly sophisticated, its market potential is growing as well.

Statista reports that the industry grew by 154% in 2019 alone—making it a great tech sector to build a business around.

9. Podcasting

If you’ve been paying attention to innovations in content over the past few years, you’re probably aware of the exploding popularity of podcasts. Today, 51% of the U.S. population has listened to a podcast, and podcaster Dre Baldwin sees podcasting’s prospects only increasing in the coming years.

“Entrepreneurs need to start building their podcast content library ASAP,” Baldwin says. “More and more people are consuming media on the go; audiobooks and podcasts are at the forefront of this. Any entrepreneur or business entity that wants the attention of consumers needs to be in their ears, literally.”

10. Streaming service

Services like Netflix and Disney+ get most of the attention when it comes to streaming services, but there is plenty of opportunity to start a streaming service for more niche content. For example, you can create a streaming service where users can upload instructional videos or a streaming service designed specifically for children’s content. You could also develop a platform for live streaming (like Twitch) or streaming music (like Spotify).

The global outlook on the streaming service industry is overwhelmingly positive. In 2019, streaming services generated $25 billion in revenue. By 2025, that number is expected to rise to $30 billion, according to Statista.

11. 3D printing

One of the more exciting technologies developed during the 2010s is 3D printing, which allows users to build a three-dimensional object from a computer-aided design model. Shayne Sherman, CEO of TechLoris, believes 3D printing will have increased importance in the next decade as the technology continues to become more sophisticated.

"There will always be the need for production companies, but just as the advent of the assembly line changed production, so too has 3D printing,” Sherman says. “The ability to manufacture whole components in single pieces has created a serious demand, especially in the medical fields. This demand means that 3D printing companies are set to grow exponentially, and if you can get into the business, it's a solid choice for the coming years.”

12. E-commerce

E-commerce is another technology that has been around for a while, but still has growth potential. Over the last year, Statista reports that e-commerce sales grew from $500 billion to nearly $550 billion.

If you have a unique idea for an e-commerce store, you can launch your own e-commerce business from the comfort of your home. No product in mind? Not to worry; dropshipping allows you to start an e-commerce business with products you are not responsible for warehousing or shipping.

If you want to grab a bigger share of the market, you could also take the time to develop your own e-commerce platform or marketplace. Just keep in mind that the e-commerce platform space is already dominated by giants like Shopify and Amazon. Therefore, if you want to start your own e-commerce platform, we suggest focusing on a niche market.

13. Portable charging devices

Mobile devices go with us everywhere nowadays, but having your phone battery die on you while you’re out is still a far too common problem. That’s what’s driving the growth of the portable phone charging industry.

According to data published by BCC Research, the portable charging device market is expected to grow by 6.6% year over year from 2017 to 2022. Growth is driven by the fact that many newer phone models have lower battery capacity.

"Growing urbanization, rising disposable income and increasing mobile phone penetration will boost the mobile charger market around the globe,” according to the report’s author Mohammed Javed. “Increasing penetration of high-specification electronic gadgets/devices that drain batteries at faster rates will further boost the mobile charger market in the near future.”

14. Publishing e-books

An e-book is a book made available in digital form. If you’re a writer, there is a growing market for books published online. Businesses are creating e-books as a way to market their brand, and aspiring authors of fiction and nonfiction publish e-books as a way to reach more customers and grow their readership.

In 2019 alone, revenue generated from e-books topped $1.3 billion, and that number will rise to $1.6 billion by 2024, Statista reports.

15. Fitness tech

Technology has applications in nearly every industry — including the fitness industry. We’ve already seen new technologies like FitBit, Peloton and Strava change how people exercise, and more innovation is on the horizon. That’s the belief of Jared Weitz, founder of United Capital Source Inc.

"Fitness technology is an area of continued growth. Whether it is creating products like fitness trackers, wireless earbuds or smartwatches that have multiple functions, the market is constantly seeking new gear and technology,” Weitz says. “This niche is expanding from tangible fitness products to the apps and data that marry the physical and digital together. Combine a high-tech device with an app related to exercise or diet and you will be setting yourself up for success in 2020 and beyond.”

16. Online teaching

Do you know a foreign language? Can you build a treehouse? Do you cook really good soup? Then you can make money sharing your knowledge and expertise online. Thanks to services like Teachable and Udemy, teachers can now build their own online classes, sell them to students and teach the entire class online. If you’re a good teacher and know how to market your class, you can earn a livable wage by teaching your skills to others through the internet.

17. Mobile application development

Every business needs a website. And the way the market is trending, soon every business will also need their own mobile app. This presents an exciting opportunity for individuals skilled in app development. Successful companies like Braze and Leanplum have built their entire business around developing apps for others.

There is really an endless supply of app ideas. There were 194 billion app downloads in 2018 alone, and that number is only expected to climb. So strike while the iron is hot.

18. Search engine optimization consultant

Google is still an essential part of many business’s marketing strategies. They need to be able to appear as a top result in Google Search for keywords related to their business. That means they need someone who is skilled in search engine optimization, or SEO, to help them. Some businesses hire people to perform SEO in-house, but many organizations also work with freelancers or third-party agencies to implement an SEO strategy. If you can train yourself in SEO and keep up with its ever-changing trends, you can start a business providing SEO services to other organizations.

19. Social media consultant

If you’re not into SEO, but are good on social media, you can work with businesses to help them generate likes, shares, retweets, followers, comments, clicks and more as a social media marketer . In this role, you’ll consult with companies and help them manage their social profiles, spread content across the web and build their brand.

What’s more, the startup cost to be a social media marketer is minimal and can be done from your own home. Just be sure to buff up your social media skills and keep up with the latest trends and platforms.

20. Drone videography

If you own a drone and know how to use a camera, there’s a market for your services. Commercial and residential real estate agents are increasingly using aerial shots as a way to market their buildings and property. You can find real estate agents in your area using platforms like Zillow. Then reach out and offer up your services. Other industries, such as agriculture, events and more have uses for drones, as well.

