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Dating App Business Plan


The dating app market is extremely competitive. Securing investor funding to get your dating app off the ground can be difficult. If you’re going to impress investors, you’ll need an amazing dating app business plan.

Three Important Tips for Dating App Business Plans

Writing a mobile app business plan  is drastically different than doing so for other types of businesses. There are many considerations that need to be made and the overall  business plan format  may differ as well.

Furthermore, dating apps have complexities that are not found in other software categories. At ThinkLions, our business plan writers have developed dozens of plans for successful dating app startups.

There are three major factors that must be considered when writing a dating app business plan.

Making Accurate Metric Assumptions

Dating applications operate much differently than other types of apps. Although free dating apps often generate a large number of downloads, they also have low retention rates. The average retention rate for dating apps is fractional when compared to other app categories – such as social media.

A successful dating app business plan must showcase realistic assumptions, from the duration spent on these apps by customers each day to the price that they are willing to pay to use it.

Defining A Competitive Advantage

In order to gain the attention of investors, your dating app plan needs to show how your app is different from the hundreds of other dating apps on the market.

Apps like Tinder and Bumble already have millions of users. What is it about your app that will make singles want to use it for their dating experience instead of the solutions they are already used to?

Competitive advantage is key to a successful dating app plan and will be the main component that drives the startup’s overall strategy.

Financial Modeling

Proper financial modeling uses real data to make educated assumptions about user behavior. Modeling a dating app can be challenging since many dating apps attract a wide demographic – and customers behave differently. Some people use dating apps to go on dates multiple times per week, while others download the app and never meet a single person.

Proper research is key to effectively producing a dating app financial model. Many dating apps have experienced problems when seeking to monetize. Showcasing a well-researched monetization strategy through a financial model can give your dating app an advantage when meeting with potential investors.

Need A Dating App Business Plan?

If you need help writing your startup plan, our expert team of  business plan writers  is here to help. We are the country’s leading experts in developing successful app business plans and pitch decks, and our clients have raised millions. Contact us today to speak with one of our dating app business plan consultants!

business plan for dating app

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Dating Matchmaking Service Business Plan

Start your own dating matchmaking service business plan

Executive Summary executive summary is a brief introduction to your business plan. It describes your business, the problem that it solves, your target market, and financial highlights.">

CompuDate is a new company that offers Denver area singles computer-based matchmaking services. CompuDate has purchased the assets of Date MatchMaker and is a sole proprietorship owned by Suzie Butterfly.

The Market CompuDate will target two distinct market segments, 20-35 year olds, and 36-60 year olds. CompuDate’s services must appear hip and cool in order to be popular with the younger age group which has a 9% annual growth rate and 54,000 potential customers. CompuDate’s services must appear to be effective to appeal to the older age group which has a 11% growth rate and 64,000 possible customers. Having two distinct large groups that CompuDate can market its services to indicates an exciting market opportunity.

Keys to Success CompuDate has identified three keys to success which will be closely monitored. The first is to know the market. CompuDate is compiling extensive market research to provide it with accurate information regarding its target market. The second is to pick right matches. If CompuDate does not pick the right people, the business will not progress. The last is to ensure sustainable profits. CompuDate will be run with a long-term vision.

Management CompuDate will be lead by a seasoned manager, Suzie Butterfly. Suzie’s first job was with Yahoo! working as a project manager for their search engine department. This position provided Suzie with invaluable skills for managing a variety of different projects. After three years Suzie moved over to the Yahoo! Personals division where she got direct experience for the matchmaking industry which gave Suzie the insight and confidence in developing her own company to compete within this industry.

CompuDate has conservatively forecasted sales for year two, rising in year three. CompuDate will obtain pleasant profit margins for years two and three respectively. CompuDate is an exciting opportunity for a local company to leverage professional computer matchmaking software with seasoned industry management into a sustainable company.

1.1 Keys to Success

  • Know our market.
  • Pick the right dates (matches).
  • Ensure sustainable profits.

1.2 Objectives

  • Become Denver’s premier dating service.
  • Achieve a 45% success rate in placing clients in long-term relationships.
  • Realize the efficiencies and accuracies gained with computer-assisted matchmaking services.

1.3 Mission

It is CompuDate’s mission to provide the finest matchmaking services. This will be achieved through reasonable pricing, outstanding customer service, and the most predictive matchmaking services available.

Dating matchmaking service business plan, executive summary chart image

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Dating App Business Plan Template

Dating App Business Plan Template in Word, Google Docs, PDF, Apple Pages

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Dating App Business Plan Example

If you are planning to start a new mobile dating app business, the first thing you will need is a business plan. Use our Lynder - dating app business plan example created using upmetrics business plan software to start writing your business plan in no time. Before you start writing your business plan for your new dating application, spend as much time as you can reading through some examples of software & mobile app business plans. Reading some sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans. We have created this sample dating app business plan for you to get a good idea about how a perfect dating app business plan should look like and what details you will need to include in your stunning business plan.

