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Business Plan

The article discusses the business plan, essential elements, types, and business plan format. As planning is a key factor in entrepreneurship, the concept is well explained with the help of business plan examples.

Table of Content

Any entrepreneurial venture needs systematic planning. A business plan helps in the identification of the resources for successful implementation. It crisply outlines the purpose of the business, the creation of the business, organisational structure, and responsibilities. It highlights the strategies that need to be adopted to achieve organisational goals. A business plan also helps identify the potential risks and threats the business may encounter and their solutions. Generally, investment-seeking entrepreneurs use business plans to propose their business vision to potential investors. It also presents different financial aspects, like income, cash-flow statements, financial ratios, etc.

Business Plan Details

The business plan contains different elements. There are mainly three parts to a business plan.

Business Concept

It discusses the structure of the business like the related products and services, the structural framework of the organisation, and other relevant details.

Marketplace section

This section is primarily about the target customers of the business, the competitors in the market, the potential threats and risks, strategies to overcome these threats, and plans regarding how to establish the business in the competitive market.

Financial Section

This section is related to income, investments, returns, and other financial details.

The length of the business plan can vary from 15 pages to even 100 pages. It primarily depends upon the complexity of the venture.

Business Plan Format

A business plan format has several components. It includes a cover page, title page, and contents page. The main features of the business plan are:

Executive Summary

It has the purpose statement of the business and other information like the leadership and ownership details, the location of the company, the operational procedure, number of employees, etc.

Business Description

The business description, products and services, pricing and lifespan, consumer benefits, production and manufacturing processes, different patents and technology, research and development initiatives are discussed here. This section must include a detailed business model, revenue stream, cost structure, key partners, activities, customer segments, etc.

Market Strategies

The detailed strategy regarding attracting the customers, increasing reach, distribution channel, different campaigns for advertising and marketing, etc., are specified here. Other market trends affect businesses, recovery options, and strategies. Must also be included in this section.

Competitive Analysis

This section discusses the details regarding the current market scenario, existing competitors, potential risks and threats, the position of the market, strengths and weaknesses, etc. In short, it presents an overview of the target market and the competition in the market. It must be based on deep research and analysis.

Design and Development Plan

The design of the business processes, how they are to be developed and operated, etc., are included in this section of the business plan.

Operations and Management Plan

The aspects related to the operation of the business and the management section are presented here.

Financial Factors

The estimated budget of the business, associated costs for staffing, marketing campaigns, production, and other processes are included in the financial factors. Further financial information like the financial statement, balance sheets, expected returns, potential investors, plans, and expectations from the business, are discussed in this section.

Purpose of Business Plan

Analysing different business plan examples, it can be concluded that the primary purpose of business plans is Internal or External. As far as internal purpose is concerned, a business plan is a roadmap for the venture. It can be considered an internal planning tool that helps the organisation achieve its goals and objectives. Besides, it can also act as a contingency plan that can be referred to if there is a risk of any unforeseen circumstances or potential threats. Different solutions mentioned in the plan can be referred to when required.

The external purpose of the plan is to attract potential investors and present them with a clear idea related to the business. Strategically planned businesses can easily attract investments. Presenting the detailed aspects of the business help can help in pitching better.

Business Plan and Entrepreneurship

Business plans are crucial for entrepreneurial ventures. It helps businesses to identify possible problems and design practical solutions. It helps in critical decision-making. This is a pragmatic approach and helps the business in the long run. Another critical aspect of a business plan is it helps in identifying short-term goals and long-term goals. It sets up the targets and creates a vision.

It helps in planning the resources and allocating them optimally for better results. They help assess the feasibility of different processes and whether they will be beneficial. It also establishes the business’s structural framework and helps present the business better. It makes it easier for entrepreneurs to approach investors.

Frequently asked questions

Get answers to the most common queries related to the CBSE CLASS 12 Examination Preparation.

Is a business plan a legal document?

Answer : No, a business plan is not a legal document. 

What is the mission statement in a business plan?

Is a marketing plan a subset of the business plan.

Answer : Yes, a marketing plan is a subset of the business plan.

How long should an ideal business plan be?

Answer : It defines the purpose of the existence of the business shortly.

Answer : There is no fixed length of the business plan . Most plans are between 15 and 20 pages. But, there are even business plans as long as a hundred pages.

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Notifications

Get all the important information related to the CBSE Class 12 Examination including the process of application, important calendar dates, eligibility criteria, exam centers etc.

CBSE Class 12 Exam Pattern

Cbse class 12 results 2023, cbse class 12 syllabus, related articles, working capital of a business.

Working capital financing refers to the amount of funds that are used to cover all of a business's short-term expenditure that is payable within a year.

Vestibule Training

What do you understand by Vestibule training? What is the significance of Vestibule training for an organisation?

Understand the meaning of selection

What is the meaning and definition of selection

Understand the limitations of planning.

Both for-profit and non-profit enterprises require planning. Some people believe that there are certain limitations of planning that you must know.

business plan project class 12 pdf

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Entrepreneurship Project on Business Plan

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Download PDF of  Entrepreneurship Project on Business Plan for CBSE class 12 . Complete project based on CBSE guidelines , unique content , full of charts , Diagrams and pictures . Project available on product /services of your choice .

SPECIFICATIONS

Size: 40-45 Pages

Made as per guidelines given on NCERT Entrepreneurship Book of Class 12.

Our Entrepreneurship Project Material on Business Plan includes the following –

  • The business idea: The introduction to the Main product or service selected.
  • Analysis of its unique Features , Market Potential , Market size , segment , uses and other details
  • Name of your business, logo design and tagline
  • Competitor Analysis : Comparison of similar products or services in the market. Selection of top competitors and brief details of there product
  • Unique selling proposition (USP ) / Competitive Analysis : This includes features that are unique in the product from its competitor that gives it edge over them .
  • Analysis of Competitive advantage  of the product
  • Market research plan (Description of competitor, demand for product/service etc)
  • Target customers and how will you reach them?
  • Advertising and promotion ideas
  • Packaging-Eco-friendly packaging
  • Distribution (How do you intend reaching your customers?)-Channel of distribution – direct and indirect
  • What does quality mean for your product or service?-ISI, Agmark, FPO etc
  •  Computation / calculation of cost per unit of the selected product or service. Reason behind the same
  • Computed fixed cost – Along With the following details with other details
  • Consultancy charges
  • Packing charges 
  • Raw material
  • Selling Price Calculation : What is the selling price and logic behind it?
  • Start up Cost Computation : Details of your start–up costs , its components
  • Sources of finance of start up cost : How would the business plan meet the costs?
  • Risk Factor Analysis and Mitigation Plan : Different possible risk factors in business and their mitigation or survival plan.
  • Calculation of One month’s profit and loss statement for the first month of the second year.
  • Calculation of break even point ( BEP ) with explanation : What is the break-even point of your business? Computation assuring the selling price and units which will be sold.
  • Other business plan project computations and content .

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business plan project class 12 pdf

CBSE Class 12 Business Studies Project Topics

Author : Palak Khanna

Updated On : November 14, 2023

Why Read This Article: Gain insights into the marking scheme, potential Class 12 Business Studies Project Topics CBSE, and best practices for CBSE Class 12 Business Studies projects to ensure optimal learning and good scores in project work. 

As part of the holistic learning approach, the CBSE Class 12 Business Studies curriculum includes project wor k.  

These projects enable students to apply theoretical concepts to real-world situations, fostering a practical understanding of business and commerce. 

The board suggests a couple of Class 12 Business Studies Project Topics CBSE you can choose to work on your project that carries 20 marks in the final exam.  

Let’s check the Class 12 Business Studies Project Topics CBSE suggested by the board of CBSE.  

Download Free Study Material for CBSE 2024 by SuperGrads

Class 12 Business Studies Project Topics CBSE Objective

Following their completion of the Business Studies project work, students will be able to: 

  • Gain exposure to the operational environment in the field of business management and related services. 
  • Develop a practical approach by utilizing modern technologies. 
  • Inculcate critical abilities such as teamwork, problem-solving, time management, and the collection, processing, analysis, and synthesis of relevant data to arrive at insightful conclusions. 
  • Become actively involved in the study process and show off their independence-working skills. 
  • Make learning entertaining so you will remember it. 

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Class 12 Business Studies Project Topics CBSE 

In order to give pupils a solid understanding of the concepts and procedures pertaining to business (trade and industry), as well as their interaction with society, the course in business studies is introduced at the senior school level.  

Business is a dynamic process that combines human initiative, natural resources, and technology in a continually shifting international environment.  

Project Work has been added to the Business Studies Syllabus for Classes XI and XII by the CBSE in order to help students better grasp the context in which a business functions and how it interacts with the social, economic, technological, and legal environment. 

