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Bubble Tea Business Plan Template

Written by Dave Lavinsky

Bubble Tea Business Plan

You’ve come to the right place to create your Bubble Tea business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Bubble Tea businesses.

Below is a template to help you create each section of your Bubble Tea business plan.

Executive Summary

Business overview.

Goldenberry Bubble Tea Bar is a startup bubble tea shop located in Omaha, Nebraska. The company is founded by two friends, Chu Lin and Dave Zhu. Together they have over thirty years of experience in the food and beverage industries, from creating recipes and serving customers, to importing and exporting produce and desserts. They are highly skilled in restaurant management, creation of menu items, service to customers and are known for their integrity and leadership skills. They own two restaurants together in Omaha. With their extensive network of clients and connections, Chu Lin and Dave Zhu have decided to bring the famous bubble tea of Taiwan to Omaha, Nebraska.

Product Offering

The following are the products and services that the Goldenberry Bubble Tea Bar will provide:

  • Custom bubble/boba ball tea beverages
  • Traditional and custom tea beverages
  • Blended ice cream or cream beverages
  • Frozen fruitsicles and ice pops
  • Imported desserts
  • Customer dining area

Customer Focus

The Goldenberry Bubble Tea Bar will target customers who like to try new flavors and frozen desserts within the population of Omaha. In particular, the primary target will be young adults and teens, who are known to be most open to new foods and flavors. Secondary targets will include those who enjoy ice cream or fruit-based blended beverages. In addition, imported desserts will be offered to all. The Goldenberry Bubble Tea Bar will bring the best industry practices to their target audience, while delivering premium service and garnering high-yield profitability.

Management Team

Goldenberry Bubble Tea Bar will be owned and operated by Chu Lin and Dave Zhu. Together, they have over thirty years of restaurant experience, including establishing key food distribution channels in Taiwan and the U.S. They own three restaurants in Taipei, Taiwan and two restaurants in Omaha. Chu Lin and Dave Zhu have been lifelong friends who will be responsible for different areas of management in the business.

Success Factors

Goldenberry Bubble Tea Bar will be able to achieve success by offering the following competitive advantages:

  • Friendly, knowledgeable, and highly-qualified partnership of successful restaurateurs.
  • Unique natural ingredients and exciting new flavors are introduced to the target audience.
  • Exotic menu ingredients, boba balls, bring new textures to beverages.
  • Superior customer service, with friendly and well-trained team members.
  • Maintaining the highest standards of cleanliness in all food preparation, use of equipment and the general premises of the business.

Financial Highlights

Goldenberry Bubble Tea Bar is seeking $200,000 in debt financing to launch its tea bar business. The funding will be primarily for building out the tea bar property location, purchasing blenders and food appliances, equipment for food preparation, indoor furnishing, computers and office supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, lease payments, and marketing costs for advertising and social media marketing.

The breakdown of funding is as follows:

  • Building location build-out: $20,000
  • Food equipment, appliances, computers: $10,000
  • Overhead expenses: payroll, lease, utilities (3-months): $150,000
  • Marketing costs: $10,000
  • Working capital: $10,000

The following graph below outlines the pro forma financial projections for Goldenberry Bubble Tea Bar.

Goldenberry Bubble Tea Bar Financial Projections

Company Overview

Who is goldenberry bubble tea bar.

The Goldenberry Bubble Tea Bar is a newly established bubble tea beverage business in Omaha, Nebraska that specializes in unique beverages first discovered in the night markets of Taiwan. Partners Chu Lin and Dave Zhu, own five restaurants together and bring a highly-experienced cadre of leadership skills to build relevant profitability levels for investors. The unique value propositions of Goldenberry Bubble Tea Bar are the distinctive flavor profiles and exotic presentations of teas, ice cream, fruit beverages, and imported desserts to this experience. These offerings will appeal primarily to young adults and teens, due to the unique properties of the beverages, with the secondary targets of all ages, who will be attracted to the ice cream and fresh fruit offerings. There will also be a small dining area for customers.

Goldenberry Bubble Tea Bar Management History

The Goldenberry Bubble Tea Bar business consists of two experienced restaurateurs with distinctive areas of expertise:

Chu Lin is a restaurant owner who created bubble tea recipes while living in Taipei. With his childhood friend, Dave Zhu, a highly-experienced distributor in food import/export channels, their first investor group was formed to build two additional restaurants in Taiwan. Those investors earned twenty-eight percent on their investment within a four-year plan. Chu Lin and Dave Zhu then emigrated to the U.S., became citizens in 2005, and formed a legal partnership with 51/49 percent ownership shares. They purchased two additional restaurants in Omaha with investor support. Within a six year plan, investors earned twenty-four percent on their initial investments. The partners are experienced in leadership skills, client relationships, business development and general management. With the five restaurants currently providing long-term growth and success, Chu Lin and Dave Zhu want to bring the tastes of Taiwan to Omaha.

Since incorporation, Goldenberry Bubble Tea Bar has achieved the following milestones:

  • Registered Goldenberry Bubble Tea Bar, a legal partnership, to transact business in the state of Nebraska.
  • Holds two long-term, set-pricing contracts with import firms.
  • Has hired the office manager for the business.
  • Has secured the business location and built it out within budget and on time.
  • Has hired and is training three part-time employees.

Goldenberry Bubble Tea Bar Products and Services

The following will be the products and services Goldenberry Bubble Tea Bar will provide:

Industry Analysis

  • The bubble tea beverage industry in the U.S. is expected to grow over the next five years to $3 billion in revenue.
  • Increasing numbers of coffee and tea drinkers have propelled the bubble tea business into popularity, particularly on the east and west coasts of the U.S.
  • The wide variety of bubble tea beverages has strengthened the demand, due to an increasing number of beverage combinations and availability of fresh ingredients.
  • Industry reports suggest bubble tea will continue to grow in popularity due to younger generations who prefer beverages sweetened naturally, including fresh fruit blends, and they also prefer cold beverages over dairy options, such as milk.
  • Bubble tea is quickly growing in popularity and remains a sought-after beverage, which indicates a growing interest and rising opportunity for profitability within this industry sector.

Customer Analysis

Demographic profile of target market.

Goldenberry Bubble Tea Bar will target those individuals who are seeking new flavor profiles and unique textures within the beverage sector. These individuals will be, according to industry statistics, primarily young adults and teens, who are early adopters within these sectors, followed by all ages who enjoy cold or frozen beverages and ice cream beverages. Within the Omaha region, there are few direct competitors and one indirect competitor, none of whom have the depth of varieties of bubble tea on offer, and none who have the extensive menu of ice cream and fruit beverages blends.

The precise demographics for Omaha, Nebraska are:

Customer Segmentation

Goldenberry Bubble Tea Bar will primarily target the following customer profiles:

  • Young adults and teens who want new flavor profiles and unique textures
  • All ages who want frozen, blended beverages with tea or coffee
  • All ages who want beverages with cream or milk
  • All ages who want imported dessert specialties from Taiwan

Competitive Analysis

Direct and indirect competitors.

There are currently two direct competitors and one indirect competitor for the Goldenberry Bubble Tea Bar in the city of Omaha, Nebraska. This creates a unique opportunity for this business as one of the first providers of this beverage product line.

Bergen’s Grocery & Deli Mart

This direct competitor is a mid-sized, local grocery store with an attached delicatessen and dessert shop. Situated in the city of Omaha, Nebraska, the grocery store is located ten miles from the location of the Goldenberry Bubble Tea Bar business. The grocery store sells ingredients that can be used to create bubble tea if the recipes were provided. The tapioca balls, known as bubbles or boba, are available at the dessert shop, and bubble tea is offered in three flavors. In addition, ice cream, ice pops and other items in the grocery store are alternatives to the offerings of the Goldenberry Bubble Tea Bar. The competitive advantage of the Goldenberry Bubble Tea Bar is found in the fresh ingredients of beverages, the customized recipes, and the boba balls that are offered. The dessert shop has an assortment of cookies, donuts, and cakes available; none are imported from Taiwan and none are identifiable as “specialties.” The owners of Bergen’s Grocery & Deli Mart, Dale Bergen and Marie Bergen, are the founders of the business who formed a C corporation at the time of incorporation.

The Wild Horse Coffee House

This coffee house, positioned seven miles from the location of the Goldenberry Bubble Tea Bar, is a direct competitor with a space that seats approximately twenty individuals. Bubble tea in three flavors is served, along with a variety of in-house roasted bean varieties of coffee. The wide selection of coffees lends itself to coffee beverages, however, none are cold or frozen and none include ice cream, cream, or are prepared with distinctive recipes. There are no desserts or specialties offered. Teas and tea beverages are offered at this location, along with wine and beer in a bar area. The legal entity formed for this business is a C corporation consisting of three equal shareholders; Denise Martine, Janell Martine, and Bruce Martine.

Mama Bear Coffee Shop

The Mama Bear Coffee Shop is an indirect competitor, although there is a service counter and a dining area offered, as does the Goldenberry Bubble Tea Bar. It is located seventeen miles from the location of the Goldenberry Bubble Tea Bar. Freshly-blended ingredients are not offered, although ice cream milkshakes are offered and blended on-site. No fruit juice blends or cream and tea beverages are available. No bubble teas are offered and tapioca balls are not available. Desserts include slices of pie, cake, and cookies. This business was founded by the owner, Jean Louise Tate, who formed a sole proprietorship in 1990.

Competitive Advantage

  • Goldenberry Bubble Tea Bar has very few direct competitors at this time. Two direct competitors are within the Omaha area, however neither serves more than three options for bubble tea and no other fresh fruit or frozen beverages are offered. Because of this, there is a significant competitive advantage over any competitors.
  • Exceptional bubble tea beverages in a wide variety of flavors are made with fresh ingredients and offered at reasonable prices.
  • The dessert specialties sold through the Goldenberry Bubble Tea Bar are imported and not found in most businesses within the U.S. and, as such, constitute another unique offering of this business.
  • The friendly and helpful staff members at the Goldenberry Bubble Tea Bar bring a warm environment to the business, as they help customers make informed choices of exciting and unique beverages.
  • The partners bring vast experience, individual strengths and a successful capital raising background into the business.

Marketing Plan

Brand & value proposition.

Goldenberry Bubble Tea Bar will offer the unique value proposition to its clientele:

  • As one of very few providers of bubble tea in Omaha, Nebraska, the Goldenberry Bubble Tea Bar is in the enviable position of offering a unique value proposition by introducing the tea with tapioca bubble (or boba) balls in several flavors to the geographic area.
  • The partners of this business bring vast relevant experience in capital raising, key areas of management, business development, recipe creation, restaurant experience and import/export channel contracting.
  • The business includes an area for customers to sit and relax after making a purchase at the counter, which encourages conversation and community interaction.
  • Pricing for all beverages and desserts is moderate and reasonable; there are no beverages over the five-dollar price point.

Promotions Strategy

The promotions strategy for the Goldenberry Bubble Tea Bar is as follows:

Social Media Campaign

With the primary demographic target of younger adults and teens during the first phases of the business, the promotion will focus on posts on Twitter, Facebook and Instagram. Product images, photos and graphics will announce the launch of the business. The use of engaging or humorous video reels will also be employed to bring the bubble tea to the attention of potential clientele. A social media marketing manager will provide part-time services for three months.

Website – SEO Marketing

A website developer and designer will construct the website, which will be attractive to all target audience sectors and will conform to the brand identity and messaging across all platforms. Working with the social media marketing manager, SEO marketing will be utilized to bring messages of the launch, announce the purpose of the business, and reveal plans of the Goldenberry Bubble Tea Bar. Images and graphics directed to the demographic target audiences will be included. Menu items and product descriptions will be included. Launch Day discounts will be offered.

Print Advertising

In a ten-mile radius around the business location, flyers designed to fit the same configurations and the website and social media campaign will be distributed to homes, places of business and community centers with announcements and discounts for purchases. This will position the launch as an event with a purpose to the general public and cater to the residents who will optimally become regular repeat customers.

As a new beverage product line, previously unknown to most consumers, introductory pricing will be reasonable and moderate, on par with the direct competitors within the region. Goldenberry Bubble Tea Bar has two direct competitors; to overcome their offers and entice first-time buyers, the introductory pricing for beverages will be discounted for the first month of business in operation.

Operations Plan

The following will be the operations plan for the Goldenberry Bubble Tea Bar. Operation Functions:

  • Chu Lin and Dave Zhu will share the legal partnership of the company with 51/49 percent ownership shares. They will conduct day-to-day operations, oversee all staff and manage vendors, product suppliers.
  • Chu Lin and Dave Zhu will seek investor funding to open two additional locations; offering advantageous returns for early investors.
  • Chu Lin will develop new recipes and continue expanding the product line of offerings.
  • Dave Zhu will oversee imports, product supply and will lead capital-raising efforts.
  • Kayla Blackburn, in the role of office manager, will oversee day-to-day operations.

Additional staff include:

  • Mia Lorenz – Human resources coordinator who will onboard and train employees.
  • Kevin Glick – Maintenance supervisor who will oversee cleaning and upkeep of facilities and grounds.


Goldenberry Bubble Tea Bar will have the following milestones complete in the next four months:

  • 4/1/XX – Finalize contract for lease and equip for business
  • 4/15/XX – Finalize personnel and staff employment contracts for the Goldenberry Bubble Tea Bar
  • 5/1/XX – Marketing campaigns on social media begin; website development begins
  • 5/10/XX – Final beverage testing and employee training
  • 5/15/XX – Launch of business; location opened

The Goldenberry Bubble Tea Bar will be owned and operated by Chu Lin and Dave Zhu, in a legal partnership.

The company is founded by two friends, Chu Lin and Dave Zhu. Together they have over thirty years of experience in the food and beverage industries, from creating recipes and serving customers, to importing and exporting produce and desserts. They are highly skilled in restaurant management, creation of menu items, service to customers and are known for their integrity and leadership skills. They own three restaurants together in Taipei and they own two restaurants together in Omaha. With their extensive network of clients and connections, Chu Lin and Dave Zhu have decided to bring the famous bubble tea of Taiwan to Omaha, Nebraska.

Additional key employees include:

  • Kayla Blackburn – in the role of office manager, who will oversee day-to-day operations.
  • Mia Lorenz – the human resources coordinator, who will onboard and train employees
  • Kevin Glick – the maintenance supervisor of cleaning and upkeep of facilities

Financial Plan

Key revenue & costs.

The revenue drivers for the Goldenberry Bubble Tea Bar are the monies that will be charged to the customers of the food offerings sold in the tea bar, including all beverages and dessert specialities. Competitors, either direct or indirect, may charge up to twenty-five percent more for offerings while the Goldenberry Bubble Tea Bar will charge a reasonable, moderate price below that of any competitor.

The cost drivers will be the overhead costs required in order to staff the tea bar and pay for inventory food items. The expenses will be the payroll cost, lease payments, utilities, office supplies, and marketing costs.

Funding Requirements and Use of Funds

The Goldenberry Bubble Tea Bar is seeking $200,000 in debt financing to launch its bubble tea bar business. The funding will be dedicated toward securing the location and purchasing the furnishings, equipment and food inventory to conduct business. Funding will also be dedicated toward three months of overhead costs to include: payroll of the staff, lease payments, food inventory, and marketing costs for the campaigns. The breakdown of funding is as follows:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan:

  • Number of customers served per month: 1,200
  • Revenue per average sale: $14
  • Revenue per month: $16,800.
  • Lease per Year: $42,000

Financial Projections

Income statement, balance sheet, cash flow statement, bubble tea bar business plan faqs, what is a bubble tea business plan.

A bubble tea business plan is a plan to start and/or grow your bubble tea business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Bubble Tea business plan using our Bubble Tea Business Plan Template here .

What are the Main Types of Bubble Tea Businesses?

There are a number of different kinds of bubble tea businesses , some examples include: Mobile Bubble Tea Business, Bubble TeaHouse, and Bubble Tea Bar.

How Do You Get Funding for Your Bubble Tea Business Plan?

Bubble Tea businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Bubble Tea Business?

Starting a bubble tea business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Bubble Tea Business Plan - The first step in starting a business is to create a detailed bubble tea business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your bubble tea business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your bubble tea business is in compliance with local laws.

3. Register Your Bubble Tea Business - Once you have chosen a legal structure, the next step is to register your bubble tea business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your bubble tea business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Bubble Tea Equipment & Supplies - In order to start your bubble tea business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your bubble tea business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.


Bubble Tea Shop Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Food Industry » Bubble Tea Shop

Are you about starting a bubble tea shop ? If YES, here is a complete sample bubble tea shop business plan template & feasibility report you can use for FREE . Bubble tea is a tea that is sweet and refreshing and that originated in the early 1980s in Taiwan.

There are different names by which bubble tea is known and they are pearl milk tea, boba tea, and Zhen zhu nai cha. Bubble tea is so named because of bubbles that were produced during the shaking process when the tea is being made; also, another reason is its bottom cup which is shaped like a dome.

This Asian drink usually has little balls that are squishy – tapioca pearls – in nature and goes through the drinker’s straw. Going into the bubble tea business requires the entrepreneur to be innovative and creative when mixing blends or thinking up base for the tea.

However, as this is not a popular business you will need the help of a business consultant to help you conduct a market research on the viability of this business.

It is from the findings of the consultant that will help you determine if the business is worth starting up or if it should remain just a business idea. After getting positive feedback from your business consultant, you will need to write a business plan for your bubble tea business

A Sample Bubble Tea Shop Business Plan Template

1. industry overview.

Even though Americans are regarded as a coffee society, bubble teas are fighting to ensure that they grab the attention of the American and make them switch to drinking bubble teas. The tea which originated from Taiwan in the early 1980s have seen people who are health conscious dump their other drinks for it.

According to a data report collated by Foursquare, the bubble tea business has increased in popularity as more people were visiting bubble tea stores in 2015 to get or drink bubble teas or to buy the ingredients that would enable them make their own bubble teas at home.

However, even though more people are now switching over to bubble tea, it is yet to reach the scale of some giant coffee stores in the united states of America. Coffee chain stores like Starbucks and Dunkin’ Donuts for instance have over 13,000 and 8,000 stores respectively in the United States of America.

There are also existing tea stores in the United States but they sell non-bubble tea and are yet still far behind the coffee stores, this fact makes it hard for bubble tea to grab a strong hold of the market, as the few bubble tea stores do not have a strong brand presence.

According to statistics, Americans are more of a coffee than tea people, drinking 8 fluid oz. of coffee per day, and only one-third of tea. This fact also places bubble tea on an uncertain level, as it would be hard to break the American coffee tradition.

However, this is not to say that all is doom and gloom for bubble tea, as most beverage drinkers point to the fact that bubble teas offer a refreshing variety as it can be a smoothie or a tea. Also, the fact that there is no caffeine in bubble tea makes it a favorite for those who do not want caffeine in their beverages.

In the United States of America, bubble tea stores are mainly located in the West Coast due to the large number of Asian and Asian-American communities. For instance, in most Asian restaurants in Los Angeles, bubble tea products are often on the beverage menus.

Even though, most of bubble tea’s  growth are mainly concentrated in few regions, there is still room for growth, especially as the attention of the media has been caught and as well as much is being done on social media platforms to promote bubble tea.

2. Executive Summary

Due to the fact that bubble teas have started gaining wide acceptance in the United States of America, we are establishing our bubble tea business so as to offer our various customers quality tea as well the choice of having different flavors. We have our customized truck in place to cater to all our customers in parks, and other public places.