21. Cybersecurity or IT consulting

Businesses today are increasingly threatened by cyberattacks, making the need for IT consultants greater than ever. As an IT consultant, you can help businesses evaluate their security systems, run tests and offer advice on how they can better protect themselves from cyberhackers.

More generally, an IT consultant can help businesses set up their computers and troubleshoot any general issues.

22. Venture capitalist

A vast majority of tech startups are backed by venture funding. If you have an interest in the tech space, but don’t have any technical knowledge yourself, you can try raising some money and becoming a venture capitalist or angel investor.

Similar to being an influencer, a venture capitalist isn’t something you can simply become overnight. That’s because being a venture capitalist requires allowing others to trust you with their money.

You need to start small and make some solid investments in order to make a name for yourself. Many independent investors join a VC fund for a while before striking off and starting their own fund.

23. Startup incubator

Another way to get involved in the tech world without having a lot of technical experience is to create your own startup incubator. The job of an incubator is to help startups plan and launch their business successfully. Services provided may include management training, office space and mentorship opportunities.

Of course, you’ll need some background in business to be able to successfully launch an incubator. The cost of creating your own incubator and attracting founders may also be difficult to muster. Many incubators start small and grow over time once they have successfully helped multiple startups enter the market.

24. Antivirus developer

An antivirus developer is a highly specific sort of tech business idea that pertains to the creation of antivirus software that can help businesses protect critical data. Antivirus software can be created using a variety of different programming languages. The overall goal of an antivirus is to detect and remove malware before it impacts a computer’s systems. Start networking with local businesses in your area to find out if there's a need for this service.

25. Domain name broker

Being a domain name broker is similar to being a stockbroker, except instead of stocks, you sell domain names. To get started you need a little capital to buy some domain names. You’ll then need to educate yourself so that you’ll be able to predict domain name requirements in the future.

So like most of the businesses on this list, it will take some work to get started. But everyone needs a domain name, so there will always be a market for this service.


Start Your Dream Business

The bottom line

We hope our list has helped you figure out which tech business idea is the right fit for your skills and interests. Regardless of the route you choose to take, you’ll need to write a business plan, create a business entity and maybe take out a business loan to get your startup off the ground.

On a similar note...

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6 Innovative Marketing Strategies Designed for Startups The first thing startups are concerned about is how to start generating profit. The route of that profit is revenue, which is a marketing factor. But without a large budget, how do you market, get revenue and make a profit? Here are six ideas that won't cost you a fortune to invest in.

By Nicholas Leighton • Feb 14, 2024

Key Takeaways

  • Startups face a high failure rate, but creative marketing can significantly boost brand recognition and consumer engagement.
  • Building partnerships with influencers, offering personalized experiences and aligning with social causes are effective ways for startups to stand out.
  • Adopting advanced technologies such as AI for personalization and tapping into the power of experiential marketing can propel startups to long-term success.

Opinions expressed by Entrepreneur contributors are their own.

Building a business from the ground up is an exciting endeavor. While many entrepreneurs dream of launching their very own startup, few pull it off successfully. Statistically speaking, 20% of all startups fail in the first year. Flash forward five years, and the failure rate jumps to 50%.

This failure rate often isn't a result of having a bad product or service. Many startups have great, innovative products that have a lot of potential. The challenge is that startups face many headwinds in their early years, especially when they are competing in sectors that have large established brands. Not only do they have to figure out how to draw attention to their product, but they need to do it with limited financial and personnel resources.

Successfully marketing a startup requires creativity and innovation. Here are six out-of-the-box marketing strategies that any startup can use to capture brand attention in a unique and exciting way.

Related: 11 Effective Marketing Strategies to Help Streamline Your Startup

1. Influencer partnerships

One of the most challenging things about being a startup is the lack of brand awareness. Without brand awareness, you'll struggle to generate sales and revenue to keep the business alive. It's critical to build brand recognition and awareness as quickly as possible. You can have the greatest product on the market, but unless someone gives you a chance, it's unlikely that you will make many sales.

Working with an influencer who has connections with your target audience is a great way to generate rapid brand recognition. People follow influencers because they care what they have to say. If an influencer promotes your brand, their audience will listen.

2. Enhanced content marketing

Most marketers swear by the power of content marketing. While there is power in delivering a steady stream of informative and entertaining blog posts, articles and social media posts, you can take this to a whole new level by focusing heavily on audience engagement.

Figuring out ways to promote user-generated content is a great way to build a following and establish social proof. User-generated content focuses on encouraging your audience to post information and reviews and creating content featuring your brand. Like influencer marketing, people care about what their friends and family say about the products and services they use.

Another highly effective method is to make your content as interactive as possible by introducing quizzes, polls and interactive videos.

3. Memorable experiences

Studies have shown that three-fourths of people who engage with a brand during an event are more likely to buy the promoted product or service. Events are the perfect way to deliver the authenticity and unique experiences that consumers crave today. These events can include pop-up stores, exclusive product launches and workshops. Don't be afraid to experiment with cutting-edge technology such as virtual reality and augmented reality to build memorable connections in the digital world.

Related: How Experiential Marketing Events Can Skyrocket Your ROI

4. AI-powered personalization

Consumers are tired of feeling like a number. Any opportunity you have to customize your marketing messages to each specific customer is a win. Fortunately, new technologies like artificial intelligence (AI) and machine learning (ML) are making this much easier. These tools can sift through thousands of data points to help you identify your target customers' personal behaviors and preferences to deliver customized messages or product recommendations designed just for them.

5. Cause marketing and social impact campaigns

People no longer want to simply purchase a product or service. More and more consumers care about the impact that brands are making on the world around them. Aligning your brand with a social cause or issue that resonates with your target audience is a great way to build brand awareness and positive reception.

6. Collaborate with other startups

Just because you are running a startup, doesn't mean you are on your own. There are other startups out there that are looking to build their brand as well. Forming partnerships with other startups that have complimentary offerings is a great way to work together and tap into each other's audiences. This can also help foster a sense of innovation and idea-sharing within the startup community.