Choosing a relevant and engaging topic is essential for a successful project. Here are some potential topics for consideration: 

CBSE business studies project class 12 on marketing management topics are as follows -  

  • CBSE business studies project for class 12 topics - Project One: Elements of Business Environment  
  • Topics for business studies project for class 12 CBSE- Project Two: Principles of Management 
  • Business studies marketing project topics for class 12 CBSE Project Three: Stock Exchange 
  • CBSE class 12 business studies project on business environment topics Project Four: Marketing 

Check:   Courses after 12th Commerce

Presentation and Submission of Project Report

At the end of the stipulated term, each student will prepare and submit his/her project report.  

The following essentials are required to be fulfilled for its preparation and submission. 

1. The total length of the project will be 25 to 30 pages. 

2. The project should be handwritten. 

3. The project should be presented in a neat folder. 

4. The project report should be developed in the following sequence- 

  • The cover page should include the title of the Project, student information, school and year. 
  • List of contents 
  • Acknowledgements and preface (acknowledging the institution, the places visited and the persons who have helped). 
  • Introduction. 
  • Topic with a suitable heading. 
  • Planning and activities are done during the project, if any. 
  • Observations and findings of the visit. 
  • Conclusions (summarized suggestions or findings, the future scope of the study). 
  • Photographs (if any). 
  • Appendix 
  • Teacher’s observation. 
  • Signatures of the teachers. 
  • At the completion of the evaluation of the project, it should be punched in the centre so that the report may not be reused but is available for reference only. 
  • The project will be returned after evaluation. The school may keep the best projects. 

Check:   CBSE Class 12 Business Studies Syllabus

How to prepare for Class 12 Business Studies Project?  

Preparing for the Class 12 Business Studies project involves a combination of research, organization, and presentation. Here's a step-by-step guide to help you effectively navigate this task: 

Choose Your Topic Wisely

Select a topic that genuinely interests you. This will make the research process engaging rather than tedious. 

Ensure the topic is relevant and aligns with the CBSE curriculum. 

Understand the Project Objectives

Clearly define what you aim to achieve with the project. This will act as a roadmap throughout your work. 

Check:   Class 12 Business Studies Important Questions

Research Thoroughly

Use textbooks, online resources, libraries, and newspapers for your research. 

When sourcing information from the internet, ensure the websites are credible. 

If your topic requires, conduct surveys, interviews, or visit businesses. 

Plan Your Structure

Begin with an introduction that outlines the purpose and significance of your study. 

Clearly segment your project with headings and subheadings, such as objectives, research methodology, data analysis, conclusions, and recommendations. 

Check:   CUET Business Studies Syllabus

Data Collection and Analysis

Depending on the nature of your project, collect primary data (through surveys or interviews) and/or secondary data (from existing resources). 

Use graphs, charts, and tables for a visual representation of your findings. This enhances clarity and makes the project visually appealing. 

Drafting and Writing

Start by creating a rough draft. This helps you organize your thoughts and findings. 

Keep your language clear and concise. Remember, the aim is to communicate your findings effectively. 

Check:   Class 12 Business Studies Sample Papers

Cite Your Sources

Always give credit to your sources of information. This avoids issues of plagiarism and showcases the authenticity of your work. 

Practice Your Presentation

You'll likely need to present your project and undergo a viva. Familiarize yourself thoroughly with your content. 

Prepare for potential questions that teachers might ask during the viva. 

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Review and Proofread

Before finalizing, review your work. Check for grammatical errors, ensure data accuracy, and see if the project flows logically. 

Feedback Loop

It's always a good idea to have a peer, teacher, or mentor review your project. They might offer a fresh perspective or catch errors you missed. 

Check:   How to study Business Studies Class 12

Final Presentation

Use tools like PowerPoint for your presentation, if required. 

Ensure that your written report is neatly bound and presented. First impressions do matter. 

Check:   Class 11 Business Studies Sample Papers

Be Ready for Feedback

After presenting, be open to feedback. This helps in learning and improving. 

Tips: 

Start early. Don't leave your project for the last minute. Spacing out your work will lead to better quality research and less stress. 

Engage with the topic. A genuine interest will reflect in the quality of your work. 

Business Studies equips individuals with skills that are applicable in a wide range of sectors and roles. The knowledge acquired often forms the foundation for successful careers in the dynamic world of business. 

Class 12 Business Studies Project Topics CBSE Marking Scheme 

The allocation of Marks for the Class 12 Business Studies Project is 20 Marks.  

The marks will be allocated under the following heads: 

Check:   CBSE Class 12 Business Studies Viva Questions  

Conclusion 

The CBSE Class 12 Business Studies project is an opportunity for students to dive deep into the business realm and understand its nuances. Selecting a compelling topic and following the marking scheme not only secures good marks but also provides knowledge and insights into the world of commerce. 

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Frequently Asked Questions

Can I choose a topic not listed in the CBSE guidelines?

business plan project class 12 pdf

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Are group projects allowed?

Can I use digital tools for my project?

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business plan project class 12 pdf

Textbooks PDF (I-XII)

Business Project Class 12

Business Project Class 12

General Guidelines For Making Business Project Class 12 

Following are the essential guidelines for preparation and submission of Business studies Project for Class 12.

  • Content of the Project should be handwritten The project should be handwritten and not typed and printed.
  • Neat and legible Handwriting Handwriting should be legible and no scribbling or cutting should be there. Make a very neat presentation of your project.
  • Project To Be Presented In Folder The project should be presented in a neat folder or Spiral Bound.
  • File Format Complete project should be in a file format.
  • Paper The entire report must be submitted on A4 size paper. Use interleaf coloured sheet (ruled on one side and blank on other side)
  • Write On One Side Of The Page The project should be written on one side of each page only.
  •  Margins You should leave some margin on the Top, bottom, Left and right of the page.
  • Page Numbers Every page must be numbered.
  • Tables And Figures Tables and Figures should be centred and labelled with identification number and title.Table and figure should clearly show what is intended of them.In case of graphical representation, axis must be clearly labeled.
  • Sequence Of Project Report
  • Cover page should contain the Project title, student information, school and year
  • Acknowledgement
  • Certificate
  • List of contents
  • Introduction, Topic with suitable heading
  • Planning and activities done during the project, if any
  • Observations and findings while conducting the project
  • Newspaper clippings (If Any)
  • Conclusions (summarised suggestions or findings, future scope of study)
  • Bibliography
  • Teachers Observation and Remarks.

Project One: Elements of Business Environment

The students should select one of the following element with teacher’s help.

  • The changes in transportation of fruits and vegetables such as cardboard crates being used in place of wooden crates, etc. Reasons for above changes.
  • Milk being supplied in glass bottles, later in plastic bags and now in tetra-pack and through vending machines.
  • Plastic furniture [doors and stools] gaining preference over wooden furniture.
  • The origin of cardboard and the various stages of changes and growth.
  • Brown paper bags packing to recycled paper bags to plastic bags and cloth bags.
  • Re use of packaging [bottles, jars and tins] to attract customers for their products.
  • The concept of pyramid packaging for milk.
  • Cost being borne by the consumer/manufacturer.
  • Packaging used as means of advertisements.
  • Reasons of stopping the manufacturing of the above mentioned drinks in India THEN.
  • The introduction of Thums up and Campa cola range.
  • Re entry of Coke and introduction of Pepsi in the Indian market.
  • Factors responsible for the change.
  • Other linkages with the above.
  • Leading brands and the company having the highest market share.
  • Different local brands venturing in the Indian market.
  • The rating of the above brands in the market.
  • The survival and reasons of failure in competition with the international brands.
  • Other observations made by the students The teacher may develop the following on the above lines
  • Changing role of the women in the past 25 years relating to joint families, nuclear families, women as a bread earner of the family, changes in the requirement trend of mixers, washing machines, micro wave and standard of living.
  • The changes in the pattern of import and export of different Products.
  • The trend in the changing interest rates and their effect on savings.
  • A study on child labour laws, its implementation and consequences.
  • The state of ‘anti plastic campaign,’ the law, its effects and implementation.
  • The laws of mining /setting up of industries, rules and regulations, licences required for running that business.
  • Social factors affecting acceptance and rejection of an identified product. (Dish washer, Atta maker, etc)
  • Washing machines, micro waves, mixers and grinder.
  • Need for creche, day care centre for young and old.
  • Ready to eat food, eating food outside, and tiffin centres.
  • Change in the man-machine ratio with technological advances resulting in change of cost structure.
  • Effect of changes in technological environment on the behaviour of employee

Project Two: Principles of Management

The students are required to visit any one of the following:

  • A departmental store.
  • An Industrial unit.
  • A fast food outlet.
  • Division of work.
  • Unity of command.
  • Unity of direction.
  • Scalar chain
  • Espirit de corps
  • Fair remuneration to all.
  • Subordination of individual interest to general interest.
  • Initiative.
  • Centralisation and decentralisation.
  • Stability of tenure.