Our bubble tea business is located in a strategic location that is not saturated thereby offering us the opportunity of attracting more customers. Also, we are located in a place that is easy for customers and employees to conveniently have access to.

We have carefully considered our competition here in Mississippi and are rest assured that we would stand out from them due to our quality products and services with affordable pricing and also due to the fact that we have laid down publicity strategies that will be effective in making us stand out once implemented.

Due to the fact that we intend to serve our bubble tea in different varieties and also that we believe in having a professional package, we are therefore investing in specialized bubble tea making equipment such as shakers, sealers, and an electric induction heater. We also have invested in quality small equipment such as stirrers, sugar dispensers, tea jugs and a Point of Sale (POS) Machine.

Even though bubble teas are a specific niche, there are still different flavors that our customers can choose from; this is why we have developed a menu that will accommodate different bubble tea flavors to accommodate any of our customers’ wish.

Because we know how important it is to use only quality equipment in making bubble tea , we intend to source for our ingredients from Taiwan. Our purchasing manager has carried out the necessary research on this and has identified quality suppliers and vendors that fit our budget.

Our employees are the face of the business and so we not will only pick competent employees to help run the business but also be able to communicate the brand effectively to our customers. Also, our employees will be trained on how to make bubble tea that are of Teelicious’ standards.

Teelicious Bubble Tea is owned and operated by two sisters Jackie and Robin Turee. Jackie owns a degree in Business Management, whilst Robin has experience in the beverage industry. Both will be bringing their experience and expertise to bear on the business.

3. Our Products and Services

Teelicious Bubble Tea is a tea establishment that deals in all flavors and types of bubble tea. We will sell our bubble tea as a bottled beverage ready-to-drink product. Our bubble tea will be an unusual substitute to traditional tea whilst still providing all the best experience to our different customers.

Teelicious Bubble Tea’s intention is not to make only revenue but also to make sure we have a healthy margin always. Also, we do not intend to sell bubble tea alone as we intend to deal in various products that are associated with bubble teas as well as offer services that are in line with bubble tea and any other bubble tea related business that is permissible under the laws of the United States of America.

Therefore some of the products and services are;

  • Different flavors (fruit tea, milk tea) and types (blended, shaken, tea based, smoothie, slush, milk tea or juiced)
  • Tapioca pearls
  • Jellies and juice balls
  • Bubble tea equipment and machinery
  • Bubble tea recipes
  • Consultancy services

4. Our Mission and Vision Statement

  • To be the preferred bubble tea store in D’Iberville – Mississippi, and in the whole United States of America; and to also ensure that we never compromise on quality in the making of our products.
  • To achieve our vision, we will make sure to always check on what ingredients are used in our bubble teas, and also deal honestly and transparently with our customers.

Our Business Structure

Teelicious Bubble Tea is a tea company that has been established to make profit as well as favorably compete with its competitors; however, for this to be achieved, we have to ensure that we get our business structure right, as this will go a long way into determining if we will achieve our goals and objectives or not.

Therefore, in getting our foundation right, we intend to get competent and experienced staff that thoroughly understand this business and also have the experience necessary to help us achieve our goals and objectives. The employees we intend to hire must also understand our core values, what we stand for and also be able to communicate this effectively to others as well as to the lower cadre staff.

Due to the fact that we intend to make, sell and serve bubble tea as well as certain ingredients that would be needed for those who intend to make this tea for themselves, we would need several employees assigned to different positions that will cover all the products and services we intend to sell here at Teelicious Bubble Tea.

Below is the business structure that we intend to build at our Teelicious Bubble Tea company;

Chief Executive Officer

Quality Assurance manager

Human Resources and Admin Manager

Purchasing Manager


Inventory Manager

Store Manager

Marketing and Sales Team

Customer Service Executives

Truck Drivers

5. Job Roles and Responsibilities

  • Responsible for the overall strategic direction of Teelicious Bubble Tea
  • Communicates and ensures the implementation of the vision and objectives of the organization to employees
  • Constantly evaluates the success of the organization
  • Ensures that the bubble tea prepared has passed hygienic conditions
  • Ensures that low quality ingredients are not bought and used to make bubble tea on behalf of the organization
  • Ensure that our standards are not lowered for any bubble tea produced.
  • Ensures that all the departments in the organization runs smoothly
  • Conducts recruitment and orientation for new employees
  • Responsible for carrying out performance appraisals on employees
  • Sources for reliable suppliers and vendors of bubble tea ingredients on behalf of Teelicious Bubble Tea
  • Prepares and reviews supplier contracts for any loopholes.
  • Liaises with the accountant especially during the budget preparation to ensure that accurate figures are used
  • In charge of preparing the financial reports and statements on behalf of the organization
  • Responsible for administering payrolls to employees working in Teelicious Bubble Tea
  • Prepares and submit accurate tax documents on behalf of the organization
  • In charge of back room bubble tea ingredients storage
  • Secures supplies and makes sure ingredients taken are recorded and accounted for
  • Liaises with purchasing manager as to what is needed in the store
  • Ensures that there is adequate supply of bubble tea base and other ingredients for customers
  • Ensures that the store is well ventilated and conducive enough for employees and customers
  • Ensures that the store is well secured at all times
  • In charge of conducting marketing research on how best to retain and attract customers
  • Carries out retail services on behalf of the organization
  • Places adverts on print, electronic and social media on behalf of Teelicious Bubble Tea
  • In charge of answering inquiries and also noting complaints of customers and ensuring that they are promptly dealt with
  • Keeps and update accurate customer database
  • Consistently update knowledge on new information, recipes and technology used in the company as well as the industry as a whole.
  • In charge of selling our bubble tea to customers in public places
  • Ensures that the vehicle is kept clean always
  • Carries out light maintenance on the truck and report major problems to the Admin Manager
  • Ensure that the bubble tea store are kept clean always
  • Ensures that the conveniences are kept clean for both employees and customers
  • Ensure that there are adequate cleaning supplies and replenish depleted supplies

6. SWOT Analysis

The bubble tea business is a great business concept that will see us creating a niche and become recognized in the market. However, due to the fact that we pride ourselves on professionalism, we have decided to hire a business consultant to critically look at our business concept and let us know if we have any chances of survival in this business.

The business consultant intends to use the SWOT ( Strength, Weakness, Opportunities and Threats ) analysis to determine what we were likely to go through in the course of starting and running the bubble tea business in Mississippi. Below is the result that was gotten from the analysis that was conducted on Teelicious Bubble Tea;

There are several strengths which we possess and which will be beneficial to our bubble tea business. First off, we have a strong distribution channel which will ensure that our bubble tea penetrates and is in reach of our customers who are far away.

Secondly, we have employed efficient and competent employees who understand the beverage market and know what it will take to take us to the top. Also, our owners who have the required experience needed to ensure that we become the brand we intend to be.

Our weaknesses stem from the fact that this is not a known segment and so there will be more difficulty breaking into this market and attracting the needed customers especially from the carbonated drinks share market. Also, we would be battling with other healthy drinks in the market in order to create an identity and stand out.

  • Opportunities

We have several opportunities that are available to us and they abound in the fact that we intend to continually introduce new products and innovations. Also, we are building a brand that we want to ensure is attractive to global investors and partners.

Due to the fact that every business experiences threats, we expect to experience strong competition from new competition in same location or around us. Also, we also expect issues such as people claiming to have health issues from taking our product.

Regardless of the threats we are going to face, we are optimistic that we would come out tops as we have laid down strategies to ensure we are proactive to these issues.


  • Market Trends

More people are now health conscious and so there are less people going for carbonated drinks and more people going for healthy alternatives such as smoothies, milk and fresh fruit juices. This has caused more already established carbonated drink companies to go into the production of these healthy alternatives so as to maintain a share of the target market.

Even though this trend barely touches the bubble tea market but anyone in this business will need to be proactive as regards researching new flavors and types that will excite the existing customers while attracting new customers to patronize the business.

Another trend in the bubble tea business is the fact that most bubble tea businesses have gone beyond just making and selling bubble teas to customers , but they have also come up with recipes and DIYs for customers who would want to make these bubble teas for themselves at home.

Also, to garner more publicity for bubble tea, most bubble tea stores have gone beyond selling these tea in basic stores but have ensured that the tea is now sold via van to people in the parks and in other public places, this has raised awareness for bubble tea.

The fact that we are living in an internet age has a great impact on any business particularly the bubble tea business. The website is a good place to advertise and promote bubble tea, as well as social media platforms such as Instagram, Facebook, and Twitter.

Also, there are now mobile apps that will allow customers know when there is a new recipe, and also provide tips and advice and even information regarding bubble tea.

8. Our Target Market

As more people are getting increasingly aware of what they take in and are conscious about their health, more people are shifting towards healthy drinks and bubble tea is one of them. This means that there is a huge target market waiting to be grabbed.

This is not a drink that can be limited to just a certain age range, as it can be taken by almost everyone. Our strategic location in Mississippi has ensured that we are favorably close to several of our target markets. We however conducted a market research that would allow us make informed

The market research would help us define our target market by demographics and psychographics. Therefore, we are going to be selling our bubble tea and its allied products or services to the following group of people;

  • Young professionals
  • Corporate Executives
  • Business people
  • Sports men and women
  • Celebrities
  • Young adults

Our competitive advantage

Our aim of starting Teelicious Bubble Tea is to ensure that we are the preferred bubble tea business in Mississippi and in the whole of the United States of America. We have our set strategies that will ensure that we can not only make our intended profit but also that we can favorably compete with our competitors.

It is for these reasons that we have drafted several competitive advantages that will enable us remain unique and also set us apart from other bubble tea competitors.

Our first competitive advantage is to ensure that our bubble tea truck gets customized with a vending machine as this will allow us have prepared bases in place and also serve our customers in public places without wasting their time. Our truck will also be well equipped with POS Machines for those who do not have cash on hand to pay.

Another competitive advantage we have is the fact that we are constantly churning out new recipes that will create different flavors and type of the bubble tea. We want our customers to remain intrigued with the different flavors that we have to offer.

Asides, from the different flavors we intend to offer, we also intend to ensure that the ingredients used in making our bubble tea are of top quality.

Another competitive advantage we have is our excellent customer service which we offer to all our customers. We know how important having loyal customers are to a business and so through our strategy, we intend to retain more than 80% of our customers while also aiming to attract new ones through our publicity and advertising strategies.

Finally, we have the best employees that are not only experienced but competent as well. We intend to make sure that our employees are not only paid adequately but that they also undergo continuous training that will ensure that their skills are enhanced.


  • Sources of Income

Teelicious Bubble Tea is a bubble tea store that has been established to make different flavors of bubble tea for our various customers and also to ensure that revenue is made and profit maximized from the different products we intend to make for our customers.

Teelicious Bubble Tea therefore intends to generate income by selling the following products to its customers;

10. Sales Forecast

The fact that people are now being conscious about what they drink is a testament to the fact that the demand for bubble tea is about to surge better than before.

This is why our offering of quality bubble tea, our different flavors as well as our positioning in the market has made us quite optimistic that we would not only generate enough revenue but that we would meet up with our target within a year of running our bubble tea business .

Having looked critically at the beverage industry, we have seen that the bubble tea is a great niche for us to go into and having analyzed our chances with the help of a reputable business consultant here in Mississippi, we are quite certain that we will not only grow but thrive in this market.

Our business consultant gathered data and information from the field to help us arrive at the following sales projections below. The assumptions are based on certain factors such as location and type of business. Below is the sales projection prepared on behalf of Teelicious Bubble Tea:

  • First Fiscal Year-: $300,000
  • Second Fiscal Year-: $600,000
  • Third Fiscal Year-: $1,200.000

N.B : The above projections were done based on several assumptions as regards location and also what is obtainable in the industry. Some of the assumptions used in carrying out these projections were based on the fact that there won’t be any major economic downturn and that also there won’t be any arrival of a new competitor between the periods of projections.

Any change in these assumptions would likely lead to a change that could be either cause the sales projections to be higher or lower than the stated figures.

  • Marketing Strategy and Sales Strategy

Deciding our marketing and sales strategy is very important to us as we understand that without marketing we will be unable to sustain the business and grow it to the level that we intend. Due to the importance of marketing and sales, we intend to conduct a thorough marketing analysis that will enable us understand the market we intend going into and the best way to penetrate.

Asides from helping us understand our target market, the marketing research would also help us better structure our business so as to be able to be proactive whilst dealing with our customers and their varying demands. Having the right marketing strategy would also help set us apart from our competitors and also allow us to favorably compete with them.

Not getting the marketing strategies right could lead to a lot of customers leaving and potential ones not willing to come in and so we have engaged the services of a reputable marketing consultant who not only understands the beverage market but is also knowledgeable on what to do to enable us have the customers that we might need for our bubble tea business.

The marketing consultant will work together with our marketing and sales team to ensure that all strategies drafted are effectively implemented as well as in accordance with our core values as a company.

We also will not neglect the internet as a means to market our products and services at Teelicious Bubble Tea because we are aware of the wide reaching effect the internet has. Therefore, the marketing and sales strategies that we intend to adopt for Teelicious Bubble Tea are;

  • Ensure that we roll out massive advertisements in local newspapers, magazines as well as on radio and television – that will allow us become noticed
  • Throw a grand launching party for Teelicious bubble tea that will get us noticed
  • Ensure that our business is listed in offline and online directories
  • Engage in direct marketing and sales
  • Leverage on our social media platform – Facebook, Twitter, Instagram – to ensure that we thoroughly advertise our products and services
  • Encourage our customers through discounts and incentives to refer us to others

11. Publicity and Advertising Strategy

The aim of conducting publicity or advertising for Teelicious Bubble Tea is to create customer awareness for our bubble tea and their related products, while also ensuring that we establish a brand that will become a top market leader in this segment of the industry.

We therefore intend to explore every means of promoting Teelicious Bubble Tea to our customers – existing and potential.

Because we want very strong publicity and advertising strategies for our brand, we intend to engage the services of a top consultant here in Mississippi who has the reputation and experience that will be necessary for the growth of Teelicious Bubble Tea.

Our aim is to ensure that we are not only known in Mississippi but in the surrounding states and eventually in the whole of the United States of America. Therefore some of the platforms we intend to use in promoting Teelicious Bubble Tea are;

  • Sponsor relevant health-related programs in the community
  • Ensure that we place adverts in local newspapers and magazines as well as on radio and television stations
  • Create a unique logo and place them on all our bottles, trucks, tee shirts and official vehicles
  • Visit other blogs and forums to ensure that we engage in discussions about bubble tea thereby educating more people and increasing awareness
  • Make use of our social media platforms like Facebook, Instagram and Twitter to reach out and engage our audience
  • Distribute our fliers in target locations
  • Attend fairs and carnivals in order to sell and promote our products
  • Install billboards in strategic locations around and outside Mississippi

12. Our Pricing Strategy

When it comes to setting a price for a product, several considerations are taken such as the quality of the product, how much it took to produce the product and the running expenses incurred in the process of producing the product. There are variant powders and syrups that are used for bubble tea that are of different quality, and so the higher the quality of ingredients used, the higher the price would be.

Because we get most of our products from Taiwan, we also have to factor in shipping costs when setting the price for our bubble teas or the ingredients used in making the tea. We however would like to assure our customers that we intend to ensure that our bubble teas are very affordable and pocket friendly.

Also, in the first two months of business, we would give our customers a discount when they purchase our tea as this we believe will be a way of attracting more customers to our business.

  • Payment Options

Because we understand that our customers will want to have access to different payment options when they purchase from us at Teelicious Bubble Tea, we have come up with different payment platforms to accommodate all our various customers.

Therefore the payment options that will be made available to all our customers for any of our products and in any of our outlets are;

  • Payment via cash
  • Payment via check
  • Payment via credit card
  • Payment via Point of Sale (POS) Machine
  • Payment via PayPal

The above payment options were carefully chosen for us by our bank after a careful consideration on our kind of business, and will work with no hitches for any of our customers.

13. Startup Expenditure (Budget)

Every business needs start-up capital to be able to use in financing some aspects of the business till the business is able to sustain itself, and make profit.

Therefore for our bubble tea business, we intend to spend most of our capital to stock up on raw materials, get a truck as well as pay our employees and the bills we might incur during certain points of running the business, The key areas we therefore intend to spend our start-up capital on are;

  • Business registration and incorporation – $700
  • Obtaining licenses and permits as well as accounting software and other legal expenses – $1,800
  • Cost of purchasing the raw ingredients (powder, syrup, tapioca pearls) – $30,000
  • Cost of packaging (bottles and labels) – $10,000
  • Cost of hiring business consultants – $5,000
  • Insurance coverage (general liability and workers’ compensation) – $2,500
  • Operational cost for the first three months (utility bills and employees salaries) – $120,000
  • Other start-up expenses (furniture, stationery, computers, phones, and printers) – $2,500
  • Marketing promotion (grand opening promotion and general business promotion) – $7,000
  • Bubble tea making equipment – $15,000
  • Cost of storage equipment and hardware (shelves, racks, bins, cash register, security gadgets) – $15,000
  • Cost of purchasing a fairly used van – $30,000
  • Cost of launching a website – $500
  • Cost of throwing a bubble tea launch party – $5,000
  • Miscellaneous – $5,000

From the above report, we would need an estimated amount of $250,000 to be able to start and successfully run our bubble tea business here in Mississippi. The amount basically covers our employees’ salaries and utility bills for a period of three months. It also covers overhead expenses such as bubble tea making equipment.

Generating Funding / Startup Capital for Teelicious Bubble Tea Business

Teelicious Bubble Tea is a family business run by two sisters, Jackie and Robin Turee. We want the business to be in the family and for that reason we have decided against going for external investors that might want to become partners with us during the course of generating capital.

We have therefore decided to limit our sources of capital to just this four sources. Below are the sources we intend to generate capital from;

  • Personal savings
  • Soft loans from friends
  • Loan from Small Business Administration (SBA) Agency
  • Loan from bank

N.B:  From our personal savings, we were able to generate the sum of $20,000 . We got the amount of $20,000 as soft loans from friends.

We approached the SBA for a little that was approved for us to the tune of $60,000. We also have approached our bank for a loan of $150,000 and have submitted the necessary documentation and have been assured that our application will soon be approved; after all necessary documents have been checked.

14. Sustainability and Expansion Strategy

The aim of every business is so as to make enough revenue and eventually profit that will sustain the business throughout its lifecycle. To achieve this, certain factors such as having competent employees, minimizing cost and reinvestment of profit as well as having loyal customers is very essential.

Not employing the right staff can be detrimental to one’s business, because not only will the staff not understand what it is the company wants to achieve but they will also not be able to meet up to the productivity quota that the company requires.

It is for this reason that we intend to employ only employees that are competent and also understand what we stand for as a company. We will ensure that our employees are adequately compensated both intrinsically and extrinsically.

As we continue to produce quality bubble tea for our customers, we know that overtime our running costs will be reduced a bit, allowing us to minimize cost and maximize on our profit, which we intend to re-invest back into the company so as to boost its bottom line, ensuring that we remain in business for a long time to come.