The world of startup marketing is constantly evolving. It's important that startup marketers keep a pulse on changes in technology, especially as AI, ML and voice optimization mature. Social movements and cultural norms may also shift over time, allowing leading brands to stay ahead rather than jumping on the bandwagon when it's too late. Finally, more and more companies have the capability to develop and produce similar products. Success will ultimately boil down to the overall experience and authenticity of the brand itself. Startups that are able to keep these trends in mind will be best positioned to be one of the few that go on to obtain long-term success.

Related: 9 Low-Budget Marketing Strategies Every Startup Can Afford

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44 startups to bet your career on in 2024

  • The tech industry is reeling from thousands of layoffs over the past two years. 
  • Business Insider researched startups that have strong founding teams and investor dollars.
  • These are our top picks, listed alphabetically, of startups you could bet your career on in 2024.

Insider Today

The tech industry layoffs have continued this year, and many are likely searching for their next opportunity. Business Insider rounded up the startups that are growing. Here are our top picks.

top 10 business ideas for startups

HQ: Pittsburgh

Total raised: $62.5 million

What it does: The medical scribe startup uses large language models to document patient-doctor interactions in electronic medical records.

What makes it promising: Easing administrative burdens for providers is top of mind for investors as growing burnout drives more clinicians out of the healthcare field. Abridge is using AI to tackle one of the most time-consuming, burnout-inducing processes in healthcare — clinical documentation.

Abridge grabbed a $30 million Series B in October that valued the startup at $200 million. Its investors include CVS Health Ventures, Kaiser Permanente Ventures, and Mayo Clinic. The startup also landed a partnership with electronic health records giant Epic in August.

top 10 business ideas for startups

HQ: New York

Total raised: $770 million

What it does: AlphaSense uses AI and machine learning to pick out relevant information from company filings, earnings transcripts, financial reporting, news, trade journals, and equity research.

What makes it promising: AlphaSense's 4,000 customers include Salesforce, Goldman Sachs, 3M and Dow. The company is also laying the groundwork for an IPO , when the financial markets open up further, according to CEO Jack Kokko.

The company has raised funding from investors, including Viking Global and affiliates of Alphabet and Goldman Sachs. And last fall, AlphaSense raised $150 million in fresh funding at a $2.5 billion valuation.

Alfie Health

top 10 business ideas for startups

Total raised: $2.1 million

What it does: Alfie Health partners with healthcare clinics to provide personalized obesity care virtually to patients.

What makes it promising: The obesity care market exploded last year as new drugs like Ozempic and Wegovy surged in popularity for their weight-loss potential. Alfie Health is among the startups investors are most excited about riding that wave, with AI-powered tech that helps create personalized treatment plans for obesity. The startup raised a $2.1 million seed round in July led by Y Combinator and Nina Capital.

Rock Health chief commercial officer Sari Kaganoff told Business Insider in December that early-stage startups using AI and precision medicine to tackle obesity , like Alfie Health, will be well-positioned to grab more investor cash in 2024.

top 10 business ideas for startups

HQ: San Francisco

Total raised: $72 million, according to PitchBook

What they do: Anomalo helps engineers by scanning data sets for problems and finding their root causes.

What makes it promising: As Instacart's chief growth officer from 2016 to 2018, Elliot Shmukler experienced firsthand how low-quality datasets negatively impact a company in hypergrowth mode. He left the company to found Anomalo, which uses AI to scan company datasets, flag problems, and find their sources.

The startup counts Notion and Discover among its clients and has raised capital from investors including Norwest Venture Partners and First Round Capital.

top 10 business ideas for startups

HQ: Santa Barbara, California

Total raised: $92 million, according to PitchBook

What it does: The startup connects patients with doctors and healthcare providers via text, phone, email, and live chat.

What makes it promising: While many businesses cut back on recurring expenses, healthcare spending remains resilient. In addition to that, Artera can help hospitals save on billing expenses. The company also acts as an "air traffic controller" for patient messaging, attempting to make illegible doctor's notes and garbled voicemails a relic of the past.

top 10 business ideas for startups

Total raised: $16.7 million, according to PitchBook

What it does: Developer of a newsletter platform

What makes it promising: For all the attention on social media and other forms of communication, e-mail newsletters remain a resilient and lucrative medium. Beehiiv was started in 2021 by early employees of Morning Brew, to provide a slick and easy-to-use platform for companies and creators to create their own newsletters. Last year it raised a $12.5 million Series A round led by Lightspeed Venture Partners and revealed at that time a $4 million revenue run rate, estimating that would reach over $12 million at the end of 2023.

The Browser Company

top 10 business ideas for startups

Total raised: $78 million

What they do: The Browser Company is building a new internet browser, called Arc, to compete with incumbents like Google Chrome and Apple's Safari.

What makes it promising: The internet has been around for decades, and so have some of the most popular web browsers. But there's one browser that's taking on the incumbents. The Browser Company's browser, Arc , launched publically in 2022 as a more powerful, organized, and beautiful alternative. The startup released a bundle of AI features late last year and is currently working to finalize its highly anticipated Windows app, in addition to a bevy of new products including a mobile search app.

top 10 business ideas for startups

Total raised: $4 million

What it does: Marketers use Causal to squeeze more revenue from dollars they spend on acquiring customers. Its solution creates different variations of copy for landing pages and makes tweaks based on what's performing.

What makes it promising: Founded in 2020, Causal is riding a wave of interest from marketers who want to use generative AI to automate away the drudgery of writing website copy. "There are a bunch of martech companies that let you generate copy, but virtually none that connect that generation back to measurable results," said Christina Pawlikowski, Causal's cofounder and chief executive.

Causal is backed by Pear VC, Founder Collective, and 186 Ventures.

top 10 business ideas for startups

HQ: Kirkland, Wash.

Total raised: $116 million, according to PitchBook

What it does: Chainguard provides a suite of tools and services to guarantee the security of a software's supply chain — pieces of open-source code used by developers to write new software.