They may enquire into the application of scientific management techniques by F.W. Taylor in the unit visited. Scientific techniques of management.

  • Functional foremanship.
  • Standardisation and simplification of work.
  • Method study.
  • Motion Study.
  • Time Study.
  • Fatigue Study
  • Differential piece rate plan.

Project Three: Stock Exchange

The purpose of this project is to teach school students the values of investing and utilising the stock market. This project also teaches important lessons about the economy, mathematics and financial responsibility. The basis of this project is to learn about the stock market while investing a specified amount of fake money in certain stocks. Students then study the results and buy and sell as they see fit. This project will also guide the students and provide them with the supplies necessary to successfully monitor stock market trends and will teach students how to calculate profit and loss on stock.

The project work will enable the students to:

  • understand the topics like sources of business finance and capital market
  • understand the concepts used in stock exchange
  • inculcate the habit of watching business channels, reading business journals/newspapers and seeking information from their elders.

The students are expected to:

  • Develop a brief report on History of Stock Exchanges in India. (your country)
  • Prepare a list of at least 25 companies listed on a Stock Exchange.
  • To make an imaginary portfolio totalling a sum of Rs. 50,000 equally in any of the 5 companies of their choice listed above over a period of twenty working days.

The students may be required to report the prices of the stocks on daily basis and present it diagrammatically on the graph paper.

  • They will understand the weekly holidays and the holidays under the Negotiable Instruments Act. They will also come across with terms like closing prices, opening prices, etc.
  • During this period of recording students are supposed to distinctively record the daily and starting and closing prices of the week other days under the negotiable instrument act so that they acquire knowledge about closing and opening prices.
  • The students may conclude by identifying the causes in the fluctuations of prices. Normally it would be related to the front page news of the a business journal, for example,
  • Change of seasons.
  • Spread of epidemic.
  • Strikes and accidents
  • Natural and human disasters.
  • Political environment.
  • Lack of faith in the government policies.
  • Impact of changes in government policies for specific industry.
  • International events.
  • Contract and treaties at the international scene.
  • Relations with the neighbouring countries.
  • Crisis in developed countries, etc.

The students are expected to find the value of their investments and accordingly rearrange their portfolio. The project work should cover the following aspects;

  • Graphical presentation of the share prices of different companies on different dates.
  • Change in market value of shares due to change of seasons, festivals, natural and human disasters.
  • Change in market value of shares due to change in political environment/ policies of various countries/crisis in developed countries or any other reasons
  • Identify the top ten companies out of the 25 selected on the basis of their market value of shares. It does not matter if they have made profits or losses.

Project Four: Marketing

  • Air conditioners
  • Baby diapers
  • Bathing Soap
  • Bathroom cleaner
  • Breakfast cereal
  • Cheese spreads
  • Cosmetology product
  • Fairness cream
  • Fruit candy
  • Infant dress
  • Ladies footwear
  • Learning Toys
  • Microwave oven
  • Moisturizer
  • Music player
  • Nail polish
  • Ready Soups
  • Refrigerator
  • Roasted snacks
  • Sauces/ Ketchup
  • Shaving cream
  • Shoe polish
  • Suitcase/ airbag
  • Tiffin Wallah
  • Washing detergent
  • Washing machine
  • Washing powder
  • Water bottle
  • Water storage tank

Any more as suggested by the teacher. Now the students are required to make a project on the identified product/service keeping in mind the following:

  • Why have they selected this product/service?
  • Find out ‘5’ competitive brands that exist in the market.
  • What permission and licences would be required to make the product?
  • What are your competitors Unique Selling Proposition.[U.S.P.]?
  • Does your product have any range give details?
  • What is the name of your product?
  • Enlist its features.
  • Draw the ‘Label’ of your product.
  • Draw a logo for your product.
  • Draft a tag line.
  • Selling price to consumer
  • Selling price to retailer
  • Selling price to wholesaler

What is the profit margin in percentage to the

  • Manufacturer.
  • Wholesaler.
  • How will your product be packaged?
  • Which channel of distribution are you going to use? Give reasons for selection?
  • Decisions related to warehousing, state reasons.
  • To consumer
  • To retailer
  • To wholesaler
  • List 5 ways of promoting your product.
  • The wholesaler
  • The retailer
  • The consumer
  • What is going to be your ‘U.S.P?
  • What means of transport you will use and why?
  • Draft a social message for your label.
  • What cost effective techniques will you follow for your product.
  • What cost effective techniques will you follow for your promotion plan.

At this stage the students will realise the importance of the concept of marketing mix and the necessary decision regarding the four P’s of marketing.

On the basis of the work done by the students the project report should include the following:

  • Type of product /service identified and the (consumer/industries) process involve there in.
  • Brand name and the product.
  • Range of the product.
  • Identification mark or logo.
  • Labeling and packaging.
  • Price of the product and basis of price fixation.
  • Selected channels of distribution and reasons thereof.
  • Decisions related to transportation and warehousing. State reasons.
  • Promotional techniques used and starting reasons for deciding the particular technique.
  • Grading and standardization.

Presentation and Submission of Project Report

At the end of the stipulated term, each student will prepare and submit his/her project report. Following essentials are required to be fulfilled for its preparation and submission.

  • The total length of the project will be of 25 to 30 pages.
  • The project should be handwritten.
  • The project should be presented in a neat folder.
  • Cover page should include the title of the Project, student information, school and year.
  • List of contents.
  • Acknowledgements and preface (acknowledging the institution, the places visited and the persons who have helped).
  • Introduction.
  • Topic with suitable heading.
  • Planning and activities done during the project, if any.
  • Observations and findings of the visit.
  • Conclusions (summarized suggestions or findings, future scope of study).
  • Photographs (if any).
  • Teacher’s observation.
  • Signatures of the teachers.
  • At the completion of the evaluation of the project, it should be punched in the centre so that the report may not be reused but is available for reference only.
  • The project will be returned after evaluation. The school may keep the best projects.

Allocation of Marks = 20 Marks The marks will be allocated under the following heads:

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  • 11.4 The Business Plan
  • Introduction
  • 1.1 Entrepreneurship Today
  • 1.2 Entrepreneurial Vision and Goals
  • 1.3 The Entrepreneurial Mindset
  • Review Questions
  • Discussion Questions
  • Case Questions
  • Suggested Resources
  • 2.1 Overview of the Entrepreneurial Journey
  • 2.2 The Process of Becoming an Entrepreneur
  • 2.3 Entrepreneurial Pathways
  • 2.4 Frameworks to Inform Your Entrepreneurial Path
  • 3.1 Ethical and Legal Issues in Entrepreneurship
  • 3.2 Corporate Social Responsibility and Social Entrepreneurship
  • 3.3 Developing a Workplace Culture of Ethical Excellence and Accountability
  • 4.1 Tools for Creativity and Innovation
  • 4.2 Creativity, Innovation, and Invention: How They Differ
  • 4.3 Developing Ideas, Innovations, and Inventions
  • 5.1 Entrepreneurial Opportunity
  • 5.2 Researching Potential Business Opportunities
  • 5.3 Competitive Analysis
  • 6.1 Problem Solving to Find Entrepreneurial Solutions
  • 6.2 Creative Problem-Solving Process
  • 6.3 Design Thinking
  • 6.4 Lean Processes
  • 7.1 Clarifying Your Vision, Mission, and Goals
  • 7.2 Sharing Your Entrepreneurial Story
  • 7.3 Developing Pitches for Various Audiences and Goals
  • 7.4 Protecting Your Idea and Polishing the Pitch through Feedback
  • 7.5 Reality Check: Contests and Competitions
  • 8.1 Entrepreneurial Marketing and the Marketing Mix
  • 8.2 Market Research, Market Opportunity Recognition, and Target Market
  • 8.3 Marketing Techniques and Tools for Entrepreneurs
  • 8.4 Entrepreneurial Branding
  • 8.5 Marketing Strategy and the Marketing Plan
  • 8.6 Sales and Customer Service
  • 9.1 Overview of Entrepreneurial Finance and Accounting Strategies
  • 9.2 Special Funding Strategies
  • 9.3 Accounting Basics for Entrepreneurs
  • 9.4 Developing Startup Financial Statements and Projections
  • 10.1 Launching the Imperfect Business: Lean Startup
  • 10.2 Why Early Failure Can Lead to Success Later
  • 10.3 The Challenging Truth about Business Ownership
  • 10.4 Managing, Following, and Adjusting the Initial Plan
  • 10.5 Growth: Signs, Pains, and Cautions
  • 11.1 Avoiding the “Field of Dreams” Approach
  • 11.2 Designing the Business Model
  • 11.3 Conducting a Feasibility Analysis
  • 12.1 Building and Connecting to Networks
  • 12.2 Building the Entrepreneurial Dream Team
  • 12.3 Designing a Startup Operational Plan
  • 13.1 Business Structures: Overview of Legal and Tax Considerations
  • 13.2 Corporations
  • 13.3 Partnerships and Joint Ventures
  • 13.4 Limited Liability Companies
  • 13.5 Sole Proprietorships
  • 13.6 Additional Considerations: Capital Acquisition, Business Domicile, and Technology
  • 13.7 Mitigating and Managing Risks
  • 14.1 Types of Resources
  • 14.2 Using the PEST Framework to Assess Resource Needs
  • 14.3 Managing Resources over the Venture Life Cycle
  • 15.1 Launching Your Venture
  • 15.2 Making Difficult Business Decisions in Response to Challenges
  • 15.3 Seeking Help or Support
  • 15.4 Now What? Serving as a Mentor, Consultant, or Champion
  • 15.5 Reflections: Documenting the Journey
  • A | Suggested Resources

