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How to Start a Car Rental Business

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Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

If you’re considering starting a business in the auto industry, you have a lot of choices, including starting a car rental business.

But what exactly do you need to do to get this type of business off the ground? There are a lot of moving pieces to consider, but if you take the time to prepare and follow your state and local guidelines, your road to a successful car rental business can be smoother than most.

To help you prepare, we’ve created this guide on how to start a car rental business. Read on to learn everything you need to know.

Step 1: Pick a type of car rental business

Before you can start your car rental business, you need to know what type of business you want to own. You might want to own a franchise, build your own brand, purchase an existing business, or work with a car dealership.

Each type of car rental business has its pros and cons, you just have to find the one that’s right for you. Let’s take a closer look at some of your options.

If you decide on a car rental franchise, you will purchase the rights to use the brand name and business model of an existing car rental business. Options for a car rental franchise include Hertz, Dollar Thrifty, Enterprise, Budget, and many others. There are disadvantages and advantages to franchising that you’ll want to consider before taking the leap.

One of the benefits of starting a franchise is the simplicity of setting up the business. While there might be a higher cost to entry, you get the added support of a well-known and successful brand name, as well as guidance as you launch and grow your location. Plus, you have franchise financing options to help relieve some of this burden.

The drawback to owning a franchise is that you lose some autonomy over your business and you may face some higher costs—the initial franchise fee alone can be tens of thousands of dollars. As well, the franchisor will have a degree of control over your business decisions, since each franchise location will more or less follow the same model.

Another option for how to start a car rental business is to set up an agreement with a car dealership to offer rentals to customers who bring in their cars for repair.

This type of car rental business offers a very limited pool of customers to work with, but it also means that you don’t need a large fleet of cars to get started, which can lower the initial cost of starting your business.

Independent small business

One of the advantages of starting your own small business is that you’re not beholden to anyone. You get to make decisions that are best for you and your business. With that added power, comes added responsibility, though. If you’re the sole owner of your business, you’re also on the line for any problems the business has.

You’ll need to build your brand from the ground up and find customers while competing with the big names (like the franchises we mentioned above). Plus, you’ll need a substantial cushion of cash to support your initial purchases and operations.

Existing business

If you don’t want to build a business from the ground up, but you don’t like the restrictions that come with a franchise, you might consider buying an existing independent car rental business whose owners are looking to sell.

The benefit of buying an existing rental car business is that many of the basic business structures are already in place and there’s likely a loyal customer base as well.

One of the pain points of purchasing an existing business is the research it requires. Plus, you’ll need to figure out if the business is successful because it fills a market need in an otherwise underserved market, or if its success depended on relationships built by the previous owner.

Step 2: Determine your target audience

Another factor you need to consider when thinking about how to start a car rental business is what type of customer you plan to serve.

The target audience of your rental car business could be:

Loaner cars for a car dealership or auto mechanic

Long-term rentals

Short-term rentals for business travelers

Ensuring that there is, in fact, a market need for your business is the first step. And beyond that, you can determine who your target demo is by looking at your location and needs of the local population. Once you have this demo in mind, you can better inform your business plan, marketing efforts, and more.

Step 3: Write your business plan

Now that you know what kind of car rental business you plan to start and who you’ll serve, you’re ready to write your business plan. A business plan is essential for both you and any potential investors or partners you may work with down the line.

When writing your business plan you’ll want to lay out a plan for how you will transform your idea into a profitable company. This will involve detailing the type of car rental business you’re starting, what products and services you’ll offer, what fees you’ll charge, how much of your own money you plan on putting into the business, how much funding you’ll need, an outline of your marketing plan, and financial projections for the next few years. By taking the time to think through all of these steps, you’ll essentially create a roadmap that you can consult throughout the startup phase of your business to help keep you on track.

Step 4: Register and license your business

With this internal work completed, it’s time to complete some external processes to legally create your company. This includes choosing a business entity and registering it with the state in which you’ll operate your car rental business. The specific registration process will vary depending on your state, but this can typically be completed online through your secretary of state or chamber of commerce by filing the appropriate forms and paying a nominal fee.

Common business entities include sole proprietorships, LLCs, and corporations. While a sole proprietorship is the easiest entity to set up (as it does not need to be registered at all), this is likely not the best choice for a car rental business, as you will be exposing your personal assets to any legal action taken against your business. An LLC or corporation will lower this risk and separate your business and personal assets.

Next, you’ll likely need to obtain the appropriate business licenses and permits through your state and local agencies. If you have not consulted with a business attorney yet, this is a good time to do so to ensure you’re properly licensed to operate a car rental business. You should also obtain the appropriate business insurance to make sure your business will be covered in the event of accidents, natural disasters, and more.

Step 5: Get your finances in order

You’re almost ready to open your (car) doors, but before you do that, you’ll need to get your finances in order. Different types of business require varying amounts of upfront costs, but in the case of a car rental business, you will likely have steep startup costs, from purchasing a fleet of cars, to leasing the lot and storefront, to employing mechanics, to insuring the entire operation.

Open a business bank account and credit card

Even if you’re using your personal money to fund the launch of your business, you’ll still want to open a separate business checking account and business credit card . Once you’ve done this, make sure to only conduct business-related transactions with these accounts. Not only will this make things easier come tax time, but it will also reinforce the separation of your business and personal assets in the event of a lawsuit.

You will likely also want to obtain an employer identification number, or EIN, which is like your business’s version of a social security number. This number will be used to open your business bank accounts and will also help you start to build business credit, which will be necessary if you seek outside funding.

Look for outside funding

In addition to the startup funding that you might have saved to start your car rental business, you can look for outside funding to supply additional money. There are many different types of business loans to choose from—from term loans to lines of credit to equipment financing—so be sure to find the one that’s right for you.

A business auto loan can help you finance your fleet of cars, while more broad equipment financing may help you finance the computers and other equipment your business will need to operate. This type of financing is generally easier to qualify for since the equipment you buy with the loan also serves as collateral.

How Much Do You Need?

Step 6: Find the right location

Once you’ve organized your finances, it’s time to find where you’ll operate your business. There are several factors to consider, chief among them being the size of the property and its proximity to other businesses or services. For example, if you’re looking to work with business travelers, you need to be located near the airport.

Step 7: Create a rental contract

One of the most important documents for someone who will be operating a car rental business is the rental contract.

The rental agreement is a contract between the rental car company (you) and the customer who is renting the car. This contract will cover liabilities, what happens in the case of an accident, and an explanation of who is responsible for what. To make sure your rental contract is fully protecting your business and your customers, you should run this by a legal professional who has experience with businesses in the car rental industry.

Step 8: Build your operations team

Once you have a space to operate your car rental business, you need employees and a support system to operate the business. You might need employees to run the front office and answer phones, an accountant to track your numbers, and mechanics to maintain your car fleet.

Beyond finding the right people, you will also need to understand your responsibilities as an employer, including what types of insurance (like workers compensation and unemployment) you’ll need to obtain.

Step 9: Create an online presence

A must-do for any business is to establish an online presence so customers can discover your business. In addition to a business website, you should consider setting up pages on business review sites such as Yelp and Google, as well as social media pages where customers can contact your business with questions and leave reviews for other potential customers to see.

This will both establish your business’s brand, as well as attract new customers. After all, if no one knows your company exists, you can’t expect to have much business.

Step 10: Provide exceptional service

All of your planning and preparation may be behind you, but your work is far from over. In order to make your business profitable you need to attract and retain customers. To do this, you’ll want to provide your customers with a high-quality product, stellar customer service, and build a strong relationship with your local community.

If you provide an exceptional service that people can trust, word will soon spread and you’ll be turning a profit in no time.

The bottom line

When you’re just learning how to start a car rental business, the number of steps that you need to take and details that must be accounted for can feel overwhelming. But with some patience and attention to detail, you can make your car rental business a reality.

On a similar note...