What makes it promising: In November, the company announced that it raised a $61 million Series B led by Spark Capital, with other investors like Sequoia Capital contributing to the round. The startup said that its annual recurring revenue had tripled in the past six months, and companies such as Snowflake and Hewlett Packard Enterprise are using its security solutions. Last year, VCs named Chainguard as one of the most promising startups .

top 10 business ideas for startups

Total raised: $279 million

What it does: Cleerly's tech analyzes the plaque in a patient's heart to better assess their risk of a heart attack.

What makes it promising: The startup's AI-powered scans have caught the attention of investors for their potential to reduce costs by preventing major cardiovascular events, thus improving patient outcomes. Cleerly closed a $223 million Series C in July 2022 from investors like Fidelity and billionaire Peter Thiel.

Ambar Bhattacharyya, the managing director at Maverick Ventures, and Jordan Nof, a co-founder and the managing partner at Tusk Venture Partners, nominated Cleerly to Business Insider's list of the 25 healthcare startups set to take off in 2024 . Neither are investors in Cleerly, but Bhattacharyya and Nof previously told Business Insider that the startup's tech could dramatically improve diagnoses and treatments in cardiovascular healthcare.

top 10 business ideas for startups

Total raised: $56 million, according to PitchBook

What it does: Engineering teams rely on CloudZero's cloud-cost management dashboard to see what they're spending, who in the organization is driving that spend, and how to optimize it.

What makes it promising: Last June, CloudZero, based in Boston, closed a $32 million Series B round in the weakest fundraising environment in years. In a blog post , CEO Phil Pergola credited its fundraising success to a "maniacal focus on healthy SaaS metrics" — he said it increased growth tenfold since its last fundraise in 2017 — and a standout product.

"Every SaaS company or DNB [digital native business] is facing new pressure to bring business fundamentals to the cloud, and we are the best option for it. Period," Pergola wrote.

top 10 business ideas for startups

HQ: Bay Area

Total raised: $222 million

What it does: The company is building a foundational model, known as the Covariant Brain, to help AI-powered robots master previously challenging tasks like folding clothes or picking and packing in warehouses.

What makes it promising: Covariant is focusing on simple innovations that may quietly change the world. The technology that powers the Covariant Brain grew out of research conducted by co-founders Peter Chen, Rocky Duan, Tianhao Zhang, and Pieter Abbeel at the Berkeley Artificial Intelligence Lab. Before starting Covariant, they worked at OpenAI making advances in AI-powered robotics years before ChatGPT became a household name.

Helmed by world-class scientists, Covariant is deploying cutting-edge AI technology with compelling real-world use cases and a clear go-to-market strategy. It may not be pushing the frontiers of digital consciousness but it has all the makings to be potentially successful.

top 10 business ideas for startups

Total raised: $4.1 billion, according to PitchBook

What it does: Databricks creates tools and platforms to help enterprises manage and use their data and, increasingly, provides picks and shovels for companies wanting to build their own AI models.

What makes it promising: Databricks is aggressively pushing to become an essential infrastructure provider for the AI age , empowering companies to develop their own proprietary AI models rather than using off-the-shelf products. The company has made a series of high-profile acquisitions, including a $1.3 billion deal to buy generative AI startup MosaicML .

Databricks is seeing strong revenue growth and has a well-diversified customer base, including a sizable chunk of the Fortune 500. Last year, the company was valued at more than $43 billion in a funding round that included investors like Nvidia, Andreessen Horowitz, and Fidelity Investments, and many are speculating about an IPO in 2024.

top 10 business ideas for startups

HQ: Tel Aviv

Total raised: $53 million, according to PitchBook

What it does: A cybersecurity platform to protect nations from AI and cyber attacks.

What makes it promising: Dream had the fortune, or insight, to operate at the nexus of two of the hottest fields in tech – AI and cybersecurity. Just a year after its founding in 2022, the fast-growing Israeli startup announced its $33 million second round of funding from Group 11 and Aleph on November 7, near the Gaza border where Hamas attackers had invaded Israel a month earlier. The message was clear: Dream will help protect Israel from its current nightmare and is poised to continue its meteoric rise as the world looks increasingly unstable.

top 10 business ideas for startups

Total raised: $100 million, according to PitchBook

What it does: AI voice dubbing tools designed to translate videos and podcasts into other languages.

What makes it promising: ElevenLabs has grown quickly since Piotr Dabkowski, a former Google machine learning engineer, and Mati Staniszewski, a former Palantir strategist, founded the company in 2022. This year, it raised an $80 million Series B round that included Andreessen Horowitz and Sequoia Capital valuing the company at over $1 billion. Though not without controversy , ElevenLabs continues to rapidly roll out new features for voice cloning and dubbing movies, TV shows, and podcasts.

Equip Health

top 10 business ideas for startups

HQ: San Diego

Total raised: $95 million

What it does: Equip provides virtual care for eating disorders using a family-based treatment model, which incorporates a patient's caregivers into their recovery.

What makes it promising: The startup, which was founded to treat children and young adults, expanded to care for patients of all ages in the fall. It's available to patients nationwide and has partnered with major commercial insurers like Cigna, Aetna, and United Healthcare, as well as state Medicaid plans. Equip said it landed contracts with nine more health plans last year.

Bill Evans, the founder and general partner at Rock Health Capital and an investor in Equip, nominated the company to Business Insider's list of the 25 healthcare startups set to take off in 2024 , noting that Equip's technology can help make eating disorder care more efficient as the industry struggles with a shortage of trained therapists.

top 10 business ideas for startups

Total raised: $22.5 million

What they do: Forage is building software that helps merchants process SNAP (formerly known as "food stamps") payments online.

What makes it promising: More than 10% of the US population uses SNAP benefits, formerly known as food stamps. But amid the meteoric rise of online grocery shopping, where consumers can place orders for delivery or pickup, SNAP users have been left behind. That's where Forage comes in. The startup, founded by an ex- Instacart employee who worked to integrate SNAP payments into the delivery service's platform, is building software that retailers can use to process benefits payments online.