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  • 1. Dating Mobile App BUSINESS PLAN A mobile app business plan Prepared By John Doe (650) 359-3153 10200 Bolsa Ave, Westminster, CA, 92683 [email protected]
  • 2. Table of Contents Executive Summary 4 About us 5 The Product 5 The Market 5 Business Opportunity 5 Our Vision 6 Our Mission 7 Team 8 Key Members 9 JOHN DOE 9 JANE DOE 9 MIHIR MONK 9 The Product 10 Solution 11 Features 11 Lynder App KPI 13 Market Analysis 15 The U.S. 16 Dating site usage vs Human age 17 Chart 17 Israel 17 Competitors Analysis 19 Badoo 20 Tinder 21 Shaker 22 Competitive Edge 23 Revenue Model 25 Freemium 26 Sponsorship 26 Marketing Plan 27 PR Campaign 28 Social Media 28 In-App Promotion 28 1 / 31
  • 3. Financial Plan 29 Operating and Fixed Expenses 30 Personnel Expenses (Work force) 30 Sales Revenue and Gross profit 30 Balance Sheet 30 2 / 31
  • 4. Easy to use Business Plan Software Get started using a business plan template is always the fastest way to write your business plan, but as you know, you can't just fill in the blanks along with a template. You will need a collaborative tool that guides you on every step of your planning. Upmetrics can help. With Upmetrics, you can easily bring your team to write a professional business plan with automated financial forecasts. You can also do: 200+ Sample business plans Get access to hundreds of sample business plans covering almost all industries to kick start your business plan writing. This helps you to get an idea how the perfect business plan should look like. View Sample Business Plans Step-By-Step Guide You'll receive step-by-step instruction as soon as you select any business plan template. We made business planning easy with prompt help and examples on every step of your business plan writing. See How It Works Conduct accurate financial projections Do not worry about not having accounting skills. With Upmetrics, Simply enter your sales and costs figures, and we'll prepare all of your monthly/quarterly and yearly financial projections. See How It Works [YEAR] Business Plan | Dating Mobile App 3 / 31
  • 5. 1. Executive Summary About us The Product The Market Business Opportunity [YEAR] Business Plan | Dating Mobile App 4 / 31
  • 6. About us Start Writing here... Lynder is an online nightlife social network for mobile which serves as an instant online dating platform, as well as a social game between users. Lynder's unique UI design and features such as background music, virtual alcohol, and clothing, simulate an authentic nightlife environment, allowing The Product Start Writing here... By using a Facebook profile picture, users can walk inside the platform through an avatar with their picture and start chat conversations with other users, buy drinks, listen to their favorite music, invite friends, and more. Interaction between users is made live. Each avatar shown in the platform is an online user and a potential partner for a conversation and dating. Lynder The Market Start Writing here... The U.S. online dating market is valued at $2bn with an annual growth rate of 5% and is considered to keep growing as internet and mobile usage rise. The Israeli online dating market is valued at NIS 43M, According to the U.S. Census, there are approximately 54.2M single people in the U.S Business Opportunity Start Writing here... For a period of 12 months, that will include app development and market penetration of Lynder into the Israeli market as a pilot, Lynder will require total funding of USD 300,000 which will be allocated as follows: To unlock help try Upmetrics!  To unlock help try Upmetrics!  To unlock help try Upmetrics!  To unlock help try Upmetrics!  [YEAR] Business Plan | Dating Mobile App 5 / 31
  • 7. 2. Our Vision Our Mission [YEAR] Business Plan | Dating Mobile App 6 / 31
  • 8. Lynder’s vision is to bring the nightlife environment into the virtual world by providing the same qualities that people gain from real bars into its platform while focusing on dating. Our Mission Start Writing here... Simulating an authentic nightlife environment. Allowing people to interact live with each other. Providing an alternative for a real nightlife environment. To be a leading worldwide platform for online dating. To unlock help try Upmetrics!  [YEAR] Business Plan | Dating Mobile App 7 / 31
  • 9. 3. Team Key Members [YEAR] Business Plan | Dating Mobile App 8 / 31
  • 10. Key Members JOHN DOE CEO - [email protected] John Doe has experience in project management and extensive knowledge and background in the nightlife environment. JANE DOE Quality Engineer- [email protected] Jane Doe is an experienced QA with vast experience in Web, mobile, client and server tests, JIRA, Linux, Cloud, SQL, project management and more. Yonatan worked at companies such as Matrix, Bank HaPoalim, and Vox Populi. MIHIR MONK Graphic Designer- [email protected] Mihir studied Interactive communications engineering in Mihlelet Sapir with honor. Ran has extensive experience in the field of animation, design, Javascript, HTML, CSS3, 3D and more. Mihir worked in several companies such as Zap, Space Cowboys Studios, Oran Interactive and Tohen Media as a web and interactive designer. [YEAR] Business Plan | Dating Mobile App 9 / 31
  • 11. 4. The Product [YEAR] Business Plan | Dating Mobile App 10 / 31
  • 12. Solution Lynder is an online nightlife social network for mobile which serves as an instant online dating platform, as well as a social game between users. The platform's unique UI design, background music, clothing, alcohol, etc., simulate an authentic nightlife environment. After logging in through a Facebook account, Lynder uses the user's Facebook profile picture for the user's avatar. Additional information such as age, sex, and interests are available after clicking the user's avatar. Users can define types of events they want to participate in, see how many users are online, and even join together with friends to the same event. Special events such as Hip-Hop parties, the '90s, and gay parties in special rooms will be opened to attract a similar audience to increase chances for successful connections. Lynder has numerous features that make the interaction more effective and fun by creating an atmosphere as similar as possible to a real nightlife experience. The entire interaction is made life, making Lynder the first instant online dating platform which increases interaction's efficiency. Features CHAT WITH OTHER USERS Invite For Drink Invite friends from Facebook [YEAR] Business Plan | Dating Mobile App 11 / 31