Learning Objectives

By the end of this section, you will be able to:

  • Describe the different purposes of a business plan
  • Describe and develop the components of a brief business plan
  • Describe and develop the components of a full business plan

Unlike the brief or lean formats introduced so far, the business plan is a formal document used for the long-range planning of a company’s operation. It typically includes background information, financial information, and a summary of the business. Investors nearly always request a formal business plan because it is an integral part of their evaluation of whether to invest in a company. Although nothing in business is permanent, a business plan typically has components that are more “set in stone” than a business model canvas , which is more commonly used as a first step in the planning process and throughout the early stages of a nascent business. A business plan is likely to describe the business and industry, market strategies, sales potential, and competitive analysis, as well as the company’s long-term goals and objectives. An in-depth formal business plan would follow at later stages after various iterations to business model canvases. The business plan usually projects financial data over a three-year period and is typically required by banks or other investors to secure funding. The business plan is a roadmap for the company to follow over multiple years.

Some entrepreneurs prefer to use the canvas process instead of the business plan, whereas others use a shorter version of the business plan, submitting it to investors after several iterations. There are also entrepreneurs who use the business plan earlier in the entrepreneurial process, either preceding or concurrently with a canvas. For instance, Chris Guillebeau has a one-page business plan template in his book The $100 Startup . 48 His version is basically an extension of a napkin sketch without the detail of a full business plan. As you progress, you can also consider a brief business plan (about two pages)—if you want to support a rapid business launch—and/or a standard business plan.

As with many aspects of entrepreneurship, there are no clear hard and fast rules to achieving entrepreneurial success. You may encounter different people who want different things (canvas, summary, full business plan), and you also have flexibility in following whatever tool works best for you. Like the canvas, the various versions of the business plan are tools that will aid you in your entrepreneurial endeavor.

Business Plan Overview

Most business plans have several distinct sections ( Figure 11.16 ). The business plan can range from a few pages to twenty-five pages or more, depending on the purpose and the intended audience. For our discussion, we’ll describe a brief business plan and a standard business plan. If you are able to successfully design a business model canvas, then you will have the structure for developing a clear business plan that you can submit for financial consideration.

Both types of business plans aim at providing a picture and roadmap to follow from conception to creation. If you opt for the brief business plan, you will focus primarily on articulating a big-picture overview of your business concept.

The full business plan is aimed at executing the vision concept, dealing with the proverbial devil in the details. Developing a full business plan will assist those of you who need a more detailed and structured roadmap, or those of you with little to no background in business. The business planning process includes the business model, a feasibility analysis, and a full business plan, which we will discuss later in this section. Next, we explore how a business plan can meet several different needs.

Purposes of a Business Plan

A business plan can serve many different purposes—some internal, others external. As we discussed previously, you can use a business plan as an internal early planning device, an extension of a napkin sketch, and as a follow-up to one of the canvas tools. A business plan can be an organizational roadmap , that is, an internal planning tool and working plan that you can apply to your business in order to reach your desired goals over the course of several years. The business plan should be written by the owners of the venture, since it forces a firsthand examination of the business operations and allows them to focus on areas that need improvement.

Refer to the business venture throughout the document. Generally speaking, a business plan should not be written in the first person.

A major external purpose for the business plan is as an investment tool that outlines financial projections, becoming a document designed to attract investors. In many instances, a business plan can complement a formal investor’s pitch. In this context, the business plan is a presentation plan, intended for an outside audience that may or may not be familiar with your industry, your business, and your competitors.

You can also use your business plan as a contingency plan by outlining some “what-if” scenarios and exploring how you might respond if these scenarios unfold. Pretty Young Professional launched in November 2010 as an online resource to guide an emerging generation of female leaders. The site focused on recent female college graduates and current students searching for professional roles and those in their first professional roles. It was founded by four friends who were coworkers at the global consultancy firm McKinsey. But after positions and equity were decided among them, fundamental differences of opinion about the direction of the business emerged between two factions, according to the cofounder and former CEO Kathryn Minshew . “I think, naively, we assumed that if we kicked the can down the road on some of those things, we’d be able to sort them out,” Minshew said. Minshew went on to found a different professional site, The Muse , and took much of the editorial team of Pretty Young Professional with her. 49 Whereas greater planning potentially could have prevented the early demise of Pretty Young Professional, a change in planning led to overnight success for Joshua Esnard and The Cut Buddy team. Esnard invented and patented the plastic hair template that he was selling online out of his Fort Lauderdale garage while working a full-time job at Broward College and running a side business. Esnard had hundreds of boxes of Cut Buddies sitting in his home when he changed his marketing plan to enlist companies specializing in making videos go viral. It worked so well that a promotional video for the product garnered 8 million views in hours. The Cut Buddy sold over 4,000 products in a few hours when Esnard only had hundreds remaining. Demand greatly exceeded his supply, so Esnard had to scramble to increase manufacturing and offered customers two-for-one deals to make up for delays. This led to selling 55,000 units, generating $700,000 in sales in 2017. 50 After appearing on Shark Tank and landing a deal with Daymond John that gave the “shark” a 20-percent equity stake in return for $300,000, The Cut Buddy has added new distribution channels to include retail sales along with online commerce. Changing one aspect of a business plan—the marketing plan—yielded success for The Cut Buddy.

Link to Learning

Watch this video of Cut Buddy’s founder, Joshua Esnard, telling his company’s story to learn more.

If you opt for the brief business plan, you will focus primarily on articulating a big-picture overview of your business concept. This version is used to interest potential investors, employees, and other stakeholders, and will include a financial summary “box,” but it must have a disclaimer, and the founder/entrepreneur may need to have the people who receive it sign a nondisclosure agreement (NDA) . The full business plan is aimed at executing the vision concept, providing supporting details, and would be required by financial institutions and others as they formally become stakeholders in the venture. Both are aimed at providing a picture and roadmap to go from conception to creation.

Types of Business Plans

The brief business plan is similar to an extended executive summary from the full business plan. This concise document provides a broad overview of your entrepreneurial concept, your team members, how and why you will execute on your plans, and why you are the ones to do so. You can think of a brief business plan as a scene setter or—since we began this chapter with a film reference—as a trailer to the full movie. The brief business plan is the commercial equivalent to a trailer for Field of Dreams , whereas the full plan is the full-length movie equivalent.

Brief Business Plan or Executive Summary

As the name implies, the brief business plan or executive summary summarizes key elements of the entire business plan, such as the business concept, financial features, and current business position. The executive summary version of the business plan is your opportunity to broadly articulate the overall concept and vision of the company for yourself, for prospective investors, and for current and future employees.

A typical executive summary is generally no longer than a page, but because the brief business plan is essentially an extended executive summary, the executive summary section is vital. This is the “ask” to an investor. You should begin by clearly stating what you are asking for in the summary.

In the business concept phase, you’ll describe the business, its product, and its markets. Describe the customer segment it serves and why your company will hold a competitive advantage. This section may align roughly with the customer segments and value-proposition segments of a canvas.

Next, highlight the important financial features, including sales, profits, cash flows, and return on investment. Like the financial portion of a feasibility analysis, the financial analysis component of a business plan may typically include items like a twelve-month profit and loss projection, a three- or four-year profit and loss projection, a cash-flow projection, a projected balance sheet, and a breakeven calculation. You can explore a feasibility study and financial projections in more depth in the formal business plan. Here, you want to focus on the big picture of your numbers and what they mean.

The current business position section can furnish relevant information about you and your team members and the company at large. This is your opportunity to tell the story of how you formed the company, to describe its legal status (form of operation), and to list the principal players. In one part of the extended executive summary, you can cover your reasons for starting the business: Here is an opportunity to clearly define the needs you think you can meet and perhaps get into the pains and gains of customers. You also can provide a summary of the overall strategic direction in which you intend to take the company. Describe the company’s mission, vision, goals and objectives, overall business model, and value proposition.