The startup has raised funding from investors including PayPal Ventures, Y Combinator, and Instacart cofounder Apoorva Mehta .

top 10 business ideas for startups

HQ: Fully remote

Total raised: $7 million

What it does: The Grand lets businesses offer career coaching to employees as a company benefit. It gathers participants into groups of six to eight people in similar roles or at similar levels, with related work and life goals, and hosts group sessions at a regular cadence.

What makes it promising: In a world that has become enraptured by artificial intelligence, the founders at The Grand believe that building human connection and leadership skills will become more important than ever. Their products enable people to understand how to use their strengths to become the best version of themselves.

In 2023, the company surpassed a thousand members, which include VCs, employees of tech giants and unicorn startups, and even professional athletes. In October, The Grand announced it had banked $4.7 million in a round of seed funding led by Alexis Ohanian's Seven Seven Six.

top 10 business ideas for startups

Total raised: $70 million

What it does: Homeward offers in-person and virtual care to Medicare patients in rural counties of Michigan and Minnesota.

What makes it promising: A growing number of startups are working to improve healthcare in rural America, where patients often struggle to access quality care they can afford. Homeward's physical and mobile clinics , telehealth services, and in-home offerings aim to work alongside local providers to break down barriers to that care.

Founded by former Livongo executives, Homeward is backed by General Catalyst, as well as two former Livongo execs-turned-investors, Lee Shapiro and Glen Tullman. The startup last raised a $50 million Series B in August 2022.

Hugging Face

top 10 business ideas for startups

Total raised: $395 million

What it does: Hugging Face is an open-source and community-driven AI platform, which provides tools to help users build machine-learning models and datasets.

What makes it promising: Last valued at $4.5 billion, Hugging Face has become one of the biggest open-source communities for those building and training AI models, also known as large language models. Founded in 2016, the startup has been nicknamed "the GitHub of AI." In addition to hosting these AI models, it offers tools to make them better.

Hugging Face has raised hundreds of millions from VCs, which include tech giants Amazon, Google, Nvidia, IBM, and Salesforce. In August, the company announced it raised $235 million.

Inflection AI

top 10 business ideas for startups

HQ: Palo Alto, California

Total raised: $1.57 billion, according to PitchBook

What it does: Builds consumer-facing AI products like chatbots

What makes it promising: Inflection AI has a who's who of Silicon Valley leading the company and on its investor cap table. AI researcher Karén Simonyan, LinkedIn founder Reid Hoffman , and Google's AI lab, DeepMind cofounder Mustafa Suleyman founded the company in 2022. Last year, the startup pulled in $1.3 billion in a splashy funding round from heavyweight investors, including Microsoft, Nvidia, and tech billionaires Hoffman, Bill Gates , and former Google CEO Eric Schmidt. That round valued the startup at $4 billion, Reuters reported. Inflection AI aims to be one of the chief rivals to OpenAI and has released a chatbot of its own named Pi , which the company says is a more "personal AI" that's "designed to be a kind and supportive companion."

top 10 business ideas for startups

HQ: Mountain View, California

Total raised: $120 million, according to PitchBook

What it does: AI-based platform to create virtual characters in the metaverse, games, and virtual worlds.

What makes it promising: Inworld announced a deal with Microsoft in November to allow Xbox developers to create AI-powered characters, stories, and quests. It already has backing from Disney after going through Disney's 2022 accelerator and last year raised $50 million in a preemptive round from Lightspeed Venture Partners which values the company at $500 million .

top 10 business ideas for startups

Total raised: $140.7 million, according to PitchBook

What it does: Develop an AI copilot for enterprise marketing teams to generate blog and social media posts, sales emails, and other written content.

What makes it promising: In late 2022, the startup raised a $125 million Series A , which catapulted its valuation to $1.5 billion at the outset of the generative AI hype cycle. Since then, there have been signs of slowing growth, as Jasper cut the internal value of its common shares, The Information reported in September. The company also brought on former Dropbox president Timothy Young as CEO and launched a new AI copilot as it pivots to focus on enterprise. The company said that segment was "the f astest growing segment , with the sales team increasing total enterprise ARR by 4x."

top 10 business ideas for startups

Total raised: $117 million

What it does: Jellyfish is an engineering leader's copilot, giving them visibility into what their teams are working on and how they operate. The goal is to equip engineering leaders with data and insights to ensure the software that gets built aligns with the priorities of the business.

What makes it promising: Jellyfish brings together repeat founders from Endeca, a company that sold to Oracle for $1 billion, around a solution that's been likened to Salesforce for engineering. Even as businesses pare down software spending, Jellyfish has continued to grow revenue over 60% year over year, according to a spokesperson.

In 2023, Forbes dubbed the company one of the next billion-dollar startups . It's raised capital from top-shelf investors including Accel, Insight Partners, Tiger Global, and Wing Ventures.

Lyra Health

top 10 business ideas for startups

HQ: Burlingame, California

Total raised: More than $900 million

What it does: Lyra Health provides in-person and virtual mental healthcare to employers like Salesforce, Starbucks, and Morgan Stanley.

What makes it promising: Lyra Health is the best-funded startup working to expand access to quality behavioral health care. GV general partner Ben Robbins previously told Business Insider that Lyra Health appeals to employers looking for measurement-based mental health benefits. The startup also uses AI tech to match patients to the right providers and treatments for their needs.

Lyra Health may be among the crop of healthcare companies looking to go public when the markets reopen . The startup last boasted a $5.58 billion valuation after its $235 million Series G raise in January 2022.

top 10 business ideas for startups

Total raised: $33 million

What it does: Magic is building an AI platform that generates code.

What makes it promising: Founded by a small, scrappy group of research scientists, Magic aims to build more complete artificial general intelligence that's aligned with human values The company raised a $25 million Series A that included Elad Gil, Nat Friedman, and Google Deepmind's Mehdi Ghissassi, among many others.