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Car Rental Business Plan Template

Business Plan Outline

Car Rental Business Plan Home

  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan

Start Your Car Rental Plan Here

You’ve come to the right place to create your car rental business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their car rental companies.

Below are links to each section of your car rental business plan template:

Next Section: Executive Summary >

Car Rental Business Plan FAQs

What is a car rental business plan.

A car rental business plan is a plan to start and/or grow your car rental business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your car rental business plan using our Car Rental Business Plan Template here .

What Are the Main Types of Car Rental Companies?

There are a few types of car rental companies. Most are franchises of a large and successful rental company. There are also car rental companies that only focus on luxury vehicles. More people are renting high-end vehicles for a few days or when they go on vacation. There are also smaller-scale car rental companies that only operate in one city and are independently owned.

What Are the Main Sources of Revenue and Expenses for a Car Rental Business?

The primary source of revenue for car rentals are fees the customer pays when renting the vehicle. The fee will depend on the type of car and length of rental.

The key expenses for a car rental business are the cost of purchasing the fleet of vehicles, insurance, maintenance of the vehicles, and washing and detailing the vehicle every time it is returned. Other expenses are the overhead expenses for the leased location, utilities, website maintenance, and any marketing or advertising fees.

How Do You Get Funding for Your Car Rental Business Plan?

Car rental businesses are most likely to receive funding from banks. Typically you will find a local bank and present your business plan to them. Another option is the SBA as they provide viable loans for startup businesses. This is true for a business plan for a car rental company and a luxury car rental business plan.

What are the Steps To Start a Car Rental Business?

Starting a car rental business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Car Rental Business Plan - The first step in starting a business is to create a detailed car rental business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your car rental business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your car rental business is in compliance with local laws.

3. Register Your Car Rental Business - Once you have chosen a legal structure, the next step is to register your car rental business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your car rental business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Car Rental Equipment & Supplies - In order to start your car rental business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your car rental business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful car rental business:

  • How to Start a Car Rental Business

Where Can I Get a Car Rental Business Plan PDF?

You can download our car rental plan PDF template here . This is a business plan template you can use in PDF format.

How to write a business plan for a car rental company?

car rental business plan

Starting or expanding a car rental business is no easy task. It takes careful planning and preparation to ensure that you not only have the resources needed to get your business up and running but also that it will be profitable in the long run. That's where a comprehensive business plan comes into play!

This guide will provide an in-depth look at how to write a business plan for a car rental company, including what information should be included, what tools can help you create your own unique plan, and why having one is so important for success. 

Whether you are just starting out or looking to grow your existing car rental company, this guide has all the information you need to make sure your venture succeeds!

In our guide:

Why write a business plan for a car rental company?

What information do i need to create a business plan for a car rental company, what goes in the financial forecast of a car rental company, the written part of a car rental company business plan.

  • What tool should I use to write my car rental company business plan?

Before we dive into the content of the business plan itself, let’s look at some of the main reasons why you may want to write one.

To get a roadmap to grow your car rental business

Writing a business plan for a car rental company forces entrepreneurs to think strategically and set objectives that will help them grow their businesses over the next 3 to 5 years. 

This kind of long-term planning is useful for both startups looking to get their foot in the door as well as established companies which have been in operation for some time but are now looking to scale up and expand operations. 

A solid business plan can provide valuable insight into where potential opportunities lie, what resources need to be allocated, and how best to manage risks associated with running a car rental service. 

By taking the time to develop an effective strategy before launching or expanding operations, entrepreneurs can ensure that they’re making informed decisions about how best to use their available resources.

To get visibility on your car rental company’s cash flows

Regularly comparing the actual financial performance to what was planned in the financial forecast of your car rental’s business plan, enables you to monitor the business’s financial health and adapt as needed. 

This enables you to identify potential financial problems (such as an unexpected cash shortfall) before they become too large, and potential growth opportunities (higher demand from a given segment of customers for example), giving you more visibility over the future cash flows of your auto rental business.

This helps you stay on track and ensures that you are making smart decisions about how much money you need or can expect to generate from renting cars. 

To support a financing application

A well-structured, comprehensive plan can make all the difference when it comes to securing financial backing from investors or banks. 

Writing a business plan is essential when looking for financing from an equity investor, as this will give them the information they need to make an informed decision about investing in your business. 

Your business plan should include details of how you intend to grow your car rental company, achieve profitability and generate cash flow. 

Investors will want to be sure that their investment will yield good returns, so having a comprehensive and well-thought out business plan is key to securing the necessary funding for your venture.

Similarly, creating a business plan for your car rental company provides lenders with the information they need to assess whether you are able to pay back financing. 

Now that we understand why writing a business plan for a car rental company is important, let's take a look at the information you need before starting to write the plan itself.

Create your car rental business plan online!

Think your car rental business could be profitable? Find out how with a business plan!

car rental business plan online

Carrying out market research for your car rental company

Carrying out market research is an essential step before writing a business plan for a car rental company. 

Market research enables entrepreneurs to gain valuable insights into their target market and understand how best to serve customer needs, allowing them to make informed decisions about pricing strategies, marketing tactics, and other elements of their operations. 

It is a key prerequisite because you will need this data to:

  • Convince the reader of your car rental business plan that there is an opportunity for you to seize on the local market
  • Accurately forecast revenues, as well as sales and marketing expenditures in your financial forecast

Therefore, thorough market research will help ensure that you are creating a realistic financial forecast and setting achievable goals and objectives in your business plan, in addition to increasing the credibility of your document which could lead to greater chances of securing financing from equity investors or banks.

Developing the marketing plan for a car rental company

As we touched on above, developing a sales and marketing plan and budget for your car rental company is essential in order to create an effective business plan. 

A well-planned budget should take into account expenditures such as advertising and promotion, which are necessary to reach enough potential customers in order to achieve your sales targets.

The staffing and equipment requirements of a car rental company

Once you have the data to assess how much sales your car rental company can generate, and an idea of what marketing actions will be required to generate these sales. It’s time to think about your investments and recruitment plan as this will help you evaluate your cost structure and create a realistic financial forecast for your car rental company business plan.

When creating the recruitment plan for your car rental company, it is important to consider the number of staff members you need and what roles need to be filled. Consider the hours of operation, the types of customer service you will provide and any special skills that may be needed for certain positions. 

Develop a plan with detailed job descriptions outlining the necessary qualifications and capabilities your team members should possess. Estimate the cost of recruitment in terms of wages, bonuses or other benefits you plan on offering to employees. Finally, create a timeline for filling the open roles and decide on the best method of advertising these positions to potential candidates.

When creating your car rental company’s investment plan, try to think about all the assets required for the business to operate: 

  • The cars themselves will need to be purchased before you can rent them, 
  • The premises and facilities: where will you park your cars? will you have a pump for customers to fill the tanks at the end of the rental period? what type of office will you require? etc.
  • The marketing investments such as your website, brand identity, and uniforms.

Now that you are armed with the information needed to create a business plan for your car rental company, it is time to move on to creating a financial forecast for the same. 

The financial forecast of your car rental company will enable you to assess the profitability potential of your business in the coming years and how much capital is required to fund the actions planned in the business plan.

The four key outputs of a financial forecast for a car rental company are:

  • The profit and loss (P&L) statement, 
  • The projected balance sheet, 
  • The cash flow forecast, 
  • And the sources and uses table. 

Let’s look at each of these in a bit more detail.

The projected P&L statement

The projected P&L statement for a car rental company shows how much profit the company is expecting to make and how much it will grow in future years. 

business plan for a car rental company: projected profit and loss

The projected balance sheet of your car rental company

The balance sheet for a car rental company is a financial statement that provides a snapshot of the company's financial health at year end. 