  • 14. 5. Lynder App KPI [YEAR] Business Plan | Dating Mobile App 13 / 31
  • 15. Start Writing here... Lynder was launched as a pilot for both Android and iOS in the Funjoya event in May 2015, Eilat. The event included thousands of people, most of them are single. During the pilot, which lasted 1 day, Lynder gained 2000 unique downloads and was rated 4.86/5 by a total of 29 users. Lynder did not advertise itself prior to the event. The only marketing efforts To unlock help try Upmetrics!  [YEAR] Business Plan | Dating Mobile App 14 / 31
  • 16. 6. Market Analysis The U.S. Israel [YEAR] Business Plan | Dating Mobile App 15 / 31
  • 17. Start Writing here... Online dating is an introductory system whereby individuals can find and contact each other over the Internet to arrange a date, usually with the objective of developing a personal, romantic, or sexual relationship. Online dating services usually provide unmoderated matchmaking over the Internet, through the use of personal computers or cell phones. Most sites and The U.S. Start Writing here... The U.S. online dating market is valued at $2bn with an annual growth rate of 5% and is considered to keep growing as internet and mobile usage rise, according to a Dating Services Market Research report done by To unlock help try Upmetrics!  To unlock help try Upmetrics!  [YEAR] Business Plan | Dating Mobile App 16 / 31
  • 18. Dating site usage vs Human age Usage 18-34 35-54 55+ Currently use online app dating site 12 4 3 Have used an online dating site or mobile dating app in past 18 19 11 Have never used a dating site or mobile app but know someone who has 14 24 24 Have never used a dating site or mobile app and don't know anyone who has 57 53 63 18-34 35-54 55+ Currently use online app dating site Have used an online dating site or mobile dating app in past Have never used a dating site or mobile app but know someone who has Have never used a dating site or mobile app and don't know anyone who has 0 25 50 75 Start Writing here... There are approximately 2,500 dating sites in the U.S. Only a small handful of them (fewer than 25) are considered “major” with more than one million current, active, and unique members. The top 5 online dating websites in the U.S. based on unique monthly visitors' number are: Israel According to the Israeli Central Bureau of Statistics report, 65% of males and 46% of females aged 25-29 are singles, making the total number of singles aged 25-29 at approximately 320,000. The report also states that there are 2.4M people between ages 15-34, of which 841K are singles. Listed below are the cities with the biggest percentage of singles: To unlock help try Upmetrics!  To unlock help try Upmetrics!  [YEAR] Business Plan | Dating Mobile App 17 / 31
  • 19. Start Writing here... [YEAR] Business Plan | Dating Mobile App 18 / 31
  • 20. 7. Competitors Analysis Badoo Tinder Shaker [YEAR] Business Plan | Dating Mobile App 19 / 31
  • 21. Start Writing here... As stated above, there are thousands of different websites and mobile applications that offer online dating services. Some target the mass market while others specialize in niche markets such as the gay community (Grinder), married people (Ashley Madison), university and college graduates (Alpha), etc. Badoo Badoo, founded in 2006, is an online dating social networking service. The site operates in 180 countries and is most popular in Latin America, Spain, Italy, and France. Badoo ranks as the 281st most popular website in the world, according to Alexa Internet as of April 2014. The site operates on a freemium model, where the basic service is free for everyone but users have an option to pay for premium features. Badoo has several premium services. For example, the "Encounters" game allows users to click "yes" or "no" on other users' photos and if there is a match the two users are notified. The site allows users, in return for a fee, to use the "Rise Up" feature which gives their profile more visibility on the site for a limited time. had an average of 140M visitors between 2017-18 To unlock help try Upmetrics!  [YEAR] Business Plan | Dating Mobile App 20 / 31
  • 22. The high percentage of direct visitations indicates that Badoo is widely common among online dating consumers. Tinder Tinder is a location-based social discovery application that facilitates communication between mutually interested users, allowing users to chat with their matches. By using Facebook, Tinder is able to build a user profile with photos that have already been uploaded. Basic information is gathered and the users' social graph is analyzed. Tinder is used widely throughout the world and is available in over 30 languages. As of late 2014, an estimated 50 million people use the app every month with an average of 12 million matches per day. Tinder works on a freemium model. It has a paid-for subscription service called "Tinder Plus" which offers several services such as an "undo" button and a "Passport option" for searching outside your current geographic region for a fee while maintaining the app’s free service for those uninterested in a premium account. Tinder is currently testing advertising on the app as another source of income. [YEAR] Business Plan | Dating Mobile App 21 / 31