While not as well funded and less commercially minded than some of its competitors, Magic is tackling some of the biggest and most complex philosophical questions in generative AI head-on. Total compensation at Magic may be less than other Silicon Valley startups, but there are opportunities to find innovative solutions to the most complex challenges of AI.

top 10 business ideas for startups

Total raised: $300 million

What it does: Maven provides virtual care for women and families through employers and health plans.

What makes it promising: Maven is helping expand access to women's health services including care for fertility, pregnancy, menopause, and mental health. The startup provides its platform to more than 700 employers and health plans, such as Amazon, Microsoft, and AT&T.

Maven, which is backed by top VC firms like Oak HC/FT and General Catalyst, landed a $1.35 billion valuation with its $90 million Series E in November 2022.

As one of the highest-valued women's health startups, Maven could pave the way for more growth in the sector with an IPO . Silicon Valley Bank wrote in a December report on women's health innovation that the startup "may be looking to exit in the not-distant future."

Memora Health

top 10 business ideas for startups

Total raised: $80.5 million

What it does: Memora Health uses AI to digitize and automate tasks in a patient's care plan.

What makes it promising: The company said it's seeing increasing demand for its platform as excitement around AI surges. Memora's machine-learning tech includes conversational AI that can help answer patient questions about their treatment plans after a doctor's visit, and intelligently pass along data from those conversations to the right provider.

Memora Health is backed by Andreessen Horowitz, General Catalyst, and other top firms, and last raised $30 million in April 2023. Its cofounders were named to Business Insider's list of the 30 leaders under 40 transforming healthcare in 2023 .

top 10 business ideas for startups

Total raised: $24 million, according to PitchBook

What they do: Nectar offers at-home allergy testing and treatment options, as well as an in-person clinic in New York.

What makes it promising: Millions of Americans suffer from allergies to animals, dust, and nature. But the traditional treatment model – which includes over-the-counter medication and regular injections – is ripe for disruption. Founded by a former AncestryDNA executive, Nectar offers at-home allergy testing and treatment via custom allergy drops prescribed by a provider.

Nectar raised a Series A in early 2023 led by Harmony Ventures.

Parallel Learning

top 10 business ideas for startups

Total raised: $30 million

What they do: Parallel Learning helps schools diagnose and treat students with learning differences.

What makes it promising: School systems are often overwhelmed and underprepared to provide proper care for students who have learning differences including ADHD, and dyslexia. It can also be difficult for families to seek out service providers and treatments themselves. Parallel Learning is a one-stop-shop for schools to support children with learning differences via diagnoses, treatments, and individualized education plans, or IEPs.

The startup currently works with more than 80 K-12 districts and has grown its revenue 4x year over year. Parallel announced a $20 million Series A in May 2022 and Tiger Global, Obvious Ventures, and Vine Ventures are among its investors.

top 10 business ideas for startups

Total raised: $102 million

What it does: Perplexity is a search engine on steroids. It tries to understand the user's question and answer in straightforward paragraphs, with sources and citations, instead of returning a list of ads and web pages.

What makes it promising: In a year and a half since launch, Perplexity has rocketed to 10 million monthly active users and processed more than 500 million queries, according to a spokesperson. Led by Aravind Srinivas, a former research scientist at OpenAI , the company has attracted top-shelf investors including Nvidia, Amazon founder Jeff Bezos, IVP, and NEA. In January, it raised $73.6 million in funding at a valuation of about $520 million , less than a year after it announced the last round, which shows investor fervor for the "answer engine."

top 10 business ideas for startups

Total raised: $55 million

What it does: A text-to-video platform offering AI-based editing software.

What makes it promising: Just six months after emerging from stealth, Pika announced $55 million in three funding rounds — pre-seed and seed rounds led by former GitHub CEO Nat Friedman and Daniel Gross, who runs the accelerator program AI Grant with Friedman, and a Series A round led by Lightspeed Venture Partners. Other investors include Elad Gil, Quora founder and CEO Adam D'Angelo, and Hugging Face cofounder and CEO Clem Delangue . Founded by two former Ph.D. students at Stanford's AI lab, Pika allows users to create AI-powered videos by entering just a few words. It has fewer than 10 employees, according to LinkedIn data. Armed with tens of millions of dollars, expect lots of hiring ahead.

top 10 business ideas for startups

Total raised: $138 million

What it does: Pinecone is an AI vector database for capturing and storing representations of unstructured data such as audio, images, and video.

What makes it promising: As machine-learning models become more powerful, developers are feeding more complex datasets into their models. Pinecone's technology allows developers to implement search across complex, unstructured data like text, images, and videos using their actual content instead of human-generated tags or labels. Customers include Microsoft, CVS, and Shopify.

Investors are bullish on the startup's technology. Last year, Pinecone raised $100 million at a $750 million valuation from VCs including Andreessen Horowitz and returning investor Menlo Ventures.

top 10 business ideas for startups

Total raised: $126 million

What it does: Poolside is building a large language model to write code.

What makes it promising: AI models that help write code already exist, but Poolside is trying to build a better mousetrap by focusing on feeding their model high-quality data specifically from STEM fields, including math, physics, and coding.

Cofounder and CEO Jason Warner is the former CTO of GitHub, where he developed GitHub Copilot , the leading AI-powered coding assistant. Now, he's hoping to use his knowledge and experience to compete with his former company in this niche area. Though less well capitalized than OpenAI or Anthropic, Poolside is being inventive with its approach. For instance, Warner decided to relocate Poolside's headquarters from San Francisco to Paris to take advantage of a large pool of untapped AI talent there and by going after use cases that OpenAI is less well positioned. "When you step on the court with Jordan, you don't try to beat him at his game, we're playing a different game," Warner told Business Insider.

top 10 business ideas for startups

Total raised: $77 million

What it does: Render aims to make software developers radically more productive in the cloud by deploying and scaling their applications and databases.