Rice University’s Student Business Plan Competition, one of the largest and overall best-regarded graduate school business-plan competitions (see Telling Your Entrepreneurial Story and Pitching the Idea ), requires an executive summary of up to five pages to apply. 51 , 52 Its suggested sections are shown in Table 11.2 .

Are You Ready?

Create a brief business plan.

Fill out a canvas of your choosing for a well-known startup: Uber, Netflix, Dropbox, Etsy, Airbnb, Bird/Lime, Warby Parker, or any of the companies featured throughout this chapter or one of your choice. Then create a brief business plan for that business. See if you can find a version of the company’s actual executive summary, business plan, or canvas. Compare and contrast your vision with what the company has articulated.

  • These companies are well established but is there a component of what you charted that you would advise the company to change to ensure future viability?
  • Map out a contingency plan for a “what-if” scenario if one key aspect of the company or the environment it operates in were drastically is altered?

Full Business Plan

Even full business plans can vary in length, scale, and scope. Rice University sets a ten-page cap on business plans submitted for the full competition. The IndUS Entrepreneurs , one of the largest global networks of entrepreneurs, also holds business plan competitions for students through its Tie Young Entrepreneurs program. In contrast, business plans submitted for that competition can usually be up to twenty-five pages. These are just two examples. Some components may differ slightly; common elements are typically found in a formal business plan outline. The next section will provide sample components of a full business plan for a fictional business.

Executive Summary

The executive summary should provide an overview of your business with key points and issues. Because the summary is intended to summarize the entire document, it is most helpful to write this section last, even though it comes first in sequence. The writing in this section should be especially concise. Readers should be able to understand your needs and capabilities at first glance. The section should tell the reader what you want and your “ask” should be explicitly stated in the summary.

Describe your business, its product or service, and the intended customers. Explain what will be sold, who it will be sold to, and what competitive advantages the business has. Table 11.3 shows a sample executive summary for the fictional company La Vida Lola.

Business Description

This section describes the industry, your product, and the business and success factors. It should provide a current outlook as well as future trends and developments. You also should address your company’s mission, vision, goals, and objectives. Summarize your overall strategic direction, your reasons for starting the business, a description of your products and services, your business model, and your company’s value proposition. Consider including the Standard Industrial Classification/North American Industry Classification System (SIC/NAICS) code to specify the industry and insure correct identification. The industry extends beyond where the business is located and operates, and should include national and global dynamics. Table 11.4 shows a sample business description for La Vida Lola.

Industry Analysis and Market Strategies

Here you should define your market in terms of size, structure, growth prospects, trends, and sales potential. You’ll want to include your TAM and forecast the SAM . (Both these terms are discussed in Conducting a Feasibility Analysis .) This is a place to address market segmentation strategies by geography, customer attributes, or product orientation. Describe your positioning relative to your competitors’ in terms of pricing, distribution, promotion plan, and sales potential. Table 11.5 shows an example industry analysis and market strategy for La Vida Lola.

Competitive Analysis

The competitive analysis is a statement of the business strategy as it relates to the competition. You want to be able to identify who are your major competitors and assess what are their market shares, markets served, strategies employed, and expected response to entry? You likely want to conduct a classic SWOT analysis (Strengths Weaknesses Opportunities Threats) and complete a competitive-strength grid or competitive matrix. Outline your company’s competitive strengths relative to those of the competition in regard to product, distribution, pricing, promotion, and advertising. What are your company’s competitive advantages and their likely impacts on its success? The key is to construct it properly for the relevant features/benefits (by weight, according to customers) and how the startup compares to incumbents. The competitive matrix should show clearly how and why the startup has a clear (if not currently measurable) competitive advantage. Some common features in the example include price, benefits, quality, type of features, locations, and distribution/sales. Sample templates are shown in Figure 11.17 and Figure 11.18 . A competitive analysis helps you create a marketing strategy that will identify assets or skills that your competitors are lacking so you can plan to fill those gaps, giving you a distinct competitive advantage. When creating a competitor analysis, it is important to focus on the key features and elements that matter to customers, rather than focusing too heavily on the entrepreneur’s idea and desires.

Operations and Management Plan

In this section, outline how you will manage your company. Describe its organizational structure. Here you can address the form of ownership and, if warranted, include an organizational chart/structure. Highlight the backgrounds, experiences, qualifications, areas of expertise, and roles of members of the management team. This is also the place to mention any other stakeholders, such as a board of directors or advisory board(s), and their relevant relationship to the founder, experience and value to help make the venture successful, and professional service firms providing management support, such as accounting services and legal counsel.

Table 11.6 shows a sample operations and management plan for La Vida Lola.

Marketing Plan

Here you should outline and describe an effective overall marketing strategy for your venture, providing details regarding pricing, promotion, advertising, distribution, media usage, public relations, and a digital presence. Fully describe your sales management plan and the composition of your sales force, along with a comprehensive and detailed budget for the marketing plan. Table 11.7 shows a sample marketing plan for La Vida Lola.

Financial Plan

A financial plan seeks to forecast revenue and expenses; project a financial narrative; and estimate project costs, valuations, and cash flow projections. This section should present an accurate, realistic, and achievable financial plan for your venture (see Entrepreneurial Finance and Accounting for detailed discussions about conducting these projections). Include sales forecasts and income projections, pro forma financial statements ( Building the Entrepreneurial Dream Team , a breakeven analysis, and a capital budget. Identify your possible sources of financing (discussed in Conducting a Feasibility Analysis ). Figure 11.19 shows a template of cash-flow needs for La Vida Lola.

Entrepreneur In Action

Laughing man coffee.

Hugh Jackman ( Figure 11.20 ) may best be known for portraying a comic-book superhero who used his mutant abilities to protect the world from villains. But the Wolverine actor is also working to make the planet a better place for real, not through adamantium claws but through social entrepreneurship.

A love of java jolted Jackman into action in 2009, when he traveled to Ethiopia with a Christian humanitarian group to shoot a documentary about the impact of fair-trade certification on coffee growers there. He decided to launch a business and follow in the footsteps of the late Paul Newman, another famous actor turned philanthropist via food ventures.

Jackman launched Laughing Man Coffee two years later; he sold the line to Keurig in 2015. One Laughing Man Coffee café in New York continues to operate independently, investing its proceeds into charitable programs that support better housing, health, and educational initiatives within fair-trade farming communities. 55 Although the New York location is the only café, the coffee brand is still distributed, with Keurig donating an undisclosed portion of Laughing Man proceeds to those causes (whereas Jackman donates all his profits). The company initially donated its profits to World Vision, the Christian humanitarian group Jackman accompanied in 2009. In 2017, it created the Laughing Man Foundation to be more active with its money management and distribution.

  • You be the entrepreneur. If you were Jackman, would you have sold the company to Keurig? Why or why not?
  • Would you have started the Laughing Man Foundation?
  • What else can Jackman do to aid fair-trade practices for coffee growers?

What Can You Do?

Textbooks for change.

Founded in 2014, Textbooks for Change uses a cross-compensation model, in which one customer segment pays for a product or service, and the profit from that revenue is used to provide the same product or service to another, underserved segment. Textbooks for Change partners with student organizations to collect used college textbooks, some of which are re-sold while others are donated to students in need at underserved universities across the globe. The organization has reused or recycled 250,000 textbooks, providing 220,000 students with access through seven campus partners in East Africa. This B-corp social enterprise tackles a problem and offers a solution that is directly relevant to college students like yourself. Have you observed a problem on your college campus or other campuses that is not being served properly? Could it result in a social enterprise?

Work It Out

Franchisee set out.

A franchisee of East Coast Wings, a chain with dozens of restaurants in the United States, has decided to part ways with the chain. The new store will feature the same basic sports-bar-and-restaurant concept and serve the same basic foods: chicken wings, burgers, sandwiches, and the like. The new restaurant can’t rely on the same distributors and suppliers. A new business plan is needed.

  • What steps should the new restaurant take to create a new business plan?
  • Should it attempt to serve the same customers? Why or why not?

This New York Times video, “An Unlikely Business Plan,” describes entrepreneurial resurgence in Detroit, Michigan.