  • 23. According to the table above, more than 95% of Tinder users found the app after typing "Tinder" in the search, which shows its widely known and strong brand among online dating platforms consumers. Shaker Shaker, founded in 2009, is a Facebook application that creates online venues where users can host events of different kinds for any size of the audience and interact with other Facebook users. By using information from Facebook, Shaker lets the user walk around in different venues and environments, choosing from all kinds of events. The user can chat with friends and friends of friends, get introduced to other people, listen to music, and more. Shaker won first place at the well-respected TechCrunch Disrupt competition in 2011. Shaker offers users who wish to host events 3 plans – Trial, Business & Premium. The Trial plan allows users to host events with up to 100 participants, while the Business plan offers the same along with additional features and costs $100 a month. The Premium plan allows users to host events with up to 30,000 participants with various ranges of prices according to the event's specifications. Since its launch, Shaker did not make any major headlines. Its Facebook page has 5.3K likes and has a rating of 3.2 out of 5. According to Facebook, the app has approximately 600 monthly users. According to statistics gathered from, the site has significantly low traffic, as shown in the table below: According to experts in the industry, one of the reasons for Shaker's failure was focusing on Facebook while neglecting the mobile platform which is considered more appealing for singles aged 15-34. [YEAR] Business Plan | Dating Mobile App 22 / 31
  • 24. 8. Competitive Edge [YEAR] Business Plan | Dating Mobile App 23 / 31
  • 25. Start Writing here... Most online dating services offer a platform for chatting and matching potential users with one another, based on profile information. They ignore the experience of going out to a bar or coffee house and interact in a nightlife environment which includes alcohol, music, social gathering, dress codes, and more. To unlock help try Upmetrics!  [YEAR] Business Plan | Dating Mobile App 24 / 31
  • 26. 9. Revenue Model Freemium Sponsorship [YEAR] Business Plan | Dating Mobile App 25 / 31
  • 27. In order to generate awareness to Lynder among the target group and encourage usage, the revenue model will be based on both Freemium and Sponsorship models. Freemium Start Writing here... Lynder can be downloaded for free from both the App Store and Google Play. There will be certain features that the user has to pay in order to unlock such as buying a premium drink, put fancy clothes, invite a VIP room, host a big event, etc. The premise of this model is to attract people to Lynder and give them rich Sponsorship Start Writing here... There are many types of potential sponsors for Lynder – alcohol brands, fashion brands, clubs, cigarettes, and more. As Lynder traffic grows, these sectors will have an opportunity to advertise on a dedicated online platform that has a huge crowd of users with the common ground (e.g. singles, nightlife people, geographically related). To unlock help try Upmetrics!  To unlock help try Upmetrics!  [YEAR] Business Plan | Dating Mobile App 26 / 31
  • 28. 10. Marketing Plan PR Campaign Social Media In-App Promotion [YEAR] Business Plan | Dating Mobile App 27 / 31
  • 29. PR Campaign Start Writing here... As the platform targets potentially millions of clients, the best way to generate public awareness is by creating significant press coverage. Instead of engaging potential customers, the PR campaign Social Media Start Writing here... As part of the digital media strategy, Lynder will look to reach potential consumers also through social networks such as Facebook and Twitter. Using Facebook’s targeting options would allow limiting the ads to only In-App Promotion Start Writing here... Users will have the option to invite other friends from Facebook to install the app and join the platform. This strategy has proven itself very effective in many other mobile apps such as Candy Crush, Zynga, etc. To unlock help try Upmetrics!  To unlock help try Upmetrics!  To unlock help try Upmetrics!  [YEAR] Business Plan | Dating Mobile App 28 / 31
  • 30. 11. Financial Plan Operating and Fixed Expenses Personnel Expenses (Work force) Sales Revenue and Gross profit Balance Sheet [YEAR] Business Plan | Dating Mobile App 29 / 31
  • 31. Start Writing here... The following financial plan represents the future prediction of Lynder's operations. The assumptions and projections are supported by the figures and strategies described in the business plan. All figures are in USD unless stated otherwise. Operating and Fixed Expenses Personnel Expenses (Work force) Sales Revenue and Gross profit Balance Sheet To unlock help try Upmetrics!  [YEAR] Business Plan | Dating Mobile App 30 / 31
  • 32. Want to make it more presentable? Want help tips on each section? You'll save time and can write your professional business plan effectively and faster with Upmetrics' business plan software. Every feature you need to convert your great business idea into a reality. Write your plan easily and faster without any hassles. Structure your idea and create stunning pitches that awe your investors. Get access to Upmetrics software, invite your team members and start writing your business plan. Join over 100k+ entrepreneurs who have used Upmetrics to create their business plans. Start writing your business plan today 1. Get tried and tested tips Upmetrics business plan builder gives you everything you need to stay in sync and guides you on every step of your business plan writing. 2. Write an interactive plan Use our business plan sections - competitive Analysis, comparison tables, SWOT Analysis, charts, timelines, milestones, etc to create a visually impactful business plan. 3. Stunning business plan cover pages Upmetrics business plan builder comes with beautifully designed cover pages. Choose professional, creative cover pages to make your business plan stand out. 4. Financial forecasting With Upmetrics you don’t have to worry about navigating complex spreadsheets. Just input your numbers and we’ll provide you with well-structured financial reports that you and your investors understand. 5. Share easily with anyone Upmetrics plans are easily shareable in pdf and word documents. And if either doesn’t work, you can share it with a quick link too and track the reader's activity! 6. Real-time and Collaborative Invite your team members to initiate conversations, discuss ideas and strategies in real-time, share respective feedback, and write your business plan. [YEAR] Business Plan | Dating Mobile App 31 / 31