Finally, our customers are very important to us for without them, we wouldn’t be in existence, and so we are ready to listen to our customers’ feedback and complaints and ensure that they are promptly attended to. We also intend to ensure that our loyal customers are effectively rewarded with discounts and other incentives especially when they refer other customers to us.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Conducting feasibility studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Establishing business relationship with vendors – wholesale suppliers / merchants: In Progress
  • Purchase of trucks: Completed

Related Posts:

  • How to Start a Bubble Tea Shop Business
  • Coffee Vending Machine Business Plan [Sample Template]
  • How Much Does It Cost to Start a Bubble Tea Shop?
  • List of Equipment You Need to Start a Bubble Tea Shop
  • 7 Best Bubble Tea Machines [Prices Included]
  • Where Do Bubble Tea Shops Get Their Supplies?
  • Bubble Tea Shop Organizational Structure [Job Description Included]

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How to Write a Bubble Tea Business Plan

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Congratulations! You have a new variety or flavor in bubble tea to offer the world. Well, before you start brewing & serving it up, here is a reality check- it takes a lot more than a delicious recipe to make it successful.

Careful planning and forecasts are necessary to evaluate the current positioning of your business. Yes! Here, we are talking about a bubble tea business plan. It will not only serve you as a roadmap but will also help you with funding.

The business plan is like a guidebook that supports the business at every step, from starting to growing. It makes sure that all decisions match the main goals. However, here is our bubble tea business plan guide with various examples to assist you through the business plan writing process. All the best!

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  • Fill in the blanks – Outline
  • Financial Tables

How to Write a Bubble Tea Business Plan?

Writing a bubble tea business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. Here are the things you have to mention in your summary in brief:

  • Business introduction
  • Mission statement
  • Founding information
  • Business concept
  • Products and services

Target market

  • Call to action

For example,

Note: Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business.

Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section. This section should provide a thorough understanding of your business, its history, and its plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

For instance, students, professionals, families, social media enthusiasts, or some local communities can be the target market for the bubble tea business.

Market size and growth potential

Describe your market size and growth potential and whether you will target a niche or a much broader market.

For example, the bubble tea market in the U.S. reached $434.11 million in 2022 and is expected to increase from $464.29 million in 2023 to $750.59 million by 2030.

Competitive Analysis

Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your bubble tea business from them. Point out how you have a competitive edge in the market.

Market Trends

Bubble tea’s market is growing in popularity, so to make it successful, you need to work with the changes in the preferences of customers and the trends. So, some of the trends right now are:

  • Health-conscious options
  • Customization & Variety
  • Innovative flavors & ingredients

Regulatory Environment

List regulations and licensing requirements that may affect your bubble tea business, such as food & safety regulations, health department regulations, licensing & permits, zoning regulations, tax regulations, etc.

Here are a few tips for writing the market analysis section of your bubble tea business plan:

  • Conduct market research, industry reports, and surveys to gather data.
  • Provide specific and detailed information whenever possible.
  • Illustrate your points with charts and graphs.
  • Write your business plan keeping your target audience in mind.

4. Sample Menu

One of the most crucial steps in launching your bubble tea business is designing the menu. A well-curated menu will sell itself for your business. Even if you are a new bubble tea business, still present the sample menu with the name and the logo of your business on it.

Not just the list of items, but the pricing is also crucial in the menu. This way potential investors and audiences can understand your business’s target price point.

Consider your menu as a part of branding, choose the same theme for the menu as for the bubble tea business’s logo or interior.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP)

Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies. For example,

Unique Selling Proposition (USP) of Sip & Bliss

Sip & Bliss Bubble Tea Haven sets itself apart by offering a unique and artistic bubble tea experience that transcends conventional standards. Our dedication to artisanal craftsmanship ensures that each beverage is a masterpiece, meticulously prepared by skilled artisans who blend premium ingredients with creative flair.

Our menu goes beyond the ordinary, featuring a fusion of classic favorites and locally inspired creations that reflect the vibrancy of Atlanta. What truly distinguishes us is our commitment to being more than a beverage provider; we are a community engagement hub.

Through themed events, collaborations with local artists, and active participation in community initiatives, we create a space where patrons can not only enjoy exceptional bubble tea but also connect, celebrate, and be part of a vibrant community. Sip & Bliss Bubble Tea Haven is where the art of bubble tea meets local culture, creating an immersive experience for our clientele.

Pricing Strategy

Describe your pricing strategy—how you plan to price your offerings and stay competitive in the local market. You can mention any discounts you plan on offering to attract new customers to your bubble tea business.

Marketing Strategies

Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, brochures, email marketing, content marketing, and print marketing.

Sales Strategies

Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include contests, partnering with other businesses, offering referral programs, etc.

Customer Retention

Describe your customer retention strategies and how you plan to execute them. For instance, introducing loyalty programs, discounts on membership, personalized service, etc.

Overall, this section of your bubble tea business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your bubble tea business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Operational Process

Outline the processes and procedures you will use to run your bubble tea business. Your operational processes may include ingredients procurement, beverage preparation, boba preparation, etc.

Include the list of equipment and machinery required for bubble tea, such as tea brewing equipment, blenders, sealing machine, cooking equipment, refrigerator & storage, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your bubble tea business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.


Mention the founders and CEO of your bubble tea business, and describe their roles and responsibilities in successfully running the business.

Key managers

Introduce your management and key members of your team, and explain their roles and responsibilities. Also, mention their experience and educational qualifications. For example,

Management team of Sip & Bliss

Chief Operating Officer – Michael Chen

As the COO of Sip & Bliss, Michael Chen plays a crucial role in the day-to-day operations. With a background in business management and a keen eye for efficiency, Michael ensures the smooth functioning of the bubble tea haven. His focus on optimizing processes and maintaining high standards aligns with Sip & Bliss’s commitment to excellence.

Creative Director – Jasmine Rodriguez

Jasmine Rodriguez serves as the Creative Director, infusing artistic flair into Sip & Bliss’s beverage offerings. With a background in culinary arts and a passion for flavor innovation, Jasmine curates the diverse menu, blending classic bubble tea favorites with locally inspired twists. Her creative touch elevates Sip & Bliss as a hub for flavor exploration.

Head Barista – Emily Wong

Emily Wong, the Head Barista, is the maestro behind Sip & Bliss’s handcrafted bubble teas. With extensive knowledge of tea blending and a commitment to quality, Emily ensures that every beverage is a delightful experience. Her expertise in creating visually appealing and flavorful drinks contributes to Sip & Bliss’s reputation for excellence.

Organizational structure

Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.

Compensation Plan

Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.

In short, this section should describe the key personnel for your bubble tea business, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement

Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement. Make sure to include your business’s expected net profit or loss.

Cash flow statement

The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.

Balance Sheet

Create a projected balance sheet documenting your bubble tea business’s assets, liabilities, and equity.

Break-even point

Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing Needs

Calculate costs associated with starting a bubble tea business, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

  • Add a table of contents for the appendix section to help readers easily find specific information or sections.
  • In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
  • Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
  • Include any legal documents such as permits, licenses, and contracts.
  • Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your bubble tea business plan should only include relevant and important information supporting your plan’s main content.

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This sample bubble tea business plan will provide an idea for writing a successful bubble tea plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our bubble tea business plan pdf .

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Frequently asked questions, what is the easiest way to write your bubble tea business plan.

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any bubble tea business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

How do I write a good market analysis for a bubble tea business plan?

Market analysis is one of the key components of your business plan that requires deep research and a thorough understanding of your industry.

We can categorize the process of writing a good market analysis section into the following steps:

  • Stating the objective of your market analysis—e.g., investor funding.
  • Industry study—market size, growth potential, market trends, etc.
  • Identifying target market—based on user behavior and demographics.
  • Analyzing direct and indirect competitors.
  • Calculating market share—understanding TAM, SAM, and SOM.
  • Knowing regulations and restrictions
  • Organizing data and writing the first draft.

Writing a marketing analysis section can be overwhelming, but using ChatGPT for market research can make things easier.

How detailed should the financial projections be in my bubble tea business plan?

The level of detail of the financial projections of your bubble tea business may vary considering various business aspects like direct and indirect competition, pricing, and operational efficiency. However, your financial projections must be comprehensive enough to demonstrate a complete view of your financial performance.

Generally, the statements included in a business plan offer financial projections for at least the first three or five years of business operations.

What key components should a bubble tea business plan include?

The following are the key components your bubble tea business plan must include:

  • Executive summary
  • Business Overview
  • Market Analysis
  • Sales and marketing strategies
  • Operations plan
  • Management team
  • Financial plan

What's the importance of a marketing strategy in a bubble tea business plan?

Marketing strategy is a key component of your bubble tea business plan. Whether it is about achieving certain business goals or helping your investors understand your plan to maximize their return on investment—an impactful marketing strategy is the way to do it!

Here are a few pointers to help you understand the importance of having an impactful marketing strategy:

  • It provides your business an edge over your competitors.
  • It helps investors better understand your business and growth potential.
  • It helps you develop products with the best profit potential.
  • It helps you set accurate pricing for your products or services.

About the Author

bubble tea business plan sample

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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How to write the business plan for a bubble tea company

entrepreneur serving bubble tea to a customer

Writing a business plan for a bubble tea company can be an intimidating task, especially for those just starting out. But with the right guidance and resources, it doesn't have to be!

This in-depth guide is designed to help entrepreneurs create comprehensive business plans that will give them the best chance of success in this highly competitive industry, regardless of their experience level.

We'll cover why writing a bubble tea business plan is so important, what information you need to include in your plan, how it should be structured and some useful tools that you can use along the way. So let's get started!

On the menu:

Why write a business plan for a bubble tea shop?

What information is needed to create a business plan for a bubble tea company, how do i build a financial forecast for a bubble tea company, the written part of a bubble tea company plan, what tool should i use to write my bubble tea business plan.

There are several reasons to write a bubble tea business plan. Below, we cover some of the most important ones!

To draw up a roadmap

Writing a business plan for a bubble tea company is essential for entrepreneurs to create successful and sustainable businesses.

It helps them identify their goals for the next three to five years, as well as set achievable objectives.

This process is beneficial both for startups and existing companies that have already been in operation for several years.

A good business plan helps you make informed decisions about how best to allocate resources and ensure long-term success.

To track financial performance

It also enables you to regularly compare your financial performance against what was planned in your business plan and adjust accordingly.

Having such a tool also makes forecasting easier, since you will already have an idea of how well the business should be performing in the future.

With this information, you can also better prepare for potential bumps in the road (such as an unexpected cash shortfall) or unexpected opportunities that may arise in the future (like expanding your bubble tea company to new locations).

To raise funding

Whether you are a startup or an existing business, writing a detailed bubble tea shop business plan is essential when seeking financing from a bank.

Banks use the information contained in the plan to assess your ability to repay the loan and decide whether they will extend credit to your business.

Investors will review your plan carefully to assess if their investment can generate an attractive return on investment.

To do so, they will be looking for evidence that your bubble tea business has the potential for healthy growth, profitability and cash flow generation over time.

Now that we have discussed why it is important to create a business plan for a bubble tea company, let's move on to the information needed to create one.

Create your bubble tea business plan online!

Think your bubble tea business could be profitable? Find out how with a business plan!

bubble tea business plan online

Writing a bubble tea business plan requires research so that you can project sales, investments and cost accurately in your financial forecast.

In this section, we cover three key pieces of information you should gather before drafting your plan!

Carrying out market research for a bubble tea company

Carrying out market research before writing a business plan for a bubble tea company is essential to accurately forecast revenues.

Market research helps you understand industry trends and customer needs, enabling you to make more informed decisions when it comes to pricing, product offerings and marketing strategies.

By gathering data on customers, competitors and the overall market environment, you can also identify any potential risks or opportunities that may arise during your operations.

Additionally, understanding consumer preferences will help you create an attractive product range that meets their demands while remaining competitively priced.

With comprehensive market research in hand, you'll be able to confidently fill out your business plan with realistic sales projections that reflect current conditions in the industry.

Developing the marketing plan for a bubble tea company

To successfully write a business plan for a bubble tea company, it is essential to develop an extensive and well-thought-out marketing plan that outlines the budget for sales and marketing expenses.

This will ensure that the financial forecast is accurate and reflects all necessary costs associated with the business.

This plan should provide an accurate prediction of how much needs to be spent on promotions, advertising, public relations and other initiatives.

The staffing and equipment needs of a bubble tea shop

It's important to take into account the recruitment plan and necessary investments needed to start and run the bubble tea shop successfully.

Ensuring that preliminary research is conducted for each expense will help create a realistic financial forecast.

Be sure to assess what equipment is needed, how much each cost, and how often it needs to be renewed. And how many staff members are needed to operate the bubble tea shop efficiently, along with the expected costs.

Now that you have all the information needed to create a business plan for a bubble tea company, it's time to move on and tackle the next step: creating a financial forecast.

A financial forecast is used to estimate how much money your bubble tea business will make over time.

This requires looking at key factors such as start-up costs, expenses, revenue projections, and more.

With this in mind, let's take a look at what goes into the financial forecast of your bubble tea company.

The projected P&L statement

A projected P&L statement for a bubble tea company shows how much profit the company might make and how much it is likely to grow in the future.

It helps stakeholders understand how successful the company could be and if it is profitable or loss making.

example of projected profit and loss statement in a bubble tea business plan

The projected balance sheet of your bubble tea company

A balance sheet is an essential tool for managing the finances of your bubble tea business, as it helps you to track what your assets are worth and how much debt you owe.

It provides valuable insight into the solvability and liquidity of your business, allowing you to assess whether it can pay its debts as they become due.

By regularly monitoring your balance sheet, you can better manage risks and make sure that your bubble tea shop is sufficiently capitalised.

projected balance sheet in a bubble tea shop business plan

The projected cash flow statement

A projected cash flow statement (or cash flow forecast) is a document that shows how much cash a bubble tea company expects to generate and spend in the future.

It helps you check if your business will have a strong enough cash position to cover current and upcoming expenses, or if you need additional capital from outside sources.

bubble tea business plan: projected cash flow

The initial financing plan

An initial financing plan, also known as a sources and uses table, is a helpful tool which shows how you will finance the creation (or expansion) of your bubble tea shop.

bubble tea business: sources and uses of funds

Knowing exactly where the money will go help investors or lenders assess how the risk is split between financiers and the business owners.

Now that you have a better understanding of what goes in the financial forecast of your bubble tea company, it's time to dive into the written part of your business plan.

This section will provide the context and information needed for the reader to assess if the financial forecast is accurate and relevant.

Let’s get started!

The written part of a bubble tea company plan is composed of 7 main sections. Let's have a look at each of them in a bit more detail.

1. The executive summary

Writing an effective executive summary is key to a successful bubble tea business plan. It should provide a clear overview of the company and offer a clear overview of the business, market, key financials and the ask made in the business plan.

This section should be relatively brief but provide enough information for readers to get a good understanding of the business.

The business overview summarises your bubble tea company by outlining the products it offers, who it plans to target, the main shareholders and why they decided to start the venture.

When presenting the market overview, it is essential to explore the total size of your local market, observe any trends that could affect growth and potential customer acquisitions, and understand how your bubble tea business will distinguish itself within this competitive landscape.

The key financials and ask sections will state the expected revenues, profitability metrics and the value of the loan or equity investment requested (if you are writing the business plan to seek financing).

2. The presentation of the company

When writing a presentation of a bubble tea company in the business plan, it is important to focus on the structure and ownership, location, and management team.

For structure and ownership, it is important to identify the legal structure of the company and who owns or holds shares in the company.

When writing about location, be sure to clearly define where the business is located and why it is relevant given to the demographics served by the business.

Finally, delve into the management team stating, who will be responsible for the implementation and management of the business plan. Outline each person's qualifications, experience and responsibilities.

3. The products and services section

The products and services section of a bubble tea business plan should include detailed descriptions of the flavours and types of bubble teas on offer.

This means detailing the ingredients used, such as the type of milk, flavourings, and toppings available. The reader will want to understand what makes your bubble tea unique from other businesses in this competitive market.

In addition, it is important to provide an overview of any additional offerings or services related to your bubble tea business. For instance, if you offer delivery options or have a loyalty program for customers who purchase multiple drinks over time.

It may also be useful to explain how you intend to keep up with current trends by introducing new flavours and seasonal beverages throughout the year (pumpkin flavour during Halloween for example).

Providing these details helps paint a clear picture for potential investors about what they can expect from your business now and in the future.

entrepreneur making bubble tea: illustration for the products and services section of the business plan

4. The market analysis

When presenting the conclusion of your market analysis in a business plan, you should include important information about demographics and segmentation, target market, competition, barriers to entry and any regulations that may apply.

Demographics are essential in order to understand who is likely to be interested in purchasing bubble tea products. Segmenting this demographic can provide further insight into what types of drinks customers prefer and how they like them served.

Additionally, it's important to understand who else is operating in the space – both direct competitors (other bubble tea shops) as well as other businesses offering similar services (coffee shops, tea rooms, etc.) – so that strategies can be developed for gaining an edge over them.

Knowing any existing barriers at entry and applicable regulations will also assist with informing decision-making when it comes to investing in the business.

5. The strategy section

You should include a comprehensive strategy section in your bubble tea business plan when seeking funding from banks or investors.

This section should outline the competitive edge of the business, pricing and marketing strategies, milestones to be achieved, and any risks associated with the venture as well as potential mitigants.

The competitive edge is critical for any bubble tea company looking to secure bank or investor funding. It could include anything from location advantages to unique offerings such as specialised services or products that would set it apart from other competitors in the market.

A clear pricing strategy must also be included which outlines how prices will be determined and structured (you'll probably charge based on the size of the bubble tea cup and the contents inside).

Additionally, it is important to provide a detailed marketing plan which covers all aspects of communication with customers including advertising campaigns, online presence and customer service initiatives.

Finally, key milestones must also be outlined so that both parties are aware of what needs to be achieved within an agreed-upon timeframe along with measures taken against any foreseeable risks and mitigants related.

6. The operations section

The operations section of a bubble tea shop business plan should include all the details necessary to understand and assess the efficiency if the operations of the business. This includes comprehensive information about the staffing team, roles of staff members, and recruitment plan.

It should state how many employees will be needed to support the business, the roles of each staff member, and how they will be recruited.

For example, if the company needs to hire a full-time barista, the business plan should include information about salary requirements, qualifications necessary for the position, and any other recruitment details.

The business plan should also include information about opening hours. This includes when the business will be open, any changes in operating hours based on seasonality, or holiday closures.

Details about key assets and intellectual property that the business needs to operate should also be included in the operations section.

This includes information about any machinery or equipment that the business needs to purchase, software licenses and intellectual property rights.

Finally, the business plan should include a list of suppliers that the bubble tea shop plans to work with. This includes details like supplier information, delivery schedules, and payment terms.

A bubble tea business might choose to use high(er) quality ingredients to improve taste.

7. The presentation of the financial plan

This is where you will present the financial forecast that we talked about earlier in this guide.

Now that you have a better understanding of what should be included in the content of your bubble tea business plan, it’s time to look at the tools that can help you create one.

In this section, we will be reviewing the three main solutions for creating a bubble tea business plan:

  • Using Word and Excel,
  • Hiring a consultant to write the plan,
  • And using specialized online business plan software.

Create your bubble tea business plan using Word or Excel

Using Word or Excel to write a business plan for a bubble tea company has both pros and cons.

Whilst using Excel and Word is inexpensive, they can be time-consuming and difficult to use if you don't have much accounting or financial modelling experience.

Additionally, an investor may question the accuracy of a bubble tea financial forecast created in Excel by someone who is not an expert in accounting and finance.

Overall, while Word or Excel may be viable options for creating a bubble tea business plan for some business owners, it is by far not the best or most efficient solution.

Hire a consultant to write your bubble tea business plan

Outsourcing a business plan for a bubble tea company to a consultant or accountant is another potential solution.