It shows the assets, liabilities, and equity of the company:

  • Assets are what the company owns: vehicles, cash, real estate, etc. 
  • Liabilities are what the company owes: they include things like financial debt and accounts payable (i.e. money owed to suppliers). 
  • Equity is the difference between a company's total assets and its total liabilities, and a proxy of the net worth of the shareholders. 

business plan for a car rental company: projected balance sheet

By looking at the balance sheet, lenders, investors, or business owners can assess how solvent and liquid the car rental company is. 

Liquidity is assessed by looking at how much money the company has available to pay its short-term debts, while solvency is assessed by looking at the long term debt that the company has on its balance sheet.

The balance sheet also provides insights into the age of your fleet of vehicles and the company’s future investment requirements. 

Ultimately, the balance sheet provides a snapshot of a car rental company's financial position and can be used to make informed decisions about its future operations and investments.

The projected cash flow statement

The cash flow forecast for a car rental company is a document showing how much cash the company expects to generate and consume in the future.

It’s used to help assess if the company has enough capital to operate or if it needs to secure additional financing, and to decide what to do with the cash generated (expand the business, repay debt, or pay dividends). 

business plan for a car rental company: projected cash flow

The initial financing plan

The initial financing plan (also called sources and uses table) is a document that shows how much money you will need to start or grow your car rental company. 

It lists the sources of your funds, such as money from shareholders or banks, and also what those funds will be used for. 

business plan for a car rental company: sources and uses of funds

Having this initial financing plan in place helps make sure that your car rental company has enough money to get started.

Now that we have looked at the key elements of the financial forecast for your car rental company, it is time to look at how we will communicate the context surrounding this information within the written part of the business plan. 

The context provided by the written part of your car rental company business plan is what enables the reader to evaluate if your plan and the associated financial forecast are realistic and achievable. 

The written part of your business plan consists of the following sections.

1. The executive summary

The executive summary of a car rental company plan should provide an overview of the business, market, and key financials. 

It should include information about the company's mission and values, the services it provides (types of cars available, insurance and assistance included, pickup and drop off on offer, etc.), how those services meet customer needs in the market, how revenue will be generated from those services, and what competitive advantages the company has. 

It should also provide an overview of the financials, such as current and projected revenues, expenses, and profits. 

Finally, it should provide a summary of the company's ask (funding from investors for example). 

The executive summary will give the reader a quick overview of your car rental company so that they can decide if it’s worth reading the rest of your plan to dig deeper into the opportunity.

Therefore, it is important to keep the executive summary concise yet informative. It should be clear and easy to understand so that potential investors or lenders can make an informed decision quickly. 

2. The presentation of the company

The presentation of your car rental company should explain the legal structure and ownership details. 

It is important to mention whether the company is structured as a corporation, partnership, or sole proprietorship and provide the necessary information on each of the owners or partners. Additionally, it should detail any new investors who have recently become involved in the company.

This section should also include a presentation of the company’s location and any associated facilities, such as parking lots, garages, or service centres. 

You should also present the serviceable area so that the reader can start forming a picture of the type of customers who could benefit from your car rental business (families on holidays, business executives, etc.).

Furthermore, it is important to outline any plans for future expansion or relocation that may be necessary to accommodate increased demand. 

Finally, the presentation should include a comprehensive overview of the company’s management team, including any relevant experience and qualifications. This will help potential lenders and investors to assess the capabilities of the company’s leadership and decide whether they are likely to succeed.

3. The products and services section

When writing the products and services section of a business plan for a car rental company, it is important to include detailed information about the types of vehicles offered, what extras are included with each vehicle, and any additional services. This way, potential investors or lenders can get an understanding of how the business will operate.

The type of vehicles available should be clearly outlined in this section. For example, if the car rental company offers luxury SUVs as well as economy cars then this should be noted here. 

It is also important to mention any extras that come with each vehicle such as GPS navigation systems or roadside assistance packages. 

Additionally, other services provided by the business such as pick-up and delivery options should be listed here so readers know exactly what they are investing in.

business plan for a car rental company: products and services

4. The market research analysis

When presenting the conclusion of your market analysis in your car rental business plan, you should include information about demographics and segmentation, target markets, competition, barriers at entry and regulation. 

This is important because the objective of this section is to demonstrate to the reader of your business plan - be it a bank or an investor - that:

  • You have a deep understanding of your local market, 
  • There is an opportunity to be seized, 
  • And that your company has decent chances to capitalise on this opportunity.

For instance, it's important to show who the customers are and what motivates them to rent cars. You should also try to identify any segments they can tap into with unique offerings tailored specifically for those groups (for example electric vehicles for eco-conscious customers). 

It's also essential to examine competitors already in the market as this will ensure that you can create a differentiated service offering able to compete and find its niche in the local market, as well as any potential new entrants which could affect pricing dynamics or reduce profits. 

Additionally, showing that you have a sound understanding of regulatory requirements such as business permits, driver qualifications or insurance coverage limits, will help your plan gain credibility.

5. The strategy section

When writing the strategy section of a business plan for a car rental company, it is important to include details about how the company will stand out from its competitors, its pricing structure and promotional activities, any key milestones that need to be achieved in order for the business to succeed, as well as potential risks and how they can be mitigated.

By providing all this information upfront, investors or lenders can get an understanding of how successful the rental business could potentially become and whether it is worth financing it.

The competitive edge should focus on what sets your car rental company apart from others operating within the same market. 

This could include offering more modern vehicles with additional features such as GPS navigation systems or roadside assistance packages at no extra cost. 

Additionally, there may be other services that you offer which are not available elsewhere such as pick-up and delivery options or discounts when booking online. 

All these factors help create a unique customer experience which could give you an advantage over other companies in terms of customer loyalty and retention rates. 

The pricing structure should also be clearly outlined in the strategy section as well as any promotional activities, such as special offers or discounts, that are being used to attract customers. 

Furthermore, providing key milestones that need to be achieved by certain dates gives investors clarity on the company's ambitions. 

Lastly, it’s important to be aware of any potential risks and have a plan for how they can be mitigated. This can include anything from disasters (fire or flood for example), changes in regulation, to fluctuations in the market or economic conditions. 

A sound strategy is the foundation for any successful car rental company and can be the difference between long-term profitability or failure. Including all these important points in your strategy section will provide potential investors and lenders with a comprehensive understanding of how your car rental company will succeed. 

Providing this information upfront will also show that they have invested time and energy into developing a solid plan for your business and that you are confident in its success. 

6. The operations section

The operations section of your car rental company business plan should include detailed information about the business’s operational capabilities. 

First, it should list the staff members and their roles, as well as a recruitment plan for when new positions need to be filled. This could include descriptions of any training requirements for new hires and any specialised skills or education that might be necessary for particular roles.

Next, the operations section should include opening hours and a list of key assets that the business needs to operate. This could include vehicles, leases, office equipment, or any other resources that are essential for running the company. 

If there is any intellectual property associated with the car rental business (e.g. company logos, slogans, or copyrighted images), this should also be mentioned here as well.

Finally, you should outline which suppliers your car rental company plans to work with. This includes any manufacturers of cars and parts, as well as companies that will provide services such as cleaning or repairs for vehicles. 

Your car rental business plan should explain how the company plans to ensure reliable, high-quality service from its suppliers. 

Providing all of this information in the operations section will allow you to demonstrate a strong understanding of how a car rental business is run and show potential investors that you are serious about the venture. 

7. The presentation of the financial plan

This is where you will present your financial forecast and the tables we detailed earlier in this guide.

Now that you have a better understanding of what should be included in a car rental company business plan, let's look at the tools available to create the document itself. 

What tool should I use to write my car rental company's business plan?

There are three main solutions for creating a business plan for your car rental company: 

  • Using Word and Excel
  • Hiring a consultant to write the plan
  • And using online business plan software

Let’s have a look at each of these in a bit more detail.

Creating your car rental company's business plan with Word and Excel

Creating a car rental company business plan using Excel or Word can be a tempting solution as both are cost-efficient and widely available. However, it also has some drawbacks.