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Dating Services Business Plan Sample

AUG.28, 2013

Dating Service

Do you want to start a Dating services business plan?

Do you want to start a dating services business? The business is a great choice as the demand for dating services doesn’t go away. You also don’t need to worry about any specializations or qualifications for starting this business. You can start the business on a small scale by following a comprehensiv e business plan for an internet dating service.

Even though this business is straightforward, you will still need to organize everything to learn how to start a dating agency business. The best thing for managing everything is to write up a business plan. For this, you can take help from business plan experts , or you can look at other business plans such as online retailer business plan Here, we have provided all the necessary details of Connect.

Executive Summary

2.1 the business.

Connect will be a dating service startup owned and started by Gillian Flynn. The service will be aimed at the single community of the New Orleans area. It will offer various services ranging from socialization events to specific data-based matches to its clients.

2.2 Management of Dating Services Company

To make sure that your business is properly managed, you need a well-thought-out business business plan for a dating service In your online dating business plan, you should consider all the resources that you possess and how to utilize them to start an online dating service business.  This will help you in maintaining your business and preventing loss.

In this mobile startup business plan, we are detailing everything needed to organize and start a business. You can use this business plan as a reference or something similar like an online shopping site business plan .

2.3 Customers of Dating Services Company

Connect will cater to all types of social circles and ethnicities. Its customers will belong to different types of work domains. However, some of the primary customer groups are as follows:

  • Bachelors and Bachelorettes
  • Divorced People
  • Widows/Widowers

2.4 Business Target

The target of Connect is to become a safe and reliable way for people to meet each other, so they don’t have to face any issues.

The financial targets the business wants to achieve within the first four years are demonstrated below:

Dating Services - 3 Years Profit Forecast

Company Summary

3.1 company owner.

Gillian Flynn will be the owner and manager of Connect. He finished his bachelor’s three years ago, after which he climbed the management ladder of a social service business. However, he also wanted to start his own business. So, he decided to use his experience to start the dating service Connect.

3.2 Why the Dating services company is being started

Gillian noticed that there were not a lot of safe options for people to meet each other. And whatever options there were, they were all very sparse. There, he saw the potential to solve the problem. So he decided to bring innovation to the field and develop an app and a service for this purpose. The result of the effort was Connect, designed to make dating easier.

3.3 How the Dating services company will be started

Step1: Plan Everything

The first step to initiating a dating services company is going through a dating website business model in detail. After research, draft a business plan for your startup as per your specifics.

Gillian developed a thorough management plan for starting an online dating service . You can follow this business plan if you want to learn how to make your own dating website. You can also look at other samples, such as a business plan for SaaS . Creating a dating website  isn’t easy, so you should take help from wherever you can to understand the management requirements of the business.

Step2: Define the Brand

The next step is to promote your business and its services. You can do this through marketing and sales plans. The best way to highlight your business and gain a competitive advantage over your competitors is to highlight your values and your benefits in comparison to the market.

Step3: Establish Your Corporate Office

Gillian decided to rent out an office in a commercial building in New Orleans to start his business. He will now form a team to manage the business and develop the website and the application.

Step4: Establish a Web Presence

The main focus of the business is on a mobile application and a website. Therefore, it is crucial to develop an online presence and reach out to as many people as possible. Increasing online presence for the business will help keep the business afloat and make it more profitable.

Step5: Promote and Market

The last thing to do now is complete the marketing plan and promote the business by following it.

Dating Services - Startup Cost

Before starting a dating service business, you need to filter out the services you will provide to your customers in the beginning. That way, you can plan everything accordingly in your online dating website business plan

You can follow this business plan guide if you are wondering how to start an online dating service business You can also use small business cyber security plan to get started.

All dating business ideas are different from each other. However, as Gillian decided to offer many different services, you can use this plan to know how to open a dating website

Below are the services that Connect will provide.

  • Application (Ad revenue)

Connect is an app-based business. Therefore, we will have a high quality and interactive app where users can:

  • Add their details
  • Find prospective matches around them
  • Look at the details of people they are interested in
  • Chat with interested people
  • Website (Ad revenue)

Connect will also have a website with almost the same features as the application. This is so that people don’t have to download the app to meet other people. Our customers can date without burdening their phones.

  • Socialization Events (Direct revenue)

We’ll also provide engagement and socialization events in different locations across New Orleans for people who prefer meeting people face to face. This service will cater to our older clients who don’t prefer technology all too much.

  • Screening Services (Direct revenue)

Our last service will be the screening service. Our users will be matched with each other on the website or app through a strict screening process. It will ensure both safety and privacy of our clients.

While the last two services will be directly paid by users, for the first two services, we’ll be generating our revenue from the ads displayed to the users.

Marketing Analysis of Dating Services Company

To start dating service business, you should have excellent knowledge about your target market and competitors. The best way to learn this knowledge is to do an in-depth marketing analysis when opening your dating agency services.

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Your marketing analysis to open dating service should include details like current, past, and future market trends. This information will help you analyze your company’s expenditures and set service prices. In addition, it will guide you in how to create an online dating service and how to manage it as well.

You can use this document if you don’t know what to include in your marketing plan or how to start a dating service company As Gillian has a versatile target market, you can use this marketing plan to learn how to start graphic design business

Below, we have provided marketing details relevant to Connect.

5.1 Market Trends

According to PRNewswire, the online dating application market is growing at a rate of 5.6%, and it is expected to reach a market size of 11 billion in 2028. This shows that the demand for dating services is slowing anytime soon. However, in general, more people require these services. Therefore, it is good to start a dating service application as it is expected to have a good market for profitability.

5.2 Marketing Segmentation

The potential customers of Connect are divided into the following groups:

Dating Services - Marketing Segmentation

5.2.1 Bachelors and Bachelorettes

Our primary customers will be the bachelors and bachelorettes living in and around New Orleans. They are expected to be in the age group 20-35, and they’re expected to utilize our services the most.

5.2.2 Divorced People

Our second target customer base will be divorced people looking to connect with people again. They can use our screening services to find other divorced people or any one of their choices.

5.2.3 Widow/Widower

This will be our third target group of customers. They are also expected to use our application and website to find relevant matches regularly. These people are expected to be between the ages of 40-60, and they will find our socialization events most attractive.

5.2.4 Investors

Lastly, we will also cater to investors looking to invest in a profitable startup. We will be posting our financial statements on our websites for investors to go through. That way, they can see if the business is something they would be interested in investing in.