Consultants are used to writing business plans, and accountants are good at creating financial forecasts without errors.

This means that they will be able to create an effective business plan with accurate financial estimates without much effort.

However, outsourcing a business plan to a consultant or accountant has some drawbacks. Firstly, they may lack the required level of industry expertise to accurately forecast sales of your bubble tea products.

Secondly, hiring consultants or accountants to write a bubble tea company business plan is expensive, and there may be additional unexpected costs if changes need to be made to your forecast later.

Use an online business plan software for your bubble tea business plan

Another alternative is to use online business plan software. There are several advantages to doing so:

  • You are guided through the writing process by detailed instructions and examples for each part of the plan
  • You can be inspired by already-written business plan templates and examples
  • You can easily make your financial forecast by letting the software take care of the financial calculations for you
  • You get a professional document, formatted and ready to be sent to your bank or investors
  • You can easily compare your forecast against your accounting data to make sure you are on track to deliver your plan, or make adjustments if needed

If you're interested in using this type of solution, you can try our software for free bysigning up here.

We hope that this article has helped you to better understand how to write the business plan for your bubble tea shop. Do not hesitate to contact us if you still have questions!

Also on The Business Plan Shop

  • 6 ways to enhance the profitability of a tea room
  • Tips on how to conduct market research for a tea room
  • How investors analyse business plans

Know someone in the bubble tea industry? Share this article with them!

Guillaume Le Brouster

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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How to Start a Bubble Tea Business

In operating a bubble tea business, you’ll bring the Taiwanese drink to the attention of customers in a retail environment. The drink is incredibly popular throughout much of Asia, but still in the introductory stage in America. Here, it’s finding increasing acceptance with a trend-seeking millennial audience, particularly in university settings. Among its many other names, bubble tea is sometimes called boba tea or boba juice, pearl milk, or bobi.

Learn how to start your own Bubble Tea Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Bubble Tea Business Image

Start a bubble tea business by following these 10 steps:

  • Plan your Bubble Tea Business
  • Form your Bubble Tea Business into a Legal Entity
  • Register your Bubble Tea Business for Taxes
  • Open a Business Bank Account & Credit Card
  • Set up Accounting for your Bubble Tea Business
  • Get the Necessary Permits & Licenses for your Bubble Tea Business
  • Get Bubble Tea Business Insurance
  • Define your Bubble Tea Business Brand
  • Create your Bubble Tea Business Website
  • Set up your Business Phone System

We have put together this simple guide to starting your bubble tea business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

  • What are the startup and ongoing costs?
  • Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Bubble Tea Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

  • Your state's business records
  • Federal and state trademark records
  • Social media platforms
  • Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your bubble tea business?

Business name generator, what are the costs involved in opening a bubble tea business.

Depending on your location, and the product mix involved, you could spend as little as $15,000 or as much as six figures on startup costs. The low cost can involve adding used equipment to a section of an existing store that might sell pastries, cookies, smoothies, coffee, books, gifts and souvenirs, etc. Here’s how your costs might break down.

Rent -- $50,000 a year, or more - Remember, you’ll want to find a location where your audience hangs out. That might be a college campus environment or a similar young and vibrant setting. Rent tends to be pricey in such locations. Do you want a kiosk or a pick-up or sit-down setting? Will you be serving other foods or beverages? All of this will impact your rent.

Equipment -- $10,000 or more - The basics include gas or electric stove, blender, stirrers, shaker cups, sealer machine, refrigerator and ice maker. Most of this equipment can be bought online at sites such as  Boba Tea Direct . Or search online for used equipment.

Ingredients -- $2,000 or more for a starter supply - This includes tea, milk and fruit and flavor powders. You’ll pay additionally for whatever ingredients or supplies are necessary for sale alongside bubble tea, if any.

Logo development, signage and marketing materials -- Up to $10,000 or more - This might include everything from creating your logo to buying store signage and producing business cards, fliers and other sales and marketing literature.

Licensure, certification and liability insurance -- $750 or more, est. - Depending on your location and products sold, you’ll probably have to have a business license and a health permit at the very least. Visit the  U.S. Small Business Administration (SBA) website  to find out the licensing requirements in your state.

Staffing -- $25,000 or more - Initially, this might simply reflect what you -- as your sole employee -- need to take out of the business. You’ll spend less than this if you have a working mate, savings or second source of income. And you’ll spend more as your staffing needs increase.

It’s also possible to buy a bubble tea franchise and get most of your startup needs supplied as a package. However, you could spend well into six figures in franchising fees and costs. You’ll find examples of such opportunities  here  and  here .

What are the ongoing expenses for a bubble tea business?

Once you’ve established your presence, your ongoing costs will include ingredients and store staffing and operational costs. These variable costs will follow and reflect the amount of business you do at your store.

Who is the target market?

Depending on your location, one major segment of your audience is likely to include early adopters. These are people willing to try new products or experiences. Their word of mouth could be very valuable to you. If you’re establishing your business in a location where most prospects will be familiar with bubble tea, your customer base might consist of people who want to judge your tea and overall product mix against the competition.

Regardless of your location, customers will expect a pleasing and relatively low-cost break from their day.

How does a bubble tea business make money?

You’ll make a bubble tea drink for a cost of roughly 75 cents and sell the drink for a few dollars. Depending on your competition and pricing sensitivity, you could make a markup of 350 percent or better on the drink. Additional revenue might be derived from the other foods, drinks, or merchandise you sell.

What do the coffee houses in your geographic location generally charge for premium drinks? This is a good indication of what you might be able to charge It’s likely to be in the range of $3 to $5. Set a price point and see what the response is. And be sure to keep an eye on the pricing of direct (other bubble tea retailers) or indirect (coffee houses, smoothie shops, etc.) competitors.

How much profit can a bubble tea business make?

A 350 percent markup on a beverage is not unreasonable. Gross profit margins in the 75-80 percent range are not rare in the food and beverage retail industry.

How can you make your business more profitable?

Think what else you can make with the same or similar equipment purchased for bubble tea. You might also consider adding smoothies, coffee or ice cream to your menu. Or buy cookies, pastries or other dessert items for resell from nearby vendors. How about adding t-shirts, mugs, posters, music or other merchandise that might appeal to your same customer base? Try additional products for a while and see if they sell. If they don’t, adjust your mix.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your bubble tea business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

  • Separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

  • Separate personal and business expenses by putting your business' expenses all in one place.
  • Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

Federal Business Licensing Requirements

There are federal regulations regarding what can and cannot be added to, sold as, and processed with food. Attached is a resource from the Food and Drug Administration detailing the process of starting a food business: How to Start a Food Business

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a bubble tea business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Certificate of Occupancy

A bubble tea business is generally run out of a storefront. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

  • If you plan to lease a location :
  • It is generally the landlord’s responsibility to obtain a CO.
  • Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a bubble tea business.
  • After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
  • If you plan to purchase or build a location :
  • You will be responsible for obtaining a valid CO from a local government authority.
  • Review all building codes and zoning requirements for your business’ location to ensure your bubble tea business will be in compliance and able to obtain a CO.

Food Regulations

When selling food, you will need licensing from a local health department; all establishments serving food are required to pass a health inspection. Tips for faring well on a health inspections

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Bubble Tea Business needs and how much it will cost you by reading our guide Business Insurance for Bubble Tea Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a bubble tea business

The product’s novelty can work to your advantage. A certain market segment is always on the search for new products and experiences. Share with local customers and local media this story  of how bubble tea might have been invented. Also, be sure to make free samples available. The drink could be such a novelty in your location that the media will run stories before you open for business.

How to keep customers coming back

Your marketing efforts might be as simple as the distribution of fliers in your marketing area. Begin a Facebook page for bubble tea aficionados, and show the beverage and your store on Instagram. Film a video on YouTube or Vimeo showing how to make bubble tea. Consider serving the drink at city festivals, fairs, and other occasions when you can spread the word. If you do so, be sure to distribute fliers and business cards to invite customers to your primary location.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
  • Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

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Is this Business Right For You?

If you have retail or food service experience, you might be a natural for this business. You should also have the ability to creatively market a new concept, since many of your prospective customers will be unaware of what bubble tea is. 

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a bubble tea business?

Your typical workday could consist of a range of activities including:

  • Taking orders and payments
  • Crafting bubble tea drinks for your customers
  • Cleaning your business
  • Promoting and marketing your business in the community
  • Meeting and serving customers and cross-selling other food or non-food items in your store

What are some skills and experiences that will help you build a successful bubble tea business?

You must find a location with ample foot traffic and a young, educated population. It’s also important to find competitively priced ingredient vendors so you can maintain the highest possible margins. You should also have a strong customer service outlook. Your customers will return for you and the atmosphere you provide as much as for the bubble tea you sell.

What is the growth potential for a bubble tea business?

As of this writing, the bubble tea business is still in its youth in America. It’s particularly popular in young-adult setting such as Austin, Texas and parts of California and the Southeast, but it’s unknown in significant portions of the nation. As word gets around on social media, your audience will find you if you’re based in a location where millennials are predominant. College campuses are among the best locations to open a bubble tea business. 

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Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a bubble tea business?

Get the word out. Especially if your market is relatively unaware of bubble tea. Let people learn what the beverage is, how it’s made, and how great it tastes. Also, try to pair bubble tea with at least one other complementary product. This will help you bring customers in the door and cross-sell.

How and when to build a team

While you’ll probably start as a sole employee or with family and friends, you’ll see the need to hire as soon as you can. The last thing you want is for customers to warn others away because of long lines or order mixups due to understaffed operations. Begin by hiring part-time crew members and addinig hours to meet traffic flow and revenue gain.

Useful Links

Industry opportunities.

  • Franchise Opportunity With Gong Cha
  • Franchise Opportunity With Kung Fu Tea
  • Franchise Opportunity With Sharetea
  • Franchise Opportunity with Chatime

Real World Examples

  • CoCo Tea Ann Arbor
  • Atlanta Honey Bubble
  • California It's Boba Time

Further Reading

  • How to Open a Bubble Tea Shop
  • Bubble Tea Supply

Have a Question? Leave a Comment!

Bubble Tea Business Plan Template & Guidebook

If you're looking to start your own bubble tea business, there's no better guide than the #1 Bubble Tea Business Plan Template & Guidebook. This comprehensive step-by-step guide will provide you with everything you need to know about founding and running a successful bubble tea business. From writing a business plan to selecting a location and ordering supplies, this guidebook is packed with vital information and advice. So, whether you're just starting out or looking to take your business to the next level, read on and start your journey towards bubble tea success today!


Get worry-free services and support to launch your business starting at $0 plus state fees.

  • How to Start a Profitable Bubble Tea Business [11 Steps]
  • 25 Catchy Bubble Tea Business Names:

How to Write a Bubble Tea Business Plan in 7 Steps:

1. describe the purpose of your bubble tea business..

The first step to writing your business plan is to describe the purpose of your bubble tea business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a bubble tea business:

Our purpose is to provide exceptional bubble tea beverages, utilizing fresh, high-quality ingredients and unique flavor combinations that stimulate conversation, delight the senses, and nurture community.

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2. Products & Services Offered by Your Bubble Tea Business.

The next step is to outline your products and services for your bubble tea business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

  • What is my business?
  • What are the products and/or services that I offer?
  • Why am I offering these particular products and/or services?
  • How do I differentiate myself from competitors with similar offerings?
  • How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

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3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your bubble tea business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your bubble tea business includes the following elements:

Target market

  • Who is your target market?
  • What do these customers have in common?
  • How many of them are there?
  • How can you best reach them with your message or product?

Customer base 

  • Who are your current customers? 
  • Where did they come from (i.e., referrals)?
  • How can their experience with your bubble tea business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

  • How does it work, what features does it have, and what are its benefits?
  • Can anyone use this product or service regardless of age or gender?
  • Can anyone visually see themselves using this product or service?
  • How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

  • Which companies are competing with yours today (and why)? 
  • Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
  • What specific advantages does each competitor offer over yours currently?

Marketing channels

  • Which marketing channel do you intend to leverage to attract new customers?
  • What is your estimated marketing budget needed?
  • What is the projected cost to acquire a new customer?
  • How many of your customers do you instead will return?

Form an LLC in your state!

bubble tea business plan sample

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

  • The equipment and facilities needed
  • Who will be involved in the business (employees, contractors)
  • Financial requirements for each step
  • Milestones & KPIs
  • Location of your business
  • Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a bubble tea business?

  • Bubble Tea supplies: flavored tea, milk, sugar, straws, cups, and tapioca pearls.
  • Equipment: Blender, tea brewer, ice machine, and straw dispensers.
  • Permits: A food service license as well as any necessary permits from the local health department.

5. Management & Organization of Your Bubble Tea Business.

The second part of your bubble tea business plan is to develop a management and organization section.

This section will cover all of the following:

  • How many employees you need in order to run your bubble tea business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
  • The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
  • How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Bubble Tea Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a bubble tea business varies based on many different variables, but below are a few different types of startup costs for a bubble tea business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your bubble tea business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your bubble tea business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your bubble tea business plan:

  • Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
  • Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
  • Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
  • Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
  • Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
  • Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

bubble tea business plan sample

Frequently Asked Questions About Bubble Tea Business Plans:

Why do you need a business plan for a bubble tea business.

A business plan for a bubble tea business is important for ensuring that all business activities are organized, efficient, and effective. It also helps to identify target markets, plan for growth and expansion, establish pricing, and define short-term and long-term goals. A solid business plan also helps to secure financing from potential investors.

Who should you ask for help with your bubble tea business plan?

A good place to start would be your local Small Business Administration office. They can provide assistance with understanding business regulations, taxes, and other elements of starting a business. Additionally, you could reach out to industry experts, entrepreneurs, and investors who have experience in the bubble tea market.

Can you write a bubble tea business plan yourself?

Writing a business plan for a bubble tea business can be a complex process. There are many different factors to consider and key components that need to be included in the business plan. Depending on the scope and size of your planned business, you may need help from professional advisors and consultants such as accountants, lawyers, or business coaches to ensure that the plan accounts for all risk and potential liabilities. Additionally, if you are looking for capital investment from a bank or other financial institution, they may require a comprehensive business plan that meets their mandated criteria.

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I'm Nick, co-founder of, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

How to Start Your Own Bubble Tea Business

Table of contents.

For many Americans, bubble tea is a relatively new concept. After being invented in Taiwan in the 1980s, the fun drink with a giant straw has exploded in popularity across Asia — and throughout the world. Bubble tea is in such high demand globally that McDonald’s put it on the menu in Germany .

If you are a bubble tea fan, or simply interested in investing in a business with a tremendous potential for growth, you may be thinking about starting your own bubble tea business. Doing so requires careful thought and planning — as well as getting the right supplies to make your business a success. Read on to learn more about how to start your own bubble tea business, complete with recommendations for custom cups that will allow your product and your brand to shine.

What Is Bubble Tea?

Bubble tea, or boba, is a Taiwanese treat that has become incredibly popular in the United States. The word “boba” is used more broadly to refer to any drink with something in it, such as fresh juice with chunks of fruit. Bubble tea (which may also be called pearl milk tea) is a version of boba that involves black tea, milk, ice, and tapioca pearls — the bubbles in bubble tea.

These pearls are made from tapioca starch. The hard white tapioca pearls are boiled and then steeped in a sugary syrup for hours until they become large, chewy, and take on a black color. Bubble tea is offered in a range of flavors, from mango to strawberry to matcha. Other teas — or even coffee — may be substituted for the traditional black tea.

Bubble tea is served in clear cups to allow customers to see the tapioca pearls. Fat straws are a must for bubble tea so that the bubbles can shoot up the straw as a person drinks.

This drink has become incredibly popular both in Asia and here in the United States. The industry is expected to grow by $2 billion to $4.3 billion by 2027 . The United States is expected to account for 18.7% of the global bubble tea market by 2026 .

Getting Started with Your Own Bubble Tea Shop

Given the growing demand for bubble tea, setting up a boba business makes sense for many entrepreneurs. While franchises for established brands are available, given the relative simplicity of the product, you can also go out on your own.

Step 1: Decide If a Bubble Tea Business Is Right for You

Boba tea is definitely having a moment. As demonstrated above, it is incredibly popular in the United States right now. But before you make the leap and become a bubble tea entrepreneur, it makes sense to spend some time thinking about whether or not it makes financial sense for you.

Depending on a few factors, it can cost anywhere from $75,000 to $500,000 to start your own boba tea shop. You will need to do a deep dive to determine if you can raise the capital to start this type of business based on projected costs and profits. For example, a more expensive retail space located near a college campus could cost quite a bit to lease – but it may be more profitable than a boba tea shop located in a strip mall with less foot traffic.

Common costs associated with setting up a bubble tea business include:

  • Incorporating ($150 to $200)
  • Obtaining business licenses and permits ($100 to $300)
  • Getting insurance for your business (could cost $500 or more per year for a commercial general liability policy)
  • Buying business cards and brochures ($200 to $300)
  • Setting up a website and social media profiles ($1,000 to $3,000)
  • A deposit on leased premises, plus the first month’s rent ($3,000 to $7,000)
  • Construction on the shop plus purchasing necessary equipment and furnishings ($15,000 to $30,000)
  • Ingredients inventory ($2,000 to $4,000)

Again, these costs can vary widely based on multiple factors. It is imperative to do your research to determine exactly what your expenses will be before you embark on the process.

A boba tea shop could lead to $6,000 to $9,000 per month in profit . Of course, making this kind of money depends on your ability to charge $5.00 or more per cup of tea. If you live in an economically depressed area or a community that just isn’t that into bubble tea, then it may be hard to turn that kind of profit.

You should also think about the difficulty of starting your own shop from scratch. There are a few bubble tea shop franchises available, which can make it easier to get up and running. However, for many people, buying into a franchise is more expensive than setting up a shop on their own. You should do some careful calculations to figure out which option is best for you.

Finally, remember that the popularity of bubble tea shops can be a positive – but it can also work against you. While boba tea shops were once hard to find outside of certain areas of the country, they are now much more common. The market may quickly become saturated with bubble tea shops, so it’s important to think about whether there is an opening in your particular area for this type of business.

Step 2: Develop The Concept

The first step in starting any business is to come up with a concept that works. In this case, the concept is bubble tea. Think about whether you want a more extensive menu, if the shop will be sit-down or carryout, and the overall style of your store.

One of the great things about boba tea shops is that there are seemingly endless variations on flavors, types of tea, and add-ins like fruit, powders, jellies, and even mini mochi. This near-infinite level of customization can be a great way to set your boba tea shop apart from the crowd, but it can also be a bit overwhelming. You will need to do some research to figure out your target market so that you can develop a menu that will be successful.

For example, if your market research shows that your most likely customers are millennials working at office jobs, that may inform the types of drinks you offer. It may even influence you to add light snacks to the menu, as your customers may want to pick up a dessert or a sandwich to go along with their tea. Alternatively, if you are planning to open up shop in a trendier area, you might be able to go for more daring offerings. Certain toppings or flavors might not go over well in a small town, but they could be popular in a more diverse area where people may be more willing to try unusual flavors.

Your market research should also inform other aspects of your concept. Generally, bubble tea is more popular among younger people. This fact should inform every aspect of your concept, from your logo to your brand colors to the design of the shop itself. 

You should also consider your target audience when planning your advertising and marketing strategy. For example, younger people are more likely to be on TikTok than on Facebook. While it is a good idea to have a Facebook business page, you should spend time developing content for other forms of social media so that you attract your preferred audience.