Using Excel to create a car rental company financial forecast poses some serious challenges to most business owners. 

Unless you are experienced in accounting and financial modelling, it will be difficult to make an accurate forecast with Excel without making mistakes. And even if you do, there is a possibility that lenders or investors won’t believe your forecast is accurate.

Additionally, it is a long and tedious process to create (and maintain up to date) a car rental financial forecast using Excel.

Using Word to craft the business plan also has its shortcomings. Writing the document from scratch takes an immense amount of time, as does formatting the document once written, and integrating the financials from Excel. 

Hiring a consultant to write your car rental company's business plan

Outsourcing a car rental company business plan to either a consultant or accountant can be a viable solution for entrepreneurs who are looking for assistance in creating their plans. 

On the plus side, consultants have experience in writing business plans and their financial forecasts are usually accurate and reliable. Accountants also bring expertise to the table when it comes to financial forecasting, though they are less likely to help with the written part.

The issue is that hiring a consultant or accountant to write the business plan is costly, and there may be additional expenses if revisions need to be made after the initial meetings with lenders or investors. 

Also, not all consultants are experts in car rental companies and they may not have the same level of knowledge as an entrepreneur who is familiar with their business.

Use an online business plan software for your car rental company's business plan

Another alternative is to use online business plan software. There are several advantages in doing so.

  • You are guided through the writing process by detailed instructions and examples for each part of the plan 
  • You can be inspired by already-written business plan templates and examples
  • You can easily make your financial forecast by letting the software take care of the financial calculations for you 
  • You get a professional document, formatted and ready to be sent to your bank or investors
  • Software make it easy to compare your actual accounting data against your financial forecast, and to maintain your business plan up to date 

If you're interested in using this type of solution, you can try our software for free by signing up here .

We hope that this guide has helped you to better understand how to write the business plan for your car rental company. Do not hesitate to contact us if you still have questions!

Also on The Business Plan Shop

  • How to open a car dealership
  • Where to write the conclusion of your business plan?
  • How investors analyse business plans

Know someone in the auto rental industry? Share this article with them!

Guillaume Le Brouster

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

Published on 21 Mar 2023 , last update on 21 Mar 2023 , as per our editorial standards .

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Car Rental Business Plan

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A car rental company offers daily and weekly car rentals at reasonable rates. Travelers on business and vacation and companies are common clients.

Are you looking to start writing a business plan for your car rental business? Creating a business plan is essential to starting, growing, and securing funding for your business. We have prepared a car rental business plan template for you to help in start writing yours.

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Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

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How to Write a Car Rental Business Plan?

Writing a car rental business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section of the business plan intended to provide an overview of the whole business plan. Generally, it is written after the entire business plan is ready. Here are some components to add to your summary:

Start with a brief introduction:

Market opportunity:, mention your services:, management team:, financial highlights:, call to action:.

Ensure you keep your executive summary concise and clear, use simple language, and avoid jargon.

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business plan for car rental company

2. Business Overview

Depending on what details of your business are important, you’ll need different elements in your business overview, But there are some foundational elements like business name, legal structure, location, history, and mission statement that every business overview should include:

About the business:

Provide all the basic information about your business in this section like:

  • The name of the car rental concept: is it luxury car rental, intermediate car rental, compact, or economy rental, mention it in this section.
  • Company structure of your car rental whether it is LLC, partnership firm, or others.
  • Location of your vehicle rental and the reason why you selected that place.

Mission statement:

Business history:, future goals:.

This section should provide an in-depth understanding of your rental business. Also, the business overview section should be engaging and precise.

3. Market Analysis

Market analysis provides a clear understanding of the market in which your car rental business will run along with the target market, competitors, and growth opportunities. Your market analysis should contain the following essential components:

Target market:

Market size and growth potential:, competitive analysis:, market trends:, regulatory environment:.

Some additional tips for writing the market analysis section of your business plan:

  • Use a variety of sources to gather data, including industry reports, market research studies, and surveys.
  • Be specific and provide detailed information wherever possible.
  • Include charts and graphs to help illustrate your key points.
  • Keep your target audience in mind while writing the business plan

4. Products And Services

The product and services section of a car rental business plan should describe the specific services and products that will be offered to customers. To write this section should include the following:

Types of cars and rental services:

  • Explain the kinds of vehicles the company will rent out. This may encompass compact cars, expensive cars, SUVs, vans, and trucks. Describe the types and models of the vehicles, as well as their age, health, and any special features or amenities they could offer.
  • Describe each rental service: Long-term leases and daily, weekly, and monthly rents may all fall under this category. Provide specifics on the costs and charges associated with each rental choice, including any potential reductions or special offers.

Overall, a business plan’s product and services section should be detailed, informative, and customer-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Develop your unique selling proposition (USP):

Determine your pricing strategy:, marketing strategies:, sales strategies:, customer retention:.

Overall, the sales and marketing strategies section of your business plan should outline your plans to attract and retain customers and generate revenue. Be specific, realistic, and data-driven in your approach, and be prepared to adjust your strategies based on feedback and results.

6. Operations Plan

When writing the operations plan section, it’s important to consider the various aspects of your business processes and procedures involved in operating a business. Here are the components to include in an operations plan:

Hiring plan:

Fleet size:, develop policies and procedures:.

By including these key elements in your operations plan section, you can create a comprehensive plan that outlines how you will run your car rental business.

7. Management Team

The management team section provides an overview of the individuals responsible for running the car rental. This section should provide a detailed description of the experience and qualifications of each manager, as well as their responsibilities and roles.

Key managers:

Organizational structure:, compensation plan:, board of advisors:.

Describe the key personnel of your company and highlight why your business has the fittest team.

8. Financial Plan

When writing the financial plan section of a business plan, it’s important to provide a comprehensive overview of your financial projections for the first few years of your business.

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:, financing needs:.

Remember to be realistic with your financial projections, and to provide supporting evidence for all of your estimates.

9. Appendix

When writing the appendix section, you should include any additional information that supports the main content of your plan. This may include financial statements, market research data, legal documents, and other relevant information.

  • Include a table of contents for the appendix section to make it easy for readers to find specific information.
  • Include financial statements such as income statements, balance sheets, and cash flow statements. These should be up-to-date and show your financial projections for at least the first three years of your business.
  • Provide market research data, such as statistics on the size of the car rental industry, consumer demographics, and trends in the industry.
  • Include any legal documents such as permits, licenses, and contracts.
  • Provide any additional documentation related to your business plans, such as marketing materials, product brochures, and operational procedures.
  • Use clear headings and labels for each section of the appendix so that readers can easily find the information they need.

Remember, the appendix section of your car rental business should only include relevant and important information that supports the main content of your plan.

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This car rental business plan sample will provide an idea for writing a successful business plan, including all the essential components of your business.

After this, if you are still confused about how to write an investment-ready business plan to impress your audience, then download our car rental business plan pdf.

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Frequently asked questions, why do you need a car rental business plan.

A business plan is an essential tool for anyone looking to start or run a successful business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your car rental.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your car rental.

How to get funding for your car rental business?

There are several ways to get funding for your car rental business, but one of the most efficient and speedy funding options is self-funding. Other options for funding are

  • Bank loan – You may apply for a loan in government or private banks.
  • Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
  • Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your car rental, usually online.
  • Angel investors – Getting funds from angel investors is one of the most sought options for startups.
  • Venture capital – Venture capitalists will invest in your business in exchange for a percentage of shares, so this funding option is also viable.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your car rental business?

There are many business plan writers available, but no one knows your business and idea better than you, so we recommend you write your car rental business plan and outline your vision as you have in your mind.

What is the easiest way to write your car rental business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any car rental business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

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Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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How To Write a Successful Car Rental Business Plan + Template


Creating a business plan is essential for any business, but it can be especially helpful for car rental businesses that want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every car rental business owner should include in their business plan.

Download the Ultimate Car Rental Business Plan Template

What is a Car Rental Business Plan?