5.3 Business Target

  • To become a secure and reliable dating service in New Orleans
  • To expand our offerings to other nearby locations as well
  • To earn a net profit margin of $50k per month by the end of the third year
  • To achieve and maintain a customer satisfaction score above 97%

5.4 Product Pricing

Our prices will be much lower as compared to other dating services present in New Orleans. And we will also provide added benefits like networking events.

Marketing Strategy

When starting a online dating service, you need to be mindful of the fact that a lot of businesses offer dating services. So, you need to offer several competitive advantages to your customers to attract them.

To market a dating service company, you can develop a marketing strategy. This will guide you in how to start a dating service online And it will also help highlight you so that more and more people recognize your company.

In this business plan, we are providing the marketing strategies of Connect. You can use this as a guide to including a marketing plan in your internet business plan as well.

6.1 Competitive Analysis

  • We have a swift customer support service. Our customers can contact our helpline at any time for any queries or issues.
  • We have a website and a mobile app so our customers can use our services however they like.
  • We will implement a strict screening process to ensure the safety and privacy of our customers.
  • We will also hold networking sessions for older customers who are not comfortable using technology to meet new people.

6.2 Sales Strategy

  • We will advertise our services through social media, TV, and posters.
  • We will offer specialized services to our returning users.
  • We will also offer a money-back guarantee to our customers in case of an issue.

6.3 Sales Monthly

Dating Services - Sales Monthly

6.4 Sales Yearly

Dating Services - Sales Yearly

6.5 Sales Forecast

Dating Services - Unit Sales

Personnel plan

Online business depends a lot on the efficiency of the support staff available. Gillian understood the importance of competent support services. So, he included a list of personnel needed for the smooth running of the business in his dating service business plan

If you want to learn how to start dating service business, you can take help from this business plan.

7.1 Company Staff

  • 1 Service Manager
  • 8 Customer Support Employees
  • 1 IT Technician to upkeep the computers
  • 1 Web Developer to manage online sites
  • 1 Application Developer to manage the App
  • 2 Sales Executives to organize and promote sales
  • 1 Accountant

7.2 Average Salary of Employees

Financial plan.

Your business won’t be successful just because you have users. The success of a business depends on a lot more factors. Managing a business, especially an online one, can quickly become complex. To make things easier, you should include a financial plan as a part of your dating service business plan It will ensure that you utilize your resources efficiently and do not go into a loss.

A financial plan should consider all your expenses and your investments to figure out the cost of services you will offer. In this business plan, we are describing what is a dating service business. We also include all management details like marketing and finance plans.

8.1 Important Assumptions

8.2 break-even analysis.

Dating Services - Break-even Analysis

8.3 Projected Profit and Loss

8.3.1 profit monthly.

Dating Services - Profit Monthly

8.3.2 Profit Yearly

Dating Services - Profit Yearly

8.3.3 Gross Margin Monthly

Dating Services - Gross Margin Monthly

8.3.4 Gross Margin Yearly

Dating Services - Gross Margin Yearly

8.4 Projected Cash Flow

Dating Services - Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

1. How do I start my own dating agency?

You can start your dating agency by developing a good dating service business plan

2. Is a dating website profitable?

The profitability of your dating site depends on a lot of factors like how much you earn, what your expenses are, and what your target market is like.

3. How much do dating apps make?

To learn how much a dating app might make, you must develop a financial plan. This is usually a part of your business plan.

4. What is the most successful dating site?

You can understand the success of a dating site through its business plan.

Download Dating Services Business Plan Sample in pdf

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

business plan for dating app

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Dating App Social Media Marketing Plan Template

Looking to make a splash in the competitive world of dating apps? Look no further than ClickUp's Dating App Social Media Marketing Plan Template!

With this template, you'll be able to create a winning social media marketing strategy that helps your dating app stand out from the crowd. Here's how it can supercharge your marketing efforts:

  • Identify and target your ideal audience on social media platforms
  • Craft engaging content that resonates with your target market
  • Plan and schedule posts for maximum impact and reach
  • Analyze and track your social media performance to make data-driven decisions

Ready to level up your dating app's social media game? Get the ClickUp template and start attracting more downloads and active users today!

Benefits of Dating App Social Media Marketing Plan Template

The Dating App Social Media Marketing Plan Template is a valuable tool for any dating app marketing team. Here are some of the benefits it provides:

  • Streamlined planning: Easily outline your social media marketing strategy and goals in one convenient template.
  • Targeted audience engagement: Identify and engage with your target audience through tailored social media campaigns.
  • Increased brand awareness: Promote your dating app and its unique features to a wider audience, increasing brand visibility.
  • Efficient user acquisition: Drive downloads and increase your user base by implementing effective social media marketing techniques.
  • Measurable results: Track and analyze the success of your social media campaigns using built-in analytics, allowing for continuous improvement.

Main Elements of Dating App Social Media Marketing Plan Template

ClickUp's Dating App Social Media Marketing Plan template is designed to help you streamline your social media marketing efforts and drive more engagement in the dating app industry.

Here are the main elements of this template:

  • Custom Statuses: Use different task statuses to track the progress of your social media marketing campaigns, such as To Do, In Progress, and Completed.
  • Custom Fields: Utilize 5 custom fields including Social Media Platform, Content Progress, Designer Editor, Month, and Copywriter to keep track of essential information related to your social media marketing plan.
  • Custom Views: Access different views to visualize and manage your social media marketing tasks effectively. Some of the available views include Calendar View, Board View, and List View.
  • Collaboration Tools: Collaborate seamlessly with your team using ClickUp's built-in collaboration features such as task assignments, comments, and file attachments.
  • Automations: Automate repetitive tasks and streamline your workflow with ClickUp's Automations feature.
  • Integrations: Connect ClickUp with your favorite social media platforms and tools to sync data and streamline your social media marketing efforts.