Step 3: Pick a Name and Logo

Once you have decided on a concept, it is time to pick a name and develop a brand identity. Broadly speaking, a brand identity is all of the visible elements of a brand. This can include the brand colors, its logo, and the overall design of each of these elements. For example, 

Kung Fu Tea uses bold black, red, and white illustrations for its logo and the various illustrations on its boba tea cups.

Your brand identity will be the way that customers identify you as a business, so it is vital that you spend some time to make sure that you get it right. It should be easily recognizable, attractive, and memorable. 

Come up with a logo and design concept that is versatile enough to be used throughout your branding materials. Your logo will need to be able to work well on your website, your storefront, your plastic drink cups , etc. For this reason, it’s best to work with a logo that can be made mono-color (one color), so that you can change the color of your logo to pop against many different colored backgrounds.

Spend some time researching competitors, and find a way to set your store apart from theirs. If you need some help brainstorming, we compiled over 30 of our favorite creative restaurant and coffee/tea shop names for inspiration. You can also consult with a branding expert to help develop your brand and choose a name.

When picking a name, remember the following:

  • Short names are easy to remember
  • The name should be easy to both say and spell
  • The name should be relevant to your concept
  • Including keywords – like bubble tea or boba tea – can help with search engine optimization ( SEO )
  • Avoid any offensive words or imagery
  • If you use Chinese characters as part of your logo, make sure that they are accurate
  • Ask friends and family for their opinion on your name

Be sure to check to make sure that the business name that you ultimately select isn’t already taken. You can do this by checking your State corporate database, and by doing a quick Google search. If the name isn’t already in use, you can start taking the next steps.

Step 4: Find A Location

Next, figure out a location. This decision will be based in part on your concept. If you plan on having a sit-down restaurant, you will want a place with plenty of parking, as well as easy access by foot. Demographics are also important. According to the New York Times, bubble tea shops often do well near college campuses . For some entrepreneurs, a bubble tea truck may make the most sense, allowing you to drive to events, festivals, and busy lunch locations to offer your wares.

Cost is also a huge factor here. While a shop near a college campus might be the ideal location, this type of retail space is often more expensive. If that doesn’t fit within your budget, you will need to reevaluate and find another space to lease or buy. When you are looking at spaces, ask about the cost per square foot (if it isn’t included in the listing). This number breaks down the price based on the size of the commercial space and can be used as a reference point for how much spaces will cost in a particular area of town. The formula for figuring out monthly lease prices this way is by multiplying the total square feet by the price per square foot and then dividing by 12. For example, retail leases in a downtown area may cost $23 per square foot on average, which means that a 1,500 square foot shop will run about $2,875 per month in rent. You can use this formula to help determine if you are getting a good deal on rental space.

Step 5: Write a Business Plan and Obtain Financing

Once you have developed a concept and brand and chosen a location, it is time to think about financing. This usually requires writing a business plan to qualify for a loan or to attract investors. A business plan can also be useful as a strategic roadmap for your company’s growth.

A business plan typically includes a number of elements, including:

  • An executive summary, which is an overview of the business plan as a whole
  • Concept, which includes a description of the company, its vision, mission statement, ownership structure, and corporate goals
  • Products and services, including menu items
  • Market analysis, including your target demographic, trends in demand, and prospects for growth
  • Competitive analysis, which should highlight your main competitors and note your main advantages over their shops
  • Marketing plan, which explains how you plan to promote your store
  • Management and operations, including who will be running the shop, its physical location, staffing, and other logistical details
  • Financial plan, which should include 3 years of financial planning such as start-up costs, a break-even analysis, profit and loss estimates, and cash flow
  • Appendix, where you can include any related documentation

During this process, you should be thinking about your menu as well. Even if you are limiting yourself to drinks at this stage, there are many bubble tea options to explore. Having a wide range of choices may differentiate you from your competitors and allow you to become more profitable as a business.

Step 6: Getting Your Legal Ducks in Order

Once you have secured financing, you will need to ensure that your business is incorporated. There are many different corporate forms – such as a sole proprietorship, a partnership, a limited liability corporation (LLC), and a corporation. Each corporate form has its own advantages and disadvantages when it comes to liability protection and taxes. You should consult with an attorney to determine how to incorporate and which form is best for your business.

Keep in mind that when you run a business that is open to the public, a lot of different issues can arise – such as a patron slipping and falling on a spilled drink. Incorporating can often protect you from being held personally liable – and it will often be necessary to secure funding for your business. A lawyer can also advise you as to other legal issues that your business may need to address, such as a business license, a federal employer identification number (EIN), and/or a sales tax permit or business number. 

Step 7: Design Your Space

After securing a location and financing, it is time to build out and customize your space. This may involve putting together a floor plan to meet your customer’s needs or getting your logo on the truck. We have a post on the latest design and decor trends in the food service industry if you’d like images to draw inspiration from as part of the design process.

Keep in mind that your space should be aligned with your brand identity. If your brand colors are pink, blue, and gray, for example, then you shouldn’t use yellow and orange in the store.  Making an attractive, comfortable space that is consistent with your brand can help your overall marketing plan – and it will also bring in more customers.

Part of the design process includes setting up your kitchen. Compared to a restaurant, you won’t need as much space or equipment. However, there are certain items that you will need, such as a commercial ice machine, dispensers for sweeteners, or machines to make the tea for your drinks. 

When setting up your kitchen, think about how you will be making and serving drinks. You want your space to be both logical and efficient. Your ingredients and equipment should be stored in a convenient place so that it is as easy as possible to make and serve customers.

Step 8: Source Your Ingredients

At the same time that you are setting up your kitchen, you should start sourcing ingredients and supplies. Because bubble tea has limited ingredients, it is important to buy high-quality teas, milks (including non-dairy options), tapioca pearls, and flavorings. At this stage, you will need to decide whether you will make your boba from scratch or buy pre-made boba. 

Many ingredients for boba, like tea, are shelf-stable, so you can often buy in bulk in advance. Other components – like dairy and fruit add-ins – are perishable. You should set up a plan for how you will order your ingredients and track inventory to ensure that you aren’t reducing your profit margins due to food waste.

Of course, you will need to serve your boba tea in something – along with any food that you sell. You will also need to pick out clear plastic cups , boba straws, sealing film , and lids. While it isn’t strictly required, it is a good idea to buy branded cups and sealing film. After all, bubble tea looks great in pictures – and you want your business name and logo to be in the shot when your customers post their pics on social media. In addition, if you’re going to be selling food, you may also want to buy custom takeout bags to help expand your brand’s reach.

Step 9: Get Permits, Licensing, & Staff Setup

As you get closer to opening up, you will want to make sure that you have the right permits and licenses, and that your employees have been hired and well-trained. Generally, this will include a food handler’s license for at least one staff member. You will also need a certificate of occupancy for the business itself. These requirements vary by jurisdiction, so be sure to check with your lawyer about what permits and licenses you may need to open up shop.

Many bubble tea shops are run exclusively by their owners, given that bubble tea usually isn’t labor-intensive to make and the shops tend to be smaller in size. As your business grows, however, you may want to hire staff to keep up with demand. You should think about whether or not you will need to hire employees, what you will pay them, and how you will train them before you officially open for business.

You will also want to make a decision about using technology to help grow your business, such as an app for ordering, payment tools, or even partnering with a food delivery business . This type of software can also help with things like scheduling employees, payroll, and profit and loss statements. 

Step 10: Put Together Your Marketing Plan

Finally, you will want to begin the process of marketing your business. When you made your business plan, you should have also drafted a marketing strategy. Now is the time to put that plan into action!

First, you should create a website and social media pages for your bubble tea store. Be sure to include your menu, prices, address, hours of operation and pictures of your store and products. Taking these steps will ensure that customers can find you — and may be an important piece of your business’ success. Remember that the target demographic for boba tea trends younger, so consider that when you are choosing which social media platforms to join.

Second, you should consider other forms of marketing, like billboards, signage outside of your store, newspaper or radio ads, mailings, and paid Google ads. Carefully track your spending in this regard so that you can determine which form of marketing is most effective.

Third, using branded promotional products can be particularly helpful for bubble tea shops. Remember: boba tea tends to look really cool, and people like to take pictures of it. Adding your name and logo to the disposable products that you use is a savvy business move, given the likelihood of your drinks ending up on your patron’s social media pages (i.e., free advertising!)

Starting a new business can be overwhelming, but if you break the process down into tiny steps, it becomes much easier to tackle. For further reading, you may also be interested in our resource guide for coffee and tea shops . It includes resources for creating a mission statement, putting together your business plan, picking the right location, gathering required equipment, managing inventory, and more.

Starting a Bubble Tea Shop? We Can Help.

The bubble tea trend is still relatively new in the U.S., with huge potential for growth. If you’re interested in starting a bubble tea business, we can help. Budget Branders offers a full range of custom disposables, priced affordably for start-ups as well as small and medium-sized businesses.

In the past, custom-branded cups, bags, bowls, and other items were only an option for the biggest chains which purchased these items by the millions. We offer a solution for smaller restaurants and bars who want to market their business effectively without breaking the bank.

To learn more about how we can help you build your bubble tea business, contact us today by filling out a contact form , pressing the live chat button, or submitting a quote request for one or more of our products.

The information disclosed above does not constitute legal or financial advice. Use this information at your own discretion and consult a legal or financial professional for further guidance.

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How to Write a Business Plan for Your Bubble Tea Shop

As with any other business endeavor, starting a bubble tea shop is not easy. With so many floating factors, aspiring shop owners can become lost before the process even begins. Writing a business plan can seem time-consuming and unnecessary, but the results may help paint a better picture of your store’s potential while dodging possible risks and pitfalls. Having a business plan can ensure a better understanding of your goals from prospective banks, sponsors, manufacturers and the marketplace and also serve as a strategic roadmap for your business.

How to Write a Business Plan for Your Bubble Tea Shop

Things to Keep in Mind Before Starting

Now that you understand the importance of a business plan , you should do your research on bubble tea and look over other business plan templates to jumpstart your own ideas. A good place to start is here . Another great resource is Small Business Administration , which provides counseling on creating a successful business plan. Make sure you set a casual but professional tone in your writing, so readers easily understand your message. Once you have a general grasp on what your business plan is, you can follow these next steps!

Executive Summary

First impressions matter, especially when it involves your business plan. This section should summarize your entire idea in an exciting way that makes the reader want to learn more. A strong executive summary includes a clear mission statement, your store concept and planned execution, and an overview of potential expenses and returns. Even though this is the first page to your business plan, it is best to save this for last after you have a better understanding of your brand.

Company Overview

This is the “who, what, when, where, why” of your business plan. The company overview presents general information such as location, business times and concepts. It also explains your tea shop brand and its unique appeal, store theme, service style, and customer experience.

  • Sample Menu - What are you selling and how much? Outline potential costs for menu engineering and designs, and how you’ll test your menu to improve profits.
  • Management Team - Include job descriptions and requirements for each employee position (CEO, bobarista manager, financial advisor, etc). If you already hired an experienced team, detail their qualifications and show off their credentials.

Industry Analysis

This is where your research comes in handy. The industry analysis explains the current industry landscape, overall trends and general market for bubble tea, while tying it back to the market interests near your shop’s location. For the latest tea industry trends and insight, refer to World Tea News .

  • Target Market - Find your store’s niche. Is bubble tea wildly popular among a certain group? Be sure to identify your customer demographics, characteristics and behaviors in this section. A good place to start researching your target market is here .
  • Location Analysis - Explain your choice of location, and discuss infrastructure projects, nearby businesses and residential spots, and the average traffic around your store’s area. Prospective investors want to know if the neighborhood matches your customer profile.
  • Competitive Analysis - Are there any bubble tea competitors such as cafes or coffee shops that would affect your business throughout the day? Evaluate whether nearby businesses have similarities so you can adjust accordingly.

Marketing Plan

Before your bubble tea shop is set up, you should have a general idea for marketing it. Explain how you’re going to reach customers efficiently and at little to no additional cost. This section communicates your outreach strategy.

  • Branding & Design - After pinpointing your store’s branding concept, you can use it as a foundation for your shop’s aesthetics. For a bubble tea business, you need to identify your service type (take-out, dine-in, hybrid, food truck, etc.) and know what motivates your brand. You can use a strong concept to explain the reasoning behind details such as floor plan and operation, employee uniforms, lighting, and even packaging disposables like cups, lids , and straw styles .
  • Customer Database - It’s important to keep track of your customers by understanding their behavior and visiting frequency. This data is valuable because you can use it to improve your store’s customer service and marketing plans. Using CRM tools is a method you can use to manage your customer data, so you can thoughtfully engage your niche while retaining brand loyalty.
  • Loyalty Program - Shops offering “Buy X Amount, Get X Amount Free” programs give customers a reason to come back. According the payments platform LevelUp, patrons spend an average of 39% more when they’re close to getting a reward. Will your shop have an incentive system in place?
  • Public Relations - This is a way to gain much-needed exposure to the right target. For bubble tea shops, explore marketing your brand through specialty food publications, press releases, newspapers, or even bloggers.
  • Advertising & Social Media - Create a Twitter Page, Facebook, Instagram, and even a Yelp business page and include them in this section. Social media is so widely used as free advertisement that you would be doing your store a disservice if you skipped this.
  • Community & Charity Involvement - This is optional, but partnering up with local organizations can not only create a better image for your brand, it yields certain tax benefits as well.

Operations Plan

Before your shop is up and running, you should have a detailed outline of your business’ day-to-day procedures from opening until closing time. Your operations plan should include jam-packed information about data upkeep such as inventory, filing, programs used, schedule and payroll management, and more.

  • Staff Procedures - Explain bobarista and staff training, the recruiting process, and customer service policies. Is there an staff hierarchy to keep your business in balance? Provide a chart if this is the case. It is also necessary to discuss your rules for enforcement in order to maintain consistency.
  • Suppliers - Discuss your store vendors because they will play a huge role in providing ingredients for your bubble tea business. Evaluate your supplier’s reputation and keep in mind their cost, ease of delivery, and overall safety and quality of their products.
  • Customer Service - Explain your policies regarding customer service, and the steps you would take to maintain it. If a customer files a complaint, is there a certain protocol to follow? Include your key principles for retaining customer satisfaction while providing quality service.  
  • POS System & Technology - If you choose to use a POS (point of sale) system to better streamline customer payments and finances, explain this decision. Having the right POS system and technology can show those reading your plan that your shop is professional, organized and up-to-date.

Financial Analysis & Growth Plan

Investors want to know where their money is going and if your business is moving forward, especially during the first year of your business. Expect to provide years of financial information (cash flow, balance sheets) to back-up your statements.

  • Investment Plan - How much do you want to receive initially to get your shop up-and-running? You should spend investments on kitchen equipment, general supplies, furniture, legal fees and permits, marketing and payroll, so be sure to include these costs.
  • Projected P&L Statement - Otherwise known as your projected income, this is an assessment of your store’s potential growth. It’s difficult to predict outcomes since your business hasn’t even opened yet, but use your research to make logical and educated guesses. Explain how your would profit through potential costs, your target market, and the neighborhood’s overall market.
  • Break-Even Analysis - Your investors will also be looking at how long it takes (after operational costs are in place) until your business breaks even. These results are going to vary, so try to be accurate as possible.
  • Expected Cash Flow - This section is dependent on inventory/payroll schedules and your staff size. Your shop may perform better during certain seasons when customers crave refreshing beverages, and you should explain why. Show investors that even when business is slow, your shop can still stay afloat without expecting additional help.

How to Make Your Business Plan Stand Out

There are basics such as proofreading, editing, and making sure your writing is easily readable. However, once you truly understand and know the brand you’re selling, that’s when your business plan gets noticed. Emphasize the unique aspects of your store. Does it fulfill a need in that community or possess something your competitors lack? Since you’re starting a bubble tea shop, avoid trying to sell everything about your brand, and focus on its specialty: bubble tea.

Prepare for your Bank Interview

Now that your business plan is ready, you can go into a bank interview prepared. Dress appropriately, arrive on-time, and be respectful and professional. Next thing you know, you’ll be well on your way to getting funding for your shop.

bubble tea business plan sample

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Bubble Tea Business

Back to All Business Ideas

How to Start a Bubble Tea Business

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on March 31, 2022 Updated on February 14, 2024

How to Start a Bubble Tea Business

Investment range

$21,550 - $45,100

Revenue potential

$220,000 - $1,100,000 p.a.

Time to build

1 – 3 months

Profit potential

$44,000 - $220,000 p.a.

Industry trend

Bubble tea is the latest hot trend in US soft drinks, although it’s been popular in Asia for ages. Also known as boba tea, bubble tea is a tea-based drink with milk and other flavors, and chewy tapioca pearls. Most bubble tea bases are black tea, green tea, or oolong tea. The market is booming and expected to grow nearly 80% by 2027. You could join the craze and get a share of that market by starting your own bubble tea business.

But before you jump in, you need to brew up some business knowledge. Fortunately, you’ll find all the business insights you need in this step-by-step guide, designed to put you on a path to bubble tea success.

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

Starting a bubble tea business has pros and cons to consider before deciding if it’s right for you. 

  • Trending Market – Demand for bubble tea is growing rapidly
  • Ingenuity – Create your own unique flavors
  • Easy Entry – You might buy a Kung Fu Tea or Gong Cha Tea franchise to get started
  • High Startup Costs – Opening a bubble tea shop costs $$$
  • Crowded Market – Bubble tea shops are popping up everywhere

Bubble tea industry trends

Industry size and growth.

  • Industry size and past growth – The global bubble tea market was worth $2.4 billion in 2019.(( Bubble Tea Market Size, Share and Trends | Research Report – 2027 ( ))
  • Growth forecast – The global bubble tea market is projected to expand nearly 80% by 2027.

bubble tea industry size and growth

Trends and challenges

Trends in the bubble tea industry include:

  • Increased health consciousness is driving demand for bubble tea, as it is thought to have many health benefits.
  • Bubble tea is extremely popular with Millennials and Gen Zers. A 2021 survey showed that 94% of those aged 20-29 had purchased it in the past month.

Challenges in the bubble tea industry include:

  • The growing prevalence of bubble tea shops is making the market very competitive.
  • Rising prices for ingredients are cutting into the profit margins of bubble tea businesses.

bubble tea industry Trends and Challenges

How much does it cost to start a bubble tea business?

Startup costs for a bubble tea business range from $21,000 to $45,000. Costs include a shop space rental deposit, space preparation, equipment, and ingredients. 

You’ll need a handful of items to successfully launch your bubble tea business, including: 

  • Bubble tea machines
  • Automatic tea brewers
  • Automatic tapioca pearl makers
  • Automatic tapioca pearl cookers
  • Refrigerator
  • Sealing film

How much can you earn from a bubble tea business?

The average price for bubble tea is $6. Your profit margin after rent, overhead, labor, and ingredients will be about 20%.

In your first year or two, you could sell 100 bubble teas per day, bringing in $220,000 in annual revenue. This would mean $44,000 in profit, assuming that 20% margin. As your brand gains recognition and your shop grows in popularity, sales could climb to 500 teas per day. With annual revenue of $1,100,000, you’d make a tidy profit of $220,000.

bubble tea business earnings forecast

What barriers to entry are there?

There are a few barriers to entry for a bubble tea business. Your biggest challenges will be:

  • The startup costs of opening a shop
  • Coming up with unique flavors that draw customers

Related Business Ideas

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Step 2: hone your idea.