A car rental business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Car Rental Business Plan?

A car rental business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Car Rental Business Plan

The following are the key components of a successful car rental business plan:

Executive Summary

The executive summary of a car rental business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

  • Start with a one-line description of your car rental company
  • Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your car rental business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your car rental firm, mention this.

You will also include information about your chosen car rental business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a car rental business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

  • What part of the car rental industry are you targeting?
  • How big is the market?
  • What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, the customers of a car rental business may include business travelers, vacationers, people relocating for work, or those without a personal vehicle.

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or car rental services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Below are sample competitive advantages your car rental business may have:

  • Lower prices
  • Easy online booking
  • Special offers and discounts
  • A wider selection of cars
  • 24/7 customer service

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

  • Product/Service : Detail your product/service offerings here. Document their features and benefits.
  • Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
  • Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
  • Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or, you may promote your car rental business via word-of-mouth marketing.

Operations Plan

This part of your car rental business plan should include the following information:

  • How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
  • What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a car rental business include reaching $X in sales. Other examples include expanding to new locations, adding new product/service offerings, or launching a new marketing campaign.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific car rental industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

  • Revenue : how much revenue you generate.
  • Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
  • Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Car Rental Business

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

  • Assets : All of the things you own (including cash).
  • Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
  • Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Car Rental Business

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

  • Cash Flow From Operations
  • Cash Flow From Investments
  • Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup car rental business.

Sample Cash Flow Statement for a Startup Car Rental Business

You will also want to include an appendix section which will include:

  • Your complete financial projections
  • A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
  • Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your car rental company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-crafted car rental business plan is a valuable tool for new and existing businesses alike. In addition, a detailed financial plan will give you a clear understanding of the resources you will need to achieve your goals. By following these tips, you can write a successful car rental business plan that will help you launch and grow your business.  

Finish Your Car Rental Business Plan in 1 Day!

Wish there was a faster, easier way to finish your car rental business plan?

With our Ultimate Car Rental Business Plan Template you can finish your plan in just 8 hours or less!

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Car Rental Business Plan Sample

APR.11, 2015

Car Rental Business Plan for Starting Your Own Business

Do you want to start a car rental business? Well, for a startup you will just need to purchase some automobiles to give them on rent to people for a few days or weeks. Moreover, the rent car business plan doesn’t require a specific skillset, so you can easily step in this domain without having any relevant degree. So, if you have decided to thrive in this domain, you will need to make a car rental company business plan first, to have a clear view about what you will need to do. Just after the required registrations and licensing, you will also be needing a marketing plan for car rental business , so it is better to already include that in your initial plan. To assist you in writing a rent car business plan , we are providing one here for a startup, Detroit Car Rentals, based in Detroit.

Executive Summary

2.1 the business.

Detroit Car Rentals will be based in Detroit, Michigan. The company will be owned by Stephen Mark and will provide its customers with fully insured and licensed automobiles ranging from simple cars to luxury ones. The company will also be offering an exceptional online management system for customers to rent its cars from anywhere.

2.2 Management of Car Rental Company

In your starting car rental business plan , you must include the details about how will you manage all your system. Ensuring that you are getting the cars in the exact conditions in which you rented them out, is only possible if you have a good management system. Detroit Car Rentals will have extensive personnel support. Though the owner will be supervising all the works by himself, the company will still hire managers alongside IT experts, administrators, and general workers just for the smooth running of the rent car business plan . Later in this sample business plan car rental company , you will be knowing the exact number of hired-employees along with their job descriptions.

2.3 Customers of Car Rental Company

While making a car rental agency business plan you must keep in mind the customers and market in which you will be servicing. As for Detroit Car Rentals, customers will mostly be the residents, tourists, students, and senior citizens.

2.4 Business Target

Company summary, 3.1 company owner.

Stephen Mark who is an MBA from Harvard University will be the owner of ‘Detroit Car Rentals.’ From the last two years, Mark had been working in an insurance company as a manager, but now he has decided to start his own rent car business plan in which he will have the freedom to take major decisions as well as to generate huge profit.

3.2 Why the Car Rental Business is being started

Besides just earning a profit, the rent car business plan is intended to make people’s life easier by providing them unmatchable services. One of Mark’s friend who gave him the idea is an owner of an automobile showroom. After collaborating with him and other owners of automobiles showrooms, Mark decided to invest the amount he had got from his legacy in something that can benefit him for long.

3.3 How to Start a Car Renting Business

Services for customers.

If you are to be owning a car rental business you must first carry out a thorough research on who will be your customers. Knowing your customers before starting your rent a car business can help you a lot in deciding your services as well as for deciding the number of employees who can help you in smoothly running your rent car business plan . Determining the services before time can also assist you in acquiring the required permits and licenses. We will be having luxury cars, standard cars, economy cars, and mini-vans, to give them on rent to people in various packages given below:

  • One Day Car Rental: We will be offering all our cars to the customers for one day in exchange for rent. The user will have the option to select a pickup position after which our drivers will take the car to the appointed place.
  • One Week Car Rental: We will provide our cars to the clients for one week on 5-day charges instead of 7. Option to select pickup location will still be available for them.
  • One Month Car Rental: Cars for one month will be provided on 24-days fare but the clients, in that case, will need to come to our main office for booking, as we’ll not be providing one-month rental service online.
  • Car Drivers: The service which mainly differentiates us from others is our offering of the car drivers. Customers will have a choice to get our drivers in affordable charges for the three of our services.

Regular and potential clients will receive several discounts and packages. However, no customer, except they who acquired the services of our driver, will be exempted from the recovery charges if the car given to them is found with some damages.

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Marketing Analysis of Car Rental Business

If you are looking for how to start a car renting business that will have almost no chances to end up as a failure, you must research on your market first. If you are starting in a market full of competition, then – either you will have to provide your services at a relatively lower price or – you have to offer your clients something more than others. The best option, however, is to explore the market and pick up a commercial location for rent-a-car business, a location which is not saturated by already established rental car dealers. So, after having the best possible location, you can think upon several car rental business ideas that will influence that community. You will also be able to make an effective marketing plan for car rental business only after you have a clear idea of the market and market trends. In this sample car hire business plan we have provided the marketing plan of Detroit Car Rentals for anyone who want to benefit.

5.1 Market Trends

More than 22,000 car rental businesses are running in the United States. The rent car business plan is expected to expand in the coming few years as IBISWorld has reported the annual growth rate of 2.4 percent for car rental services. The huge revenue generated by the industry in 2019 also demonstrates people’s interest in renting cars. According to the report, revenue of £45 billion has been generated in 2019. The industry has also proved itself a source of employment for about 148,412 people.

5.2 Marketing Segmentation

5.2.1 Tourists: The first group of our customers comprises of the tourists who come to our city to explore different areas of historic and aesthetic importance. Several tourists prefer to hire a car instead of traveling on local buses. By availing our services, they will not have to even bother about finding a car rental store because we will be dropping our cars on their said location.

5.2.2 Students: Our second biggest target category will be the students who belong to higher schools and universities. Most students don’t own a car, so whenever they are off to a trip or break from work, they need to hire a car to enjoy their plans.

5.2.3 Residents & Senior Citizens: Our last category will comprise of the senior citizens who usually require a person to drive for them. They also choose to travel locally and in hired cars instead of owning and maintaining their own. Besides them, residents will also be needing our services, especially in certain events.

The detailed market analysis of our potential customers is given in the following table:

5.3 Business Target

Detroit Car Rentals’ financial business targets are as follows:

  • To become the best rental service in the whole city within a year of the launch
  • To earn the net profit margin of £10k per month by the end of the first year and increase that profit margin by 150 percent by the end of the next year
  • To recover the investment group for business plan and startup costs by the end of six months of the launch

5.4 Product Pricing

As Detroit Car Rentals will be coming with certain competitive aspects and benefits for the customers thus it doesn’t need to keep its prices low to attract the target customers. Despite that the company will have almost the same prices as of its competitors, Mark is certain about his success in the rent car business plan .