With ClickUp's Dating App Social Media Marketing Plan template, you can stay organized and achieve your social media marketing goals efficiently.

How to Use Social Media Marketing Plan for Dating App

If you're looking to promote your dating app on social media, follow these steps to create an effective marketing plan:

1. Define your target audience

Before you start promoting your dating app on social media, it's essential to know who your target audience is. Determine the demographics, interests, and preferences of your ideal users. This will help you tailor your marketing messages and choose the right social media platforms to reach them.

Use custom fields in ClickUp to create a profile for your target audience, including their age, location, relationship status, and interests.

2. Choose the right social media platforms

Not all social media platforms are created equal, so it's important to select the ones that align with your target audience. Research which platforms are popular among your target demographic and focus your efforts on those.

Use the Automations feature in ClickUp to track social media trends and identify the platforms that are most popular among your target audience.

3. Create engaging content

Once you've identified the social media platforms to focus on, it's time to create engaging content that will attract users to your dating app. Develop a content strategy that includes a mix of informative and entertaining posts, such as dating tips, success stories, and user testimonials. Use captivating visuals, including images and videos, to make your content more appealing.

Use the Board view in ClickUp to plan and organize your content calendar, ensuring a consistent flow of engaging posts.

4. Engage with your audience

Social media is all about building relationships, so make sure you engage with your audience regularly. Respond to comments, messages, and reviews promptly and in a friendly manner. Encourage user-generated content by running contests or asking users to share their experiences with your app. This will not only increase engagement but also help spread the word about your dating app.

Use the Calendar view in ClickUp to schedule regular time for engaging with your audience and responding to their comments and messages.

By following these steps and using ClickUp's features, you can create an effective social media marketing plan for your dating app. Remember to monitor your progress, analyze your results, and make adjustments as needed to optimize your marketing efforts.

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Get Started with ClickUp’s Dating App Social Media Marketing Plan Template

Marketing teams for dating apps can use this Dating App Social Media Marketing Plan Template to effectively plan and execute their social media strategies.

First, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a successful social media marketing plan:

  • Use the Content Calendar view to plan and schedule engaging social media posts
  • The Campaign Tracker view will help you keep track of all your marketing campaigns and their performance
  • Utilize the Analytics view to monitor and analyze the success of your social media efforts
  • Organize your campaigns into different stages, such as Planning, Execution, and Evaluation, to keep track of progress
  • Set specific goals for each campaign and assign tasks to team members to ensure accountability
  • Collaborate with designers and copywriters to create visually appealing and compelling content
  • Schedule regular meetings to discuss performance and make necessary adjustments to your marketing strategy

Related Templates

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Template Includes

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business plan for dating app


How to Start a Dating or Matchmaking Website – Sample Business Plan Template

By: Author Tony Martins Ajaero

Home » Business ideas » Internet Based Industry

Do you want to start a dating or matchmaking website from scratch? Or you need a sample dating website business plan template? If YES, then i advice you read on. Dating or matchmaking services involve helping people to meet, communicate, interact and eventually build a romantic relationship.

It enables people who are single and searching for partners to meet people who they are compatible with, start to interact and eventually get to know each other so well that they can start a relationship independent of the matchmaker.

How Does Matchmaking Work?

Every matchmaking service starts with someone who is known as a matchmaker. The matchmaker is responsible for bringing people who he/she feels are a perfect match together. When a person registers with a matchmaker, the matchmaker would take time to get to know the individual; he/she would ask questions that would reveal the nature and character of the person, their jobs, likes and dislikes, life ambition and goals, accomplishments, past relationships and experiences, finances, education and a lot more.

They would also want to know if the client has had any criminal records, medical problems or bankruptcy issues. Apart from the questions they ask their clients to reveal their true nature, match makers are usually good judges of character and can easily tell whether two people are compatible or not.

After getting to know the clients, a matchmaker would then scan through his list of clients to see if there is a match. Sometimes, there might be one or two matches and in that case, a matchmaker might leave it to the client to choose a preferred one. When the matchmaker has found a perfect match, he would arrange another meeting with each of the clients separately to further determine compatibility.

Compatibility issues are taken very seriously in the matchmaking business and a matchmaker would take a lot of steps to ensure that two people are compatible before matchmaking them because it would never work if they are not.

The next stage is the introduction stage . This may be done in different ways but the most popular way is for the couple to go on a first date. The matchmaker would set up a date for both of them and send them an invite so that they can get to sit down and talk about each other.

After the date, the matchmaker meets with each of them separately to ask about their feelings about the other person while the date lasted. Sometimes, it may take more than one date to be able to form an opinion but usually, people would know if the other person is suitable for them or not after the first date. It all sounds so easy and fun but it’s not and matchmaking has grown from just a hobby to a lucrative billion dollar industry.

A lot of people have built big business empires from matchmaking business. However, several people are still skeptical about starting a matchmaking business because they are of the opinion that people prefer physical meeting to matchmaking but that is not entirely true, there are lots of benefits of matchmaking which makes it preferable for a lot of people-:

3 Benefits of Starting a Dating or Matchmaking Service Website

A. it serves busy people.

Young, busy executives may find it hard to get dates because most of the times they are holed up at work and busy with meetings etc. Matchmaking makes it possible for such people to hook up and hang out.

b. You learn information about the person before meeting them

Unlike face-to-face dating, you can get to know the person and gather enough information about them before committing yourself. In

Face-to-face dating, you might have to go on a date with the person a couple of times before you can learn anything tangible and later you find out that you are not compatible and that you have just been wasting your time but matchmaking eliminates this because you get to learn information about the person to an extent before you commit yourself.

c. You can meet people from anywhere in the world

Usually, face-to-face dating limits you to just the people around you but with matchmaking, you can meet people that you may not have had the opportunity to meet with physically. To start your dating/matchmaking business, here are the steps to take-:

Starting a Dating or Matchmaking Service – Sample Business Plan Template

1. decide on the type of matchmaking service you want to start.