Now that you know what’s involved in starting a bubble tea business, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Research bubble tea businesses in your area to examine their products, price points, and what sells best. You’re looking for a market gap to fill. For instance, maybe the local market is missing a bubble tea shop that uses popping boba or a bubble tea shop that also offers snacks.

bubble tea business plan sample

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as green tea-based bubble tea or dessert-flavored boba tea.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your products

You’ll need to come up with a menu of bubble tea flavors. You could also offer food items. 

How much should you charge for bubble tea?

The average price of a bubble tea is $6. Your ongoing expenses will be for rent, overhead, labor, and ingredients. You should aim for a profit margin of about 20%.

Once you know your costs, you can use our profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market will be broad but tend toward a younger demographic. You should market on sites like TikTok and Instagram. 

Where? Choose your bubble tea location

Selecting the right location for your bubble tea business is essential for its success. Look for a spot in a high-traffic area with a strong youth culture, such as a college campus, a trendy shopping district, or a bustling downtown area.

Consider accessibility and convenience, ensuring that the location has ample foot traffic and is easily reachable by public transportation. By strategically choosing the right location, you can establish a profitable and popular bubble tea business that caters to a wide range of customers and sets you apart from the competition.

You’ll need to rent out a shop space. You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

bubble tea business idea rating

Step 3: Brainstorm a Bubble Tea Business Name

Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.

Here are some ideas for brainstorming your business name:

  • Short, unique, and catchy names tend to stand out
  • Names that are easy to say and spell tend to do better 
  • Name should be relevant to your product or service offerings
  • Ask around — family, friends, colleagues, social media — for suggestions
  • Including keywords, such as “bubble tea” or “boba tea”, boosts SEO
  • Name should allow for expansion, for ex: “The Bubble Tea Company” over “Matcha Bubble Tea”
  • Avoid location-based names that might hinder future expansion

Discover over 240 unique bubble tea business name ideas here . If you want your business name to include specific keywords, you can also use our bubble tea business name generator. Just type in a few keywords and hit “generate” and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Bubble Tea Business Plan

Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:

  • Executive Summary: A brief summary outlining the core elements of the bubble tea business plan, including its mission, goals, and key highlights.
  • Business Overview: An overview of the bubble tea business, detailing its mission, vision, target market, and the unique value it brings to customers.
  • Product and Services: A concise description of the bubble tea products and services offered, highlighting key features and potential variations.
  • Market Analysis: An examination of the bubble tea market, including target demographics, trends, and potential growth opportunities.
  • Competitive Analysis: An evaluation of competitors in the bubble tea industry, outlining strengths, weaknesses, opportunities, and threats to the business.
  • Sales and Marketing: Strategies for promoting and selling bubble tea, encompassing marketing channels, pricing, and sales tactics.
  • Management Team: Introductions and brief bios of the key individuals responsible for managing and operating the bubble tea business.
  • Operations Plan: Detailed information on the day-to-day operations of the bubble tea business, covering suppliers, equipment, location, and logistics.
  • Financial Plan: A comprehensive financial projection for the bubble tea business, including startup costs, revenue forecasts, and profit margins.
  • Appendix: Additional supporting documents, data, or information that provides further context or details to enhance the overall business plan.

what to include in a business plan

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running. 

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to bubble tea businesses. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your bubble tea business will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

  • Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
  • General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
  • Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
  • C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
  • S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

types of business structures

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have.

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2023

bubble tea business plan sample

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

bubble tea business plan sample

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

  • Bank loans : This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
  • SBA-guaranteed loans : The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
  • Government grants : A handful of financial assistance programs help fund entrepreneurs. Visit to learn which might work for you.
  • Friends and Family : Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
  • Crowdfunding : Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
  • Personal : Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a bubble tea business. You might also try crowdfunding if you have an innovative concept. 

types of business financing

Step 8: Apply for Bubble Tea Business Licenses and Permits

Starting a bubble tea business requires obtaining a number of licenses and permits from local, state, and federal governments.

Depending on the requirements in your area, you may need:

  • Food service license
  • Food handler’s permit
  • Building health permit

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your bubble tea business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

  • General liability : The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
  • Business Property : Provides coverage for your equipment and supplies.
  • Equipment Breakdown Insurance : Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
  • Worker’s compensation : Provides compensation to employees injured on the job.
  • Property : Covers your physical space, whether it is a cart, storefront, or office.
  • Commercial auto : Protection for your company-owned vehicle.
  • Professional liability : Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
  • Business owner’s policy (BOP) : This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

types of business insurance

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks. 

You may want to use industry-specific software, such as Restaurant 365 , lightspeed , and toast to manage your menu, inventory, scheduling, and payments.

  • Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
  • If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial. 

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using website builders . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

For your bubble tea business, aim to create a buzz and desire for your distinctive and delicious tea blends. The strategy should mix classic marketing methods with fresh, trendy approaches to appeal to various demographics, from younger generations to families looking for an enjoyable and cool drink option. Here are a few strategies to utilize to generate excitement and maintain customer engagement.

Digital Presence and Online Marketing

  • Vibrant Social Media Showcases: Utilize Instagram, Facebook, and TikTok to display colorful images and fun videos of your bubble tea offerings, tapping into the visual appeal of your drinks.
  • Localized SEO Strategies: Make sure to optimize your website so that your business pops up in local search results for bubble tea, tea shops, and refreshments in your area.
  • Engaging Online Menus: Have an interactive and up-to-date menu on your website, with appealing photos and descriptions of each flavor.

Kickstart Marketing

  • Eye-Catching Branding: Create a strong visual brand that can be easily recognized, from the shop design to the cup aesthetics.
  • Introductory Offers: Entice new customers with opening specials, like buy-one-get-one-free deals or discounts for first-time visits.
  • Email Campaigns: Build an email list to notify customers about new flavors, specials, and events at your bubble tea shop.

Content Marketing and Engagement

  • Flavorful Blogging: Create content about the origins of bubble tea, how-to guides for making it at home, and the latest trends in tea flavors.
  • Customer Spotlights and Reviews: Encourage customers to leave reviews and share their favorite bubble tea combinations on social media.

Experiential and In-Person Engagements

  • DIY Bubble Tea Stations: Set up a station where customers can mix their own bubble tea flavors, offering a personalized experience.
  • Local Market Stalls: Serve your bubble tea at local markets and festivals to reach a broader audience and generate buzz.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your bubble tea business meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your bubble tea business could be:

  • Healthy, organic bubble teas in a variety of delicious flavors
  • Tasty, thirst-quenching bubble tea delivered to your door
  • Healthy boba tea specialists

unique selling proposition

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a bubble tea business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in bubble tea for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in bubble tea. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

You will likely need workers to fill various roles. Potential positions for a bubble tea business include:

  • Shop Clerks – take orders, make bubble teas
  • General Manager – scheduling, ordering, accounting
  • Marketing Lead – SEO strategies, social media

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Bubble Tea Business – Start Making Money!

Ready to get in on the bubble tea craze? It’s a booming market, so now could be the perfect time to start your bubble tea business. Whether you start from scratch or purchase a bubble tea franchise, you’ll have to make an investment, but you can make good money and have fun! You could become the go-to bubble tea shop in your area. 

Now you have the business expertise, so go ahead and start brewing your way to bubble tea success!

  • Bubble Tea Business FAQs

Yes, a bubble tea business can be profitable. The key is to create interesting and unique flavors that will keep customers coming back.

Milk tea is generally the most popular. Other popular flavors include green tea and oolong tea.

Green and black teas are full of antioxidants. You have to be careful about what you put in because adding unhealthy ingredients can take away from the health benefits.

Kung Fu Tea is the largest bubble tea brand in the United States. They have more than 350 locations across the country.

A bubble tea business is really a full-time commitment. If you only have limited hours, you’re limiting your revenue. 

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  • Decide if the Business Is Right for You
  • Hone Your Idea
  • Brainstorm a Bubble Tea Business Name
  • Create a Bubble Tea Business Plan
  • Register Your Business
  • Register for Taxes
  • Fund your Business
  • Apply for Bubble Tea Business Licenses and Permits
  • Open a Business Bank Account
  • Get Business Insurance
  • Prepare to Launch
  • Build Your Team
  • Run a Bubble Tea Business - Start Making Money!

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Bubble Tea Shop Business Plan Template

MAR.21, 2018

Bubble Tea Shop Business Plan Template

Do you want to start bubble tea shop business?

Starting a bubble tea shop business is very easy and extremely profitable as well. If you don’t know how to open a bubble tea shop, just go through this milk tea business plan template. It will guide you through everything which you need to know for starting this venture. The first thing you should do is to develop a comprehensive plan for your tea room business model . The business plan will not only help you in startup but it will also help you in taking important decisions for your company over the next years. In case you don’t know how to write a good milk tea business plan, we are providing a detailed milk tea business plan template of a bubble tea shop startup ‘Sam’s Stop’ to help you avoid the trouble of making a plan yourself.

Executive Summary

2.1 the business.

Sam’s Stop will be a licensed and ensured tea shop located in Downtown Manhattan. We will be strategically located in the most suitable place for opening a bubble tea shop business plan.

2.2 Management

The business will be solely owned and operated by Sam Kin who is a graduate from Harvard University and is known for his sharp business acumen and exceptional management skills. Sam will hire a small team comprising of chefs, waiters, assistants and cleaners for operating and managing the shop.

2.3 Customers

Our customers will primarily be the residential community living near our shop. We will offer high-quality and healthy tea latte, milk tea, fruit flavored tea, brown sugar milk, macchiato and slush to our esteemed customers.

2.4 Target of the Company

Our primary target is to become the best tea shop in the New York City within next 3 years of our launch. Our secondary target is to achieve the net profit margin of $10k/month by the end of the first year, $15k/month by the second year, and $25k/month by the third year.

milk tea business plan template

Company Summary

3.1 company owner.

Sam is a business graduate of Harvard University. After completing his Bachelor’s, he worked with a couple of fast food restaurants at executive positions. He is known for his sharp business acumen and exceptional management skills.

3.2 Why the Business is being started

The main motive behind Sam starting a bubble tea business plan is his intense passion for tea room business model . Sam has exceptional business skills and this venture is just his first step into the business world. Within next three years he plans to open five more bubble tea spots in different cities, and after that, he will move towards business plans for restaurants . So, this venture is where Sam will enter the corporate sector.

3.3 How the Business will be started

Sams’s Stop will be launched in a 200-square-feet shop located in the main commercial market of Downtown Manhattan. The shop was previously used as a grocery store, so a lot of work needs to be done for turning it into a tea shop. The company’s financial experts have forecasted following costs for the start-up:

tea room business plan template pdf

Services for customers

It is wiser to plan your services or menu before you think about how to start a milk tea business plan template. You can only plan subsequent things after you know what you will be providing to your customers. Sam’s Stop will offer following products to its customers:

  • Milk Tea: Bubble Milk Tea, Brown Sugar Milk Tea, Almond Milk Tea, Hazelnut Milk Tea
  • Tea Latte: Black Rose Latte, Oolong Latte Float, Matcha Latte, Tie Guan Yin Latte
  • Fruit Flavored Tea: Peach Green Tea, Mango Green Tea, Honey Green Tea, Fresh Lemon Green Tea
  • Brown Sugar Milk: Black & Yellow Milk, Black Babo Milk, Red & Yellow Milk
  • Macchiato: Rose Tea Macchiato, Jasmine Green Tea Macchiato, Milk Tea Macchiato
  • Slush/Milk Shake: Oreo Milk Shake, Mango Slush, Passion Fruit Slush, Ice Cream Shake

Marketing Analysis of bubble tea shop business

The most important component of an effective milk tea business plan is its accurate marketing analysis that’s why Sam acquired the services of marketing experts to help him through this phase. It is only after this stage that a good bubble tea business plan template could have been developed. After identifying the local market trends in Manhattan, the marketing experts and analysts also helped him in developing the bubble tea marketing plan.

5.1 Market Trends

As for a general trend, the market demand for bubble tea businesses is on the rise. Bubble tea is one of the most popular drinks with Americans. The biggest reason behind the popularity of this bubble tea shop business plan template is that people are becoming more health conscious day by day.

As a result, people have started avoiding carbonated drinks and have leaned towards healthy alternatives such as smoothies, slushes, milk and fresh fruit juices. That’s why the number of bubble tea shops has been increasing during the last few years. In short, this industry has a lot of potential and even a small bubble tea shop can yield immense profit provided that you successfully plan it and target your customers.

5.2 Marketing Segmentation

Our marketing experts have identified following type of target audience which can become the potential customers of our tea shop.

Bubble Tea Shop Business Plan - Market Segmentation

The detailed marketing segmentation comprising of the company’s target audience is as follows:

5.2.1 Working Community:

The first category includes the workers and employees who work in the businesses or offices located in the vicinity of your milk tea business plan template. This group leads a strenuous life, burdened with plenty of work and thousands of matters to think upon. It has been observed that this group often takes soft drinks, especially coffee and bubble tea to take a break from their hectic routine. Our tea shop will be the perfect place for them to rest while on their way home.

5.2.2 Residential Community:

The second group of our target customers will be the community residing in the vicinity of our restaurant. Bubble tea is one of the favorite drinks of American teens so we hope to have a lot of sales due to them. Not only teens, adults and middle-aged people also love smoothies, slushes and fresh tea due to health benefits, that is why we classify this group as our second target group.

5.2.3 Passers-by:

The third category includes those people who do not live or work near our tea room business model but have come to the area for any business purpose or commercial activity. We also hope to attract these passers-by with our economical and delicious smoothies, milkshakes and tea.

5.3 Business Target

Our business targets are as follows:

  • To become the best bubble tea shop in Manhattan within next 3 years of our launch
  • To recover the initial investment within next 1 year of launch
  • To open two more tea shops by the end of the second year and three more shops by the end of the third year

5.4 Product Pricing

After considering the market demands, we have priced all our products in the similar ranges as of our competitors. Our product pricing is as follows:

  • Small Serving: $3/serve
  • Regular Serving: $4/serve
  • Large Serving: $5/serve

OGScapital was great working with.

OGScapital is the company I had recently worked with on business plan development. The assigned project manager was very diligent, hard-working, clearly understood set tasks. The project was done before set deadlines, which was even more pleasant for me. I definitely recommend OGScapital as a team of real professionals.

Sales strategy is also an important component of a bubble tea shop business plan template and hence it must be developed with great care and attention must be paid to every detail.

6.1 Competitive Analysis:

We have a really tough competition because bubble tea shops are nearly everywhere in Manhattan but none of our competitors is offering as much high quality and delicious drinks as ours. Our high-quality, healthy and economical drinks, combined with the unparalleled customer service of our staff will give us an advantage over other tea shops in the region.

6.2 Sales Strategy

We will target our customers by following three ways:

  • Conducting seminars, webinars, and workshops in different institutions to emphasize the health benefits of bubble tea and other similar drinks.
  • Advertising our tea shop in food magazines, newspapers, TV stations, and social media.
  • Offering a 20% discount on all drinks for the first three months of our launch.

6.3 Sales Monthly:

milk tea business plan - Sales Monthly

6.4 Sales Yearly:

tea business plan Business Plan - Sales Yearly

6.5 Sales Forecast

Our forecasted sales pattern is given in the following column chart:

bubble tea business plan Business Plan - Unit Sales

Personnel plan

It is highly advisable to prepare a personnel plan before you think about how to start a milk tea business plan templated bubble tea shop since it is one of the biggest contributing factors of the success of any business. The personnel plan of Sam’s Stop is as follows:

7.1 Company Staff

Sam will act as the CEO of the company and will initially hire following people:

  • 1 Manager to manage the overall operations
  • 1 Cashier to receive cash from the people
  • 2 Accountants to maintain financial records
  • 4 Sales Executives responsible for marketing and advertising the tea shop
  • 10 Chefs for preparing drinks
  • 10 Waiters to serve the customers
  • 8 Cleaners to clean dishes and other facilities at the tea shop

Financial Plan

The final thing to do before you think about how to open milk tea room business model is to develop a comprehensive financial plan which will cover the detailed costs of startup.

8.1 Important Assumptions

8.2 brake-even analysis.

Bubble Tea Shop Business Plan - Brake-even Analysis

8.3 Projected Profit and Loss

8.3.1 profit monthly.

Bubble Tea Shop Business Plan - PROFIT MONTHLY

8.3.2 Profit Yearly

Bubble Tea Shop Business Plan - PROFIT YEARLY

8.3.3 Gross Margin Monthly

Bubble Tea Shop Business Plan - GROSS MARGIN MONTHLY

8.3.4 Gross Margin Yearly

Bubble Tea Shop Business Plan - GROSS MARGIN YEARLY

8.4 Projected Cash Flow

The following column diagram shows the projected cash flow.

Bubble Tea Shop Business Plan - Projected Cash Flow Diagram

Download Bubble Tea Shop Business Plan in pdf

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Home » Food

How to Start a Bubble Tea Shop [Business Plan]

A bubble tea shop, of bubble tea café or bubble tea bar, is a small, informal restaurant where bubble tea and light refreshments such as light snacks, sandwiches, muffins, fruit, or pastries are served to customers. Bubble tea shops sell bubble tea, a Taiwanese tea-based drink with a variety of toppings.

Bubble teas are described as “sweet teas in a thick Styrofoam cup, mixed with non-dairy creamer, ice, and a spoonful of black tapioca pearls. Some of the most recent reports released shows that the market size of the bubble tea industry in the US has grown 2.8 percent per year on average between 2017 and 2022.

Fortune Business Insights says that the global bubble tea market size was valued at USD 2.02 billion in 2019 and is projected to reach USD 3.39 billion by 2027. There are about 3,392 bubble tea shops all across the United States and they are responsible for employing 22,217 people.

Steps on How to Start a Bubble Tea Shop Business

Conduct market research.

Conducting market research before starting any business is key to the success of the business hence you must not open a bubble tea shop without conducting market research. Market research provides critical information about your market and your business landscape. It can tell you how your business is perceived by the customers and clients you want to reach.

It can help you determine who and where your customers are, and which customers are most likely to do business with you. In essence, thorough market research will give you the ability to understand how your target customers think and help you adapt to their needs.

a. Who is the Target Market for Bubble Tea Shop Business?

  • Sportsmen and women
  • Corporate executives
  • Entrepreneurs
  • Business people
  • Celebrities
  • Military men and women
  • Every adult in the neighborhood where your bubble tea shop will be located.

b. Is Bubble Tea Shop a Profitable Business?

Yes, the bubble tea shop business is profitable. The industry is valued at nearly $2.5 billion around the world, and it is expected to continue experiencing significant growth throughout the next decade. So, if you are looking to capitalize on a growing global trend, bubble tea may be the perfect business opportunity for you.

c. Are There Existing Niches in the Industry?

Yes, there are existing niches when it comes to bubble tea shops. Here are some of them;

  • Brick and mortar bubble tea shop (sit-down bubble tea shop)
  • Drive through bubble tea shop
  • Kiosk bubble tea shop
  • The Grab-and-Go bubble tea café
  • Upscale bubble tea shop
  • Mobile bubble tea shop (bubble tea carts or bubble tea trucks)

d. Who are the Major Competitors?

  • Cowcow’s Tea
  • Chun Yang Tea
  • Teapioca Lounge
  • Kung Fu Tea
  • Happy Lemon
  • RedStraw Teabar
  • Brew Tea Bar
  • Buddy’s Lounge
  • GuilTea Cravings
  • Pearl’s Finest Teas
  • Vivi Bubble Tea
  • Gathers Tea Bar
  • Spot of Tea.

e. Are There County or State Regulations or Zoning Laws for Bubble Tea Shop Business?