  • 48 Chris Guillebeau. The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future . New York: Crown Business/Random House, 2012.
  • 49 Jonathan Chan. “What These 4 Startup Case Studies Can Teach You about Failure.” Foundr.com . July 12, 2015. https://foundr.com/4-startup-case-studies-failure/
  • 50 Amy Feldman. “Inventor of the Cut Buddy Paid YouTubers to Spark Sales. He Wasn’t Ready for a Video to Go Viral.” Forbes. February 15, 2017. https://www.forbes.com/sites/forbestreptalks/2017/02/15/inventor-of-the-cut-buddy-paid-youtubers-to-spark-sales-he-wasnt-ready-for-a-video-to-go-viral/#3eb540ce798a
  • 51 Jennifer Post. “National Business Plan Competitions for Entrepreneurs.” Business News Daily . August 30, 2018. https://www.businessnewsdaily.com/6902-business-plan-competitions-entrepreneurs.html
  • 52 “Rice Business Plan Competition, Eligibility Criteria and How to Apply.” Rice Business Plan Competition . March 2020. https://rbpc.rice.edu/sites/g/files/bxs806/f/2020%20RBPC%20Eligibility%20Criteria%20and%20How%20to%20Apply_23Oct19.pdf
  • 53 “Rice Business Plan Competition, Eligibility Criteria and How to Apply.” Rice Business Plan Competition. March 2020. https://rbpc.rice.edu/sites/g/files/bxs806/f/2020%20RBPC%20Eligibility%20Criteria%20and%20How%20to%20Apply_23Oct19.pdf; Based on 2019 RBPC Competition Rules and Format April 4–6, 2019. https://rbpc.rice.edu/sites/g/files/bxs806/f/2019-RBPC-Competition-Rules%20-Format.pdf
  • 54 Foodstart. http://foodstart.com
  • 55 “Hugh Jackman Journey to Starting a Social Enterprise Coffee Company.” Giving Compass. April 8, 2018. https://givingcompass.org/article/hugh-jackman-journey-to-starting-a-social-enterprise-coffee-company/

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  • NCERT Books
  • NCERT 12 Books
  • NCERT Books Class 12 Business Studies

NCERT Books for Class 12 Business Studies

NCERT Books for Class 12 Business Studies is an excellent introduction to understanding the fundamentals of business related to modern times. The textbook is a handy resource which helps students brush up on their essential concepts. It is an important resource to quickly go through necessary concepts before the exams. Business Studies will help Class 12 students understand how businesses are crucial for the economy. In future, if students want to set up their own businesses, then this subject will serve them beyond academics. NCERT Book for Class 12 Business Studies follows the syllabus prescribed by CBSE Board.

Students of Class 12 can download PDFs of NCERT Books for Class 12 Business Studies from the table below, both in English and Hindi.

NCERT Class 12 Business Studies Books will help students prepare effectively for the board exam as it is compiled according to the latest CBSE syllabus. The exercises mentioned at the end of each and every chapter have been created to help students understand each concept covered in the chapter. Students of Class 12 should be thorough with Business Studies textbook so that they can attempt all the questions asked in the exam. It is the best and most useful resource for students.

Chapter-Wise NCERT Business Studies Book Part 1 for Class 12 in English

Chapter-wise ncert business studies book part 2 for class 12 in english, chapter-wise ncert business studies book part 1 for class 12 in hindi, chapter-wise ncert business studies book part 2 for class 12 in hindi.

At BYJU’S, Class 12 students can download necessary study materials such as syllabi, sample papers, important questions, NCERT Solutions etc., for free.

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CBSE Class 12 Business Studies Project 2023-24

CBSE Class 12 Business Studies Project 2023-24

  • Team Vidya Setu
  • Last modified on Nov 1, 2023

This article is curated to provide complete information on the Class 12 Business Studies Project 2023-24 given by the CBSE Board. CBSE Guidelines for BST Project say, only one specific Report File is needed to be submitted during the practical’s. The Business studies practical will hold in the month of February 2024. Students are supposed to submit the physical Report File to the teachers in the practical’s. Business Studies Project of Class 12 helps students to get the practical knowledge of what the students have studied in the class theoretically.

The CBSE Class 12 Commerce Date Sheet 2023-24 is announced by the CBSE Board, and the practical to be held in the month of February. So, all the class 12 students are supposed to prepare their Business Studies Project Of Class 12 for the academic session 2023-24 in the month of January to avoid any last-minute hassle. Students can also go through the Previous year question paper for BST class 12 .

In this proper Class 12th Business Studies Project Guide 2023-24, students will find all the necessary details about the project file, along with the proper guidelines of the CBSE Board syncing with the new and reduced syllabus of class 12 Business Studies. CBSE Business Studies Project for Class 12 topics are provided below for reference.

Also Check: Accounts Project Class 11

Download CBSE Class 12 Business Studies Project Guideline PDF 

Let’s get started with the weightage of the 12th Class Business Studies Project 2023-24. Read more to get more details. 

SiteMap of the CBSE Class 12 Business Studies Project

Students can check out the above table showing the sitemap of the complete CBSE Class 12 Bst Project 2023-24. The whole project is 20 marks, where the project includes 1 Report File. CBSE Board has given important points to be covered in the project work. On these specifications of the assessments, teachers will allot marks to the students. If students have covered all the 4 points in their project work and performed well in the viva, then scoring full marks would be not so far.

What are the CBSE Class 12 Business Studies Project Topics 2023-24?

CBSE Board has assigned the 4 important Business Studies Class 12 Project Topics to the class 12th Commerce Students. Students need to choose any 1 out of 4 Topics. The topics are given below:

  • Elements of Business Environment  (Book-I)
  • Principles of Management (Book-I)
  • Stock Exchange (Book-II)
  • Marketing Management (Book-II)

These are the 4 important chapters of topics for the CBSE Class 12 Business Studies Project 2023-24. Students need to pick any topic and start preparing a very detailed project and gain as much information as they can. The VIVA test would be taken on the chosen topics, so it is advisable for the students to learn while preparing the project file.

Viva of Class 12th Business Studies Project 2023-24

The last test type for the CBSE curriculum is the Viva, also called an oral exam, and the school only schedules these exams in January.

The majority of Viva’s questions are project-related. The purpose of this Viva is to ensure that the students have gained deeper awareness and comprehension of the subject matter of their project.

Objectives of CBSE Class 12th Business Studies Project 2023-24

The class 12 business study project’s goal is to assist students in comprehending the business scenario and using the analysis tool related to the project’s subjects.

Additionally, it is meant to stimulate the ability needed to interpret business study data from business firms’ quarterly, half-yearly, or annual reports. The purpose of the class 12 business study project is also to analyze the data in accordance with the specified parameters.

How to Prepare the Class 12 Business Studies Project 2023-24?

Follow the below-mentioned CBSE guidelines before starting a project report:

Consult the relevant teacher for suggestions on alternative topics. Assignments can be completed individually or collaboratively, but each student needs to create a unique project file. When selecting a topic, bear the following in mind:

  • Make sure the topic you select is exclusively from the Class 12 Business Study syllabus.
  • Consult the relevant teacher about the issue before beginning to get any necessary recommendations.
  • Remember to study the subject in advance of the viva.
  • The project file should not be copied from another student. At least 40% of it should be unique from other students’ work.
  • Don’t write lengthy narratives or paragraphs for an accounting project.
  • To ensure that the job is executed easily, make sure you conduct in-depth research on the subject

Class 12 Business Studies Project On Elements of Business Environment

Students can take the help of their respective subject teachers while choosing any one of the following elements prescribed by the CBSE.

  • The changes in transportation of fruits and vegetables such as cardboard crates being used in place of wooden crates, etc. Reasons for above changes.
  • Milk being supplied in glass bottles, later in plastic bags and now in tetra-pack and through vending machines.
  • Plastic furniture [doors and stools] gaining preference over wooden furniture.
  • The origin of cardboard and the various stages of changes and growth.
  • Brown paper bags packing to recycled paper bags to plastic bags and cloth bags.
  • Re use of packaging [bottles, jars and tins] to attract customers for their products.
  • The concept of pyramid packaging for milk.
  • Cost being borne by the consumer/manufacturer.
  • Packaging used as means of advertisements.
  • Reasons of stopping the manufacturing of the above mentioned drinks in India THEN.
  • The introduction of Thums up and Campa cola range.
  • Re entry of Coke and introduction of Pepsi in the Indian market.
  • Factors responsible for the change.
  • Other linkages with the above.
  • Leading brands and the company having the highest market share.
  • Different local brands venturing in the Indian market.
  • The rating of the above brands in the market.
  • The survival and reasons of failure in competition with the international brands.
  • Other observations made by the students
  • Changing role of the women in the past 25 years relating to joint families, nuclear families, women as a bread earner of the family, changes in the requirement trend of mixers, washing machines, micro wave and standard of living.
  • The changes in the pattern of import and export of different Products.
  • The trend in the changing interest rates and their effect on savings.
  • A study on child labour laws, its implementation and consequences.
  • The state of ‘anti plastic campaign,’ the law, its effects and implementation.
  • The laws of mining /setting up of industries, rules and regulations, licences required for running that business.
  • Social factors affecting acceptance and rejection of an identified product. (Dish washer, Atta maker, etc)
  • Washing machines, micro waves, mixers and grinder.
  • Need for crèche, day care centre for young and old.
  • Ready to eat food, eating food outside, and tiffin centres.
  • Change in the man-machine ratio with technological advances resulting in change of cost structure.
  • Effect of changes in technological environment on the behaviour of employee

 Principles Of Management Project for Class 12

For taking this topic, the students are required to visit any one of the following:

  • A departmental store.
  • An Industrial unit.
  • A fast-food outlet.
  • Any other organization approved by the teacher.