There are different niches in the matchmaking business, some of which include-:

Online matchmaking

This kind of business is strictly operated on the internet. A website would be created where people can register and then meet up with the people they want. You would make your money from membership subscriptions and adverts as a result of the traffic generated by your website.

Physical matchmaking service

Unlike online matchmaking, this is usually conducted off the internet and may be more expensive and regulated. The clients are also carefully matched and better protected.

Elite matchmaking service

This type of service caters solely to wealthy people. It focuses on helping rich people to meet and date other rich people.

Religious matchmaking service

This is also designed to help singles within the same religious group meet and date each other.

2. Decide on a method of interaction

The next step is to decide on how you want to interact with your clients. If you would be meeting them face-to-face, you would need a cozy, warm office where you would receive your clients, store files and arrange meetings but if you decide to go for online matchmaking, what you would need is a website and a lot of advertisements.

3. Draft a contract document

Next, you need to spell out the terms and conditions of your services and also set your charges and how you would receive payments. For online dating and matchmaking, your payment would be based on subscription fees, affiliate programs and advert placements.

4. Advertise and hookup a few people

The most important thing in this business is how to get your clients. Advertisement is very important. Ensure that you advertise in social media, magazines, talk shows, blogs and all other advertising mediums. You should also try to hook quite a few friends, family, colleagues and associates up to start with and ask them to refer other people to you for a commission. You can also get clients by hosting events and meet-ups for singles.

5. Protect your client

It is also very important in this business to protect your clients from exploitations and dangers. This would be done by picking your clients with care and doing your due diligence to ensure that nobody tries to play games or pretend to be what they are not.

How to Setup a Dating Website

As people become more familiar with the Internet, the number of things that can be done online keeps increasing. And since the Internet is widely used as a way for people to communicate, online dating sites have become a very popular way for people to find and meet romantic partners online. Setting up your own dating site can be tremendously rewarding. It can be great fun. It can be stimulating. It can be fulfilling. And it can bring you huge financial success.

However, getting a dating site off the ground takes time, hard work, and creativity. And you need to dedicate a whole lot of resources into the project if you really want to attract attention—because you will surely face stiff competition. To set up a successful dating site, you need to get things right from the start. The following guidelines will help you start your own dating site:

a. Research the competition

Search the web for lists of dating sites, and visit as many of them as possible. Spend more time on the most successful ones, figuring out their features. Ask yourself what features are great or interesting, what design elements are attractive, and what population segment seems to have the most number of members. You will need all the information you gather during this step to decide what to add and what not to add to your own dating site.

b. Brainstorm

Don’t limit the features of your dating site to what you have seen on the successful dating sites. Think of innovative features you can add to your own site to make it even more interesting and give it the competitive edge. For example, most other dating sites charge a fee for membership. You can consider making membership on your own site free.

However, this means you have to design your site a bit differently, as you will seek to generate revenue from other sources, such as advertisements and affiliate marketing. In addition, you need to choose a niche for your dating site. For example, you site could be meant for only seniors looking for romantic partners, over-30 singles, black singles, teens, people suffering from incurable health conditions, and so on.

Starting with a specific niche is a smart way to quickly attract attention and set your site apart from the competition. Trying to target a wide range of people at once will only drain your resources and still not get you the results you want.

You also need to think of a good name for your dating site that should be descriptive and easy to remember. When choosing this name, factor in your chosen niche. However, avoid a niche-reflective name if you have plans to expand the scope of your member base in the future.

c. Register your domain name and purchase hosting

Having decided on a good name for your dating site, you need to register the domain name to be able to use it online. This simply involves visiting the website of a domain name registrar, checking the availability of the domain name, and securing the domain name by making a payment (usually around $10 per year).

Namecheap and Godaddy are the two most popular domain name registrars. In addition, you will need to purchase a hosting plan from a reliable web hosting service provider. In case you are a total newbie, you will need a hosting plan to provide the “ space ” that your dating site will occupy on the Internet.

d. Design your dating site

With the availability of free and paid website design software, you can design your dating site yourself—even if you have no prior knowledge of website design or development. Some of these software packages are web-based while others are meant to be downloaded and installed on your PC.

Examples of software packages you can use include NVu, PersonalWebKit, WebStudio 4.0, Homestead, and Dreamweaver. When designing your site, you should consider the color scheme, the layout, the copy, the navigation, and the site mapping. All these feature play together to make your site user-friendly, so you need to get them right.

e. Test your site

Before sending your dating site live on the web, you want to be sure every aspect is working perfectly. Tell your friends and relatives to visit the “ demo ” site and try out the various features to see if everything is right. Check how your site looks on various browsers, and see how it displays on mobile devices. This step is necessary because it will reveal any errors you need to fix before sending your site live.

f. Go live and start marketing

Once you have checked that everything about your dating site is perfectly set, upload it to your web host and publish the on the web. Once you publish your site, start attracting attention to it by adopting various online and offline marketing strategies, including search engine optimization, paid advertising, social media marketing, display advertising, newspapers and magazines, and so on.

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