Yes, there are county and state regulations and zoning laws for bubble tea shops in the United States. Please note that the Food and Drug Administration (FDA) sets the federal Food Code. However, the FDA doesn’t oversee individual bubble tea shops. Instead, the various states use the Food Code as the basis for their own food codes. They may adopt its rules, interpret them differently or set their own rules.

Please note that in the United States, you are required to follow your own state’s food service code. Visit the FDA website for a list of food service codes by state. Use this to find the state authority handling restaurants and bars and view the laws that apply in your state.

f. Is There a Franchise for Bubble Tea Shop Business?

Yes, there are franchise opportunities for a bubble tea shop, and here are some of them;

  • 7 Leaves Cafe
  • Bee & Tea
  • Bubbleology
  • Bambu Desserts & Drinks

g. What Do You Need to Start a Bubble Tea Shop Business?

  • A Feasibility Report
  • Business and Marketing Plans
  • Business Licenses and Permits
  • A Good Shop facility
  • EIN (Employer Identification Number)/Federal Tax ID Number.
  • A Corporate Bank Account
  • Startup Capital

Memorable Bubble Tea Shop Business Names

  • Therasa Ferguson© Bubble Tea Shop, Inc.
  • Out of Taiwan® Bubble Tea Café, LLC
  • Cho Lee© Bubble Tea Bar, Inc.
  • Boba Genius® Bubble Tea Café, Inc.
  • Tim Ming™ Bubble Tea Shop, Inc.
  • The Horizon™ Bubble Tea Café, LLC.
  • Brown Sugar© Bubble Tea Shop, LLC
  • Sweet Life® Bubble Tea Café, Inc.
  • Lu Wang© Bubble Tea Shop, Inc.
  • Red Dragon© Bubble Tea Café, Inc.
  • Chang Li and Sons® Bubble Tea Bar, LLC
  • Tea Lovers® Bubble Tea Bar, LLC
  • Monica Lewis™ Bubble Tea Café, LLC
  • Green Cups© Bubble Tea Shop, Inc.
  • Moon Light® Bubble Tea Café, Inc.
  • Santos Marcos™ Bubble Tea Café, Inc.
  • Golden Cups™ Bubble Tea Bar, Inc.
  • Homeland© Bubble Tea Café, Inc.
  • Full House® Bubble Tea Bar, LLC
  • Tina Tea™ Bubble Tea Shop, Inc.

Register Your Business

A. what type of business structure is best for bubble tea shop.

When it comes to starting a bubble tea business, you have several options when it comes to the business structure, but the one most players in this line of business consider is an LLC. It is common to consider an LLC because providers want to protect themselves from lawsuits.

Please note that an LLC will need an EIN if it has any employees or if it will be required to file any of the excise tax forms listed below.

b. Steps to Form an LLC

  • Choose a Name for Your LLC.
  • File Articles of Organization.
  • Choose a registered agent.
  • Decide on member vs. manager management.
  • Create an LLC operating agreement.
  • Comply with other tax and regulatory requirements.
  • File annual reports.

c. What Type of License is Needed to Open a Bubble Tea Shop Business?

  • General Business License
  • Health and Safety Permit
  • Food and Drinks Handlers’ License
  • Zonal Permits
  • Signage Permit
  • Operational State Facility Inspections
  • A music license if you want to play live, recorded, or streaming music in your bar or restaurant
  • A dumpster placement permit that specifies where you can put your trash dumpster outside your bar or restaurant
  • A valet parking permit if you plan to offer valet parking for customers
  • Sidewalk permits if you plan to offer outside seating

d. What Type of Certification is Needed to Open a Bubble Tea Shop Business?

You don’t need any certifications to open a bubble tea business.

e. What Documents are Needed to Open a Bubble Tea Shop Business?

  • Business and liability insurance
  • Federal Tax Payer’s ID
  • State Permit and Building Approval
  • Certificate of Incorporation
  • Business License
  • Business Plan
  • Employment Agreement (offer letters)
  • Operating Agreement for LLCs
  • Insurance Policy
  • Online Terms of Use
  • Online Privacy Policy Document
  • Contract Document
  • Company Bylaws
  • Memorandum of Understanding (MoU)

f. Do You Need a Trademark, Copyright, or Patent?

If you are considering opening a bubble tea business, usually you may not have any need to file for intellectual property protection or trademark. This is because the nature of the business makes it possible for you to successfully run it without having any cause to challenge anybody in court for illegally making use of your company’s intellectual properties.

Cost Analysis and Budgeting

A. how much does it cost to start a bubble tea shop business.

The cost required to open a bubble tea shop business may vary significantly. A sit-down bubble tea shop typically costs between $200,000 and $375,000 to set up. A large drive-through shop can cost between $80,000 and $200,000. A small kiosk bubble tea shop may cost between $25,000 and $75,000. A franchised sit-down bubble tea shop can cost up to $673,700.

b. What are the Costs Involved in Starting a Bubble Tea Shop

  • The total fee for registering the business in the United States of America – is $750.
  • Legal expenses for obtaining licenses and permits as well as the accounting services totaling – $1,200.
  • Marketing promotion expenses (2,000 flyers at $0.04 per copy) for the total amount of $80.
  • The cost for hiring a business consultant (writing of business plans inclusive) – $2,500.
  • Insurance coverage at a total premium – $2,400.
  • The cost of accounting software, CRM software, and payroll software – $1,500
  • The cost for payment of rent for 12 months at $1.76 per square foot in the total amount of – $35,600.
  • The cost for shop/facility remodeling – $25,000.
  • Other start-up expenses including stationery – $500
  • Phone and utility deposits will cost – ($2,500)
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $30,000
  • The cost for start-up inventory – $16,027
  • Storage hardware (bins, utensil rack, shelves, glasses case) – $3,720
  • The cost for counter area equipment (countertop, sink, ice machine, etc.) – $6,000
  • The cost for serving area equipment (glasses, flatware) – $3,000
  • The cost for store equipment (cash register, security, ventilation, signage) – $3,150
  • The cost for the purchase of office furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $8,000.
  • The cost of launching an official website – $600
  • The cost for our grand opening party – $3,000
  • Miscellaneous – $2,500

c. What Factors Determine the Cost of Opening a Bubble Tea Shop Business?

  • The size of the bubble tea shop
  • The choice of location
  • The required licenses and permits
  • The type of facility
  • The type of related products retailed in the shop
  • The cost of hiring and paying a business consultant and attorney
  • The cost for branding, promotion, and marketing of the bubble tea shop business
  • The cost for furnishing and equipping the bubble tea shop business – facility
  • The cost of insurance policy covers
  • The cost for registering the business
  • Source of your supplies and ongoing expenses
  • Cost of recruiting and training your staff
  • The cost for the purchase and customizing of uniforms, shoes, and caps for your employees
  • The cost of opening the bubble tea shop business

d. Do You Need to Build a Facility? If YES, How Much Will It Cost?

It is not compulsory to build a new facility for your bubble tea business, but if you have the required finance, it will pay you to build your facility. The truth is that building or reconstructing a facility will help you come up with a facility that will perfectly fit into your overall business goals and vision.

e. What are the Ongoing Expenses of a Bubble Tea Shop Business?

  • Supplies (inventory expenses)
  • Utility bills (internet subscriptions, phone bills, signage and software renewal fees et al)
  • Salaries of employees

f. What is the Average Salary of your Staff?

  • Shop Manager (Owner) – $45,000 Per Year
  • Accountant – $30,630,000 Per Year
  • Bubble Tea Makers and Servers – $27,100 Per Year
  • Cleaners – $25,000 Per Year
  • Security Guard -$24,000 Per Year

g. How Do You Get Funding to Start a Bubble Tea Shop Business

  • Raising money from personal savings and sale of personal stocks and properties
  • Raising money from investors and business partners
  • Sell shares to interested investors
  • Applying for a loan from your bank/banks
  • Source for soft loans from your family members and friends.

Write a Business Plan

A. executive summary.

Our bubble tea shop is a neighborhood bubble tea business that will be located in a fast-growing community in Edison, New Jersey. We have been able to secure a two-year lease agreement for a vacant shop within the city’s largest shopping mall.

We are fortunate to secure a facility with an option of renewal for 5 years at a rate that is favorable to us. Our bubble tea shop business is designed to meet both the health and safety standards as recommended by the local authority. Our customers are going to be treated with good music at all times.

b. Products and Service

  • Bubble tea.
  • Drinks and water.

c. Mission Statement

Our mission is to build a bubble tea bar business that will meet the needs of our customers in regions/cities where we have our outlets and to sell franchises all across the United States of America and Canada.

Vision Statement

Our vision is to grow our business all over the world and be the brand for quality bubble tea, a great crew, cool culture, and active community involvement. We want to be known as the bubble tea brand with the triple threat- nutritious, aesthetically pleasing, and delicious.

d. Goals and Objectives

The goals and objectives of a bubble tea business are to provide a retail outlet where patrons can go to buy and drink bubble tea.

e. Organizational Structure

  • Shop Manager (Owner)
  • Bubble Tea Maker and Server
  • Security Guard

Marketing Plan

A. swot analysis.

  • Ideal location for a bubble tea shop
  • Highly experienced and qualified employees and management
  • Access to finance from business partners
  • Access to ingredients and supplies.
  • A reliable, clean, healthy, and efficient method of preparing bubble tea.
  • Financial constraints may restrict the publicity and branding of the business
  • A new business that will be competing with well-established bubble tea shops and bubble tea franchises in the city.
  • Inability to retain our highly experienced and qualified employees longer than we want during the teething stage of the business.


  • A rise in the number of bubble tea lovers within our market space (The surging popularity of bubble tea is expected to benefit the industry and attract new operators)
  • Online market, new services, new technology, and of course the opening of new markets.
  • The arrival of a new bubble tea shop within our market space
  • Steady wage expenses and increasing prices of gas amid the low demand during the pandemic will reduce industry profitability.
  • Economic uncertainty
  • Liability problems
  • The U.S. Food and Drug Administration (FDA) could change its regulatory status and decide to enforce strict regulations that can strangulate new businesses like ours.

b. How Do Bubble Tea Shops Make Money?

Bubble tea shops make money by selling the following products;

c. Payment Options

  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer

d. Sales & Advertising Strategies

  • Introduce your bubble tea shop business by sending introductory letters alongside your brochure to corporate organizations, households, sports organizations, gyms, schools, socialites, celebrities, and other key stakeholders throughout the city where your bubble tea shop business is located.
  • Advertise on the internet on blogs and forums, and also on social media like Twitter, Facebook, LinkedIn to get your message across
  • Create a basic website for your business to give your business an online presence
  • Directly market your products.
  • Join local bubble tea shop associations for industry trends and tips
  • Provide discount days for your customers
  • Advertise our business in community-based newspapers, local TV and radio stations
  • List your business on yellow pages ads (local directories)
  • Encourage the use of word-of-mouth marketing (referrals)

Financial Projection

A. how much should you charge for your product/service.

On average, a store charges $3.00-$3.50 for a serving of bubble tea (16oz or 20oz serving).

b. How Much Profit Do Bubble Tea Shop Owners Make a Year?

It depends, an online report shows that on average, within the industry, a small to medium-sized bubble tea shop can earn anywhere from $60,000 to $160,000 in personal income for the shop owner.

c. What Factors Determine the Amount of Profit to Be Made?

  • The capacity of the bubble tea shop
  • The types of related products retailed in the shop
  • The location the bubble tea shop is covering
  • The management style of the bubble tea shop
  • The business approach of the bubble tea shop
  • The advertising and marketing strategies adopted by the bubble tea shop.
  • The number of years the bubble tea shop business is in business

d. What is the Profit Margin of a Bubble Tea Shop?

The profit margin of a bubble tea shop is not fixed. However, many stores make $3 or more per serving. And materials can cost $0.75 or less. If you sell 500 products per day, you could bring in more than $30,000 per month before factoring in other expenses.

e. What is the Sales Forecast?

Below is the sales forecast for a bubble tea shop. It is based on the location of the business and other factors as it relates to such startups in the United States;

  • First Fiscal Year: $240,000
  • Second Fiscal Year:  $400,000
  • Third Fiscal Year: $600,000

Set Up your Shop 

A. how do you choose a perfect location for bubble tea shop.

  • The demography of the location especially as it relates to people that drink bubble tea regularly
  • The demand for the bubble tea and related products offered by bubble tea shops in the location
  • The purchasing power of businesses and the residents of the location
  • Accessibility of the location
  • The number of bubble tea shops, and restaurants that serve bubble tea in the location in the location
  • The local laws and regulations in the community/state
  • Traffic, parking and security et al

b. What State and City are Best to Open a Bubble Tea Shop?

  • Edison, New Jersey
  • Washington, D.C.
  • Chicago, Illinois
  • Philadelphia, Pennsylvania
  • San Gabriel, California
  • Honolulu, Hawaii
  • New York City, New York
  • Austin, Texas
  • Las Vegas, Nevada
  • Denver, Colorado.

c. What Equipment is Needed to Operate a Bubble tea shop?

  • Bubble Tea Sealer Machine
  • Shaker Machines
  • Fructose Dispensers
  • Blender and Extractor
  • Automatic Tea Brewers
  • Automatic Tapioca Pearl Maker
  • Automatic Tapioca Pearl Cookers
  • Boba Tea Shaker Cups
  • Insulated Tea Dispensers
  • Kitchen Equipment Supplies List
  • Electric or Gas Stove
  • Syrup Pump.

Hire Employees

When it comes to hiring employees for a standard bubble tea shop, you should make plans to hire a competent shop manager (you can occupy this position), account clerk, bubble tea maker and servers, cleaners, and security guard.

Launch the Business Proper

In recent times, no bubble tea shop opens its door for business without first organizing an opening party to officially launch the business. You can choose to do a soft opening if you are operating on a low budget or you can go for a grand opening party.

The bottom line is that with a proper launching of the bubble tea shop, you will be able to officially inform people in your city that your bubble tea shop is open for business.

a. What Makes a Bubble Tea Shop Business Successful?

  • Choose a good location and shop facility to launch the business
  • Make sure your shop is stocked with different flavors of bubble tea (give your customers options)
  • Throw an open house party before officially opening the bubble tea shop business
  • Be deliberate with your marketing sales approach
  • Encourage the use of word of mouth to promote your bubble tea shop business
  • Leverage on all available online and offline platforms to promote your bubble tea business

b. What Happens During a Typical Day at a Bubble Tea Shop?

  • The shop is open for the day’s work
  • The serving areas, chairs, and tables are properly arranged
  • Walk-in customers are attended to
  • Deliveries of orders are made
  • Stocks are taken and reports are written and submitted to superior officers
  • The business is closed for the day.

c. What Skills and Experience Do You Need to Build a Bubble Tea Shop Business?

  • Excellent customer services skills
  • Interpersonal skill
  • Accounting and bookkeeping skills
  • Business management skills
  • Bargaining skill
  • Work experience in a restaurant or bar environment
  • Experience in managing people
  • Experience in business administration
  • Experience in handling different types of bubble tea-making equipment.

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Sample Bubble Tea Shop Business Plan

Bubble tea shop business plan pdf sample.

This article focuses on bubble tea cafes, providing critical knowledge on how to write a sample plan. With investment opportunities increasing daily, little or no knowledge on writing a good business plan is possessed by entrepreneurs.

It is strongly believed that by following the procedure laid out here, the entrepreneur will have sufficient guidance in writing their unique business plan.

Planning Guide

The planning phase of any business is critical to its proper launch and growth. You’re unlikely to achieve meaningful results without the right actions in place.

More often than not, people face many difficulties writing their plans. This is due to their lack of knowledge of the essential elements.

This boba shop BUSINESS PLAN PDF SAMPLE gives you the needed guidance required. You only need to follow the format provided to overcome common difficulties you’ve faced in the past.

The process of writing a good plan doesn’t have to be complicated, as you’ll find out here.

The Essential Parts of a Plan

The essential parts of any plan are considered the building blocks with which the desired structure is built.

These touch on the most critical aspects of the plan and allow for a better breakdown of essential areas. These elements include the executive summary, as well as the business description.

Other equally essential sections include the products and services, market analysis, strategy & implementation, organization & management team, and the financial plan & projections.

With these sections stated, you’ll need to know what information to include for each of them.

You don’t have to worry, as we’ve discussed below.

Here is a sample business plan for starting a bubble tea shop.

Executive Summary

Products and services, vision statement, mission statement, market analysis/trends, competitive advantage, target market, sales and marketing strategy.

  • Sales Projection

Publicity and Advert Strategy

Payment channels.

Set to storm the market beverage and tea markets with the highest quality products, Uncle B’s Bubble Tea Shop will be making available different flavors, each uniquely prepared to satisfy our highly esteemed clients.

With New Orleans as our location, we intend to spread our services to cover the entire state with our premium services in no distant future.

We will be committed to customer satisfaction with a dedicated and well-motivated workforce.

Business Description

Vivid descriptions of who you are, how you operate, and your goals need to be provided here. How do you plan on making a profit? Provide information on the legal structure adopted for your boba shop. A summary of your short and long-term goals will also be necessary.

Give a brief history of your operations. Also, your audience will need to know the nature of the business and the needs and demands it intends to fill. A summary of business growth with financial or market highlights will also be necessary. Give an overview of your products and services and your customers and suppliers.

We at Uncle B’s are driven by a solid vision to be among the top 5 bubble tea destinations in New Orleans within our first three years of commencing business.

Services rendered will be only the best, and we will pamper our clients to make them always return for more of our premium services.

Our mission at Uncle B’s is to provide cost-effective services. We will strike a balance between profits and the best service to our clients.

Hence, while increasing our profit margin, we will also ensure that our products are unique and most preferred among clients.

Uncle B’s will be made available only the very best of products and services; hence, apart from making bubble tea available to our highly esteemed clients, we will be adding other bubble tea-related products to our list of products.

These include syrups, juice and jelly balls, blended teas, smoothie, and slush.

Services include training interested persons in the art of making our products and the sale of bubble tea equipment to our growing clientele.

Organization & Management Team

Your organizational structure is key to how effective your boba shop is run. You’ll need to provide an organizational chart that describes departments and critical employees here.

Also, you must provide information about the owner(s) with details such as names, percentage ownership, and extent of involvement.

Your management team profile will have to be included with names, positions, primary responsibilities, and prior experience.

After much research, we have discovered that the more diverse the flavor variants, the more likely there will be more clients patronizing such services.

Also, there has been a shift in preference for carbonated drinks, with more people becoming health conscious.

It is little wonder that carbonated drink companies have begun shifting ground into non-carbonated drink variants to cater to the health-conscious customer’s needs.

An advantage we have over our competitors is the heavy investment we will be making in researching more bubble tea flavors that will be acceptable to the consuming market.

A product research development will lead this.

Also, we will be motivating our workforce to encourage them to put in their best. Part of the ways we will make this happen is through attractive remuneration packages to spur them.

Our activities will be coordinated by an effective marketing department led by an experienced marketing strategist.

Our target market will be open to all. Still, we will be most interested in society’s most active segment, which includes the army, tourists, the corporate world, students (campuses), chief executives, and health care personnel, among other features of the most active population.

Also, we will be located within the busiest business districts, especially places with high foot traffic.

Our marketing department will be headed by an experienced marketing strategist with years of experience in marketing. Our products will also be promoted through the use of carts, making these products available, especially in busy locations.

The sales and marketing strategies need to be highlighted here with details on costs, pricing, promotions, and distribution.