What makes it promising: Render is taking on Salesforce Heroku with an intuitive design and scalable, reliable cloud infrastructure. The idea came to founder Anurag Goel after he left Stripe , where he was the eighth employee, and built a few apps, facing "the same set of plumbing steps — like 5,000 things that you need to do on AWS — to get even a basic application up and running," Goel said.

Developers are flocking to Render, backed by Bessemer . It serves more than a million developers, an increase from about 500,000 in June of 2023. "Render's growth has been entirely organic, driven exclusively by word-of-mouth and without a marketing or sales team," Goel said.

top 10 business ideas for startups

Total raised: $450 million

What it does: Brands use Salsify to create an inventory of their products and pipe that data to digital sellers like Amazon and Target. The company uses software to validate that product descriptions and images comply with the latest retailer requirements, reducing the guesswork.

What makes it promising: It's no easy task to keep track of all the content for an entire product line, which is why brands like Mars, L'Oreal, Coca-Cola, and Bosch rely on Salsify to boost efficiency and drive sales. In the spring of 2022, investors valued the company at $2 billion in a Series F round of funding , making Salsify one of the most valuable startups in Boston, according to PitchBook data.

top 10 business ideas for startups

Total raised: $1.1 billion

What it does: Shield AI makes an autonomous pilot that operates aircraft, from fighter jets to drones, in high-risk settings, without the need for remote operators or GPS.

What makes it promising: The defense sector is ripe for disruption, with more funding flowing into defense startups in the past three years than all the venture capital dispersed from 2013 to 2020, according to PitchBook data. Shield AI is posed for success in this defense renaissance.

The company is set apart by creating software for virtually any aircraft, which is why its president Brandon Tseng likens its technology to the Android operating system. It also has a self-piloted drone in use by the US and Israeli military, The New York Times reported.

Investors are moving in. In December, Shield AI expanded its latest funding round with another $300 million, including $200 million in debt from Hercules Capital.


top 10 business ideas for startups

HQ: Los Angeles

Total raised: $1.5 million

What it does: SimpleClosure eases the burden on founders who must shut down their business by producing software that automates the legal and procedural tasks of winding down.

What makes it promising: If the investor warnings are true, this year will produce a bloodbath of startup closures. This will buoy year-old company SimpleClosure, and investors are leaping at the opportunity. In 2023, the company raised $1.5 million in pre-seed funding in 24 hours without ever creating a pitch deck in a deal co-led by Vera Equity and Cambrian Ventures.

top 10 business ideas for startups

HQ: San Mateo, California

Total raised: $562 million

What it does: Skydio is the nation's largest drone manufacturer , with a self-piloted aircraft that can capture the physical world and turn it into data for analysis.

What makes it promising: Skydio is coming off a banner year. In February of 2023, it secured new investment from Andreessen Horowitz, IVP, Nvidia, and others, valuing the company north of $2 billion. Last fall, it launched the Skydio 10x drone, geared for first responders, infrastructure operators, and militaries, as part of its shift away from consumer drones to focus on enterprise applications. The company rounded out the year with a visit by top leadership of the Department of Defense.

top 10 business ideas for startups

Total raised: $14.6 million, according to PitchBook

What they do: Sunnyside helps users reduce their alcohol consumption and be more mindful about drinking.

What makes it promising: From Dry January to mocktails, sobriety and "damp" lifestyles are having a moment — and Sunnyside has timed the market perfectly to ride the wave. Founded in 2019, the startup, formerly known as Cutback Coach, is an app that helps users become more mindful of their alcohol consumption and create healthier habits around drinking.

The startup raised $11.5 million last fall and counts Motley Fool Ventures. Will Ventures, Uncork Capital, and Offline Ventures among its backers.

top 10 business ideas for startups

Total raised: $5 million

What they do: The startup offers at-home STD testing.

What makes them promising: TBD Health's mission is to make sexual healthcare more accessible and accepted. In the last year, the startup has expanded its at-home STD testing services to 49 states — expansion in the 50th state, New York, is pending. Additionally, the startup has opened up a second in-person care facility in Denver, and begun exploring B2B partnerships, beginning with companies including Wisp, which was acquired by Canadian healthcare company Well Health in 2021, as well as as LGTBQIA+ digital health startup Folx Health.

TBD Health raised $5 million in early 2023 from investors including Tusk Venture Partners and Human Ventures. The company's revenue grew by 350% in 2023 compared to the previous year, and it is focusing in 2024 on expanding its brick-and-mortar presence, its cofounders told Business Insider

top 10 business ideas for startups

Total raised: $165.6 million, according to PitchBook

What it does: Generative AI for personalized brand content

What makes it promising: Typeface has quickly generated buzz after emerging from stealth last February and becoming a unicorn in record time. Last June, it raised $100 million in a Series B round led by Salesforce's venture arm, valuing it at $1 billion. Other top-shelf investors included Lightspeed Venture Partners, Microsoft's M12, Madrona, and GV. The startup has partnerships with Salesforce and Google, allowing their customers to use Typeface's technology in their existing workflows. It also recently bought fellow AI startup TensorTour , which expands the startup's AI algorithms and expertise in multimedia AI content, such as video and audio.

top 10 business ideas for startups

Total raised: $407 million, according to PitchBook

What it does: Whoop makes a fitness tracker that's a cult favorite among founders and professional athletes.