An essential component of a business plan car rental company is its sales strategy. Every new startup has to do something to grab public attention. If you just focus on how to start a car renting business without paying attention to what you will have to do more than your competitors – you, yourself will be reducing the chances of survival for your startup.

Detroit Car Rentals will come up in the market with full preparation and competitive aspects, a few of which are given here.

6.1 Competitive Analysis

Our biggest competitive advantage lies in our online portal which allows our customers to get a car anywhere at any time. Through our online system, we will be providing convenience to our customers as they can also pay in advance through their online account. Secondly, we will be providing driving services to those who don’t want to drive our rented car or their cars by themselves.

Lastly, our crew and our policies all will be meant to comfort our customers. The value which we’ll give to our clients will soon be evident to them if they try our services for at least once.

6.2 Sales Strategy

To get introduced to the groups of our target customers, we will be adopting the following strategies to advertise ourselves:

  • We will advertise our services through our website and social media
  • We will award 50 percent discount on all our services for the first week of our launch
  • We will provide our drivers without any charges for a whole month after our launch

6.3 Sales Monthly

6.4 sales yearly, 6.5 sales forecast.

Our sales are forecasted in the following column charts:

The detailed information about the sales forecast is given in the following table:

Personnel plan

Before starting your rent car business plan  it is necessary to start interviews and tests so that you can have the best personnel as soon as you launch your car rental agency .

7.1 Company Staff

Mark will supervise all the works of the company by himself, however, he will be hiring the following people.

  • 2 General Managers to manage different locations of Detroit Car Rentals
  • 3 Accountants to maintain the financial records
  • 1 Freelance Software Engineer to create the company’s online portal
  • 2 IT Experts to manage companies’ software, websites and social sites
  • 3 Technical Assistants to maintain the cars
  • 1 Front Desk Officer to receive customers
  • 1 Sales Executive to advertise the company
  • 2 Cleaners to upkeep the company’s office and equipment
  • 2 General Workers for day-to-day works
  • 1 Security Guard

7.2 Average Salary of Employees

Financial plan.

If you have decided to start up car rental business and have gone through the phases of exploring car rental business ideas and making marketing and personnel plan, there is just one thing left. Now you have to make a detailed financial plan for your rent car business plan . As you will be requiring a significant amount to buy cars, getting them insured and creating a management portal – you must have a perfect sort of financial plan to make sure that things are going in the right way. Knowing its importance, Mark had decided to get this task done by an experienced financial planner who can also tell him the strategy to recover his investment and advertisement costs. The financial plan of Detroit Car Rentals is given here in detail for your help:

8.1 Important Assumptions

8.2 brake-even analysis, 8.3 projected profit and loss, 8.3.1 profit monthly, 8.3.2 profit yearly, 8.3.3 gross margin monthly, 8.3.4 gross margin yearly, 8.4 projected cash flow, 8.5 projected balance sheet, 8.6 business ratios.

Download Car Rental Business Plan Sample in pdf

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Sample Car Rental Company Business Plan Template

Car rental business plan sample.

When looking to start a basic or luxury car rental service business , the importance of niche cannot be over-emphasized. You will agree with me that before you can choose a niche when starting a car rental service business, you will need to know the available niches in this industry.

As soon as you are done with this, you will also need to devise a way to get the cars that you will be renting out. Now, while these two requirements for starting a car rental service business are very important, one other requirement of equal importance is a business plan.

This article contains a car rental business plan sample. Even if you are looking to start up an exotic car rental service company , this business plan sample will come in very handy.

Here is a sample business plan for starting a car rental agency.

Business Name: Zigi Car Rental Service Company

Executive Summary

  • Our Products and Services

Vision Statement

Mission Statement

Business Structure

  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan

Competitive Advantage

Zigi car rental Service Company will be located in Orlando, Florida. It is a firm that is registered and licensed by the appropriate bodies. This car rental service company is owned by Michael Dickson. Also, apart from operating in Orlando, Florida, Zigi car rental Service Company will operate in other major cities in the United States.

We at Zigi car rental Service Company are not just in this business only to make money. We are also in this industry to meet needs as well as make a difference in this industry.

Products and Services

Zigi car rental services is a world-class car rental service company that will make available lots of services that are associated with the car rental service industry. We are not just interested in providing services, we intend to provide quality services that will always make our customers stick to our services after patronizing us once.

Some of the services that we will be made available to our potential customers include;

  • Car Leasing
  • Car sharing
  • Business car rental services

Our vision at Zigi car rental Service Company is to become the leading car rental service company in Orlando, Florida in just one year of starting operations. We also want to become one of the best 10 car rental service companies in the United States.

Our mission at Zigi car rental Service Company is to build a car rental service company that will be big enough to get franchised in just five years of operation. We are also looking to become a yardstick by which the quality of car rental service companies will be measured both in Orlando, Florida, and in other cities in the United States.

Although we are new in this business, we are very much aware of the role that the foundation of a business plays in its success. As a result of this, we intend to get it right with our car rental service from the very start. Now, to ensure that this happens, we will employ only individuals that meet the requirements of working with our company.

Every individual that will be employed at our car rental service company will have good customer service as well as communication skills. Also, we will make sure that our employees work in very conducive environments that will help them to be very productive.

Market Analysis Market Trends

In the last five years, innovations in technology have gained a very prominent place in the car rental service industry.

As a result of this, lots of customers of car rental service companies no longer visit car rental companies before they rent cars. Most of them now rent cars via the internet as well as mobile apps.

Also, the rise in the number of individuals that travel by air has brought about a growth in the car rental service industry. This is because a lot of people still love to drive themselves around even after flying to another city and leaving their cars in their cities of residence.

Sales and Marketing Strategies

Although the level of competition in the car rental service industry is not so high, it is still very significant. Therefore, to ensure that we make it to the top very rapidly, we have some strategies that we intend to take advantage of.

These strategies include;

  • A catchy car rental name
  • A strong internet presence
  • A reduced price for our first six months of operation
  • We will also print handbills and make them available in public places

Target Market

We have carried out thorough research and have come up with those individuals that we are certain will benefit the most from our services. Those on this list include;

  • Business Executives
  • Traveling Agents

Financial Plan Source of Startup Capital

We will require 250,000 to set up this business. As it stands, we have been able to raise $150,000 from savings and family. We are going to get the remaining amount from the bank.

Some major factors that will give us an edge over our competitors are the location of our office, our workforce as well as the number of cars that we have available for rent.

This is a car rental service business plan for Zigi Car rental Service Company. This company is owned by Michael Dickson and will be located in Orlando, Florida.

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Car Rental Business Plan Template [Updated 2023]


I. Executive Summary

This Section's Contents

Business Overview

Products served, customer focus, management team, success factors, financial highlights.

[Company Name] is a car rental agency with [x] branches and a network of over [x] associated rental offices all over [location]. We manage a fleet of over [x] new, luxuriously equipped cars. We cater to companies and individuals who appreciate the highest quality of assistance and require a fast and professional car rental service, whether it be for business or leisure. In order to meet the ever-changing needs of our customers, we are continuously improving the quality of our fleet and service.

[Company Name] offers premium vehicles without premium prices. We offer models from some of the best car manufacturers in the world, including German favorites such as BMW, Mercedes-Benz, Audi and more. Our rental cars are regularly replaced so clients can feel confident that they will be behind the wheel of a well-maintained and up-to-date rental. All car models we provide are in excellent condition.

The [Company Name’s] inventory includes: convertibles, luxury cars, minivans, SUVs, sportscars and trucks.