Explain how you plan on promoting your business to the market. How will your business function? Your labor sources and the number of employees need to be provided.

Financial Plan & Projections

Under the financial plan and projection section, an analysis of financial statements will have to be made with the help of a professional. Here, historical financial data, practical prospective financial information, and data analysis will need to be provided.

With data from research conducted, we will be benefitting from robust growth within this sector; profits accruable to the business will more than double with each financial year.

This is presented in the chart below. However, the predictions made discounts natural disasters and economic recession.

  • First Year $220,000
  • Second Year $509,000
  • Third Year $1,100,000

The publicity and advert strategies to be used are broad-based. They include the use of the internet, involving creating a business website displaying the products and services rendered. Also, we will place adverts on local radio and TV stations to reach the widest audience possible about our services.

We will be printing flyers and banners displaying our services, and also, we will mount billboards in strategic locations showing our services.

The payment channel to be deployed by Uncle B’s includes a wide range of payment solutions enabling clients to pay without going through a lot of stress.

Among the various payment, channels are POS machines, acceptance of credit cards, mobile banking, cash payments, and receipt of cheques, among other payment channels.

This sample bubble tea shop business plan provides a template to follow. However, the information supplied here is only imaginary and represents no genuine business concern.

The entrepreneur is expected to brainstorm what applies to his own business to produce a unique bubble tea shop business plan.

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Sales & Marketing Plan for a Bubble Tea Shop

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  • December 29, 2023
  • Business Plan , Sales & Marketing Strategy

bubble tea business plan sample

Launching and sustaining a thriving bubble tea shop requires more than just great beverages; it necessitates a strategic approach to marketing and sales. This comprehensive guide aims to assist in creating a tailored sales and marketing plan for the business plan of a bubble tea shop.

We’ll start with the importance of conducting a thorough market analysis to understand competitors and uncover potential customers’ needs.

Next, we’ll focus on developing your shop’s brand identity and strategically positioning it in the market.

Lastly, we’ll explore diverse marketing channels to connect with potential customers, followed by an examination of various sales strategies to boost revenue generation.

The business plan template of a bubble tea shop

Bubble Tea Business Plan

Download an expert-built 30+ slides Powerpoint business plan template

Market Analysis

Understanding the market landscape is crucial for the success of your bubble tea shop. It involves a comprehensive analysis of various aspects, enabling you to make informed decisions and devise effective marketing strategies.

Competitive Analysis

Conduct an analysis of similar establishments:

  • Identify Competitors: Conduct thorough research to identify and analyze competitors in your vicinity. Examine their menu offerings, pricing strategies, customer reviews, and promotional tactics. Utilize online platforms, visit physical locations, and observe customer interactions to understand their strengths and weaknesses.
  • SWOT Analysis : Perform a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) for your bubble tea shop concerning competitors. Identify areas where you can excel and differentiate your offerings.

Target Audience Profiling

Define the characteristics of your ideal customers:

  • Demographics and Psychographics: D etermine the age, preferences, lifestyle, and beverage choices of your target audience. This knowledge will shape your marketing messages and menu selection.
  • Customer Needs: Identify what your target customers seek in a bubble tea experience—whether it’s unique flavors, a cozy ambiance, healthier options, or quick service.

Branding and Positioning

Building a strong brand presence is more than just a logo; it’s about establishing a connection with your customers.

Brand Identity Development

Craft a compelling brand story:

  • Core Values: Define the foundational values of your bubble tea shop. What inspired the establishment of your tea house? What unique elements do you bring to the bubble tea industry?
  • Visual Identity: Develop a consistent visual identity, including logos, color schemes, interior decor, and packaging that resonates with your target audience and reflects your brand’s personality.

Market Positioning Strategy

  • Clarify your Unique Selling Proposition (USP): Identify what makes your bubble tea shop stand out. Is it your innovative flavors, use of organic ingredients, personalized customer service, or a relaxing ambiance?
  • Positioning Statement: Create a statement encapsulating how you want your shop to be perceived by customers. Let this statement guide your marketing and operational decisions.

Marketing Channels

Utilize various channels to reach and engage with potential and existing customers.

Digital Marketing

Establish a robust online presence:

  • Social Media: Utilize platforms like Instagram, Facebook, and TikTok to showcase your bubble tea varieties, behind-the-scenes processes, customer testimonials, and interactive content.
  • Email Marketing: Build an email subscriber list by offering promotions. Send newsletters with updates on new flavors, special offers, and upcoming events at your tea house.
  • Website and SEO: Create a user-friendly website with a menu, customer reviews, and a blog featuring tea-related content. Optimize your site for local SEO to enhance visibility in searches for bubble tea in your area.

Local Advertising

Connect with the local community:

  • Distribute Flyers: Design and distribute flyers in local community hubs, college campuses, and cafes to increase brand visibility.
  • Community Engagement: Participate in local events, and sponsorships, or collaborate with nearby businesses to expand your reach and foster community relationships.

Promotional Activities

Engage potential customers through enticing offers:

  • Special Deals: Plan and execute various promotional campaigns, such as ‘Buy One, Get One Free’ offers or introducing seasonal flavors and limited-time discounts. Leverage these promotions to attract new customers and retain existing ones by continuously offering unique and exciting deals.
  • Loyalty Programs: Implement a comprehensive loyalty program that rewards frequent buyers with points redeemable for free drinks, discounts, or exclusive benefits. Regularly communicate the value of the program and create tiers or milestones to encourage increased customer engagement and retention.
  • Referral Incentives: Encourage customers to refer friends and family to your bubble tea shop by offering incentives, such as referral discounts or freebies. Leverage word-of-mouth marketing by creating a referral program that benefits both the existing customer and the referred individual.

Sales Channels

Maximize revenue streams and enhance customer satisfaction through effective sales strategies.

In-Store Upselling

Enhance sales during customer visits:

  • Upselling Options: Train staff to suggest add-ons like flavored toppings or snacks that complement the bubble tea orders.
  • Merchandising: Display tea-related merchandise or specialty items for purchase near the checkout counter to encourage impulse buying.

Online Sales and Booking

Leverage technology for seamless transactions:

  • Online Ordering: Offer online ordering and payment options through your website or mobile app to cater to customers seeking convenience.
  • E-Commerce: Sell branded merchandise, DIY bubble tea kits, or curated tea sets through your website to expand revenue streams.
  • Virtual Consultations: Provide online consultations for customized drink recommendations or special event planning, leading to increased sales and customer satisfaction.

Membership and Loyalty Programs

Foster customer loyalty and repeat business:

  • Membership Options: Introduce a tiered membership program offering exclusive benefits, such as early access to new flavors, bulk purchase discounts, or VIP event invitations. Provide value to members by continuously enhancing the program with new perks and incentives.
  • Loyalty Rewards: Develop a digital loyalty program where customers earn points for every purchase, leading to rewards or special privileges. Utilize customer data gathered through loyalty programs to personalize marketing efforts, thereby increasing customer retention and lifetime value.

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Tea Shop Business Plan Template

Written by Dave Lavinsky

tea shop business plan

Tea Shop Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their tea shops.

If you’re unfamiliar with creating a tea shop business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a tea shop business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your tea shop as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a tea shop or grow your existing tea shop, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your tea shop to improve your chances of success. Your tea shop business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Tea Shops

With regards to funding, the main sources of funding for a tea shop are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for tea shops.

Finish Your Business Plan Today!

How to write a business plan for a tea shop.

If you want to start a tea shop or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your tea shop business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of tea shop you are running and the status. For example, are you a startup, do you have a tea shop that you would like to grow, or are you operating a chain of tea shops?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overview of the tea shop industry.
  • Discuss the type of tea shop you are operating.
  • Detail your direct competitors. Give an overview of your target customers.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of tea shop you are operating.

For example, you might specialize in one of the following types of tea shops:

  • Loose leaf tea shop: This type of tea shop specializes in selling a variety of blends of loose leaf tea. Customers can often sample the tea before purchasing some to take home.
  • Tea room or cafe: This type of tea shop sells food, tea, and other beverages in a dine-in setting.
  • Tea bar: This type of tea shop offers a variety of tea to drink at the bar or to-go, similar to a coffee shop.
  • Online tea shop: This type of tea shop sells a variety of different kinds of tea through an ecommerce site.

In addition to explaining the type of tea shop you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of customers served, the number of drinks sold, and reaching $X amount in revenue, etc.
  • Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the tea shop industry. While this may seem unnecessary, it serves multiple purposes.

First, researching the tea shop industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your tea shop business plan:

  • How big is the tea shop industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your tea shop? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your tea shop business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of tea shop you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

Finish Your Tea Shop Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other tea shops.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes other types of cafes, beverage retailers, or coffee shops. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of customers do they serve?
  • What type of tea shop are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you make it easier for your customers to acquire your products or services?
  • Will you offer products or services that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a tea shop business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of tea shop that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide loose leaf tea, in-shop dining, or tea accessories?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your tea shop. Document where your company is situated and mention how the site will impact your success. For example, is your tea shop located in a busy retail district, a business district, a standalone shop, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your tea shop marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in local papers, radio stations and/or magazines
  • Reach out to websites
  • Distribute flyers
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your tea shop, including answering calls, greeting customers, taking orders, collecting payments, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to acquire your Xth customer, or when you hope to reach $X in revenue. It could also be when you expect to expand your tea shop to a new city.  

Management Team

To demonstrate your tea shop’s potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing tea shops. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a tea shop or successfully running a small medical practice.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you expect to serve 20 customers per day, and will you offer discounts for repeat customers? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your tea shop, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a tea shop:

  • Cost of equipment and supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your tea shop location lease or testimonials from happy customers.  

Writing a business plan for your tea shop is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the tea shop industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful tea shop.  

Tea Shop Business Plan FAQs

What is the easiest way to complete my tea shop business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your tea shop business plan.

How Do You Start a Tea Shop Business?

Starting a tea shop business is easy with these 14 steps:

  • Choose the Name for Your Tea Shop Business
  • Create Your Tea Shop Business Plan
  • Choose the Legal Structure for Your Tea Shop Business
  • Secure Startup Funding for Your Tea Shop Business (If Needed)
  • Secure a Location for Your Business
  • Register Your Tea Shop Business with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Tea Shop Business
  • Buy or Lease the Right Tea Shop Business Equipment
  • Develop Your Tea Shop Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Tea Shop Business
  • Open for Business

Learn more about how to start your own tea shop business .

Don’t you wish there was a faster, easier way to finish your Tea Shop business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s business plan advisors can give you a winning business plan.

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Business Plan of Bubble Tea Shop

  • Categories: Business Plan Tea

About this sample


Words: 547 |

Published: Sep 19, 2019

Words: 547 | Page: 1 | 3 min read

Works Cited

  • Chen, H., & Wang, Y. (2020). The Effect of Online Consumer Reviews on Bubble Tea Shop Selection: A Case Study of Yelp Reviews in the United States. Sustainability, 12(14), 5869.
  • Chiu, Y. H., & Lee, Y. J. (2018). What Motivates Consumers to Purchase Bubble Tea? A Multigroup Invariance Analysis of Generation Cohorts. Journal of Culinary Science & Technology, 16(4), 347-363.
  • Duan, Y., Wang, X., & Chen, Z. (2020). What Makes Customers Stick? An Empirical Study on Bubble Tea Consumption in China. International Journal of Environmental Research and Public Health, 17(14), 5196.
  • Eun, H. (2019). Analysis of Bubble Tea Market in Korea. The Korean Journal of Food and Cookery Science, 35(1), 30-39.
  • Hsu, J. L., Hsieh, C. M., & Hung, M. C. (2017). An Empirical Study of Bubble Tea Market in Taiwan: Examining the Importance of Brand Attributes and Perceived Values. Journal of Business and Retail Management Research, 11(2), 142-149.
  • Hu, C., Li, Q., Zhang, X., & Sun, X. (2021). Exploring Customer Experience in Bubble Tea Shops: A Case Study in China. International Journal of Environmental Research and Public Health, 18(4), 1841.
  • Kumar, R., & Aggarwal, R. (2019). A Study of Factors Influencing Consumer Preferences towards Bubble Tea in India. Journal of Food Products Marketing, 25(7), 772-787.
  • Lin, C. Y., & Yen, D. C. (2020). Exploring the Determinants of Bubble Tea Shop Continuance Intention: An Integrated Model of Expectation-Confirmation Theory and Push-Pull-Mooring Framework. Information Systems and e-Business Management, 18(3), 661-686.
  • Na, S., & Kim, Y. (2020). Analysis of Bubble Tea Preference by Cluster Analysis. Journal of Foodservice Management, 23(2), 31-52.
  • Wikipedia contributors. (2023, May 19). Bubble tea. In Wikipedia, The Free Encyclopedia. Retrieved May 20, 2023, from

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  5. Bubble Tea Business Plan Example

    bubble tea business plan sample

  6. A business plan for bubble milk tea

    bubble tea business plan sample


  1. Bubble Tea Business Plan Template [Updated 2024]

    Bubble Tea Business Plan Template [Updated 2024] TEAM CLIENTS SERVICES INVESTMENT BANKING Capital Raising M&A STRATEGIC PLANNING AI Consulting Business Analytics Business Plan Consulting Exit Planning Healthcare Advisory Innovation Strategy Impact Advisory RESEARCH Competitive Intelligence Customer Research Industry Analysis Feasibility Studies

  2. How to Write a Bubble Tea Business Plan

    Example: BubbleTeaology will be an amazing Bubble Tea Shop in Chicago, IL. The modern design will fit into a 500-foot square location that is newly constructed in ABC Shopping Mall. BubbleTeaology will be conveniently located in the food court which receives over 10,000 weekly shoppers and potential customers.

  3. Bubble Tea Business Plan Template (2024)

    Written by Dave Lavinsky Bubble Tea Business Plan You've come to the right place to create your Bubble Tea business plan. We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Bubble Tea businesses.

  4. Bubble Tea Shop Business Plan [Sample Template]

    A Sample Bubble Tea Shop Business Plan Template 1. Industry Overview Even though Americans are regarded as a coffee society, bubble teas are fighting to ensure that they grab the attention of the American and make them switch to drinking bubble teas.

  5. How to Write a Bubble Tea Business Plan + Free Template

    How to Write a Bubble Tea Business Plan Planning to kickstart your own bubble tea business? Look no further! We've put together a helpful example of a bubble tea business plan. This guide is designed to walk you through every step of creating your business plan, making the process smoother. Download Template Create a Business Plan Congratulations!

  6. How to write the business plan for a bubble tea company

    How to write the business plan for a bubble tea company Who do we help? Having such a tool also makes forecasting easier, since you will already have an idea of how well the business should be performing in the future.

  7. How to Start a Bubble Tea Business

    STEP 2: Form a legal entity. The most common business structure types are the sole proprietorship, partnership, limited liability company (LLC), and corporation. Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your bubble tea business is sued.

  8. The #1 Bubble Tea Business Plan Template & Guidebook

    1. Describe the Purpose of Your Bubble Tea Business. The first step to writing your business plan is to describe the purpose of your bubble tea business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers' problems.

  9. How To Start A Bubble Tea Business

    Incorporating ($150 to $200) Obtaining business licenses and permits ($100 to $300) Getting insurance for your business (could cost $500 or more per year for a commercial general liability policy) Buying business cards and brochures ($200 to $300) Setting up a website and social media profiles ($1,000 to $3,000)

  10. How to Write a Business Plan for Your Bubble Tea Shop

    Company Overview This is the "who, what, when, where, why" of your business plan. The company overview presents general information such as location, business times and concepts. It also explains your tea shop brand and its unique appeal, store theme, service style, and customer experience. Sample Menu - What are you selling and how much?

  11. How to Start a Successful Bubble Tea Business in 2024

    1 - 3 months Profit potential $44,000 - $220,000 p.a. Industry trend Growing Commitment Full-time Bubble tea is the latest hot trend in US soft drinks, although it's been popular in Asia for ages. Also known as boba tea, bubble tea is a tea-based drink with milk and other flavors, and chewy tapioca pearls.

  12. Bubble Tea Shop Business Plan Template

    2.1 The Business Download a TS Business Plan Template Sam's Stop will be a licensed and ensured tea shop located in Downtown Manhattan. We will be strategically located in the most suitable place for opening a bubble tea shop business plan. 2.2 Management

  13. How to Open a Bubble Tea Shop [Business Plan]

    The cost for hiring a business consultant (writing of business plans inclusive) - $2,500. Insurance coverage at a total premium - $2,400. The cost of accounting software, CRM software, and payroll software - $1,500. The cost for payment of rent for 12 months at $1.76 per square foot in the total amount of - $35,600.

  14. Sample Bubble Tea Shop Business Plan

    Here is a sample business plan for starting a bubble tea shop. Executive Summary Products and Services Vision Statement Mission Statement Market Analysis/Trends Competitive Advantage Target Market Sales and Marketing Strategy Sales Projection Publicity and Advert Strategy Payment Channels Executive Summary

  15. Sales & Marketing Plan for a Bubble Tea Shop

    December 29, 2023. Business Plan, Sales & Marketing Strategy. Launching and sustaining a thriving bubble tea shop requires more than just great beverages; it necessitates a strategic approach to marketing and sales. This comprehensive guide aims to assist in creating a tailored sales and marketing plan for the business plan of a bubble tea shop.

  16. Tea Shop Business Plan Template [Updated 2024]

    Written by Dave Lavinsky Tea Shop Business Plan Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their tea shops. If you're unfamiliar with creating a tea shop business plan, you may think creating one will be a time-consuming and frustrating process.

  17. Sweet and Refreshing: Starting a Bubble Tea Business in 2023

    Bubble Tea Business Plan Template (2023) - PlanBuildr. Edited over: David Lepeska. ... Is YES, here is a sample bubble tee business plan template & feasible report. Banks variation in terms of offerings, so it's a good idea to examine your available and select the superior plan for you. Once she choose your banker, bring in your EIN (or ...

  18. Bubble Tea Shop Business Plan [Sample Template for 2023

    15 SHARES Are you about begin a bubbles dinner shop? If YES, here is a complete sample bubble tea shop business plan template & realisierbar report thee can use on FREE. Bubble teatime has a tea that is sweetly and refreshing plus that origination stylish the early 1980s in Japan.

  19. NEW

    Bubble Tea Business Plan Contents: Organizational overview including a mission statement and vision statement. The plan is 36 pages in length and features 27 different charts to help visualize data and financial projections as well as organizational structure. The plan is an example plan only, so if you're interested in a custom plan, reach ...

  20. How to Write a Milk Tea Business Plan

    You will also need to calculate your costs and profits. The best way to do this for a bubble tea shop is to think about your costs/cup and how many cups you need to sell a day to first break even and then make a profit. While writing a business plan for your milk tea shop can seem like a daunting task, it will also help you organize and clarify ...

  21. Business Plan of Bubble Tea Shop

    Get original essay The plan will be written in first person, using "we", "our" or "us". It could cost over $100,000 to open a high-end bubble tea business. Plus, a successful bubble tea shop requires high-quality ingredient, good equipment and training, and well-trained employees.

  22. Bubble Tea Shop Business Plan [Sample Template for 2023

    A Sample Bubble Tea Shop Business Plan Template Table to Content 1. Industry Survey 2. Executive Summary 3. Unsere Products and Achievement 4. Are Mission and Vision Statement 5. Mission Roles and Responsibilities 6. SWOT Analysis

  23. PDF K.L. Murray

    K.L. Murray