After visiting any one of the venues, students need to observe the application of the general principles of management advocated by Fayol.

What are Fayol’s principles?  

  • Division of work.
  • Unity of command.
  • Unity of direction.
  • Scalar chain
  • Espirit de corps
  • Fair remuneration to all.
  • Subordination of individual interest to the general interest.
  • Initiative.
  • Centralization and decentralization.
  • Stability of tenure.

OR Students of class 12 Commerce may enquire into the application of scientific management techniques advocated by F.W.  Taylor in the unit visited.

  • Functional foremanship.
  • Standardization and simplification of work.
  • Method study.
  • Motion Study.
  • Time Study.
  • Fatigue Study
  • Differential piece-rate plan.

Stock Exchange Project for Class 12

The aim and provision of the Class 12 Business Studies Project On Stock Exchange are to teach commerce students the proper way of investing and analyzing the stock market which is the major factor responsible for the country’s economy. This project also focuses on important lessons about the economy, financial responsibility, and mathematical calculations based on research. This BST project 2023-24 enables commerce students to know about the stock market while investing some fake money (practically) in certain stocks. Students, thus research and buy and sell according to the market and self-need. This project topic will also provide some knowledge to the students about how the stock market is being monitored by the brokers and will teach students to calculate profit and loss in the stocks. The Class 12 BST stock exchange project work will enable the students to:

  • understand the topics like sources of business finance and capital market
  • understand the concepts used in a stock exchange
  • inculcate the habit of watching business channels, reading business journals/newspapers, and seeking information from their elders.

Marketing Management Project of Class 12

Students can pick any product in the marketing management project of class 12. The only thing to remember while preparing the class 12th business studies project on marketing management is that the identified product should not be anything whose use or consumption is discouraged by the society or government such as pan masala, alcohol, tobacco, etc. marketing project topics for class 12 are given below so that students can pick one without being worried about the topics.

Identify or pick one product/service from the below list which you may like to manufacture/provide [pre-assumption].

  • Air conditioners
  • Baby diapers
  • Bathing Soap
  • Bathroom cleaner
  • Breakfast cereal
  • Cheese spreads
  • Cosmetology product
  • Fairness cream
  • Fruit candy
  • Infant dress
  • Ladies footwear
  • Learning Toys  40. Lipstick
  • Microwave oven
  • Moisturizer
  • Music player
  • Nail polish

Students can take any product/service they want, discussing with the teacher would help to make the appropriate Class 12 Business Studies Project on Marketing Management. 

Marketing Management Project Must Include

On the basis of the work done by the students the Class 12 Business Studies Project Marketing Management should include the  following:

  • Type of product /service identified and the (consumer/industries) process involved therein.
  • Brand name and the product.
  • Range of the product.
  • Identification mark or logo.
  • Labelling and packaging.
  • Price of the product and basis of price fixation.
  • Selected channels of distribution and reasons thereof.
  • Decisions related to transportation and warehousing. State reasons.
  • Promotional techniques used and starting reasons for deciding the particular technique.
  • Grading and standardization.

Presentation of Class 12 Business Studies Project

Project must have 25-30 pages.

CBSE Board says each class 12 project should at least have 25-30 pages. It is up to students to increase the number of pages to make it a detailed project. These pages include all the necessary formalities needed to be done at the starting and end of the project like the Student’s complete details, Acknowledgements, and preface, Introduction, Conclusion, Bibliography, etc.

The project should be Handwritten

CBSE accepts only handwritten projects on the boards. So, students prepare their report files with attractive handwriting. As presentation plays a very important role in scoring marks. If your hand-writing is good and the project file looks neat and clean, then even if you have some analytical mistake or less research, you would get the full marks.

Presented in Folder

Students should submit their project files in a neat folder. This is the proper way of submitting your board class 12 business studies project 2023-24. Teachers get more attracted by a neat and clean project which is presented nicely by students. If your cover is very sober yet classy, you can easily score the full marks.

Project Sheets Must be in Specified Sequence

The project report file of business studies should be drafted in the following sequence by covering every detail- The cover page should include the title of the Project, student information, school, and year. List of contents.

  • Acknowledgements and preface (acknowledging the institution, the places visited, and the persons who have helped).
  • Introduction.
  • Topic with a suitable heading.
  • Planning and activities are done during the project if any.
  • Observations and findings of the visit.
  • Conclusions (summarized suggestions or findings, the future scope of the study).   Photographs (if any).
  • Appendix, bibliography for bst project is also very necessary for teachers to know where have they taken the data from.
  • Teacher’s observation.
  • Signatures of the teachers.

CBSE Guidelines for Business Studies Class 12 Project 2023-24

Students of class 12 Commerce Stream are supposed to pick one topic out of four and are required to prepare only ONE project report file from the selected topic. (Consist of one project file of 20 marks)

  • Students can pick any ONE Unit out of the four with the help of teachers.
  • The BST Project topic will be assigned to every student after the discussion with the respective subject faculty and later are supposed to be discussed at every stage of the submission.
  • While preparing a CBSE Class 12 Business Studies Project 2023-24, teachers play the role of a facilitator who is there to supervise every student for completing the project report.
  • Students can ask their teachers to provide relevant study materials or suggest websites, or even obtain permits for visiting certain restricted places.
  • Do not fall prey to the readymade project reports, if caught by the teachers, they will be discarded at once.
  • Students need to have complete research on the project topic and prepare it wisely. This will help in answering questions in the VIVA Exam.
  • Students must take initiative to present their projects before the class.
  • Students can make their teachers proud by showing their hard work and self-esteemed creativeness on the Business Studies Project File.

Class 12 Commerce Students can acknowledge this research-based CBSE Class 12 Business Studies Project 2023-24. In this project guide, students will find all the necessary details to be included in the project, including CBSE prescribed topics, guidelines, and submission date with other necessary details. Students can also refer to CBSE Class 12 Business Studies Guide 2023-24 for more information on Business Studies and get answers to their every query. Students can also join CBSE Class 12 Business Studies Free Online Classes offered by the top online portal, VidyaSetu. As per the Business studies, new curriculum students should also make sure to go to business studies case studies class 12 .

Frequently Asked Questions

Q1. What is the Marking Scheme of the Class 12 Business Studies Project? It consists of 20 Marks which includes ONE File + Viva Test.

Q2. Can I choose any Random Topic for preparing the Class 12 BST Project? No, students can’t choose any topic of their choice. CBSE has prescribed the following 4 topics from which ONE topic is supposed to be selected.

Q3. How many Pages of Report File should be a Class 12 Business Studies Project 2023-24? There should be a minimum of 25-30 Pages.

Q4. When to submit the Business Studies Report File? At the time of CBSE Class 12 Business Studies Practical Exams, students are supposed to carry their project file, from which the examiner will ask VIVA questions.

Q5. How to prepare for the Class 12 Business Studies Project?

For preparing the Business Studies project, students can refer to the CBSE Class 12 Business Studies Project Guide (2023-24) for all material required for the project guidelines. 

Q6. Can we get a Class 12 Business Studies Project Topic Idea from the NCERT Books?

The NCERT books are the best option for choosing the Business Studies Project Topic. However, students can get help from teachers and the internet for writing the project.

Q7. Is it compulsory to prepare for the CBSE Class 12 Business Studies Project?

It is compulsory for students to prepare for the CBSE Class 12 Business Studies Project as it contains a 20 marks project file.

Q8. How to prepare for Class 12 Business Studies Project Viva-Voice?

First and foremost, it is important for students to do a thorough research on their respective topics and write only the information relevant to their class 12 Business Studies syllabus. Examiners tend to ask the questions related to the topic.

Q9. What are the important questions for Business Studies VIVA?

Prepare the topic thoroughly that you have chosen as most of the questions are project or syllabus related only.

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Free PDF Business Plan Templates and Samples

By Joe Weller | September 9, 2020

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We’ve gathered the most useful collection of business plan PDF templates and samples, including options for organizations of any size and type.

On this page, you’ll find free PDF templates for a simple business plan , small business plan , startup business plan , and more.

Simple Business Plan PDF Templates

These simple business plan PDF templates are ready to use and customizable to fit the needs of any organization.