[Company Name] will primarily serve the residents within a 10 mile radius of our location. The demographics of these customers are as follows:

  • 47,827 residents
  • Average income of $84,700
  • 60% married
  • 45% in Mgt./Professional occupations
  • 75% of residents are homeowners
  • Median age: 38 years

[Company Name]’s most valuable asset is the expertise and experience of its founder, [Founder’s Name]. [First name] has been in the automotive industry for the past 15 years. He has spent much of his career working with [company], where he oversaw the operations for different car rental companies. There, he learned the requirements for automotive maintenance from both a technical and customer service perspective, as well as car rental policies and procedures.

[Company name] will also employ an experienced assistant manager to manage the location. This will be an experienced operations manager who will be trained in other important company operations by [Founder’s Name] so he will be able to take over in absence of [Founder’s Name].

[Company Name] is uniquely qualified to succeed due to the following reasons: [Company Name] will fill a specific market niche in the growing community we are entering. In addition, we have surveyed the local population and received extremely positive feedback saying that they explicitly want to make use of our services when launched. Our location is in a high-wealth area where customers are interested in car rental services. The management team has a track record of success in the car rental services business.

[Company Name] is seeking a total funding of $192,000 of debt capital to open its car rental service. The capital will be used for funding capital expenditures and location build-out, hiring initial employees, marketing expenses and working capital.

Specifically, these funds will be used as follows: Rental location design/build: $92,000 Working capital: $100,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

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Car Rental Business Plan Template

Car Rental Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

download car rental business plan template

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Enterprise CEO says rental car prices have moderated as supplies have improved but remain high

(AP Illustration/Peter Hamlin)

(AP Illustration/Peter Hamlin)

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DETROIT (AP) — When Enterprise started to see automobile supply problems after the pandemic hit in 2020, the car and truck rental, fleet management and mobility company decided to cater to its long-term customers.

Chrissy Taylor, CEO of the newly renamed Enterprise Mobility, emphasized rentals to businesses and insurance companies with clients whose cars were damaged in crashes.

Now that travel has made a comeback, Taylor sees rental cars growing again, but says most of the St. Louis-based company’s business is still with its core customers.

Enterprise is now up to more than 2.3 million vehicles in its fleet, more than it had right before the pandemic.

St. Louis City goalkeeper Roman Bürki watches in the final moments of an MLS playoff soccer match against Sporting Kansas City Sunday, Oct. 29, 2023, in St. Louis. Sporting Kansas City won 4-1. (AP Photo/Jeff Roberson)

Taylor talked with The Associated Press about where her business is headed, the resurgence in travel, and rental prices. The answers have been edited for length and clarity.

Q: With a shortage of cars and trucks during the pandemic, but leisure travel making a big resurgence, what’s going on with your business now?

A: A third of our business happens in the airport and two-thirds happens in our suburban market. And our suburban market has been growing exponentially with our contracted business, which includes the corporate customers and the road warrior. They are back and they do travel regionally. So we do have a lot of that business, not just at the airport but in the home city, and then insurance replacement. People still have been driving the last several years, even with the pandemic. So accidents happen. And so we have long-term relationships with insurance partners. That business has also been back on track. Travel demand was through the roof, through the summer. We have also experienced that both domestically and globally and in Europe in particular. And so the airport business is growing. We have a very diverse business line. All of it is growing right now.

Q: How did you end up with most of your business not being rental for travel?

A: We’re coming back online with our leisure customer. About 25% of our business is leisure and the rest is contracted. During the pandemic, when supply chain and vehicle availability were difficult, we made the decision to prioritize those long-term contracts with corporate customers and insurance customers because they’ve been with us for decades. And now with vehicle availability, we’ve been able to bring that leisure customer back online.

Q: Rental vehicles got very expensive when the pandemic hit. Have prices stayed high and what do you see in the future?

A: As demand loosens, we have seen prices moderate year over year, but we’re happy where pricing is. People continue to travel. Pricing is also a factor because we’re in the suburban market. It is based on availability of vehicle, what location you’re going to, what vehicle type you are trying to rent. So there are different factors that go into pricing. The experience needs to be positive, but we feel good about where pricing is.

Q: Are you still seeing a shortage of vehicles because demand is high?

A: We definitely are not buying as many vehicles as we were pre-pandemic. Vehicle supply is down, but we are in a much better place. And so we partner with all of our OEM partners, not just the big three in Detroit, but we’ve got great relationships. We are talking to them on a daily basis and working on what works for them, what works for us. And so we feel really good about vehicle supply coming into the back half of the year.

Q: What about the autoworkers’ strike against the Detroit Three?

A: When we look back at everything that we’ve been through, whether it’s a financial crisis, whether it’s a pandemic, whether it’s the supply challenges, we are in a great position with our local operators and great leadership and great partnerships with the OEMs that we can weather anything that’s coming our way. We feel good about the car flow that’s coming in really through December and into the first part of the year. And if some of that is delayed, that is normal course of business because things don’t always come in when you think they’re going to come in.

Q: Used vehicle prices shot up in 2021 and then dropped in 2022. But they’ve stayed high in part because of lack of supply coming from rental car companies returning vehicles to the market. Do you see that as normalizing?

A: We anticipate that it will most likely stay elevated. We do not have a crystal ball. We are monitoring that on an individual market basis, how we sell those vehicles after we’re finished with them with rental, how we sell them back to our dealerships, how many and at what price, who needs them. It’s very important to keep the residual value high for the manufacturers, making sure that the customer is getting a well-maintained and great vehicle. We also have a very large retail car operation, so dealerships of our own. Pricing is in a good place, but it is elevated.

Q: How long are you keeping vehicles now?

A: Even though our miles are up and we are holding vehicles longer, our customer service has never been higher. So our peak was about 2022. That has come down this year. It is still elevated over pre-pandemic and you really have to dig in to make and model of our fleet because some of the vehicles just are not readily available from the manufacturer and they’re in high demand in the summer. Everybody wants a minivan, they want a large SUV. We tend to keep those a little longer because the demand has been so high. We have a team dedicated on the maintenance, the miles and how long we keep those vehicles to make sure the customer is getting a great product.

Contact us: 0118 391 3871

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Moscow Vnukovo airport car hire

Airport Code: VKO

Coming in to Russia you may choose the oldest operating airport in Moscow, Vnukovo Airport, VKO.  This international airport is one of the three major airports serving Moscow and it is host to over 8 million passengers per year.  

Located 28 km southwest from the centre of Moscow, while not the closest airport to the city centre it is a scenic drive by Moscow Airport car hire. Moscow is a major economic centre, complete with a variety of scientific and educational institutions and numerous sport facilities.

Sometimes called The Third Rome, Whitestone, The First Throne, or The Forty Forties, the Muscovite culture here will prove to be worth your while.  Hop on the busiest single-operator subway in the world, or preserve your personal space in a car hire Moscow Airport.

For car rental in Moscow Vnukovo Airport you will find a variety of car rental companies at the Arrivals Hall in the airport.

Booking your car hire vehicle for Moscow Vnukovo Airport in advance is the best way of getting the best deals and cheap car rental offers in 7 seater, 9 seater or any type of car hire vehicle you need for your stay in Moscow, Russia.

Airport Name: Moscow, Russia

Telephone: +7 495 937-55-55

Distance: Moscow city || 17 Miles / 28 km / 35 minutes by rental car from Downtown Moscow

Address: 1st Reisovaya Str 12, 119027 Moscow, Russia

Timezone: GMT+3

Population: 10,126,424


Saint basil's cathedral.

Looking much like the inspiration for Disneyland, the amazingly colorful onion domes topping this cathedral are a unique sight to say the least.  Nothing similar can be found in the entire millennium of Byzantine tradition from the fifth to fifteenth century.

The Cathedral of Intercession of Theotoks on the Moat, or the Cathedral of Basil the Blessed is a Russian Orthodox cathedral dating back to 1561.  Standing on the Red Square in Moscow it marks the geometric center of the city and the hub of its growth since the 14th century.  Perhaps the geometric center isn't a bad place to start your way around town by Moscow, Russia car hire?