What makes it promising: At 12 years old, Whoop may be geriatric in startup years, but it shows no sign of slowing down. This past September, the company launched a feature powered by OpenAI's GPT-4, Whoop Coach, that learns from the wearer's biometric data and provides highly personalized and specific recommendations. Whoop also recently hired a chief financial officer, who was a longtime Nike executive and added a chief growth officer through an acquisition of the startup AnyQuestion.

top 10 business ideas for startups

HQ: Chicago

Total raised: Not venture-backed

What it does: Software development and developer tools

What makes it promising: 37Signals famously got off the VC fundraising treadmill years ago and operates on its revenue and profits. The company is best known for its Basecamp project management software, an email app called Hey, and developer tools like Hotwire. In 2023, it also became a beacon for how growth startups can save money by moving off the cloud. 37Signals co-owner and CTO David Heinemeier Hansson wrote in December that it was spending $3 million a year on the cloud. Basecamp has published books and an employee handbook on its philosophy . The handbook says that employees get a share of the company's profits and, should the company ever sell, a share of the proceeds. Correction: February 7, 2024 — An earlier version of this story misstated AlphaSense's total funding and number of customers. It is $770 million and 4,000 customers, respectively. 

top 10 business ideas for startups

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Tata Capital > Blog > Loan for Business > Top 10 Profitable Big Business Ideas In India

Top 10 Profitable Big Business Ideas In India

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India's economy is ever-growing due to the rapid changes in market trends. Moreover, a shift towards digitized models has ensured that everyone has scope for development. In easier terms, as the economy prospers and income levels grow, we are better armed than ever to find solutions.

As India is a large country with a huge population, the number of consumers is growing. Each consumer is constantly looking for new products to buy - this brings fresh opportunities for businesses to tap into.

Most Profitable Business Ideas in India

Here are the top 10 most profitable big business ideas you must start noting down today!

1.    Cloud kitchen

Cloud Kitchen is a smart way to launch your food business. The fast-paced lives, particularly in urban areas, leaves little time for cooking. At times, finding time to eat out at a restaurant also becomes a luxury. This is where cloud kitchen plays a role. So, how does one kickstart their cloud kitchen journey? A smartphone and a passion for cooking is all you need. If you are an aspiring chef, cloud kitchens are one of the most profitable businesses to start. In India, cloud kitchens are getting popular in cities like Bangalore, Mumbai, Pune, etc. While small cities are also seeing their share of cloud kitchens, the trend is yet to gain pace. How do cloud kitchens operate? In most cases, they tie up with food-delivery businesses to deliver food to customers. Little doubt exists that a cloud kitchen is a highly profitable business that needs a very low investment. If our business is thriving, you may even convert it into a restaurant.

Give this profitable business idea a go today!

2.    Wedding planner

Indians are known for elaborate weddings. Thanks to our tradition of lavish wedding ceremonies, wedding planning is a multi-million dollar industry. A wedding involves a considerable budget, sometimes going into crores. Plus, there are hundreds of arrangements to be made - from photo shoots to catering and decoration. If you can manage efficiently and plan meticulously, wedding planning can be an exciting career choice. Planning a wedding is an excellent money-making business idea as the earnings or profits are solely based on the client. If you can deliver to the client's expectations, the sky is the limit.

So, research to learn more about this high-profit business idea, making waves across India.

3.    Website Designing

The pandemic has seen a colossal rise in e-commerce business. Most of these companies require websites that attractively highlight their products and services. In today’s a business would not survive without a strong social media presence, good marketing and a unique and strong brand identity like a business logo with a unique and distinct design and colour scheme. Companies realise this and want to hire the best team to promote themselves. This has given the profession of website design a much-needed push. It is, most certainly, a big business idea and a high-profit business idea. As most websites are designed online, you can start your journey in website design without spending a fortune on resources.

4.    Interior designing and decorating

According to various stats, interior designing and decorating is one of India’s highest money-making ideas, valued at around 20 million USD. With the advent of social media and especially platforms like Instagram and Pinterest, we are just one click away from interesting design ideas. If you enjoy art and beauty and also have great taste in aesthetics, then this is the best large-scale business idea to aim for.

5.    Dropshipping

A large chunk of e-commerce involves stocking up goods, shipping them to customers, etc. For beginners in this field, this profession can be challenging. It would require shouldering a great many responsibilities and managing things to meticulous perfection. However, with a knack for learning, anyone can find success. It is not just one of the highest profitable business ideas, but also a money-making one too.

6.    Pet care services

If you love playing, grooming and taking care of animals, this profession is for you. Every family loves their pets, walking the extra mile to ensure that they are taken care of. No wonder, most pet owners want to wrap their pets in layers of luxury and comfort. These are the reasons why pet care is an ever-flourishing business in India. Beyond care, you can also provide shelters to pets whose owners have to travel on urgent work. This is a business idea that yields high profits with a low-cost investment.

7.    Travel agency

India is one of the most visited countries in the world due to its diverse culture and beauty. From huge mountains to beautiful golden deserts, from humungous waterfalls to great rivers - our heritage and beauty attract people from across the world. Hence, opening a travel agency to accommodate an ever-increasing crowd of tourists is a large-scale business idea. There are various aspects to the travel business. It can also be a collaboration of various businesses like transportation and hospitality, thus making it a big business idea.

8.    Organic farming

Gone are the days when everything was bought at a supermarket. As we as a generation become mindful of what we eat, healthy and organic food is topping popularity charts. While healthy eating is always a good habit, organic farming as a business idea is also profitable. You can either turn into a farmer, cultivate organic produce or become a distributor, facilitating the supply of food from farm to table.

9.    Coaching classes

Coaching Classes or online tuition classes are business ideas that are highly profitable at a low cost. With digitization, running an online class has become a lucrative option. It requires little capital also as classes can be conducted online. However, it is crucial to have good expertise on the subject, a good internet connection, time and patience.

10.   Digital marketing services

Much as businesses need a well-designed website, they also can't do without a robust social media and marketing team. Hence, the demand for smart and well-informed marketers is on the rise. Most businesses outsource such tasks to full-fledged marketing agencies that would formulate plans to highlight the business to its customers and investors. The marketer's pay is also attractive and depends mainly on the client. So, if you have it in you to run a stellar marketing campaign and you can sell ideas to clients, this business idea is yours to take.

Wrapping Up

To summarise, the blog speaks in depth about various business options that cater to a range of skill sets. With technology bringing the world closer, such new-age business ideas are fast gaining pace.

To help business owners get started, Tata Capital Business Loans has now brought a bouquet of options. Check the eligibility criteria & the plans on offer to make the right choice for your line of operation. A positive start & investment can lead the business to greater heights - And Tata Capital is here to make the journey smoother and hassle-free with their smart business loan.

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