Simple Business Plan Template PDF

Simple Business Plan Template

This template contains a traditional business plan layout to help you map out each aspect, from a company overview to sales projections and a marketing strategy. This template includes a table of contents, as well as space for financing details that startups looking for funding may need to provide. 

Download Simple Business Plan Template - PDF

Lean Business Plan Template PDF

Lean Business Plan Template

This scannable business plan template allows you to easily identify the most important elements of your plan. Use this template to outline key details pertaining to your business and industry, product or service offerings, target customer segments (and channels to reach them), and to identify sources of revenue. There is also space to include key performance metrics and a timeline of activities. 

Download Lean Business Plan Template - PDF

Simple 30-60-90 Day Business Plan Template PDF

Simple 30-60-90 Day Business Plan Template

This template is designed to help you develop and implement a 90-day business plan by breaking it down into manageable chunks of time. Use the space provided to detail your main goals and deliverables for each timeframe, and then add the steps necessary to achieve your objectives. Assign task ownership and enter deadlines to ensure your plan stays on track every step of the way.

Download Simple 30-60-90 Day Business Plan Template

PDF | Smartsheet

One-Page Business Plan PDF Templates

The following single page business plan templates are designed to help you download your key ideas on paper, and can be used to create a pitch document to gain buy-in from partners, investors, and stakeholders.

One-Page Business Plan Template PDF

business plan project class 12 pdf

Use this one-page template to summarize each aspect of your business concept in a clear and concise manner. Define the who, what, why, and how of your idea, and use the space at the bottom to create a SWOT analysis (strengths, weaknesses, opportunities, and threats) for your business. 

Download One-Page Business Plan Template

If you’re looking for a specific type of analysis, check out our collection of SWOT templates .

One-Page Lean Business Plan PDF

One Page Lean Business Plan Template

This one-page business plan template employs the Lean management concept, and encourages you to focus on the key assumptions of your business idea. A Lean plan is not stagnant, so update it as goals and objectives change — the visual timeline at the bottom is ideal for detailing milestones. 

Download One-Page Lean Business Plan Template - PDF

One-Page 30-60-90 Day Business Plan Template

One Page 30-60-90 Day Business Plan Template

Use this business plan template to identify main goals and outline the necessary activities to achieve those goals in 30, 60, and 90-day increments. Easily customize this template to fit your needs while you track the status of each task and goal to keep your business plan on target. 

Download One-Page 30-60-90 Day Business Plan Template

For additional single page plans, including an example of a one-page business plan , visit " One-Page Business Plan Templates with a Quick How-To Guide ."

Small Business Plan PDF Templates

These business plan templates are useful for small businesses that want to map out a way to meet organizational objectives, including how to structure, operate, and expand their business.

Simple Small Business Plan Template PDF

Simple Small Business Plan Template

A small business can use this template to outline each critical component of a business plan. There is space to provide details about product or service offerings, target audience, customer reach strategy, competitive advantage, and more. Plus, there is space at the bottom of the document to include a SWOT analysis. Once complete, you can use the template as a basis to build out a more elaborate plan. 

Download Simple Small Business Plan Template

Fill-In-the-Blank Small Business Plan Template PDF

Simple Fill In The Blank Business Plan Template

This fill-in-the-blank template walks you through each section of a business plan. Build upon the fill-in-the-blank content provided in each section to add information about your company, business idea, market analysis, implementation plan, timeline of milestones, and much more.

Download Fill-In-the-Blank Small Business Plan Template - PDF

One-Page Small Business Plan Template PDF

One Page Business Plan For Small Business Template

Use this one-page template to create a scannable business plan that highlights the most essential parts of your organization’s strategy. Provide your business overview and management team details at the top, and then outline the target market, market size, competitive offerings, key objectives and success metrics, financial plan, and more.

Download One-Page Business Plan for Small Business - PDF

Startup Business Plan PDF Templates

Startups can use these business plan templates to check the feasibility of their idea, and articulate their vision to potential investors.

Startup Business Plan Template

Startup Business Plan Template

Use this business plan template to organize and prepare each essential component of your startup plan. Outline key details relevant to your concept and organization, including your mission and vision statement, product or services offered, pricing structure, marketing strategy, financial plan, and more.

‌Download Startup Business Plan Template

Sample 30-60-90 Day Business Plan for Startup

Sample 30-60-90 Day Business Plan for Startup

Startups can use this sample 30-60-90 day plan to establish main goals and deliverables spanning a 90-day period. Customize the sample goals, deliverables, and activities provided on this template according to the needs of your business. Then, assign task owners and set due dates to help ensure your 90-day plan stays on track.

‌Download Sample 30-60-90 Day Business Plan for Startup Template 

For additional resources to create your plan, visit “ Free Startup Business Plan Templates and Examples .”

Nonprofit Business Plan PDF Templates

Use these business plan PDF templates to outline your organization’s mission, your plan to make a positive impact in your community, and the steps you will take to achieve your nonprofit’s goals.

Nonprofit Business Plan Template PDF

Fill-in-the-Blank Nonprofit Business Plan Template

Use this customizable PDF template to develop a plan that details your organization’s purpose, objectives, and strategy. This template features a table of contents, with room to include your nonprofit’s mission and vision, key team and board members, program offerings, a market and industry analysis, promotional plan, financial plan, and more. This template also contains a visual timeline to display historic and future milestones.

Download Nonprofit Business Plan Template - PDF

One-Page Business Plan for Nonprofit Organization PDF 

One Page Business Plan for Nonprofit Organizations Template

This one-page plan serves as a good starting point for established and startup nonprofit organizations to jot down their fundamental goals and objectives. This template contains all the essential aspects of a business plan in a concise and scannable format, including the organizational overview, purpose, promotional plan, key objectives and success metrics, fundraising goals, and more.

Download One-Page Business Plan for Nonprofit Organization Template - PDF

Fill-In-the-Blank Business Plan PDF Templates

Use these fill-in-the-blank templates as a foundation for creating a comprehensive roadmap that aligns your business strategy with your marketing, sales, and financial goals.

Simple Fill-In-the-Blank Business Plan PDF

The fill-in-the-blank template contains all the vital parts of a business plan, with sample content that you can customize to fit your needs. There is room to include an executive summary, business description, market analysis, marketing plan, operations plan, financial statements, and more. 

Download Simple Fill-In-the-Blank Business Plan Template - PDF

Lean Fill-In-the-Blank Business Plan PDF

Fill-in-the-Blank Lean  Business Plan Template

This business plan is designed with a Lean approach that encourages you to clarify and communicate your business idea in a clear and concise manner. This single page fill-in-the-blank template includes space to provide details about your management team, the problem you're solving, the solution, target customers, cost structure, and revenue streams. Use the timeline at the bottom to produce a visual illustration of key milestones. 

Download Fill-In-the-Blank Lean Business Plan Template - PDF

For additional resources, take a look at " Free Fill-In-the-Blank Business Plan Templates ."

Sample Business Plan PDF Templates

These sample business plan PDF templates can help you to develop an organized, thorough, and professional business plan.

Business Plan Sample 

Basic Business Plan Sample

This business plan example demonstrates a plan for a fictional food truck company. The sample includes all of the elements in a traditional business plan, which makes it a useful starting point for developing a plan specific to your business needs.

Download Basic Business Plan Sample - PDF

Sample Business Plan Outline Template

Simple Business Plan Outline Template

Use this sample outline as a starting point for your business plan. Shorten or expand the outline depending on your organization’s needs, and use it to develop a table of contents for your finalized plan.

Download Sample Business Plan Outline Template - PDF

Sample Business Financial Plan Template

Business Financial Plan Template

Use this sample template to develop the financial portion of your business plan. The template provides space to include a financial overview, key assumptions, financial indicators, and business ratios. Complete the break-even analysis and add your financial statements to help prove the viability of your organization’s business plan.

Download Business Financial Plan Template

PDF  | Smartsheet

For more free, downloadable templates for all aspects of your business, check out “ Free Business Templates for Organizations of All Sizes .”

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Business studies Class 12 Project

Harshith Govindas

This project work contains all the necessary information for class 12 accountancy project This Project Contains two part. They are as follows. 1. Principles of Management (Henri Fayol) 2. Marketing Management (On Pickles)

business plan project class 12 pdf

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HSC Projects

CBSE Class 12 Project Topics & Samples For Commerce

Table of Contents

Accountancy Project Topics For Class 12 CBSE

Business studies project list cbse, economics project topics for class 12 cbse, entrepreneurship project list cbse, cbse class 12 history project topics, political science project list cbse, principle of management list12th commerce cbse, psychology 12th commerce cbse, english 12th commerce cbse, social science 12th commerce cbse, cbse projects for class 12 physical education.

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Sir l need project file of accountancy cash flow state meant of tata motors class 12 Thank you

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