Saint Basil's Cathedral, Moscow

Shukhov Tower

This hyperboloid tower was one of many designed by Vladimir Shukhov, built between 1919 and 1922 as a transmission tower for a Russian Broadcasting tower.  Today the Shukhov Tower in Moscow is at the top of UNESCO's Endangered Buildings list with an international campaign to save it.

Bogdan Khmelnitsky (Kievsky) Pedestrian Bridge

There is more than one way to cross the Moskava River, but if you have the chance to pass this way at night the Kiev Bridge, or the Bohan Khmelnytsky is a is a stunning way to do so.  When the fantastic steel work of this walkway is lit up at night it reflects pure brilliance.

Built from re-used steel from the old steel arch, its main pedestrian walkway and stairs are completely enclosed in a glass canopy, with two open-air side walkways.  There is also a Krasnoluzhsky Road Bridge for your car hire Moscow, Russia if you're not too keen on walking once you get to the other side.

Tretyakov Gallery

Founded by a wealthy patron of the arts, this most notable art museum in Moscow houses the works of the Classic Russian tradition.  Pavel Tretyakov donated his large private collection to the city, featuring pre Revolutionary painters such as Ilya Repin and the works of early Russian icon painters.

Central Park of Culture and Rest and Neskuchniy Garden

The Central park is an excellent place to bring children or come for a day of entertainment.  Located along the Moskva river it contains estrades, children's attractions, tennis courts, and other sports facilities.  

Along its border is the oldest park in Moscow and the former residence of the Emperor, Neskuchniy Garden.  The main feature of the garden is the Green Theater, one of the largest open amphitheaters in Europe with a capacity of up to 15 thousand people.

Tsytsin Main Botanical Garden of Academy of Sciences

Visit the largest botanical garden in Europe.  Here you will find live exhibition of more than 20 thousand different species of plants from different parts of the world.  The collection features a rosarium with 20 thousand rose bushes, a dendrarium, and an oak forest with average age of trees exceeding 100 years!

Hilton Moscow Leningradskaya

Kalanchevskaya Street 21/40,

Moscow, Russian Federation 107078

Tel: 7-495-627-5550

Fax: 7-495-627-5551

Renaissance Moscow Hotel

Olympiski prospect, 18/1,

Moscow, 129110 Russian Federation

Phone:  7 495 931 9000

Fax:  7 495 931 9076

Airlines Providing Airport Services to Moscow, Russia

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Badajoz airport, baltimore-washington international thurgood marsha, bangkok suvarnabhumi airport, el prat de llobregat, latest news, we help you find the perfect size hire car for your holiday needs, discover stunning eastern european cities with your hire car, happy may day.

Copyright © 2021 CarHireX.com. All Rights Reserved. By using the services provided on this site, you are entering into the terms and conditions and privacy policy of our booking partner Car Trawler which you will be asked to agree to when you book a vehicle. This website is run by Moneymaximiser Limited who are authorised and regulated by the Financial Conduct Authority (FCA FRN 496690). Please click Terms and Conditions and Privacy Policy to access the Moneymaximiser Group Terms & Conditions and Privacy Policy. Moneymaximiser Limited, registered in England No. 6706021. Registered Office: 8 Market House, 19-21 Market Place, Wokingham, Berkshire, RG40 1AP. Telephone 0118 3913871

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Fred Ladd Way , Auckland Central , New Zealand .

Hit the road with Enterprise Rent-A-Car and enjoy competitive rates, convenient airport terminal locations, and unbeatable customer service, with a wide range of vehicles available to suit your every need.

Logo: Enterprise Rent-A-Car

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Minimum age 21 to hire.

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Discover the ultimate car rental experience with Enterprise Rent-A-Car. Whether you're here for business or leisure, our extensive fleet of vehicles is tailored to meet your every need. We mean business, and our top-notch service is a testament to that commitment. With Enterprise, expect a seamless and hassle-free rental process. Our well-maintained vehicles are equipped with the latest features to ensure your comfort and safety on the road. From compact cars for solo travellers to spacious SUVs for family adventures, we have a wide range of options to suit your preferences.

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Car Rental Elektrostal

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  • You’ll feel the lively spirit of bustling city life the minute you pull into Moscow. Some 35 mi from Elektrostal, it has loads of fantastic spots to visit, like Red Square.
  • About 35 mi away, Ryazan is another location worth putting on your travel itinerary. Don’t forget to stop by Monument to Evpatiy Kolovrat during your visit.
  • After all that time behind the wheel, treat yourself to a dose of nature at Nikola-Lenivets Art Park. It’s roughly 130 mi from Elektrostal.

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Pay at pickup is available, so you don’t have to worry about spending your money until you arrive at your vehicle in Elektrostal . We partner with reliable partners that guarantee an enjoyable experience for solo travelers, couples, and families. Package your car with a flight or hotel to unlock even more savings from Expedia.

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  • Region 3 | Mid-Atlantic
  • Region 4 | Southeast Sunbelt
  • Region 5 | Great Lakes
  • Region 6 | Heartland
  • Region 7 | Greater Southwest
  • Region 8 | Rocky Mountain
  • Region 9 | Pacific Rim
  • Region 10 | Northwest/Arctic
  • Region 11 | National Capital Region
  • Per Diem Lookup

Privately owned vehicle (POV) mileage reimbursement rates

GSA has adjusted all POV mileage reimbursement rates effective January 1, 2023.

Airplane nautical miles (NMs) should be converted into statute miles (SMs) or regular miles when submitting a voucher using the formula (1 NM equals 1.15077945 SMs).

For calculating the mileage difference between airports, please visit the U.S. Department of Transportation's Inter-Airport Distance website.

QUESTIONS: For all travel policy questions, email [email protected]

The shortcut to this page is gsa.gov/mileage.

Have travel policy questions? Use our ' Have a Question? ' site


1 choose a location.

Error, The Per Diem API is not responding. Please try again later.

No results could be found for the location you've entered.

Rates for Alaska, Hawaii, U.S. Territories and Possessions are set by the Department of Defense .

Rates for foreign countries are set by the State Department .

2 Choose a date

Rates are available between 10/1/2021 and 09/30/2024.

The End Date of your trip can not occur before the Start Date.

Traveler reimbursement is based on the location of the work activities and not the accommodations, unless lodging is not available at the work activity, then the agency may authorize the rate where lodging is obtained.

Unless otherwise specified, the per diem locality is defined as "all locations within, or entirely surrounded by, the corporate limits of the key city, including independent entities located within those boundaries."

Per diem localities with county definitions shall include "all locations within, or entirely surrounded by, the corporate limits of the key city as well as the boundaries of the listed counties, including independent entities located within the boundaries of the key city and the listed counties (unless otherwise listed separately)."

When a military installation or Government - related facility(whether or not specifically named) is located partially within more than one city or county boundary, the applicable per diem rate for the entire installation or facility is the higher of the rates which apply to the cities and / or counties, even though part(s) of such activities may be located outside the defined per diem locality.



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Evansville - Green River HLE Information

Location details.

1396 North Green River Road


Google map location

08:00 am - 06:00 pm

09:00 am - 12:00 pm

Evansville - Green River HLE Car Rental at a Glance

business plan for car rental company


business plan for car rental company


business plan for car rental company

Evansville - Green River HLE

business plan for car rental company

What Customers Are Saying About Hertz Evansville - Green River HLE*

Christopher Schmitt

15 days ago

Fast and friendly service.

Rodney Okanya

2162 days ago

They accept debit cards with international driving licences

Andrea Speak

2333 days ago

Loved the car the only thing I didn't like was I reserved it online and it wasn't clear that I couldn't use my debit card unless I had AARP or AAA and so it made renting very hard.

Johanna Bruischart

2625 days ago

Everthing was great the car and service. I am giving a 4 star because when I set up the pick up online I was never told about a 200.00 deposit. Other than that everthing was great.

*Showing latest 4+ star reviews

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